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SERVICENOW® PRIVACY STATEMENT
Effective as of 17 September 2024
TABLE OF CONTENTS
* Purpose and Scope
* About Us
* How We Obtain Information
* How We Use Information Collected
* Legal Basis for Processing
* How We Disclose Information Collected
* International Transfer of Data
* Security and Confidentiality
* Retention
* Your Privacy Choices
* Additional Information for Individuals Residing in Certain U.S. States
* General
ServiceNow, Inc., including its subsidiaries and affiliates (collectively,
"ServiceNow," "we," or "us") respects the privacy of its customers, business
partners, event attendees, job applicants and Website (as defined below)
visitors.
The following Privacy Statement explains who we are and the different ways in
which we collect, use, and disclose personal data about you, and how you can
exercise your privacy rights. Please take the time to read this Privacy
Statement and the related statements in their entirety to ensure you are fully
informed. To access a specific policy, you may click on the relevant link below.
Note that we may provide additional information about our privacy practices that
are specific to one of our websites, events, products, or services or apply to
residents of a certain jurisdiction.
If you have any questions or concerns about our use of your personal data,
please contact us using the contact details provided at the bottom of this
Privacy Statement.
PRIVACY STATEMENT. Our Privacy Statement covers our privacy practices as a
controller with respect to the collection, use, and disclosure of information
obtained: (i) through the ServiceNow websites that link to this Privacy
Statement (our "Website"), (ii) events hosted by ServiceNow or our business
partners and sponsors where we collect information from attendees (“Events”),
and (iii) any marketing related activities which we are involved in.
ADDITIONAL INFORMATION FOR INDIVIDUALS RESIDING IN CERTAIN U.S. STATES. If you
are based in California, Colorado, Connecticut, Utah, and Virginia, please see
the Additional Information for Individuals Residing in Certain U.S. States
section to see additional information about how we process your personal data.
COOKIES POLICY. Our Cookies Policy addresses how we use cookies and other
similar tracking technologies when you visit our websites or use our products,
services, and mobile applications.
SERVICES PRIVACY STATEMENT. Our Services Privacy Statement covers our privacy
practices as a controller in connection with the use of our hosted software
applications and related support services, as well as expert services, including
professional services, trainings and certifications that we provide to
customers. The Services Privacy Statement also describes our privacy practices
with respect to customer and partner contact and account management information
we process in connection with the purchase and use of our products and services
or technology provided by our partners to our customers.
APPLICANT PRIVACY STATEMENT. Our Applicant Privacy Statement covers our privacy
practices as a controller in connection with an individual’s application for
employment at ServiceNow.
PURPOSE AND SCOPE
ServiceNow, Inc., including its subsidiaries and affiliates (collectively,
"ServiceNow," "we," or "us") respects the privacy of users of its Website (as
defined below) and registrants and attendees at its Events (as defined below),
and of individuals with whom we may otherwise interact with for marketing
purposes (collectively, “Data Subjects”).
This Privacy Statement (the "Privacy Statement") applies to our collection, use,
and disclosure as controller of: (i) information obtained through the ServiceNow
websites that link to this Privacy Statement ("Website"); (ii) information
collected at event registration or attendance information for events hosted by
us or our business partners where we collect information from registrants and
attendees (“Events”), or (iii) marketing communications that we issue to you
where we have obtained your contact details in some other manner.
ABOUT US
ServiceNow makes work, work better for people. Our cloud‑based platform and
products streamline and simplify how work gets done. Our solutions, and the
custom solutions built by our customers and partners, help people do their best
work. We are headquartered in Santa Clara, California but have subsidiaries and
affiliates around the world.
For more information about ServiceNow, please see the About Us section of our
Website.
HOW WE OBTAIN INFORMATION
We collect several types of information from and about Data Subjects that
broadly fall into the following categories:
1. Information we collect from you:
* When filling out forms on our Website (including without limitation, name,
mailing address, email address, and telephone number).
* When you post material to our Website, participate in bulletin boards, chat
rooms, blogs, comment threads, forums, or other interactive features of our
Website, register, or request further information or services from us.
* When you register to use a demo or developer instance of our cloud service.
* When you enter a contest or promotion we sponsor.
* When you contact us (including where you interact with chatbots on our
Website).
* When you complete our surveys.
* When you register for or attend an Event (which may include photographs,
audio, and video recordings of Event attendees).
* Other information you may submit to us related to your use of our Website or
attendance to an Event (including without limitation, billing information).
Additionally, if you contact us through our chat feature, we may monitor and
retain the chat conversation, including for training purposes. We may use the
contact details and information you provided in the chat to reach out to provide
you with information you have requested about our products and services. Please
do not use the chat feature if you do not wish to have your chat conversations
monitored and retained.
2. Information from third parties or information which is publicly available.
From time to time, we may collect and use information we receive about you from
third parties in connection with your use of the Website or attendance to an
Event or other marketing related activities. For instance, we may receive
information about you from our business partners related to your registration
information for Events or from other vendors where you have expressed an
interest in ServiceNow products (including by downloading a ServiceNow digital
asset or giving consent to receiving marketing materials). We also use third
parties for reporting and analytics to measure the effectiveness of our Website
and marketing efforts, and to identify areas for improvement.
We may combine information we collect from third parties with information you
provide us to update, expand, or provide you with tailored information regarding
our products, services, and Events. We may also collect information about you
where you have made it publicly available.
3. Information we collect as you navigate through the Website.
As you navigate through the Website, we may also automatically collect details
about your visits to the Website, including your IP address, usage patterns,
traffic data, location data, logs, other communication data, and the resources
that you access, as well as information about your device and internet
connection, including your operating system and browser type.
We also collect some of this information using cookies and similar tracking
technologies through others that we engage to provide analytics services, serve
advertisements, and perform related services across the web and in mobile apps.
You can turn off cookies used for ad targeting purposes by accessing the
“Cookies Preferences” link in the footer of the site or the “Your Privacy
Choices” link. For detailed information on our cookies, please see our Cookie
Policy.
Some of the activities described in this section may constitute “targeted
advertising,” “sharing,” or “selling” under certain state privacy laws. See
“Additional Disclosures for Individuals Residing in Certain U.S. States" for
more information and the privacy rights available to residents of these states,
with respect to these practices.
HOW WE USE INFORMATION COLLECTED
We may process personal data that we collect about you for the following
purposes:
* To operate, maintain, and improve our Website.
* To register you for Events you sign up for with us and populate profiles for
you in our records.
* To provide you with information about products or services that you request
from us. To carry out our obligations and enforce our rights arising from
any contracts entered into between you and us, including without limitation,
our Website Terms of Use.
* To notify you about changes to our Website or obtain any required consent.
* To allow you to participate in interactive features of our Website, when you
choose to do so.
* For industry analysis, benchmarking, analytics, marketing, and other business
purposes.
* To track your browsing behaviour, such as the pages you visited over time,
for analytics and advertising purposes.
* To communicate with you about Events.
* To contact you for marketing purposes, in accordance with your marketing
preferences (for example, we may use your information to contact you to
further discuss your interests in our services and products or other Events).
Where one of our team speak to you over the phone, calls may be monitored or
recorded for training and customer service purposes.
* To promote our products, services, or Events on our social media accounts
(for example, by using photographs, audio, and video recordings of Events
which you may have attended).
If you ask us to contact you about goods and services, we may use your
personal data, or permit selected third parties to use your personal data, to
contact you about such goods and services. You can withdraw consent at a later
time by clicking on the “unsubscribe” link located in the emails we send you.
For more information, see the section on “Your Privacy Rights“.
Additional information about our privacy practices with respect to our
collection and use of information from Events may be found in additional privacy
statements on the registration sites for Events hosted by us, where relevant.
LEGAL BASIS FOR PROCESSING
Our legal basis for collecting and using the personal data described above will
depend on the personal data concerned and the specific context in which we
collect it.
To the extent that we process personal data as data controller, we normally do
so on the basis of our legitimate business interest to do so (taking into
account the fundamental privacy rights of any relevant individuals), and / or in
performance of a contract, and / or on the basis of compliance with a legal
obligation, and / or on the basis of consent, depending on the specific activity
involved.
HOW WE DISCLOSE INFORMATION COLLECTED
We may disclose personal data about you to the following categories of
recipients:
* To our global subsidiaries and affiliates who will use it only for the
purposes described in this Privacy Statement.
* To our contractors, business partners and service providers we use to support
our business or who provide services on our behalf. If you choose to
disclose your information to business partners or sponsors, your information
will be subject to the respective business partner or sponsor’s privacy
statement.
* To a potential buyer (and its agents and advisors) in connection with any
proposed merger, acquisition, or any form of sale or transfer of some or all
of our assets (including in the event of a reorganisation, dissolution or
liquidation), in which case personal data held by us about you will be
amongst the assets transferred to the buyer or acquirer.
* To any competent law enforcement body, regulatory, government agency, court
or other third party to: (i) comply with relevant laws and regulations,
including court order, a request from any competent law enforcement agency,
or any other legal obligation; (ii) enforce or apply our Website Terms of
Use, or terms of any other agreement, or to take action regarding violations
of our policies; (iii) protect the rights, property, or safety of ServiceNow,
its affiliates, employees, agents, or others, (iv) defend against a legal
claim.
* To any other user of the site or any other sites in the ServiceNow ecosystem,
where you choose to make that information public.
* To any other person with your consent to the disclosure.
We may also disclose aggregated or de‑identified information that cannot
reasonably be used to identify you. ServiceNow processes, maintains, and uses
this information only in a de‑identified fashion and will not attempt to
re‑identify such information, except as permitted by law.
INTERNATIONAL TRANSFER OF DATA
ServiceNow stores and processes any personal data collected in connection with
Data Subjects in: (i) any country where we have facilities, (ii) any country in
which we engage service providers; or (iii) any country where Events are held. A
list of ServiceNow’s global offices is available here.
For international transfers of personal data from the European Economic Area
("EEA"), the UK or Switzerland, we implement such measures as are necessary to
ensure we provide appropriate safeguards for the transferred data, including
through the use of Standard Contractual Clauses or another lawful transfer data
transfer mechanism.
SECURITY AND CONFIDENTIALITY
ServiceNow maintains appropriate technical and organisational measures designed
to protect the personal data of Data Subjects from accidental or unlawful
destruction, loss, alteration, unauthorised disclosure, and access. ServiceNow
personnel and service providers with access to personal data of Data Subjects
are required to keep such information confidential and secure.
RETENTION
We will retain your personal data if we have a business need to do so or for as
long as is needed to fulfil the purposes outlined in this Privacy Statement,
unless a longer retention period is required by law (for example, to comply with
applicable legal, tax, or accounting requirements).
When we have no ongoing legitimate business need to process your personal data,
we will either delete or anonymise it or if this is not possible (for example,
because your personal data has been stored in backup archives), then we will
securely store your personal data and isolate it from any further processing
until deletion is possible.
YOUR PRIVACY CHOICES
In accordance with applicable laws, we provide you with certain choices
regarding the information you provide to us. Depending on where you reside, you
may have the following rights:
* If you wish to access, correct, update, or request deletion of your personal
data, you can contact us. Event registrants and attendees may update their
user profiles for Events we host by logging into the applicable event website
or registration page.
* Certain jurisdictions provide their residents specific privacy rights under
applicable law. We will process your requests to exercise such rights,
including if you object to processing of your personal data, ask us
to restrict processing of your personal data, or request portability of your
personal data, in accordance with applicable data protection laws.
* If you do not wish to receive our email marketing communication for
promotional purposes, you may opt out by clicking on the “unsubscribe” or
“opt out” link in the marketing emails we send you. To opt out of other forms
of marketing (such as telemarketing), please contact us. In addition, if we
process your personal data in reliance upon your consent, you can contact us
at any time to withdraw your consent.
* In addition, if we process your personal data in reliance upon your consent,
you can contact us at any time to withdraw your consent.
* You have the right to complain to a data protection authority if you are
unhappy about our collection and use of your personal data.
* Under applicable laws, you may have the right to appeal where we make a
decision in relation toyour request regarding your personal data. To
exercise this right, you may contact us.
* Certain jurisdictions provide their residents with additional control over
how their personal data is “shared,” “sold,” or used for “targeted
advertising” under applicable law. We use cookies and similar tracking
technologies to analyze use of our Website and interactions with our
marketing communications. As described in the “How We Obtain Information”
section above, we also use these technologies for cross‑context behavioural
advertising. You may opt out by managing your cookies preference through
clicking on the “Cookies Preferences” link in the footer of the site or the
“Your Privacy Choices” link. For detailed information on our cookies, please
see our Cookie Policy.
* Alternatively, Website Users may opt out by broadcasting a legally recognized
opt‑out preference signal, such as the Global Privacy Control (on the
browsers and/or browser extensions that support such a signal). Please note
that, depending on which legally recognized opt‑out preference signal you
use, our processing of the signal may be limited to the specific browser or
device that you are using. You may need to renew your opt‑out choice if you
use a different browser or device to access our Website.
Please note that in order to fulfil your request, we may need you to provide
certain information to verify your identity. Additionally, depending on where
you reside, you can use an authorized agent to exercise your rights. We may
request evidence that you have provided such agent with authority to submit
requests on your behalf, and / or ask that you verify your identity directly
with us. If you are an authorized agent seeking to make a request, please
contact us at privacy@servicenow.com.
To exercise certain of your rights under applicable laws, you may submit a form
here. Alternatively, you may contact us using the details in the “Contact
Information” section below.
ADDITIONAL DISCLOSURES FOR INDIVIDUALS RESIDING IN CERTAIN U.S. STATES
California, Colorado, Connecticut, Utah, and Virginia have enacted consumer
privacy laws that grant their residents certain rights and require additional
disclosures (“State Laws”). If you are a resident of one of these states, this
section applies to you.
Additional Disclosures
For more information about the specific data points we collect, and the sources
of such collection, please see the “How We Obtain Information” section above.
Information on how we use this personal data is described in the “How We Use
Information Collected” section above.
Information on how we disclose personal data is described in the “How We
Disclose Information Collected” section above.
As required by certain State Laws, below we use two different tables to explain
this same information, including the categories of personal data we collect (and
have collected over the preceding 12 months), the types of entities to which we
disclose such personal data, and the ways we use each category of personal data.
Collection, Use, and Disclosure of Personal Data
Category of Personal Data
Categories of Recipients
Use of Personal Data
Identifiers (such as your name, mailing address, email address, telephone
number, etc.)
Subsidiaries and affiliates; business partners who we partner with to jointly
market or sell our products; event sponsors; service providers (including cloud
service providers, security providers, and data storage providers, together
“Platform Service Providers”); marketing services providers; event services
providers; data analytics providers; other users of our Website if you post
content to interactive areas of the Website.
We use this information to:
* operate, maintain, and improve our Website
* register you for Events you sign up for with us and populate profiles for you
in our records
* provide you with information about products or services that you request from
us
* carry out our obligations and enforce our rights arising from any contracts
entered into between you and us, including without limitation, our Website
Terms of Use
* notify you about changes to our Website or obtain any required consent
* allow you to participate in interactive features of our Website, when you
choose to do so
* conduct industry analysis, benchmarking, analytics, marketing, and other
business purposes
* track your browsing behaviour, such as the pages you visited over time, for
analytics and advertising purposes
* communicate with you about Events
* contact you for marketing purposes, in accordance with your marketing
preferences
* promote our products, services, or Events on our social media accounts
We also collect and use information from Events, which may be found in
additional privacy statements on the registration sites for Events hosted by us.
Commercial information (such as events attended, products or services purchased,
and Website preferences)
Subsidiaries and affiliates; business partners; event sponsors; Platform Service
Providers; marketing service providers; event service providers, advertising
service providers; data analytics providers
Device, internet, and electronic network activity information (such as IP
address, usage patterns, traffic data, location data, logs and other
communication data, and the resources that you access, as well as information
about your device and internet connection, including your operating system and
browser type)
Subsidiaries and affiliates; Platform Service Providers; marketing service
providers; advertising service providers; data analytics providers
Approximate geolocation data (such as your city of residence)
Subsidiaries and affiliates; Platform Service Providers; marketing services
providers; data analytics providers
Audio, electronic, visual, and similar information (such as photographs or
recordings of selected events, or conferences)
Subsidiaries and affiliates; business partners; event sponsors; marketing
service providers; creative service vendors; publicly on social media networks;
Platform Service Providers
Professional or employment‑related information (such as job title and employment
history)
Subsidiaries and affiliates; business partners; event sponsors; Platform Service
Providers; marketing services providers; advertising service providers; event
service providers; data analytics providers
User Content (such as content or material you post on our Website, blogs,
forums, threads, or other interactive features of the Website)
Subsidiaries and affiliates; Platform Service Providers; social media networks;
other users of our Website if you post content to interactive areas of the
Website
* We do not use or disclose sensitive personal data or other personal data for
the purpose of inferring characteristics about you.
Personal Data that we “Share,” “Sell,” or Use for “Targeted Advertising”
We disclose the following categories of personal data to show you ads promoting
ServiceNow on other websites and services. These activities may constitute
“sharing,” “targeted advertising,” or “selling” under certain State Laws and you
have the right to opt out of having your information used or disclosed for these
purposes. See below for details about opting out.
Category of Personal Data “Shared,” “Sold,” or Used for “Targeted Advertising”
Categories of Third Parties
Identifiers
Marketing and advertising providers, data analytics providers
Internet or other electronic network activity information
Marketing and advertising partners, data analytics providers
Other Details about our Information Practices
* As described in the How We Use Information Collected section above, we
collect personal data directly from you (for example, to register you for
Events you sign up for with us), automatically when you access or use our
Website, and from third‑party sources, such as third parties in connection
with your use of the Website or attendance to an Event or other marketing
related activities.
* We do not knowingly sell or share personal data about California residents
under the age of 16.
Your Privacy Rights
Opt‑Out of Sales, Sharing, and Targeted Advertising
As described above, you have the right to opt out of having your information
sold, shared or used for targeted advertising. . If you are a resident of , you
can also opt out by visiting our website with a legally‑recognized opt‑out
preference signal enabled, such as the Global Privacy Control. Please note that
our processing of the signal may be limited to the specific browser or device
that you are using. You may need to renew your opt‑out choice if you use a
different browser or device to access our website, or if you clear your cookies.
Access, Correction, and Deletion
You have the right to (1) request to know more about and access your personal
data, including in a portable format, (2) request deletion of your personal
data, and (3) request correction of inaccurate personal data To request access,
correction, or deletion of your personal data, please submit your request
through this or call our toll‑free number at 1 858 345 1444. Once we receive the
request, we will verify your request. Event registrants and attendees may update
their user profiles for Events we host by logging into the applicable event
website or registration page.
Please see the “Your Privacy Rights” section above for more information about
your privacy rights and how to exercise them, including how authorized agents
can exercise rights and how we may verify your request.
Non‑discrimination
We will not discriminate against you if you choose to exercise your rights under
the CCPA or any other rights you may have in respect of your personal data.
Appeals
You have the right to appeal a decision we make about your privacy rights. If we
deny your request, you may appeal our decision by contacting us at
privacy@servicenow.com. If you have concerns about the results of an appeal, you
may contact the attorney general in the state where you reside.
Data Retention
For information on our data retention practices, please see the section
“Retention” above.
GENERAL
Third Party Websites and Applications
This Website may link to websites that are not owned or controlled by
ServiceNow. As such, this Privacy Statement does not apply to information
collected on any third‑party site or by any third‑party application that may
link to or be accessible from the Website. This Privacy Statement does not apply
to information collected by customers, our business partners, and other third
parties, or third‑party applications or services, even if this information is
collected using our Website or at Events.
Public Forums and Blogs
Please note that any information you post or disclose in public forums will
become public information, and may be available to users and the general public.
We urge you to be very careful when deciding to disclose your personal data, or
any other information in our public forums. Proper access and use of information
provided on the Website, including contributions to our public forums, is
governed by our Website Terms of Use and known or suspected violations should be
reported to us.
Children
We do not knowingly collect personal data from anyone under the age of 16. If
you are under 16, please do not attempt to fill out our forms or send any
personal data about yourself to us. If we learn that we have collected personal
data from a child under age 16, we will delete that information promptly.
Changes To Our Privacy Statement
ServiceNow reserves the right to update or change this Privacy Statement from
time to time. If we make material changes to this Privacy Statement, we will
notify you through an appropriate online notice or other means (which may
include, if we have your contact details, notification by email). We ask that
you review the Privacy Statement periodically to stay informed about any updates
or changes that we may have made.
You can see when this Privacy Statement was last updated by checking the
“effective as of” date displayed at the top of this Privacy Statement.
CONTACT INFORMATION
To ask questions or comment about this Privacy Statement and our privacy
practices or if you need to update, change or remove your information or
exercise any other rights, contact us at: privacy@servicenow.com or call +1 858
345 1444.Or
ServiceNow, Inc.
Attn: Privacy
2225 Lawson Lane
Santa Clara, CA 95054
All other feedback, comments, requests for technical support, and other
communications relating to the Website should be directed to:
mailto:web_support@servicenow.com.
This website is operated by ServiceNow, Inc. (the data controller), which is a
Delaware corporation located at 2225 Lawson Lane, Santa Clara, CA 95054.
ServiceNow, Inc.'s data protection representative in the European Economic Area
is:
ServiceNow Nederland B.V.
Attn: Legal Department
Hoekenrode 3
1102 BR Amsterdam
The Netherlands
Email: legalnotices@servicenow.com.
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