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PRIVACY NOTICE

At SharkNinja, we exist to deliver on our mission of “positively impacting
people’s lives, every day in every home. This includes doing everything possible
to protect your privacy and secure your personal information”.

This Privacy Notice aims to inform you about how we collect, use, disclose, and
store personal information when you:

 * access or use any of our websites, including product order transactions,
   downloading materials including product manuals and FAQs,
 * use any of our products, services or applications in any manner,
 * participate in a research survey or testing and register your products with
   us.


If you want to read about our Robotics Connected Devices Privacy Notice,
please click here.

WHO IS RESPONSIBLE FOR YOUR PERSONAL INFORMATION?

SharkNinja are responsible for determining “why” and “how” your personal
information is collected. To be able to deliver our services we also determine
which approved organisations we share your personal information with.  All these
organisations are bound by an obligation to implement appropriate security
measures and have specific contractual terms on “how” and “when” they are
allowed to use your personal information on our behalf.

SharkNinja Europe Ltd and SharkNinja Operating LLC operate as joint data
controllers.

You can contact us by whatever method is best for you, including by email and
post.

 * Our UK postal address: 3150 Century Way, Thorpe Park, Leeds, West Yorkshire,
   LS15 8ZB
 * Our email address: privacy@sharkninja.com
 * To submit a request to exercise your rights please click here.

If you require a copy of this notice in print, or would like us to share over
the phone, please contact us- privacy@sharkninja.com or call 0800 862 0453.

WHAT PERSONAL INFORMATION DO WE COLLECT AND WHY?

We collect, hold and use your personal information in accordance with your
privacy legislation. We will collect, store, process, use, disclose and transfer
your personal information to be able to identify you, and provide you with a
smooth customer experience.



The purposes we process your personal information are as follows: The processing
of your personal information is justified on the following legal basis: Personal
data we process:

Providing the services or information you may request when you contact us to
purchase goods including:

 * Create a Customer Order Record.
 * Arrange for delivery or collection of your goods.
 * Register and honor your Warranty.
 * Facilitate a Payment Plan.
 * Customer Services.
 * Notify you of a Product Recall.

Performance of a contract or taking steps at your request prior to entering a
contract.

 * Name
 * Address
 * Telephone number
 * Email address
 * Payment informatio
 * IP address
 * Voice recording
 * Webchat
 * Email Address
 * Video of product issue
 * Any information you choose to share to help resolve your service issue.

Improving the quality and safety of our services including:

 * Facilitate fraud checks.
 * Facilitation of recovering bad debt.
 * As part of our effort to keep our website secure.
 * Investigate and prevent fraudulent activities, unauthorized access to the
   website and services, and other illegal activities.
 * Reviewing social media sites to see what our consumers are saying about us.
 * Your participation in Consumer Insights or Product Review and Survey programs
   including focus groups, in-home testing and in-home research.

Our Legitimate Interest

 * Name
 * Address
 * Telephone number
 * Email address
 * Payment information
 * Age range
 * Sex
 * Geographic location

Engaging with you to provide a better service including:

Your subscription to our marketing and product communications.

Your consent

 * Name
 * Email address
 * Telephone number

Age Verification:

Prior to the purchase of knives to meet legal obligation of: The Offensive
Weapons Act 2019, which received Royal Assent in May 2019.

Performance of a contract or taking steps at your request prior to entering a
contract.

 * Name
 * Email
 * Order Number
 * Address
 * Date of birth / age



Secondary Check:

 * Electoral Roll
 * Driving License
 * Credit card number


Some personal information could be considered sensitive, special, or protected.
We do not routinely collect and use such information unless you chose to share
where no other option is available, and always comply with the applicable
privacy legislation to collect, protect, and use safely your personal
information (in particular, by seeking your consent where required).

If you interact with us on social media, what you post on Facebook, LinkedIn,
Instagram and Twitter, sometimes includes information that has been put online
and is publicly available. We aim to anonymise personal information collected
through these platforms, but it is not always possible and therefore we may
collect your personal information. These online and social media sites are
governed by the privacy notice of the company providing the feature, not by our
Privacy Notice. You should carefully review those privacy policies before you
use these sites to make sure that you are happy with how your personal
information is being collected and shared.

We only collect information from third parties who have obtained your consent to
share your information. This may include aggregated demographic information that
provide insights into the relative affluence of households, from third party
data providers who help us to give you a more relevant experience by enabling us
to provide offers, and to give you more relevant services and advice.

CHILDREN

Our products and our websites are not designed for children under the age of
sixteen (16) years old. If we become aware that we have collected personal
information from children, we take every reasonable effort to delete or
anonymise this information.

If we do unintentionally collect children’s personal information, we will delete
it as soon as reasonably possible.

SHARING AND TRANSFERRING PERSONAL INFORMATION

We will never sell your Personal Information to any third party.

We share your personal information with carefully selected service providers so
they can provide services to you on our behalf to help us fulfil our contractual
obligations, or who otherwise assist us in carrying out the purposes we describe
in this Privacy Notice. We have contracts in place with these providers that
stipulate they cannot do anything with your personal information without
instruction from us and that they provide their service via secure methods.

Our service providers are:

 * Logistics and Transport providers who deliver and collect products to and
   from your delivery/home address
 * Customer Call Centre which provides support to our consumers regarding our
   products and services
 * Payment Processing Providers to process your order payment
 * Payment Service Providers such as Klarna that take end-to-end responsibility
   for your payment, Klarna’s Privacy Notice can be found here
 * Age verification service Agechecked for purchase of knives.
 * IT Service Providers who host and manage our systems, applications and data
   storage
 * Digital Marketing providers who invite you to share a review of our products
   or services after a purchase
 * Debt collection agency should you breach the terms of your payment agreement

We will share your personal information if required to do so by law enforcement
authorities or regulatory bodies that have asserted a lawful right to access
such information, to our legal counsel, or as necessary to protect our property,
interests and rights.

In the event of a sale of all or substantially all our business or another
similar transaction (such as a sale of a division or business unit), we may
transfer or disclose your personal information to a purchaser or prospective
purchaser, who may collect, use and disclose such information for the purposes
of evaluating and/or effecting a proposed transaction or operating and managing
the affairs of the acquired business, or for other purposes identified in the
Notice.

HOW LONG DO WE KEEP YOUR PERSONAL INFORMATION?

We will only keep personal information for as long as is necessary for the
purposes we have collected it, and described in this Notice, and as required by
law, such as:

 * Where you do not have an account with us, and have consented to receive our
   marketing communications, when you choose to opt-out from receiving such
   communications we will delete your personal information after 90 days.
 * We may keep your personal information for 6 years where you have purchased a
   product from us to facilitate your Guarantee and our obligations within the
   applicable consumer regulations.
 * Recordings of your interactions with our customer service will be kept for a
   maximum of 3 months, however, recordings may be kept longer if they are used
   as evidence in a legal claim.
 * We may keep your personal information until the time limit for any legal
   challenges to the supply of the goods or personal injury claim have expired.
 * We may retain personal information for a longer time where we are obliged to
   do so in accordance with relevant legal, tax and accounting purposes.

HOW DO WE PROTECT YOUR PERSONAL INFORMATION?

SharkNinja are strongly committed to keeping your personal information safe. We
have adopted specific technical and organisational measures to protect your
personal information against accidental or unlawful destruction, accidental
loss, alteration, unauthorized disclosure or access.

We limit access to your personal information to those who have a genuine
business need to know it. Those processing your information will do so only in
an authorised manner and are subject to a duty of confidentiality.

Whilst we can take every precaution to protect your personal information, it is
important that you keep your passwords, account details and other user
information secure and confidential.

INTERNATIONAL TRANSFER OF PERSONAL INFORMATION

We operate globally and may transfer your personal information to other offices
in SharkNinja, or to approved partners in locations around the world. We want
you to have the best service and customer experience, and for this purpose we
may share your personal information outside the country where you have first
shared it with us. When we do this, it will always be for the purposes described
in this privacy notice, and where we are satisfied with the levels of protection
and security implemented in compliance with applicable privacy legislation.
Transfers of personal information within SharkNinja (including those outside the
EEA) are governed by an intercompany agreement.

When we share, use, or transfer personal information with other organisations
particularly outside the EEA, we use approved standard contractual clauses, or
put in place other measures under applicable privacy legislation, to ensure that
these transfers provide adequate safeguards.

YOUR DATA PROTECTION RIGHTS

In certain circumstances, you may exercise the rights available to you under the
applicable data protection legislation as follows:

 * Right to access personal information held about you and to ask for copies of
   your personal information.
 * Right to request us to make any changes and rectify your personal information
   if you think it is inaccurate. You also have the right to ask for information
   to be completed if you think it is incomplete.
 * Right to ask for your personal information to be deleted.
 * Right to restriction of processing your personal information in certain
   circumstances.
 * Right to object to processing your personal information where the processing
   of your personal information is based on our legitimate interests. If we use
   your personal information for direct marketing, you can ask us to stop, and
   we will comply with your request.
 * Right to object to and not be subject to a decision which is based solely on
   automated processing (including profiling) which may produce legal effects
   concerning you or could significantly affect you.
 * Right to data portability. You can ask us to transfer your personal
   information to you or to a third party you have chosen, your personal
   information in a structured, commonly used, machine-readable format. Please
   note that this right only applies in certain circumstances.
 * Right to withdraw consent at any time with effect for the future. In each of
   our email communications, we provide you with a corresponding link to manage
   your preferences or unsubscribe. You can also contact us by email.

RIGHT TO LODGE A COMPLAINT WITH A DATA PROTECTION SUPERVISORY.

The supervisory authority in the UK is the Information Commissioner’s Office
(ICO) who may be contacted at https://ico.org.uk/make-a-complaint/. We would
appreciate the opportunity to handle your concerns before you approach the ICO,
so we ask that you contact us first in this instance.

HOW DO YOU UPDATE YOUR PREFERENCES OR OPT-OUT OF MARKETING COMMUNICATIONS?

To update your preferences or ‘opt-out’ from receiving marketing communications
you can either:

 * Contact our customer services via email or phone stating what communications
   you no longer want to receive from us. Click Here
 * To easily unsubscribe from our marketing click the ‘Unsubscribe’ at the
   bottom of the marketing email you received.
 * Or, log into your preferences from the link at the bottom of any marketing
   email and change your subscription setting then click update.

Texts: To unsubscribe from text messages reply “STOP” to any of the text
messages you receive, or email privacy@sharkninja.com

CONTACT US

You can contact us by email, online via our webform and post.

Our email is privacy@sharkninja.com 

Our UK postal address is SharkNinja Privacy Team, 3150 Century Way, Leeds, West
Yorkshire, LS15 8ZB.

To submit a Data Subject request please click here.

CHANGES TO THE PRIVACY NOTICE

We will regularly review and update this Notice, so we encourage you to review
it periodically. If we change our privacy notice in a way that significantly
changes how we process the personal information we hold about you we will alert
you to material changes by placing a notice on our websites, or by sending you
an email (if you have registered your e-mail details with us).

Any significant changes in processing will come in to force no sooner than
thirty (30) days after notification through this Notice.

This Notice was last reviewed and updated on 12 October 2022 to include age
verification.

 

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In addition to the cookies that are strictly necessary for the operation of this
website, SharkNinja uses cookies and other tracking tools to measure our website
performance and to improve our understanding of your interests. You can click on
"Accept all cookies" to consent to the above mentioned uses, or click on "Cookie
Settings" to configure your choices, or refuse all optional cookies within the
preference center. You may change your preferences, and in particular withdraw
your consent, on our website at any time. For more information about these
technologies and their use on this website, please consult our Cookie Notice
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PRIVACY PREFERENCE CENTER

SharkNinnja respects your right to privacy, and has set up the cookie banners so
you can choose what cookies to allow. Click on the different category headings
to find out more, and select your preferences. Blocking some types of cookies
may impact your experience of the site and the services we are able to offer.
For more information please visit our Cookie Notice.
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which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms.    You can set your browser to
block or alert you about these cookies, but some parts of the site will not then
work. These cookies do not store any personally identifiable information.

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PERFORMANCE COOKIES

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These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site.    All
information these cookies collect is aggregated and therefore anonymous. If you
do not allow these cookies we will not know when you have visited our site, and
will not be able to monitor its performance.

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These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites.    They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.

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FUNCTIONAL COOKIES

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