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Submitted URL: https://us14.mailchimp.com/mctx/clicks?url=https%3A%2F%2Flogin.mailchimp.com%2Fsignup%2Femail-referral%2F%3Faid%3Da58a85acf...
Effective URL: https://mailchimp.com/solutions/email-marketing-platform/?utm_source=freemium_newsletter&utm_medium=email&utm_campaign...
Submission: On June 05 via manual from CA — Scanned from CA
Effective URL: https://mailchimp.com/solutions/email-marketing-platform/?utm_source=freemium_newsletter&utm_medium=email&utm_campaign...
Submission: On June 05 via manual from CA — Scanned from CA
Form analysis
2 forms found in the DOMPOST
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POST
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Text Content
Skip to main content * * * * * Sales: +1 (800) 315-5939 Hey there! Free trials are available for Standard and Essentials plans. Start for free today. Try Mailchimp risk-free with a 1-month trial. Start for free today. * * Solutions and Services SOLUTIONS AND SERVICES See what’s new * Email marketing Send personalized emails that convert * Websites Create your branded web presence * Social media marketing Amplify the conversation across multiple channels * Templates Customize pre-designed layouts * Marketing automation Deliver the right message at the right time * Reporting & analytics Track sales & campaign performance * Audience management Target and segment customers * AI marketing tools Say hello to your AI growth assistant * Content Creation Tools Build content that captivates and converts * See all features See all our product offerings in one place INTEGRATE YOUR APPS See 300+ integrations * Shopify * Wix * Salesforce * Canva * WooCommerce FOR YOUR INDUSTRY * E-commerce and retail * Service-based Business * Mobile and web apps * Start-ups * Agencies and freelancers * Developers PROFESSIONAL SERVICES * Hire an Expert * Personalized onboarding * Customer success * Resources RESOURCES See all resources LEARN WITH MAILCHIMP * E-commerce * Digital content * Marketing automations * Audience management * Websites * Email marketing * Social media MAILCHIMP PRESENTS * Podcasts * Series * Films FOR DEVELOPERS * Marketing API * Transactional API * Release notes * Transactional email * Help Center * Case Studies * Events PROFESSIONAL SERVICES * Hire an Expert * Personalized onboarding * Customer success * Switch to Mailchimp * Pricing * Search * Start Free Trial * This page is now available in other languages. EN * * EN English * ES Español * FR Français * BR Português * DE Deutsch * IT Italiano * * Request a demo * Sales: +1 (800) 315-5939 * Log In * Start Free Trial * Hi, %s ACCOUNT * Audience * Campaigns * Account Mailchimp Home Log In * Main Menu * Log In Close Main Menu MAIN MENU * Solutions and Services Back Close Main Menu SOLUTIONS AND SERVICES * Email marketing Send personalized emails that convert * Websites Create your branded web presence * Social media marketing Amplify the conversation across multiple channels * Templates Customize pre-designed layouts * Marketing automation Deliver the right message at the right time * Reporting & analytics Track sales & campaign performance * Audience management Target and segment customers * AI marketing tools Say hello to your AI growth assistant * Content Creation Tools Build content that captivates and converts * See all features See all our product offerings in one place See what’s new For your industry Back Close Main Menu FOR YOUR INDUSTRY * E-commerce and retail * Service-based Business * Mobile and web apps * Start-ups * Agencies and freelancers * Developers Professional Services Back Close Main Menu PROFESSIONAL SERVICES * Hire an Expert * Personalized onboarding * Customer success Integrate your apps Back Close Main Menu INTEGRATE YOUR APPS * Shopify * Wix * Salesforce * Canva * WooCommerce * See 300+ integrations * Resources Back Close Main Menu RESOURCES Learn with Mailchimp Back Close Main Menu LEARN WITH MAILCHIMP * E-commerce * Digital content * Marketing automations * Audience management * Websites * Email marketing * Social media Mailchimp Presents Back Close Main Menu MAILCHIMP PRESENTS * Podcasts * Series * Films For Developers Back Close Main Menu FOR DEVELOPERS * Marketing API * Transactional API * Release notes * Transactional email See all resources * Help Center * Case Studies * Events Professional Services Back Close Main Menu PROFESSIONAL SERVICES * Hire an Expert * Personalized onboarding * Customer success * Switch to Mailchimp * Pricing * Search * This page is now available in other languages. English * * EN English * ES Español * FR Français * BR Português * DE Deutsch * IT Italiano * * Contact Sales: +1 (800) 315-5939 * Hi, %s Back Close Main Menu ACCOUNT * Audience * Campaigns * Account Mailchimp Home * Log In * Start Free Trial * * * * * * Log In Log In Start Free Trial EMAIL MARKETING PLATFORM CONVERT MORE CUSTOMERS WITH A POWERFUL AND INTUITIVE PLATFORM Create personalized emails with our AI-powered content and design tools*, target precisely with behavior-based automations and segments, and optimize with real-time reporting. Get started FIND OUT WHY WE’RE BEST-IN-CLASS The #1 AI-powered email marketing and automations platform* that recommends ways to get more opens, clicks, and sales. * UP TO 25X ROI seen by Mailchimp users* * >99% DELIVERABILITY RATE for email (average) * 11M+ USERS of Mailchimp globally * 50+ BEHAVIOR-BASED TRIGGERS for personalization PERSONALIZE YOUR MARKETING AT SCALE REACH MORE CUSTOMERS WITH LESS EFFORT Mailchimp’s automations help you engage your audience at the right time, with the right message, and without any manual intervention. Explore automations GENERATE ROI WITH ADVANCED SEGMENTATION Our powerful segmentation logic and filters help you use relevant and timely communication to target the customers most likely to purchase. Explore segmentation CREATE EFFECTIVE MARKETING CAMPAIGNS IN MINUTES WITH AI-POWERED DESIGN TOOLS LET AI HELP YOU WRITE THE FIRST DRAFT Intuit Assist helps you quickly craft relevant content like headlines and body copy. It can even create fully built emails—all you need to do is review, edit, and publish. Explore generative AI CREATE BRANDED CONTENT AT SCALE WITH CREATIVE ASSISTANT Our AI-powered design tools help engage audiences across touchpoints with professional logos and other assets via your imported brand kit. Explore Creative Assistant DRIVE SALES WITH AI-POWERED PRODUCT RECOMMENDATIONS Use preset feeds like best sellers or new arrivals to send personalized emails with dynamic recommendations based on your customer interactions. Explore dynamic product recommendations CREATIVE STUNNING EMAILS FASTER BY CHOOSING FROM 130+ HIGH-QUALITY TEMPLATES PICK AND PERSONALIZE THE DESIGN THAT’S JUST RIGHT Choose a template that fits your industry and unique business goals to see the difference a great layout can make. Explore templates MAKE SMARTER DECISIONS BASED ON PERSONALIZED BENCHMARKING STAY CONNECTED TO THE APPS AND SERVICES YOU LOVE Make Mailchimp your single source of truth for marketing activities. We offer 300+ integrations so you have everything you need in a single location. Explore 300+ Integrations TRACK, ANALYZE, AND OPTIMIZE YOUR IMPACT—SO YOU CAN SELL MORE See what's working and make informed decisions with an omni-channel dashboard, audience analytics, testing, and more. Explore Reporting and Analytics GET UP AND RUNNING EASILY WITH PERSONALIZED ONBOARDING SERVICES Get guided support from an onboarding specialist—available with a Standard or Premium plan. Learn more Play Play 00:00 Play Seek 10 seconds backwards Seek 10 seconds forward 00:00 / 00:00 Mute Picture in picture Fullscreen To watch this video, you need to accept Performance and Functionality Cookies. For more info, check our cookie policy. We're sorry. Due to a technical issue, the video is currently unable to load. Please try again later. Start your free trial today How many contacts? How many contacts do you have? 500 1,500 2,500 5,000 10,000 15,000 20,000 25,000 30,000 40,000 50,000 75,000 100,000 130,000 150,000 200,000 250,000+ Free Trial of Premium for 1 Month and plans for large contact lists available. Talk to our Sales team at +1 (800) 330-4838 or contact us. $ AUD R$ BRL $ CAD CHF CHF DKK kr € EUR £ GBP $ HKD ₹ INR ¥ JPY $ MXN $ NZD SEK kr $ SGD $ USD R ZAR $ AUD R$ BRL $ CAD CHF CHF DKK kr € EUR £ GBP $ HKD ₹ INR ¥ JPY $ MXN $ NZD SEK kr $ SGD $ USD R ZAR How many contacts? How many contacts do you have? 500 1,500 2,500 5,000 10,000 15,000 20,000 25,000 30,000 40,000 50,000 75,000 100,000 130,000 150,000 200,000 250,000+ Free Trial of Premium for 1 Month and plans for large contact lists available. Talk to our Sales team at +1 (800) 330-4838 or contact us. Best value BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. Best value BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. Recommended Mailchimp Recommends Mailchimp Recommends PREMIUM Scale fast with dedicated onboarding, unlimited contacts, and priority support; built for teams. Talk to Sales You've selected more contacts than this plan allows Starts at C$ 480 92 /month* Starts at $480.92 per month for 10,000 contacts Talk to Sales at +1 (800) 330-4838 Contact Sales * Phone & Priority Support PHONE & PRIORITY SUPPORT Priority email and chat support 24/7. Phone support available during business hours. PHONE & PRIORITY SUPPORT Priority email and chat support 24/7. Phone support available during business hours. * Custom-coded and Pre-built Email Templates CUSTOM-CODED AND PRE-BUILT EMAIL TEMPLATES Custom-Coded Templates Take control of your email design by using your own custom-coded HTML templates. Pre-Built Email Templates Sell more with 100+ customizable email templates personalized to your industry and brand. Free plan access limited to certain pre-built templates. Paid plans have access to all pre-built templates. CUSTOM-CODED AND PRE-BUILT EMAIL TEMPLATES Custom-Coded Templates Take control of your email design by using your own custom-coded HTML templates. Pre-Built Email Templates Sell more with 100+ customizable email templates personalized to your industry and brand. Free plan access limited to certain pre-built templates. Paid plans have access to all pre-built templates. * Multivariate and A/B Testing MULTIVARIATE & A/B TESTING Multivariate Testing Test up to eight campaign variations to see what changes make the biggest impact on engagement and conversion. A/B Testing Test different subject lines, design, content, and send-times so you can learn what works best for your audience. MULTIVARIATE & A/B TESTING Multivariate Testing Test up to eight campaign variations to see what changes make the biggest impact on engagement and conversion. A/B Testing Test different subject lines, design, content, and send-times so you can learn what works best for your audience. * Enhanced Automated Customer Journeys ENHANCED AUTOMATED CUSTOMER JOURNEYS Create and automate personalized journeys for any customer scenario with full functionality of our Customer Journey Builder. ENHANCED AUTOMATED CUSTOMER JOURNEYS Create and automate personalized journeys for any customer scenario with full functionality of our Customer Journey Builder. * Enhanced Customer Workflow Builder DEDICATED PERSONALIZED ONBOARDING Partner with a dedicated onboarding specialist with up to 4 weekly consultations to help develop a personalized action plan, provide in-depth product walkthroughs, and be your point of contact for anything you need. Note: this service is currently available in English, Spanish, and Portuguese only. DEDICATED PERSONALIZED ONBOARDING Partner with a dedicated onboarding specialist with up to 4 weekly consultations to help develop a personalized action plan, provide in-depth product walkthroughs, and be your point of contact for anything you need. Note: this service is currently available in English, Spanish, and Portuguese only. * Predictive Segmentation PREDICTIVE SEGMENTATION Target the right customers to win more repeat-business with our predictive analytics tools that can estimate future the buying behavior of your customers. PREDICTIVE SEGMENTATION Target the right customers to win more repeat-business with our predictive analytics tools that can estimate future the buying behavior of your customers. * Campaign Manager CAMPAIGN MANAGER Streamline your marketing planning and consolidate multichannel touchpoints into a single campaign view. CAMPAIGN MANAGER Streamline your marketing planning and consolidate multichannel touchpoints into a single campaign view. Buy Now Buy Now Best value BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. Best value BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. Recommended Mailchimp Recommends Mailchimp Recommends STANDARD Sell even more with personalization, optimization tools, and enhanced automations. Contact limit exceeded You've selected more contacts than this plan allows Starts at Free for 1 month Then, starts at C$ 27 48 /month* /month* Starts at $27.48 per month for 500 contacts * 24/7 Email & Chat Support 24/7 EMAIL & CHAT SUPPORT Email and chat support available 24/7. 24/7 EMAIL & CHAT SUPPORT Email and chat support available 24/7. * Custom-coded and Pre-built Email Templates CUSTOM-CODED AND PRE-BUILT EMAIL TEMPLATES Custom-Coded Templates Take control of your email design by using your own custom-coded HTML templates. Pre-Built Email Templates Sell more with 100+ customizable email templates personalized to your industry and brand. Free plan access limited to certain pre-built templates. Paid plans have access to all pre-built templates. CUSTOM-CODED AND PRE-BUILT EMAIL TEMPLATES Custom-Coded Templates Take control of your email design by using your own custom-coded HTML templates. Pre-Built Email Templates Sell more with 100+ customizable email templates personalized to your industry and brand. Free plan access limited to certain pre-built templates. Paid plans have access to all pre-built templates. * Multivariate & A/B Testing MULTIVARIATE & A/B TESTING Multivariate Testing Test up to eight campaign variations to see what changes make the biggest impact on engagement and conversion. A/B Testing Test different subject lines, design, content, and send-times so you can learn what works best for your audience. MULTIVARIATE & A/B TESTING Multivariate Testing Test up to eight campaign variations to see what changes make the biggest impact on engagement and conversion. A/B Testing Test different subject lines, design, content, and send-times so you can learn what works best for your audience. * Enhanced Automated Customer Journeys ENHANCED AUTOMATED CUSTOMER JOURNEYS Create and automate personalized journeys for any customer scenario with full functionality of our Customer Journey Builder. ENHANCED AUTOMATED CUSTOMER JOURNEYS Create and automate personalized journeys for any customer scenario with full functionality of our Customer Journey Builder. * Enhanced Customer Workflow Builder PERSONALIZED ONBOARDING Get 1 personalized consultation to help send your first email, segment audiences, set up automations, sync integrations, and more. Note: this service is currently available in English only. PERSONALIZED ONBOARDING Get 1 personalized consultation to help send your first email, segment audiences, set up automations, sync integrations, and more. Note: this service is currently available in English only. * Predictive Segmentation PREDICTIVE SEGMENTATION Target the right customers to win more repeat-business with our predictive analytics tools that can estimate future the buying behavior of your customers. PREDICTIVE SEGMENTATION Target the right customers to win more repeat-business with our predictive analytics tools that can estimate future the buying behavior of your customers. * Campaign Manager CAMPAIGN MANAGER Streamline your marketing planning and consolidate multichannel touchpoints into a single campaign view. CAMPAIGN MANAGER Streamline your marketing planning and consolidate multichannel touchpoints into a single campaign view. Sign Up Free Sign Up Free Best value BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. Best value BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. Recommended Mailchimp Recommends Mailchimp Recommends ESSENTIALS Send the right content at the right time with testing and scheduling features. Contact limit exceeded You've selected more contacts than this plan allows Starts at Free for 1 month Then, starts at C$ 17 86 /month* /month* Starts at $17.86 per month for 500 contacts * 24/7 Email & Chat Support 24/7 EMAIL & CHAT SUPPORT Email and chat support available 24/7. 24/7 EMAIL & CHAT SUPPORT Email and chat support available 24/7. * Pre-built Email Templates PRE-BUILT EMAIL TEMPLATES Sell more with 100+ customizable email templates personalized to your industry and brand. Free plan access limited to certain pre-built templates. Paid plans have access to all pre-built templates. PRE-BUILT EMAIL TEMPLATES Sell more with 100+ customizable email templates personalized to your industry and brand. Free plan access limited to certain pre-built templates. Paid plans have access to all pre-built templates. * A/B Testing A/B TESTING Test different subject lines, design, content, and send-times so you can learn what works best for your audience. A/B TESTING Test different subject lines, design, content, and send-times so you can learn what works best for your audience. * Basic Automated Customer Journeys BASIC AUTOMATED CUSTOMER JOURNEYS Build automated workflows to send relevant messages based on how your customers interact with your brand. BASIC AUTOMATED CUSTOMER JOURNEYS Build automated workflows to send relevant messages based on how your customers interact with your brand. * Personalized Onboarding * Predictive Segmentation * Campaign Manager Sign Up Free Sign Up Free Best value BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. Best value BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. BEST VALUE Based on comparison of number of features in paid plans as of 9/25/2023 for a customer with 2,500 contacts. Add-ons not included. Recommended Mailchimp Recommends Mailchimp Recommends FREE Easily create email campaigns and learn more about your customers. Contact limit exceeded You've selected more contacts than this plan allows Starts at C$ 0 /month* Starts at $0 per month for 500 contacts * Email support for first 30 days EMAIL SUPPORT FOR FIRST 30 DAYS Email support for first 30 days. EMAIL SUPPORT FOR FIRST 30 DAYS Email support for first 30 days. * Pre-built Email Templates PRE-BUILT EMAIL TEMPLATES Sell more with 100+ customizable email templates personalized to your industry and brand. Free plan access limited to certain pre-built templates. Paid plans have access to all pre-built templates. PRE-BUILT EMAIL TEMPLATES Sell more with 100+ customizable email templates personalized to your industry and brand. Free plan access limited to certain pre-built templates. Paid plans have access to all pre-built templates. * A/B Testing * Basic Automated Customer Journeys * Onboarding * Predictive Segmentation * Campaign Manager Sign Up Free Sign Up Free * See Free Trial Terms 1 month free trial: *First month of subscription to Mailchimp Standard or Essentials (as applicable) (each, a “monthly plan”), starting from the date of enrollment, is free. Valid payment information must be provided at the time of enrollment. You will be notified via e-mail of the approaching expiration of your trial period prior to the expiration date. To continue using the selected monthly plan after your 1 month trial, you’ll be charged on a monthly basis at the then-current fee for the service(s) you’ve selected until you cancel or change to a free marketing plan. Sales tax may be applied where applicable. To be eligible for this offer you must be a new Mailchimp customer and sign up for the monthly plan using the “Free for 1 Month” option (or other like wording). This offer cannot be combined with any other Mailchimp offer(s). Offer available for a limited time only. You can pause your subscription or delete your Mailchimp account at any time via the Settings section in the Account & Billing area. Pausing your monthly plan or deleting your Mailchimp account will become effective immediately. You can downgrade your monthly plan in the Monthly Plans or Credits page in the Billing Section. Downgrading your monthly plan will become effective at the end of the monthly billing period. You will not receive a refund for previously billed charges. Terms, conditions, pricing, special features, and service and support options subject to change without notice. 1 month free trial: *First month of subscription to Mailchimp Standard or Essentials (as applicable) (each, a “monthly plan”), starting from the date of enrollment, is free. Valid payment information must be provided at the time of enrollment. You will be notified via e-mail of the approaching expiration of your trial period prior to the expiration date. To continue using the selected monthly plan after your 1 month trial, you’ll be charged on a monthly basis at the then-current fee for the service(s) you’ve selected until you cancel or change to a free marketing plan. Sales tax may be applied where applicable. To be eligible for this offer you must be a new Mailchimp customer and sign up for the monthly plan using the “Free for 1 Month” option (or other like wording). This offer cannot be combined with any other Mailchimp offer(s). Offer available for a limited time only. You can pause your subscription or delete your Mailchimp account at any time via the Settings section in the Account & Billing area. Pausing your monthly plan or deleting your Mailchimp account will become effective immediately. You can downgrade your monthly plan in the Monthly Plans or Credits page in the Billing Section. Downgrading your monthly plan will become effective at the end of the monthly billing period. You will not receive a refund for previously billed charges. Terms, conditions, pricing, special features, and service and support options subject to change without notice. *Overages apply if contact or email send limit is exceeded. Free plan sending will be paused if contact or email send limit is exceeded. Learn more To see the monthly email send limit included with each specific plan, click to see all plan details. If your plan's contact or email send limit is exceeded, you will be charged for overages. (except for Free plans, where sending will be paused until the next monthly plan cycle). SMS is available as an add-on to US paid plans only and SMS credits are added to your account after purchase. Application and agreement to terms is required before purchasing credits. Credits are issued monthly and unused credits expire and do not roll over. Pricing varies. MMS is available on Premium and Standard plans only. Availability of features and functionality varies by plan type. For details, please view Mailchimp's various plans and pricing. See terms for details. Pricing displayed based on the following: Premium Plan includes 10,000 contacts. The monthly email send limit for Premium plans is 15 times your maximum contact count. Standard Plan includes 500 contacts.The monthly email send limit for Standard plans is 12 times your maximum contact count. Essentials Plan includes 500 contacts. The monthly email send limit for Essentials plans is 10 times your maximum contact count. Free Plan includes up to 500 contacts. Select your audience size to calculate your price. The monthly email send limit for the Free plan is 1,000 sends (daily limit of 500). NON-USD Pricing: Actual price may vary. Prices displayed are estimates based on current exchange rates. Exact amount charged will vary and depends on the exchange rate at the time of payment processing. Prices displayed exclude any applicable taxes and fees, which will be added to the cost of all services purchased. For exact base pricing please refer to prices listed in USD. To see the monthly email send limit included with each specific plan, click to see all plan details. If your plan's contact or email send limit is exceeded, you will be charged for overages. (except for Free plans, where sending will be paused until the next monthly plan cycle). SMS is available as an add-on to US paid plans only and SMS credits are added to your account after purchase. Application and agreement to terms is required before purchasing credits. Credits are issued monthly and unused credits expire and do not roll over. Pricing varies. MMS is available on Premium and Standard plans only. Availability of features and functionality varies by plan type. For details, please view Mailchimp's various plans and pricing. See terms for details. Pricing displayed based on the following: Premium Plan includes 10,000 contacts. The monthly email send limit for Premium plans is 15 times your maximum contact count. Standard Plan includes 500 contacts.The monthly email send limit for Standard plans is 12 times your maximum contact count. Essentials Plan includes 500 contacts. The monthly email send limit for Essentials plans is 10 times your maximum contact count. Free Plan includes up to 500 contacts. Select your audience size to calculate your price. The monthly email send limit for the Free plan is 1,000 sends (daily limit of 500). NON-USD Pricing: Actual price may vary. Prices displayed are estimates based on current exchange rates. Exact amount charged will vary and depends on the exchange rate at the time of payment processing. Prices displayed exclude any applicable taxes and fees, which will be added to the cost of all services purchased. For exact base pricing please refer to prices listed in USD. See all plan details WE OFFER EXPERT 24/7 CUSTOMER SERVICE Our customer service team is always available and ready to support you if you ever need help. See our support offerings FAQS * WHAT IS EMAIL MARKETING SOFTWARE? Email marketing software is a marketing tool that companies use to communicate commercial information to customers on their email list. Companies may use an email marketing service to inform customers of new products, advertise upcoming sales, share content, or do any number of other things, with the goal of promoting your brand and engaging with customers. * WHAT DOES AN EMAIL MARKETING PLATFORM DO? An email marketing platform like Mailchimp streamlines the process of creating and sending out email marketing campaigns. Using an email marketing tool can help you create and manage an audience, configure email marketing campaigns, and monitor their performance, all on one platform. * HOW EFFECTIVE IS EMAIL MARKETING? Email marketing can be a powerful part of any company’s marketing strategy. By taking advantage of effective email marketing tools, you can engage with your audience by crafting personalized messages that appeal to their interests. And, with free email marketing tools, this can be an extremely cost-effective way of marketing your business. * WHAT ARE THE FOUR TYPES OF EMAIL MARKETING CAMPAIGNS? There are many types of email marketing campaigns. However, there are four principal types of marketing emails, which include: Promotional emails: Promotional emails advertise a company’s products or services, often by promoting sales, discounts, seasonal events, company events, and so on. Product update emails: These emails inform customers about new or updated products. Digital newsletters: Digital newsletters are regularly sent to a company’s email list to inform customers of company or industry updates by providing interesting articles or relevant news. Transactional emails: These emails are typically triggered by a customer action. For example, if a customer buys a product, they may receive a confirmation email or a follow-up email that asks for their feedback. * HOW CAN I OPTIMIZE EMAIL MARKETING CAMPAIGNS? There are a handful of best practices to follow when executing a successful email marketing strategy. Create short, attention-grabbing subject lines: A subject line is the first copy your reader will see, so make sure it's enticing and meaningful. Improve click through rates by spending time optimizing your subject line. Keep it brief: When it comes to writing the body of the email, it's important to keep the content short. You may only have your reader's attention for a short period, so it's crucial to craft a message that is clear, concise, and to the point. Make it easy to read: Utilizing headings, subheadings, bold text, font, and short paragraphs can make your email skimmable and easy to digest. Fast loading visuals and images: Including images and visuals make email content more interesting and help break up the text. However, it's important all elements load properly. Include a CTA: Every piece of email marketing content should include a call to action, whether you want the reader to shop the sale on your website or read your latest blog post. Mailchimp's Content Optimizer can help you optimize your email content by analyzing skimmability, visuals, links, and typography. Receive data-driven suggestions to improve your results! * HOW CAN I START EMAIL MARKETING? Email marketing can serve as a cornerstone of any company’s digital marketing strategy. If you don’t already have an email marketing strategy in place or you’re interested in improving your company’s email marketing campaigns, check out Mailchimp. Gain access to free email marketing tools when you create an account with Mailchimp. With our email marketing services, you can quickly and easily organize your audience, segment customers, write and design emails, set timing preferences and triggers, and evaluate your performance. NEED TO HIRE A HELPING HAND? WE GOT YOU. From a quick template design to full-service campaign management, our global community of 850+ trusted experts does it all. Explore Mailchimp Experts MILLIONS OF USERS TRUST US WITH THEIR EMAIL MARKETING. YOU CAN TOO. Get started *Disclaimers 1. #1 AI-powered email marketing platform: Based on December 2023 publicly available data on number of customers of competitors that also advertise using AI to enhance their email marketing and automation products and services. 2. 25X ROI: Based on all e-commerce revenue attributable to paid plan users’ Mailchimp campaigns from April 2023 to April 2024 3. Intuit Assist: Intuit Assist functionality (beta) is available to certain users with Premium, Standard and Legacy plans in select countries in English only. Access to Intuit Assist is available at no additional cost at this time. Pricing, terms, conditions, special features and service options are subject to change without notice. Availability of features and functionality varies by plan type. Features may be broadly available soon but represents no obligation and should not be relied on in making a purchasing decision. For details, please view Mailchimp’s various plans and pricing. 4. Personalized onboarding: Onboarding services differ per plan and are available for new or upgraded users with a Standard or Premium plan for the first 90 days after account creation or upgrade. Onboarding services are currently offered in English, Spanish and Portuguese for Premium plans, and in English for Standard plans. 5. Availability of features and functionality varies by plan type. 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