portfolio-prudential.genweave.com
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https://portfolio-prudential.genweave.com/
Submission: On July 03 via api from US — Scanned from DE
Submission: On July 03 via api from US — Scanned from DE
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WE DESIGNED AND LOCALISED AN INSURANCE APP FOR PRUDENTIAL, ENABLING CUSTOMERS TO LEARN ABOUT AND PURCHASE INSURANCE PRODUCTS UI & UX Design De-Fi Insurance Product From Research to Implementation Mobile Application 2021 - 2022 01 OVERVIEW ABOUT THE PROJECT With a primary focus to streamline the insurance journey, our aim is to empower customers to seamlessly explore, understand, and purchase insurance policies with ease. With a flexible template at its core, our app provides Prudential with the ability to showcase a wide range of insurance products, ensuring adaptability to evolving customer needs. +5 Product cross China, India and different platforms +200 Screens with localisation spaces +24 Fully editable & customisable illustrations 02 RESEARCH RESEARCH METHODS User Journey map Competitor analysis Prototype testing Service blueprint Persona Information architecture 03 DESIGN SYSTEMS DESIGN SYSTEMS We collaborated with Prudential to establish a comprehensive design system, to ensure consistency and cohesion across all aspects of their digital initiatives. 04 VISUALS VISUAL DELIGHT Immerse yourself in captivating design elements that simplify the complexities of insurance and make using our app a delight. 05 PRODUCT QUICK INSIGHTS Users can access clear and concise information about insurance products, empowering them to make informed decisions in minutes SEAMLESS ENROLLMENT Users can access clear and concise information about insurance products, empowering them to make informed decisions in minutes BILLING DETAILS Purchase insurance plans with ease using our app's simplified checkout process. We incorporated transparent payment and billing details to foster trust and confidence, ensuring a straightforward transaction. INSTANT POLICY ISSUANCE We’ve integrated post-purchase support and customer service, by linking to their Official Account, ensuring users have access to assistance. 06 SUSTAINABILITY AND FLEXIBILITY DYNAMIC TEMPLATE, DIVERSE CHANNELS Our dynamic and localised templates is able to showcase diverse insurance products, while catering to diverse user demographics across different countries, ensuring a seamless yet tailored experience for all.