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THE NEW PRODUCT
MARKETING STANDARD.

“PMA is the new standard of excellence to help product marketers lead their
product lines and companies to the next level.” Marc Stitt, Product Marketing
Leader

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THE NO. 1 PRODUCT MARKETING PLATFORM FOR 95,000+ PMMS.



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2:26









Unlock your PMM membership.
Learn from the world’s leading product marketers, access an ever-growing bank of
templates, content, and presentations, and reach your product marketing
potential with the quintessential kit for leveling up your product marketing
efforts.
UNLOCK INVALUABLE CONTENT
The latest talking points.

Product Marketing Competitive intelligence Pricing OKRs Positioning Go-to-Market
Leadership


MOTIVATING YOUR TEAM: 7 STRATEGIES FOR SENIOR PMMS

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Members-only
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HOW TO DELIVER A KILLER DEMO (AND TRAIN YOUR SALES TEAMS TO DO THE SAME)

Elevate your product demonstrations with insights from Rachel Nulman-Schapiro,
vcita's VP of Product Marketing. Discover strategies for engaging presentations
and empowering your sales team to deliver impactful and memorable demos....

 * Rachel Nulman-Schapiro

8 min read
Members-only
Go-to-Market


HOW TO SUCCESSFULLY BUILD A GO-TO-MARKET STRATEGY FOR A SAAS PRODUCT

Building a go-to-market strategy for a SaaS product is a dynamic and iterative
process. By understanding your audience, crafting compelling messaging,
developing a robust content strategy, and prioritizing customer experience, you
can set your SaaS product on the path to success....

 * Joshua Diner

3 min read
Members-only
Membership content


MERELY TACTICAL TO DELIBERATELY STRATEGIC

Learn why focusing on strategy over tactics is crucial for success, with
insights from Jim Payne, Director of Product Marketing at Dialpad. Discover how
to shift from tactical tasks to strategic impact and uncover the metrics you
need to focus on....

 * Jim Payne

7 min read
Members-only
Product Marketing Strategy


UNLEASH GROWTH WITH INBOUND MARKETING

Transform your marketing approach with inbound strategies! Learn the art of
resonating with consumers, building trust, and driving sustainable growth in
this insightful guide on inbound marketing....

 * Srinath Kotela

5 min read
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PMMFixx
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Benchmark your salary against other product marketers in similar industries,
regions, and roles. Discover whether you’re being paid your worth. Negotiate
your next salary with confidence. Get the Product Marketing Salary Survey 2022.
FIND YOUR EARNING POTENTIAL

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2:24









Get product marketing certified.
Catapult your career with the only CIM & CIPD accredited course for product
marketers. Led by experts at Adobe, Meta, HubSpot, IBM, and more, arm yourself
with exclusive knowledge and actionable templates to nail every aspect of PMM.
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Join the community.
Networking with your peers has never been easier. Join our Slack Community and
speak with over 30,000 like-minded Product Marketers across the globe to
exchange ideas, meet in person, ask questions, and find exciting new job
opportunities.
JOIN YOUR PEERS
Upcoming product marketing events.

Location All North America EMEA APAC LATAM Online Type All In-person summits
In-person meetups In-person courses Virtual festivals Virtual meetups Virtual
courses Webinars Members-only events
28 November 2023


PMM NOW

Messaging + AI: Dos and Donts
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29 - 30 November 2023


LONDON

Product marketers gather in London for two days of inspiring content.
Find out more
29 November 2023


PMA INDIA: VIRTUAL MEETUP

Network with other PMMs in India
Find out more
30 November 2023


PMM POWERHOUR

Virtual meetup tackling PMM challenges
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6 December 2023


PMM HIRED

Workshops to get hired or level up in your career
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6 December 2023


PRODUCT MARKETING TRAILBLAZERS

Product marketing Trailblazers virtual event
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6 - 7 December 2023


TORONTO

Product marketers gather in Toronto for two days of inspiring content.
Find out more
6 - 7 December 2023


SEATTLE

Interactive workshop with PMM expert & Founder of br8k
Reserve your seat
6 - 14 December 2023


PRODUCT MARKETING CERTIFIED: CORE | LIVE & ONLINE | UTC (AM) - AEDT (PM)

Get PMM Certified in 4 x 2.5 hour sessions.
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7 December 2023


PMA LOS ANGELES

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7 December 2023


PMA BRIGHTON

Networking drinks in your city
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7 December 2023


PMM POWERHOUR

Virtual meetup tackling PMM challenges
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7 December 2023


PMA MIAMI

Networking drinks in your city
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8 December 2023


PMA BERLIN

Networking drinks in your city
Sign up here
12 December 2023


HOW NOT TO TELL A STORY: CRAFTING COMPELLING NARRATIVES

Learn how to change minds, transfer deep meaning, and craft truly compelling
narratives.
Register here
13 December 2023


PRODUCT MARKETING CERTIFIED: CORE | LIVE & ONLINE | NORTH AMERICA CT

Get PMM Certified after a one-off, full-day session with an expert in residence.
Join this program
14 December 2023


PMM POWERHOUR

Virtual meetup tackling PMM challenges
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14 December 2023


PMA AUSTIN

Networking drinks in your city
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21 December 2023


PMM POWERHOUR

Virtual meetup tackling PMM challenges
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17 January 2024


PRODUCT MARKETING CERTIFIED: CORE | LIVE & ONLINE | EUROPE UTC

Get PMM Certified after a one-off, full-day session with an expert in residence.
Sign up now
12 February 2024


PRODUCT MARKETING CERTIFIED: CORE, AUSTIN

Get PMM Certified in one day.
Enroll here
13 - 14 February 2024


AUSTIN

Product marketers gather in Austin for two days of inspiring content.
Find out more
18 March 2024


PRODUCT MARKETING CERTIFIED: CORE, NEW YORK CITY

Get PMM Certified in one day with your like-minded PMMs.
Enroll today
19 March 2024


PRODUCT MARKETING CERTIFIED: CORE, PARIS

Meet in person for a workshop taught by an PMM expert and absorb the knowledge
of like-minded PMMs.
Enroll today
2 April 2024


PRODUCT MARKETING CERTIFIED: CORE, DENVER

Meet in person for a workshop taught by an PMM expert and absorb the knowledge
of like-minded PMMs.
Enroll today
19 - 20 March 2025


TEL AVIV

Product marketers gather in Tel Aviv for two days of inspiring content.
Find out more

We don't have any in the calendar yet, but check back soon for updates. In the
meantime, why not explore our other live events?

SEE ALL EVENTS
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Lots of ♥, from lots of PMMs.
They’ve found their tribe, now it’s your turn.
Madeline Turner
Chief Marketing Officer

"Not only has this community been an absolute wealth of knowledge and answers -
it's a place of constant inspiration. I see questions asked or answered in ways
that I had never thought of before. In many ways, this network has been an
extension of my team. We're learning, growing, and testing together"
JD Prater
Head of Product Marketing

"I love PMA and what it stands for, elevating the role of product marketing.
Through this community, I’ve connected with many great product marketers across
the world. They encourage me. They inspire me. They challenge me. It’s a honor
to be a part of this community."
Madison Moyd
Product Marketing Manager

"My joining PMA started by looking for a hub of educational resources to become
the best Product Marketer I could be. I had no idea I’d soon find new friends,
mentors, and future colleagues who shared my same passion for this expertise."
Yoni Solomon
Director of Product Marketing

"The PMA truly is a product marketer’s dream organization -- in that it aligns
product marketers from all walks of life, from all around the world."
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Product Marketing Alliance was founded in February 2019 with a mission of
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Let’s elevate product marketing together.

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Maria
"Amazing course led by an amazing teacher Collette Johnson. She was incredibly
engaging and had wonderful case studies to showcase the different frameworks the
PMA suggest all Product Marketers use."

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