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RANSOMWARE IS THE GREATEST BUSINESS THREAT IN 2022

Publisher
Guest Contributors

Published
Dec 7, 2021 3:19PM EST

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By Andrew Rubin, CEO and cofounder of Zero Trust unicorn Illumio

Organizations are losing in cyberspace. Companies are not only hemorrhaging
millions of dollars to ongoing ransomware raids, but attacks on critical
infrastructure are impacting real-world services on a regular basis (from
impairing water treatment facilities, to shutting down national oil and gas
pipelines, to halting global food distribution).

Nearly every week, there’s a new catastrophic breach – at a time when
organizations are pouring more than $150 billion a year into cybersecurity.
Something’s not right – in fact, something’s broken. And it’s about time
organizations recognize that it’s not security technology that’s failing them,
it’s the model that’s broken.

Ransomware is worse than ever – and it’s not easing up anytime soon.



Earlier this year, the firm Cybersecurity Ventures released new estimates that
project ransomware costs will reach $265 billion by 2031. What’s more, they
predict, “There will be a new attack every two seconds as ransomware
perpetrators progressively refine their malware payloads and related extortion
activities.”

Not only is the volume of ransomware attacks expected to increase in the years
ahead, but those attacks are expected to be even more successful. Gartner’s
latest Emerging Risks Monitor Report suggests that the threat of “new ransomware
models” remains the top cybersecurity concern facing business leaders in the
year ahead, warning, “The rise of new ransomware models as a top threat to
organizations in many ways tracks the growth in popularity of
cryptocurrencies... The ransomware business model has become more specialized
and otherwise efficient, including ‘ransomware-as-a-service (RaaS),’ and demand
for bitcoin payouts, resulting in a proliferation of attacks.”

In other words, ransomware is getting worse – and like any global disaster,
leaders need to understand its root cause before they can begin to safeguard
their organizations, stakeholders, and customers against it.

Breaking down the great ransomware catalyst.

At their core, ransomware attacks have proven so effective for one simple
reason: they work. Organizations are willing to pay the ransom following an
attack – some to avoid shutting down their business or losing their data, others
because they have no other choice. However, this practice only further
incentivizes attackers to strike. A report from Atlas VPN, released in July,
estimated that in 2021 alone, ransomware had cost organizations $45 million.

The DarkSide-led ransomware attack on Colonial Pipeline in May cost the company
$4.4 million to recover stolen assets and resume operations. Another costly
ransomware payout in 2021 was JBS Meats – one of the world’s largest meat
producers who suffered a ransomware attack later in May, effectively freezing
the global meat supply chain across 20+ countries. The company ended up paying a
ransom of $11 million.

In short, ransomware-as-a-service (RaaS) is a thriving business today because
bad actors are seeing that effective attacks on organizations can garner
millions of dollars (or the cryptocurrency equivalent) in revenue. For
organizations to be resilient in 2022, business leaders need to rethink the way
they’re approaching cybersecurity. And one of the most effective ways to bolster
business resiliency at scale is by embracing the framework known as “Zero
Trust.”



The new cybersecurity model.

The term “Zero Trust” was coined more than a decade ago, though it’s only
recently hit full hype cycle and been thrust into the cybersecurity spotlight.
Zero Trust is predicated on an ‘assume breach’ mentality. You should operate as
if bad actors and intruders already have access to your assets – or your
partners’ assets, or a third-party vendor’s assets. Assume they’ve already
infiltrated those networks, bypassed a firewall, or exploited a vulnerability in
the supply chain – because they probably have.

And today, a failure of imagination and hoping you’re secure can cost millions.
Hope is not a security strategy, but implementing a Zero Trust model is.

In the past year especially, Zero Trust architectures have achieved a new level
of global recognition – most notably from the President of the United States. In
his Executive Order on ‘Improving the Nation’s Cybersecurity’ issued in May
2021, President Joe Biden states:

“To keep pace with today’s dynamic and increasingly sophisticated cyber threat
environment, the Federal Government must take decisive steps to modernize its
approach to cybersecurity… The Federal Government must adopt security best
practices; advance toward Zero Trust Architecture; accelerate movement to secure
cloud services… and invest in both technology and personnel to match these
modernization goals.”

Shortly after, Anne Neuberger, President Biden’s Deputy National Security
Advisor for Cyber and Emerging Technology, issued a memorandum that outlined and
reiterated several Zero Trust best practices – segmenting your networks, putting
multi factor authentication in place, etc. – for organizations looking to shore
up infrastructure and digital assets against ongoing ransomware attacks.

In short, in all the recommendations the Biden Administration has made for
organizations looking to bolster their cybersecurity wherewithal, Zero Trust
tactics remain chief among them.



While ransomware may be here to stay, there are ways businesses can effectively
mitigate threats to prevent them from having devastating impacts. Prioritizing
organizational security, practicing cybersecurity basics (patching, segmenting,
testing incident response plans, etc.), and implementing strategies like Zero
Trust segmentation are just a few of the ways that leaders can begin bolstering
their business resiliency in a way that accounts for scale, speed and the
breaches that will inevitably come.



The views and opinions expressed herein are the views and opinions of the author
and do not necessarily reflect those of Nasdaq, Inc.


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