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 * Features
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       Let our Studio Team create your ideal campaign
       
       
     
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       Any of the marketing and data tools you use, we can integrate
       
       
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DATA COLLECTION PLATFORM


GET TO KNOW YOUR AUDIENCE

Collect actionable data and build meaningful relationships with your customers
using interactive and gamified experiences.

Where are you on your data strategy journey?

Take the test
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HOW CAN YOU COLLECT FIRST- AND ZERO-PARTY DATA WITH QUALIFIO?

We offer a range of features that give your prospects and customers compelling
reasons to share valuable information about themselves.


CREATE

interactive campaigns

 * 50+ interactive formats
 * Highly gamified formats
 * Publish on multiple digital channels


Check it out


COLLECT

and enrich your data

 * Powerful customisable forms and opt-ins
 * Global & participant statistics
 * Integrations


Check it out


REWARD

your engaged customers

 * Customisable earning rules
 * Member portals
 * Flexible prize planning
 * Recurring interactions


Check it out


WHY CHOOSE QUALIFIO?

Qualifio is the leading European first- and zero-party data collection platform
for consumer brands.


ACTIONABLE DATA

Collect first-party data and zero-party data from your audience


STAY AGILE

Easily use our platform; no technical skills are needed


STAND OUT

Choose among 50+ interactive formats & build custom reward programs


INTEGRATED DATA

Push seamlessly your data to your tools; no data silos


PRIVACY LAW COMPLIANCE

Be GDPR compliant & transparent


CONTROL YOUR BUDGET

Keep control of your production costs




INDUSTRY-LEADING COMPANIES LEVERAGE QUALIFIO FOR DATA COLLECTION

Retailers, FMCG companies, media groups, sports clubs, entertainment brands, and
more rely on Qualifio daily to collect first-party data from their audience,
enrich their database with zero-party data, and foster recurring engagement with
their brands.



Previous

“The conversion rate of our Qualifio contests lies between 5-10%. That means
that out of 25,000 unique participations we get 1,200-2,500 new print magazine
subscribers. In total, for all our brands, Qualifio represents around 45% of our
leads generated.”


5-10% CONVERSION RATE.



Read the success story

“With Qualifio, we can increase the number of contacts in our database and work
on improving the quality of these contacts. When we launched the data capture
program, we were at 0 contacts in our CRM. Today, in Italy, where we started the
first pilot program, more than 50% of the contacts come from Qualifio.”


5.5 MILLION USERS REACHED IN ONE YEAR.



Download now

“The wide range of games available in the Qualifio catalogue allows us to vary
our campaigns. We’re then able to follow the evolution of a campaign in
real-time so that we can react and adapt a campaign if necessary, thanks to the
statistics provided by the tool.”


UP TO 80% CAMPAIGN COMPLETION RATE.



Read the success story

“We want to have a real conversation with our consumers and make them think, and
interact around the themes we have. We don’t want our consumers to only see ads
with our products. We want to tell them a story, and Qualifio is a great
storytelling tool for that. It enables us to inspire and inform our target
group, to give more depth to our main messaging.”


50% OPT-IN RATE.



Download now

“We try to make campaigns that are out of the ordinary and to communicate as
much as possible with our target audience, whether on our social media channels
or via our newsletter. The games created with Qualifio every month help us in
this process. We convert 10% of new leads coming from Qualifio into buyers.”


10% OF NEW PROSPECTS BECOME CUSTOMERS.



Download now

“The conversion rate of our Qualifio contests lies between 5-10%. That means
that out of 25,000 unique participations we get 1,200-2,500 new print magazine
subscribers. In total, for all our brands, Qualifio represents around 45% of our
leads generated.”


5-10% CONVERSION RATE.



Read the success story

“With Qualifio, we can increase the number of contacts in our database and work
on improving the quality of these contacts. When we launched the data capture
program, we were at 0 contacts in our CRM. Today, in Italy, where we started the
first pilot program, more than 50% of the contacts come from Qualifio.”


5.5 MILLION USERS REACHED IN ONE YEAR.



Download now

“The wide range of games available in the Qualifio catalogue allows us to vary
our campaigns. We’re then able to follow the evolution of a campaign in
real-time so that we can react and adapt a campaign if necessary, thanks to the
statistics provided by the tool.”


UP TO 80% CAMPAIGN COMPLETION RATE.



Read the success story

“We want to have a real conversation with our consumers and make them think, and
interact around the themes we have. We don’t want our consumers to only see ads
with our products. We want to tell them a story, and Qualifio is a great
storytelling tool for that. It enables us to inspire and inform our target
group, to give more depth to our main messaging.”


50% OPT-IN RATE.



Download now

“We try to make campaigns that are out of the ordinary and to communicate as
much as possible with our target audience, whether on our social media channels
or via our newsletter. The games created with Qualifio every month help us in
this process. We convert 10% of new leads coming from Qualifio into buyers.”


10% OF NEW PROSPECTS BECOME CUSTOMERS.



Download now

“The conversion rate of our Qualifio contests lies between 5-10%. That means
that out of 25,000 unique participations we get 1,200-2,500 new print magazine
subscribers. In total, for all our brands, Qualifio represents around 45% of our
leads generated.”


5-10% CONVERSION RATE.



Read the success story
Next



QUALIFIO WORKS WITH THE TOOLS YOU’RE ALREADY USING

Seamlessly integrate any of your systems: SSO, CRM, marketing automation, DMP,
CMP, analytics, and beyond! Choose from our standard integrations or collaborate
with our dedicated team for tailored solutions.


POPULAR BLOG POSTS

Don’t miss our latest blog articles, e-books and success stories.

Inspiration


MARKETING CALENDAR 2025: YOUR GO-TO GUIDE FOR THIS YEAR’S TOP EVENTS

Joséphine Pollet



Inspiration


CHRISTMAS MARKETING CAMPAIGN IDEAS: BOOST ENGAGEMENT AND ENRICHMENT WITH OUR
PLUS CALENDAR

Joséphine Pollet



Inspiration


10 INTERACTIVE BLACK FRIDAY MARKETING CAMPAIGNS TO BOOST ENGAGEMENT AND
CONVERSION

Joséphine Pollet




INTERESTED IN A DEMO OF OUR PLATFORM?
GET IN TOUCH!

Request a demo


FEATURES

 * Interactive campaigns
 * Catalogue
 * Data collection
 * GDPR
 * Reward programs
 * Add-ons

SECTORS

 * Retail & e-commerce
 * Media
 * Sports
 * FMCG
 * Others

SERVICES

 * Studio
 * Integrations
 * Plans

RESOURCES

 * Blog
 * Ideas generator
 * Best campaigns
 * Marketing calendar
 * Customer stories
 * E-books
 * Webinar hub
 * Help centre
 * Partnerships
 * Developer portal

ABOUT US

 * Who we are
 * Careers
 * Contact us

Subscribe to our amazing bimonthly newsletter!

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