neuroleadership.com Open in urlscan Pro
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Submitted URL:
https://l.linklyhq.com/l/1tm36
Effective URL:
https://neuroleadership.com/your-brain-at-work/seeds-model-biases-affect-decision-making/
Submission: On October 02 via manual (October 2nd 2023, 5:45:28 pm UTC) from PE — Scanned from DE

Form analysis
5 forms found in the DOM

GET https://neuroleadership.com/

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GET https://neuroleadership.com/

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GET https://neuroleadership.com/

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GET https://neuroleadership.com/

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Text Content

 * Organizational Change
   
   TRANSFORM YOUR ORGANIZATION
   
    * Organizational Solutions
    * Thinking Partnerships – A Better Kind of Consulting
    * Leadership Principles
    * Research Briefings
    * Change Methodology

 * Individual Education
   
   TRANSFORM YOURSELF
   
    * Overview – Learning Programs for Individuals
    * Brain-Based Coaching Certificate Program
    * Diversity, Equity & Inclusion Master Class
    * Certificate in the Foundations of NeuroLeadership
    * Resources for Individual Learners
    * The SCARF Assessment

 * Impact
   
   CASE STUDIES
   
    * All Case Studies
    * Culture & Leadership
    * Diversity, Equity & Inclusion
    * Talent & Performance
   
   RESEARCH
   
    * Latest from the Lab
    * NeuroLeadership Journal
    * Ask An Expert – Video Series
    * Ask An Expert – Submit Questions

 * Articles & Multimedia
   
   INSIGHTS ON-DEMAND
   
    * Your Brain at Work - Blog
    * Your Brain at Work - Recordings
    * Your Brain at Work - The Podcast
    * Essential Guides by Practice Area
   
   KNOWLEDGE CENTERS
   
    * Growth Mindset
    * Allyship in Organizations
    * Hybrid Work
    * Beating Burnout

 * Community & Events
   
   EVENTS
   
    * Webinars & Your Brain at Work LIVE
    * RECALIBRATE: The 2023 NeuroLeadership Summit
   
   COMMUNITY SPACES
   
    * Corporate Membership
    * Become an NLI Insider
    * Apply for Our DEI Community of Practice
    * Follow Us LinkedIn
   
   FEATURED EVENT
   
   BRAIN-BASED CONVERSATION SKILLS (EMEA)
   
   Learn the art and deeper science of effective coaching.
   
   Learn More
   
   
   
   Load More
 * Company
   
   ABOUT US
   
    * Our Story
    * Global Leadership Team
    * Scientists & Advisors
   
   CONNECT WITH US
   
    * Press Room
    * Contact – Global Directory
    * Careers

 * Organizational Change
   
   TRANSFORM YOUR ORGANIZATION
   
    * Organizational Solutions
    * Thinking Partnerships – A Better Kind of Consulting
    * Leadership Principles
    * Research Briefings
    * Change Methodology

 * Individual Education
   
   TRANSFORM YOURSELF
   
    * Overview – Learning Programs for Individuals
    * Brain-Based Coaching Certificate Program
    * Diversity, Equity & Inclusion Master Class
    * Certificate in the Foundations of NeuroLeadership
    * Resources for Individual Learners
    * The SCARF Assessment

 * Impact
   
   CASE STUDIES
   
    * All Case Studies
    * Culture & Leadership
    * Diversity, Equity & Inclusion
    * Talent & Performance
   
   RESEARCH
   
    * Latest from the Lab
    * NeuroLeadership Journal
    * Ask An Expert – Video Series
    * Ask An Expert – Submit Questions

 * Articles & Multimedia
   
   INSIGHTS ON-DEMAND
   
    * Your Brain at Work - Blog
    * Your Brain at Work - Recordings
    * Your Brain at Work - The Podcast
    * Essential Guides by Practice Area
   
   KNOWLEDGE CENTERS
   
    * Growth Mindset
    * Allyship in Organizations
    * Hybrid Work
    * Beating Burnout

 * Community & Events
   
   EVENTS
   
    * Webinars & Your Brain at Work LIVE
    * RECALIBRATE: The 2023 NeuroLeadership Summit
   
   COMMUNITY SPACES
   
    * Corporate Membership
    * Become an NLI Insider
    * Apply for Our DEI Community of Practice
    * Follow Us LinkedIn
   
   FEATURED EVENT
   
   BRAIN-BASED CONVERSATION SKILLS (EMEA)
   
   Learn the art and deeper science of effective coaching.
   
   Learn More
   
   
   
   Load More
 * Company
   
   ABOUT US
   
    * Our Story
    * Global Leadership Team
    * Scientists & Advisors
   
   CONNECT WITH US
   
    * Press Room
    * Contact – Global Directory
    * Careers

Contact Us

 * Organizational Change
   
   TRANSFORM YOUR ORGANIZATION
   
    * Organizational Solutions
    * Thinking Partnerships – A Better Kind of Consulting
    * Leadership Principles
    * Research Briefings
    * Change Methodology

 * Individual Education
   
   TRANSFORM YOURSELF
   
    * Overview – Learning Programs for Individuals
    * Brain-Based Coaching Certificate Program
    * Diversity, Equity & Inclusion Master Class
    * Certificate in the Foundations of NeuroLeadership
    * Resources for Individual Learners
    * The SCARF Assessment

 * Impact
   
   CASE STUDIES
   
    * All Case Studies
    * Culture & Leadership
    * Diversity, Equity & Inclusion
    * Talent & Performance
   
   RESEARCH
   
    * Latest from the Lab
    * NeuroLeadership Journal
    * Ask An Expert – Video Series
    * Ask An Expert – Submit Questions

 * Articles & Multimedia
   
   INSIGHTS ON-DEMAND
   
    * Your Brain at Work - Blog
    * Your Brain at Work - Recordings
    * Your Brain at Work - The Podcast
    * Essential Guides by Practice Area
   
   KNOWLEDGE CENTERS
   
    * Growth Mindset
    * Allyship in Organizations
    * Hybrid Work
    * Beating Burnout

 * Community & Events
   
   EVENTS
   
    * Webinars & Your Brain at Work LIVE
    * RECALIBRATE: The 2023 NeuroLeadership Summit
   
   COMMUNITY SPACES
   
    * Corporate Membership
    * Become an NLI Insider
    * Apply for Our DEI Community of Practice
    * Follow Us LinkedIn
   
   FEATURED EVENT
   
   BRAIN-BASED CONVERSATION SKILLS (EMEA)
   
   Learn the art and deeper science of effective coaching.
   
   Learn More
   
   
   
   Load More
 * Company
   
   ABOUT US
   
    * Our Story
    * Global Leadership Team
    * Scientists & Advisors
   
   CONNECT WITH US
   
    * Press Room
    * Contact – Global Directory
    * Careers

 * Organizational Change
   
   TRANSFORM YOUR ORGANIZATION
   
    * Organizational Solutions
    * Thinking Partnerships – A Better Kind of Consulting
    * Leadership Principles
    * Research Briefings
    * Change Methodology

 * Individual Education
   
   TRANSFORM YOURSELF
   
    * Overview – Learning Programs for Individuals
    * Brain-Based Coaching Certificate Program
    * Diversity, Equity & Inclusion Master Class
    * Certificate in the Foundations of NeuroLeadership
    * Resources for Individual Learners
    * The SCARF Assessment

 * Impact
   
   CASE STUDIES
   
    * All Case Studies
    * Culture & Leadership
    * Diversity, Equity & Inclusion
    * Talent & Performance
   
   RESEARCH
   
    * Latest from the Lab
    * NeuroLeadership Journal
    * Ask An Expert – Video Series
    * Ask An Expert – Submit Questions

 * Articles & Multimedia
   
   INSIGHTS ON-DEMAND
   
    * Your Brain at Work - Blog
    * Your Brain at Work - Recordings
    * Your Brain at Work - The Podcast
    * Essential Guides by Practice Area
   
   KNOWLEDGE CENTERS
   
    * Growth Mindset
    * Allyship in Organizations
    * Hybrid Work
    * Beating Burnout

 * Community & Events
   
   EVENTS
   
    * Webinars & Your Brain at Work LIVE
    * RECALIBRATE: The 2023 NeuroLeadership Summit
   
   COMMUNITY SPACES
   
    * Corporate Membership
    * Become an NLI Insider
    * Apply for Our DEI Community of Practice
    * Follow Us LinkedIn
   
   FEATURED EVENT
   
   BRAIN-BASED CONVERSATION SKILLS (EMEA)
   
   Learn the art and deeper science of effective coaching.
   
   Learn More
   
   
   
   Load More
 * Company
   
   ABOUT US
   
    * Our Story
    * Global Leadership Team
    * Scientists & Advisors
   
   CONNECT WITH US
   
    * Press Room
    * Contact – Global Directory
    * Careers


Contact Us

 * Organizational Change
   
   TRANSFORM YOUR ORGANIZATION
   
    * Organizational Solutions
    * Thinking Partnerships – A Better Kind of Consulting
    * Leadership Principles
    * Research Briefings
    * Change Methodology

 * Individual Education
   
   TRANSFORM YOURSELF
   
    * Overview – Learning Programs for Individuals
    * Brain-Based Coaching Certificate Program
    * Diversity, Equity & Inclusion Master Class
    * Certificate in the Foundations of NeuroLeadership
    * Resources for Individual Learners
    * The SCARF Assessment

 * Impact
   
   CASE STUDIES
   
    * All Case Studies
    * Culture & Leadership
    * Diversity, Equity & Inclusion
    * Talent & Performance
   
   RESEARCH
   
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Bias | DEI | Inclusion | SEEDS


THE 5 BIGGEST BIASES THAT AFFECT DECISION-MAKING


By NeuroLeadership Institute
August 1st, 2023

Humans make thousands of decisions every day. To save time and energy, our
brains don’t give each decision equal attention. Instead, we take mental
shortcuts.

To brain scientists, these shortcuts are known as “biases.” They’re neither good
nor bad; they just are. They help us in certain cases and hinder us in others.
For instance, an expedience bias compels us to make decisions quickly. If we’re
in a burning building, it might be lifesaving, but if we’re conducting a
performance review, it might cause us to make a mistake.

That’s why we’ve unpacked these shortcuts to help leaders and teams mitigate the
biases that negatively affect decision-making. Scientists have explored more
than 150 such biases, which we’ve organized into five categories. These five
domains comprise The SEEDS Model®, the framework that underpins our solutions
for reducing unconscious bias.

We’ve outlined each of the five bias domains below.


SIMILARITY BIAS – WE PREFER WHAT’S LIKE US OVER WHAT’S DIFFERENT

Similarity bias most commonly influences our decisions regarding people: who to
hire, who to promote, and who to assign to projects.

It occurs because humans are highly motivated to see themselves and those who
are similar in a favorable light. We instinctively create “in-groups” and
“out-groups” — boundaries between those we consider close to us and others who
live on the margins. We generally have a favorable view of our in-group but a
skeptical or negative view of the out-group. Hence, managers tend to hire
employees who remind them of themselves.

Overcoming a similarity bias requires actively finding common ground with people
who appear different.


EXPEDIENCE BIAS – WE PREFER TO ACT QUICKLY

Humans have an innate need for certainty — to know what’s going on. A downside
of that is the tendency to rush to judgment without fully considering all the
facts.

Expedience bias crops up when we judge employees’ performance based solely on
one data point or recommendation. The fix is to develop a step-by-step process
that makes it easy to gather more information.


EXPERIENCE BIAS – WE TAKE OUR OWN PERCEPTION TO BE THE OBJECTIVE TRUTH

We may be the stars of our own show, but other people see the world differently
than we do. Experience bias occurs when we fail to remember that fact. We assume
our view of a given problem or situation constitutes the whole truth.

To counteract this bias, we need to build systems for others to check our
thinking, share their perspectives, and help us reframe the situation at hand.


DISTANCE BIAS – WE PREFER WHAT’S CLOSE OVER WHAT’S FAR AWAY

Distance bias has become all too common in today’s hybrid world. It emerges in
meetings when folks in the room fail to gather input from their remote
colleagues calling in on a video platform.

This type of bias reflects our instinct to prioritize what’s nearby, whether in
physical space or time.

We can mitigate distance bias with systems that acknowledge important figures
outside our immediate proximity, such as calling on remote colleagues first in a
meeting before discussing with the room.


SAFETY BIAS – WE PROTECT AGAINST LOSS MORE THAN WE SEEK OUT GAIN

Safety bias refers to the all-too-human tendency to avoid loss. Many studies
have shown that we’d prefer not losing money over gaining money. In other words,
bad is stronger than good.

Safety bias holds back healthy forms of risk-taking. One way we can mitigate
this bias is by putting some distance between us and the decision — such as
imagining you’re offering advice to a friend — to make those events less
emotionally tied to our current selves.

What’s important to remember about all biases is that no one can mitigate bias
alone. It takes an entire group using a common language around bias to help each
other make smarter decisions.




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