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ASIA'S #1 MEGA EXPO FOR CX, MARKETING & DIGITAL EXPERIENCE COMMUNITY

March 29 - 30, 2023 | Suntec Convention and Exhibition Centre, Singapore
Claim Free Theatre Tickets
NEXT GEN CX AGENDA
Register for Next Gen CX
 * HOME
 * ABOUT
   Covid Safe
 * NEXT GEN CX
   Next Gen CX Premium Conference Next Gen CX Agenda Brochure Next Gen CX Day
   One Agenda Next Gen CX Day Two Agenda
 * FREE THEATRES
   4 MUST ATTEND THEATRES Customer Show Asia Theatre Brochure Claim your free
   seat! Customer Service Excellence Theatre (Day One) CX Metaverse Theatre (Day
   One) Mobile Marketing Theatre (Day Two) Mobile Shoppers & Payments Theatre
   (Day Two)
 * SPEAKERS
   Advisory Board Next Gen CX Speakers Customer Service Excellence Speakers CX
   Metaverse Speakers Mobile Marketing Speakers Mobile Shoppers & Payments
 * SPONSOR & EXHIBIT
   Why Exhibit? Customer Show Asia Attendee Overview Next Gen CX Attendee
   Overview Sponsorship & Exhibition Guide Floor Plan CX Asia Industry
   Benchmarking Report - Conducted March 2022 Why Sponsor all 3 CX events?
   Sponsors & Exhibitors
 * RELATED EVENTS
   CX Asia Week 2023 - Conference (21-24 Nov) Customer Contact Week Asia 2023 -
   Conference (13-16 June)
 * DISCOVER CONTENT
   Industry Benchmarking Report - Conducted Dec 22 (NEW!) The Era of Choice
   (NEW!) Predictive CX in APAC (NEW!) Guide to Multi-Generation CX (NEW!) The
   Future of Customer Engagement Hubs in Asia and more
 * BLOG
   CX Capabilities in the Metaverse Deep into Customer Service Excellence CX
   Leader's Advice for Multi-Gen How are Consumers in APAC discovering Brands?
   How Popular is Online Shopping in APAC? and more
 * PARTNERS
 * REGISTER

#CustomerShowAsia



MOBILE MARKETING THEATRE 30 MARCH 2023




Next Gen CX Conference Day One: Wednesday, 29 March 2023 Next Gen CX Conference
Day Two: Thursday, 30 March 2023 Customer Service Excellence Theatre, 29 March
2023 The CX Metaverse Theatre 29 March 2023 Mobile Marketing Theatre 30 March
2023 Mobile Shoppers & Payments Theatre 30 March 2023

+ Show All Session Details
9:30 AM - 10:30 AM REGISTRATION


10:30 AM - 10:35 AM WELCOME & HOUSEKEEPING ADDRESS


10:35 AM - 10:40 AM CHAIRPERSON OPENING ADDRESS

Judson Teo - Head of Marketing (New Verticals), Foodpanda


JUDSON TEO

Head of Marketing (New Verticals)
Foodpanda
See Bio

--------------------------------------------------------------------------------

10:40 AM - 11:10 AM OPTIMISING MOBILE CHANNELS TO DRIVE LEADS AND SALES FOR YOUR
B2B BUSINESS LINE

Dhruv Mehrota - Head of Digital & Integrated Marketing Asia for Safety &
Industrial Business Group, 3M

 * Analysing customer’s mobile usage and understanding how to grab the prolonged
   attention of customers 
 * Working with 3rd party business partners to expand digital reach to the
   target audience 
 * Mastering the art of social communication in a mobile-first environment

DHRUV MEHROTA

Head of Digital & Integrated Marketing Asia for Safety & Industrial Business
Group
3M
See Bio

--------------------------------------------------------------------------------

11:10 AM - 11:40 AM DELIVERING SEAMLESS, PERSONALISED EXPERIENCES THROUGH
MULTI-PLATFORM MOBILE MARKETING

 * Ensuring seamless navigation and easy technical support when navigating
   between platforms
 * Moving beyond segmentation and transform customer data into a visually
   appealing brand experience
 * Tapping on automated mobile campaign solutions that are personalised, and
   optimised for customer-centricity

11:40 AM - 12:10 PM PANEL DISCUSSION: THE FUTURE OF EVERYTHING IS MOBILE –
BUILDING A BEST-IN-CLASS MOBILE MARKETING STRATEGY

Judson Teo - Head of Marketing (New Verticals), Foodpanda
Anjali Kalia - Assistant Vice President – Digital Excellence, IHH Healthcare
Devendra Shivhare - Head & Director of Marketing Technologies - Asia Pacific,
The Coca Cola Company

 * Learning effective mobile marketing techniques that can help you engage your
   customers and drive ROI
 * Understand the top trends of mobile marketing and how you can leverage them
   moving forward
 * Identifying mobile solutions that can help you drive an effective mobile
   marketing campaign 

JUDSON TEO

Head of Marketing (New Verticals)
Foodpanda
See Bio

--------------------------------------------------------------------------------

ANJALI KALIA

Assistant Vice President – Digital Excellence
IHH Healthcare
See Bio

--------------------------------------------------------------------------------

DEVENDRA SHIVHARE

Head & Director of Marketing Technologies - Asia Pacific
The Coca Cola Company
See Bio

--------------------------------------------------------------------------------

12:10 PM - 12:40 PM PANEL DISCUSSION: THE FUTURE OF EVERYTHING IS MOBILE –
BUILDING A BEST-IN-CLASS MOBILE MARKETING STRATEGY

Judson Teo - Head of Marketing (New Verticals), Foodpanda
Anjali Kalia - Assistant Vice President – Digital Excellence, IHH Healthcare
Devendra Shivhare - Head & Director of Marketing Technologies - Asia Pacific,
The Coca Cola Company


·      Learning effective mobile marketing techniques that can help you engage
your customers and drive ROI

·      Understand the top trends of mobile marketing and how you can leverage
them moving forward

·      Identifying mobile solutions that can help you drive an effective mobile
marketing campaign 

JUDSON TEO

Head of Marketing (New Verticals)
Foodpanda
See Bio

--------------------------------------------------------------------------------

ANJALI KALIA

Assistant Vice President – Digital Excellence
IHH Healthcare
See Bio

--------------------------------------------------------------------------------

DEVENDRA SHIVHARE

Head & Director of Marketing Technologies - Asia Pacific
The Coca Cola Company
See Bio

--------------------------------------------------------------------------------

12:20 PM - 1:30 PM LUNCH & NETWORKING BREAK

·      How mobile has transformed the way consumers shop

·      Engaging consumers in a mobile-first Southeast Asia

·      Shoppertainment: Powering the future of commerce with TikTok

·      Winning consumers in the new era of commerce

1:30 PM - 2:00 PM DRIVING SHOPPERTAINMENT AMONGST MOBILE-FIRST CONSUMERS IN
SOUTHEAST ASIA

Dowan Kim - Head of Growth Partnerships, Singapore and Malaysia, TikTok

 * How mobile has transformed the way consumers shop
 * Engaging consumers in a mobile-first Southeast Asia
 * Shoppertainment: Powering the future of commerce with TikTok
 * Winning consumers in the new era of commerce

DOWAN KIM

Head of Growth Partnerships, Singapore and Malaysia
TikTok
See Bio

--------------------------------------------------------------------------------

2:00 PM - 2:30 PM THE 101 ON MARKETING SUSTAINABILITY ONLINE

Mukesh Patnaik - General Manager – Marketing B2C Foods, Olam


·      Learning sustainability messaging, history and learnings

·      Overcoming challenges in communicating sustainability

·      Building a sustainable brand in Singapore – A case study

MUKESH PATNAIK

General Manager – Marketing B2C Foods
Olam
See Bio

--------------------------------------------------------------------------------

2:30 PM - 3:00 PM A GUIDE TO MAXIMISING ROI THROUGH PERFORMANCE MARKETING

Gladwin Ngo - Director, Performance Marketing, Crimson Education


·      Understanding performance marketing: definition and key metrics

·      Building a data-driven performance marketing strategy

·      Best practices for measuring and optimising campaign performance

GLADWIN NGO

Director, Performance Marketing
Crimson Education
See Bio

--------------------------------------------------------------------------------

3:00 PM - 3:00 PM CHAIRPERSON CLOSING REMARKS



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