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FOR THE CULTURE: THE POWER BEHIND WHAT WE BUY, WHAT WE DO AND WHO WE WANT TO BE

Mittwoch, 5. Juni 2024 14:05 bis 14:50 · 45 Min. (America/Chicago)
Keynote


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No force is more influential on human behavior than culture. What we wear, what
we watch, who we marry, how we vote, what we support, what we do, and just about
every aspect of daily living is informed by—and in many ways governed by—our
cultural subscription.

From doctoral research on human behavior to breakthrough ad campaigns for Apple,
Budweiser and Google, to teaching marketing at the University of Michigan, Dr.
Marcus Collins has spent his career studying and leveraging the underlying
drivers that motivate people to take action. His conclusion: Culture is
everything.

During his keynote session, Dr. Marcus Collins reveals the mechanisms of culture
to help retail and brand leaders understand its sway and harness its power to
drive behavioral adoption.

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