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Submission: On June 17 via manual from US — Scanned from DE
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đ You can get PMM Leadership Certified with PMA in: 0 0 Days 0 0 Hours 0 0 Minutes 0 0 Seconds Pre-order đ Master retention & amplify growth with the Customer Marketing Summit. Starting in: 0 0 Days 0 0 Hours 0 0 Minutes 0 0 Seconds GRAB A FREE PASS đ You can get PMM Leadership Certified with PMA in: 0 0 Days 0 0 Hours 0 0 Minutes 0 0 Seconds Pre-order Log in Membership INDIVIDUAL TEAMS Membership PRO MEMBERSHIP All you need to succeed BECOME A PRO MEMBER BECOME A PRO+ MEMBER YOUR PRO TASTER PACK EXEC MEMBERSHIP For product marketing leaders BECOME AN EXEC MEMBER BECOME AN EXEC+ MEMBER YOUR EXEC TASTER PACK TEAM MEMBERSHIP Level up your PMM team INSPIRE YOUR TEAM GET A TEAM MEMBERSHIP WHY PICK PMA? See what our members say MEMBERSHIP REVIEWS MEMBERSHIP CASE STUDIES SAMPLE WHATâS INSIDE GET FREEMIUM MEMBERSHIP TEMPLATES FOR SUCCESS Resources CONTENT HUB Unlimited resources on tap ARTICLES EBOOKS GUIDES PODCASTS PMMFIXX REPORTS WEBINARS RESEARCH & REPORTS Industry insights from us METRICS REPORT SURVEY STATE OF PRODUCT MARKETING STATE OF PRODUCT MARKETING LEADERSHIP STATE OF GO-TO-MARKET SALES ENABLEMENT LANDSCAPE PMM TOOLS OF CHOICE TOP 100 PMM INFLUENCERS COMPETITIVE INTELLIGENCE TRENDS VIEW ALL REPORTS GUIDES Brush up on the essentials WHAT IS PRODUCT MARKETING? PRODUCT MARKETING FRAMEWORK COMPETITIVE INTELLIGENCE PRICING OKRS POSITIONING GO-TO-MARKET VIEW ALL GUIDES BEST OF THE REST Highlights from the site PRODUCT MARKETING LEADERSHIP PORTAL NEWSLETTER PMM BOOKS PMM TECH STACK SALARY CALCULATOR CREATE AND CONTRIBUTE Certification PRODUCT MARKETING CORE The A to Z of PMM essentials PMM CERTIFIED: ONDEMAND LIVE & ONLINE [PART TIME] LIVE & ONLINE [FULL TIME] LIVE & IN-PERSON PMM CERTIFIED: TEAMS CUSTOMER MARKETING CERTIFIED: CORE WHY PMMS â¤ď¸ PMMC VIEW ALL CORE ADVANCED PMM & MASTERS CERTIFIED Establish your influence and strategic value ADVANCED PRODUCT MARKETING CERTIFIED MESSAGING CERTIFIED NARRATIVE DESIGN CERTIFIED POSITIONING CERTIFIED COMPETITIVE INTELLIGENCE CERTIFIED STORYTELLING CERTIFIED ALL PMM MASTERS PMM LEADERSHIP CERTIFIED The ultimate roadmap for PMM leaders PMM CERTIFIED: LEADERSHIP [ONDEMAND] PMM LEADERSHIP ACCELERATOR C-SUITE MASTERCLASS ALL PMM COURSES PMM TRAINING ACADEMY Individual & org-wide options VIRTUAL WORKSHOPS ENTERPRISE & CUSTOM TRAINING PMA CONSULT PMM HIRED SCHOLAR PROGRAM TALENT PROGRAM CERTIFICATION JOURNEY Events VIRTUAL EVENTS & MEETUPS Connecting our global community PRODUCT MARKETING CERTIFIED: CORE TASTER | JUNE 28 PRODUCT MARKETING FESTIVAL | JULY 12 & 13 VIRTUAL GTM WORKSHOP | AUGUST 24 & 31 PMM TALKS PMMNOW PMM MEETUPS | REGIONAL CHAPTERS IN-PERSON SUMMITS Coming to a city near you PMM SUMMIT | SEATTLE | JUNE 15 & 16 PMM SUMMIT | SAN FRANCISCO | SEPTEMBER 21 & 22 PMM SUMMIT | VANCOUVER | OCTOBER 11 PMM SUMMIT | BOSTON | OCTOBER 18 & 19 PMM SUMMIT | LONDON | NOVEMBER 29 & 30 2023 SUMMIT CALENDAR IN-PERSON PMM MEETUPS QUICK LINKS & ONDEMAND Plan ahead or catch up CATCH UP ONDEMAND APPLY TO SPEAK ALL EVENTS ALL COURSES About THE BASICS Our journey & how to reach us MISSION CONTACT PARTNER WITH US PRESS RESOURCES CASE STUDIES HELP CENTRE OUR PEOPLE AKA the building blocks of PMA PMA TEAM MEET THE AMBASSADORS BECOME AN AMBASSADOR EXPERTS IN RESIDENCE PMA FOUNDING MEMBERS CAREERS GET INVOLVED Get your name published GET THE MEDIA GUIDE COMMUNITY PARTNERSHIPS PMA PULSE PRODUCT MARKETING AWARDS CREATE & CONTRIBUTE QUICK LINKS Our bread & butter SLACK COMMUNITY PMA CONSULT GET CERTIFIED MEMBERSHIP PRODUCT MARKETING FRAMEWORK ARTICLES ALL REPORTS Jobs Community PMA COMMUNITIES Connect and collaborate AN INTRODUCTION TO PMA SLACK COMMUNITY MEETUPS PMA LINKEDIN SLACK NEWSLETTER What's new? 1 x close Nothing to display... or view by: Competitive intelligence Go-to-Market Positioning & messaging Sales Enablement Research OKRs JOIN THE WORLD'S #1 PRODUCT MARKETING COMMUNITY Right now, where do you go for product marketing questions, feedback, ideas and all-round support? Because 30,000+ PMMs come here. > âNot only has this community been an absolute wealth of knowledge and > answersâit's a place of constant inspiration. I see questions asked or > answered in ways that I had never thought of before. In many ways, this > network has been an extension of my team. We're learning, growing, and testing > together.â - Madeline Turner, Chief Marketing Officer at LoopVOC From San Diego to Singapore, Associate PMMs to VPs, start-ups to Fortune 500 companies, our Slack communityâs the biggest gathering of product marketing enthusiasts on the planet. đđ˝ââď¸ 40,000+ members đĽ 100+ channels đ 80+ countries MEMBERS FROM ALL THESE AWESOME COMPANIES: WHAT GOES ON? A lot. Behind closed doors, people ask about everything from sales engagement to messaging strategies, and thereâs a constant flow of templates, resources, and even the odd âroastâ. Just some of our channels include #competitor-analysis, #go-to-market-launch, #pmm-questions, #sales-enablement, #pricing and #positioning-framing. HOW IT WORKS Step 1: get yourself signed up by filling in the form at the top of the page âď¸. Step 2: join as many channels as you like - there are 70+ to choose from! Step 3: if youâve got a question, post it in the relevant group. If youâve got an answer for someone elseâs, step in. If you see a gap for a new channel, set it up. DON'T JUST TAKE OUR WORD FOR IT... Oluwakayode Akinbode Senior Product Marketing Manager Joining Product Marketing Alliance is the best decision I've made in my entire product marketing career. Thank you Martin Aguinis Global Marketing Lead I am constantly amazed by this community. It contains marketers from all over the world with fascinating experiences. Everyone is here to share ideas, grow together, and help each other. Itâs a beautiful thing. Read more April Dunford Author & Founder Wow, there is a lot of action here.......It surprised me I will tell you that........  where were you guys ten years ago when I needed you. Sometimes PMM can be a lonely existence but not anymore Read more Daniel Kuperman Director of Product Marketing I am blown away by the PMA community. I have not seen a group of people so motivated and interested in exchanging ideas and helping each other in a long time. David Simutis Director of Product Marketing The PMA Slack has given me a sense of how many of us there are, how we have common challenges, and, more importantly, given me insight and practical examples of how people doing the same job as me have solved the issues I face. I encourage other people in product marketing to join - itâs rare to have an empathetic place where I can get immediate expertise in big- and small-picture challenges. Read more Phill Brougham Product Marketing Manager Until I found the PMA I felt like a bit of an orphan out there - I didnât belong to sales enablement, marketing or product, but now being able to access the collective experience of a diverse, broad group of people who are genuinely interested in helping you grow, and grow themselves, is a wonderful experience. I know I always have people who I can turn to, and Iâll always get solid advice - itâs amazing. đđ Read more Kat Sandin Senior Product Marketing Manager This group has such an amazing wealth of information and talent. Aside from learning a ton about different aspects of product marketing, we recently hired someone I met through this group, so I'm incredibly happy I joined! Read more Farhan Manjiyani Product Specialist The PMA slack community has been one of the best resources I have found as I transitioned into the PMM world; every day I read the intros impressed again and again at the caliber of professionals (as well as the diversity of tenure) for every brand name out there. Read more Bianca Laurendine Product Marketing Manager The PMA Slack channel is very active and has been an invaluable resource for me. I've ramped up my skills, had discussions on how to best tackle PMM challenges, as well as had the opportunity to receive guidance with amazing individuals to advance my career. It's like I've suddenly received 7,000 friends and mentors (and the number is still growing)! HIGHLY RECOMMENDED! Read more Evelyn Schaedel Product Marketing Specialist The PMA Community has been like a safety net for me as I transitioned into my new product marketing role. PMA members are thoughtful, always willing to collaborate, and provide real insight into processes that work. Read more FAQS How much does it cost to join? Absolutely nothing and thatâll never change. Slack doesnât charge for a free account so neither do we. Can I promote my companyâs products? Not really, no. Our community is a place for learning and knowledge-sharing, not selling. If thereâs a conversation going on thatâs really apt and you think your product would genuinely solve the problem, feel free to mention it but you must be open about your relationship with it. Can I invite other people to join? Absolutely, the more the merrier! Although 99% of our communityâs made up of product marketers we do have the odd traditional marketer too, so if you know someone whoâd find our channels valuable, by all means send them this link. Newsletter Get industry insights Join Event List Product Marketing Summit June 15-16, 2023 Seattle Get your sellers to adopt marketing content [webinar] June 21, 2023 Online Product Marketing Certified: Core taster June 28, 2023 Online Product Marketing Festival July 12-13, 2023 Online The future of win-loss analysis [webinar] July 19, 2023 Online Product Marketing Core two-day certification September 20, 2023 San Francisco Product Marketing Summit September 21-22, 2023 San Francisco PMM Leadership Accelerator September 25, 2023 Live & online Product Marketing Core one-day certification September 27, 2023 New York Product Marketing Core two-day certification October 4-5, 2023 Denver Product Marketing Summit October 11, 2023 Vancouver Product Marketing Core two-day certification October 25-26, 2023 Dublin Product Marketing Summit November 1-2, 2023 Sydney Product Marketing Summit November 8, 2023 Singapore Product Marketing Summit November 15-16, 2023 Chicago Product Marketing Summit November 29-30, 2023 London Product Marketing Summit November 29-30, 2023 Toronto Product Marketing Summit February 15-16, 2024 Austin Product Marketing Summit March 14-15, 2024 New York Product Marketing Summit March 20-21, 2024 Tel Aviv Product Marketing Summit April 3-4, 2024 Denver Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that. Letâs elevate product marketing together. ABOUT * Contribute * Media Guide * Ambassadors * Privacy Policy * Terms of Service * Help Centre RESOURCES * Podcasts * Reports * PMM tools * AMAs GENERAL * PMM Certification * Events * Membership * Community Learn Product marketing Positioning & messaging Customer & market research OKRs Personas Go-to-market Sales enablement Competitor analysis English * EspaĂąol * ä¸ć (çŽä˝) * Français * Deutsch * PortuguĂŞs Brasileiro