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Webinars




UPCOMING

Bring Your Customers Out of the Dark

Thursday, January 26, 2023, 12 PM ET | 9 AM PT



Despite having first-party data at their fingertips, many brands struggle to
shine a light on their customers. They know some things, but have an incomplete,
disjointed picture of individual people. With privacy on the rise and
third-party cookies on the way out, CDPs (customer data platforms) are a popular
solution for brands.

Sponsored by



Build Best-in-Class Brand Partnerships

Tuesday, January 31, 2023, 1 PM ET | 10 AM PT



Heading into 2023, marketers continue to be reminded that they must find ways to
sustain and grow their business with less budget. This will require smarter
investments and decision making, and it is why many top brands use partnerships
to stand out from the competition and expand their reach.

Sponsored by



Tell a More Engaging Brand Story

Tuesday, February 7, 2023, 1 PM ET | 10 AM PT



Keeping up with your competitors is outdated. In 2023, brands that thrive will
focus on keeping pace with consumers and meeting their dynamic expectations.
That means easily identifying and connecting with your target audiences with
insightful stories based on who your customers are and what matters to them
today.

Sponsored by



Anatomy of an Entertainment Hit in 2023

Wednesday, February 8, 2023, 1 PM ET | 10 AM PT



Hollywood is often surprised when new shows either hit big or fizzle with
audiences. How is this possible when marketers have access to so much audience
data? The solution is to uncover the key signals that can help content marketers
and advertisers predict success much earlier.

Sponsored by



Make Your Brand Experiences Measurable and Memorable

Tuesday, February 14, 2023, 1 PM ET | 10 AM PT



With 85% of consumers saying they are likely to buy after attending a brand
experience, it's no wonder that brands are increasingly leveraging experiences
in 2023. But too often, brands spend millions without building in methods to
measure the true value of their events, which limits their ability to customize
experiences, scale and show ROI.

Sponsored by



Maximize Your Content Marketing ROI

Wednesday, February 15, 2023, 1 PM ET | 10 AM PT



Brands have woken up to the power of content and have ramped their investment to
create an even greater impact. However, with potential economic headwinds on the
horizon, maximizing the ROI of every content dollar will be critical for 2023.

Sponsored by




PREVIOUS

Stay on Trend With Consumer and Social Insights

Tuesday, January 24, 2023, 1 PM ET | 10 AM PT



The key to staying on top of trends in a competitive, ever-changing market
landscape is leveraging consumer and market intelligence. The fashion industry
offers compelling lessons for how leading brands maintain their edge by tracking
the competition, staying on trend, expanding their audience, and measuring
results.

Sponsored by



2023 Advertising and Media Data Trends and Forecast

Available on-demand (originally broadcast January 12, 2023)



2022 saw many changes in advertising, media and entertainment. And 2023 is
shaping up to be no less transformational for advertisers and publishers alike.
It's critical for marketers to stay on top of important trends across data
collaboration, retail media, customer journey analytics and other key areas.

Sponsored by



Make Efficiency Your 2023 Resolution

Available on-demand (originally broadcast December 13, 2022)



As marketing and sales teams come under greater pressure to do more with less,
they need to find ways to maximize the value of their current tools. The good
news is they probably already have opportunities to speed up the sales cycle,
expedite campaign delivery, boost productivity and foster collaboration.

Sponsored by



Connect With Global Audiences at Scale

Available on-demand (originally broadcast December 8, 2022)



Less than 5% of the global population counts English as its first language,
according to the CIA's World Factbook. Reaching the other 95% of the world does
not come without its challenges, and creators that want to achieve growth need
to consider making content in other languages.

Sponsored by



An Audience-First Approach to Customer Acquisition

Available on-demand (originally broadcast December 7, 2022)



Customer acquisition remains a critical marketing priority going into 2023, but
how it is done is being transformed. With costs rising quickly and the
deprecation of third-party identifiers approaching, it’s crucial for brands to
find ways to harness the insights they already have to unlock the next phase of
growth.

Sponsored by



Top Mobile Trends for 2023

Available on-demand (originally broadcast December 6, 2022)



Recent disruptions in mobile app technology have changed how money is moving
across mobile media. Join leaders from IHOP, Wavemaker, Horizon Media and
T-Mobile Advertising Solutions for a look at how media and creative strategies
are keeping pace with these mobile ad changes.

Sponsored by



Get Ready for CTV’s Ad-Supported Transformation

Available on-demand (originally broadcast December 1, 2022)



Premium channels from Disney+ to Netflix are debuting their ad-supported
channels, creating valuable inventory for advertisers. And for the first time,
streaming surpassed linear viewing, meaning there are even more opportunities to
make your mark. So how exactly can advertisers prepare for this new landscape?

Sponsored by



Rethink Your Content KPIs

Available on-demand (originally broadcast November 30, 2022)



Many marketers focus on longstanding quantitative metrics like click-through
rate to measure their branded content's success. But quantitative insights alone
can’t tell the whole story, and it’s only by creating space for qualitative and
holistic measurement that brands can tap into their content’s full potential.

Sponsored by



The 3 Untapped Audiences You Need to Reach Now

Available on-demand (originally broadcast November 15, 2022)



In a changing economy, demographics alone don’t determine how consumer decisions
may shift. But values, motivations and behaviors do. Right now, it's important
to reach three key untapped audiences who offer big opportunities for every
brand.

Sponsored by



Uncover the Social Media Metrics That Actually Matter

Available on-demand (originally broadcast November 10, 2022)



Heading into 2023, you need to be able to assess everything from brand awareness
to content performance to your share of voice—all while keeping an eye on
industry changes and shifting consumer demands. Learn the most crucial metrics
to monitor now.

Sponsored by



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