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Text Content

THIS WEBSITE USES COOKIES

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and to analyse our traffic. We also share information about your use of our site
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with other information that you’ve provided to them or that they’ve collected
from your use of their services.Cookie policy and Privacy statement.

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 * Our Company
   * PFAS free mission
   * Our story
   
 * Our Brands
 * Offices & Factories
 * Planet & Society
 * Careers
   * Working with us
   * Vacancies
   
 * Contact




DRIVEN BY INNOVATION - EMPOWERED BY PEOPLE

Our brands


OUR PFAS-FREE MISSION


A GLOBAL LEADER IN THE HOUSEWARES INDUSTRY

In 2007 The Cookware Company introduced PFAS*-free ceramic non-stick cookware
into the market. Through new technology, innovation, and sustainable
entrepreneurship we completely transformed the cookware category. This
remarkable journey has only just begun.

Today, we continue to expand our consumer offer with new ground-breaking
products such as PFAS-free bakeware and launch the first PFAS-free small kitchen
appliances. In addition to products with a PFAS-free non-stick coating, we are
also introducing new table-top categories to our portfolio: cutlery, tableware,
glassware, and other dining accessories. This extension from the kitchen to the
table is a natural progression for a company aspiring to become a global leader
in housewares.

The Cookware Company has become the trusted ‘go-to’ brand for consumers and
trade partners alike who demand healthy, innovative kitchen products with
outstanding performance. We are uniquely different from any other housewares
company; we have an incredibly powerful story to tell of healthy sustainable
cooking, and want to ensure as many people as possible globally become aware of
what we stand for as a business. That’s why we distribute our brands and
products worldwide through a variety of sales channels. Wherever people are
looking for housewares products and whatever they are looking for, we are there
for them with a wide range of healthy, beautifully designed, high performing
products. Giving people the world over the opportunity to make their kitchen
healthier by switching to PFAS-free cooking is always at the heart of our owners
and every person working at The Cookware Company.

*per- and polyfluoroalkyl substances.

Why PFAS-free?


OUR BRANDS


PFAS-FREE COOKING FOR CONSUMERS ALL OVER THE WORLD

As a global leader of PFAS-free houseware products, we are dedicated to
satisfying a diverse range of consumer needs both internationally and at local
market level, always with the belief that everyone should have the choice to
switch to healthy, PFAS*-free houseware products. Our brand portfolio is hugely
diverse from local brand heroes to global market leaders.

Authenticity is what makes our brands unique, innovation is what unites them.
Today, we are investing in new category development, rapidly expanding our
global portfolio from cookware, bakeware, small kitchen appliances to glass and
tableware, knives, cutlery and kitchen tools. Our brands offer everything
consumers need for healthy, smart, stylish cooking and dining.

*per- and polyfluoroalkyl substances.

Show all brands


OUR BRANDS


WE PRESENT:



GreenPan

BK

GreenChef

GreenLife

Blue Diamond

Merten & Storck

VitaVerde

Dagelijkse Kost

KitchenAid

Smeg

Oxo

Moods

Royal van Kempen & Begeer

Keltum

Gero


SUSTAINABLE INNOVATION


A SHIFT IN MINDSET IS CRUCIAL TO SECURE A SUSTAINABLE FUTURE

We will continue to lead the housewares industry towards a more sustainable
future. The choices we make today have huge consequences for the next
generations. Doing business in an ethical way is not just a necessity, for us
it’s a passion. That is why we keep challenging ourselves to reimagine our
processes, materials, lifecycles, and applications. We fundamentally want to
transform the impact we have on our planet. That has been our mindset from the
start.

Learn about our sustainability goals


WE WANT YOU IN OUR TEAM!


PEOPLE ARE AT THE HEART OF OUR COMPANY

Our people are our power. That is why we invest in our employees. We hire
ambition, encourage thinking out of the box, reward performance, stimulate
growth and embrace diversity. We motivate our employees to become the best
version of themselves. That’s the key to our success.

Join us
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