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Breakthrough Marketing
Breakthrough Marketing
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* I Am A...
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* Physiotherapist
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LATEST FROM BREAKTHROUGH
* 14 days ago
SURPRISES IN THE NO SURPRISES ACT?
NO SURPRISES ACT, GOOD FAITH ESTIMATES, AND HOW TO PREPARE FOR AUDITS IN A
RECENT PODCAST EPISODE, BREAKTHROUGH FOUNDER CHAD MADDEN, MSPT SPEAKS WITH
MARY DAULONG, PT, CHC, CHP, PRESIDENT AT...
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* 29 days ago
THE EVOLUTION — AND FUTURE — OF PHYSICAL THERAPY MARKETING
PHYSICAL THERAPISTS HAVE BECOME MASTERS OF ADAPTATION IF THERE’S ONE THING
WE’VE HAD TO BECOME REALLY GOOD AT AS PHYSICAL THERAPISTS, IT’S HOW TO
ADAPT. THE LIST OF CHANGES WE’VE ADAPTED TO IS...
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* about a month ago
PT MARKETING STRATEGIES TO FILL YOUR NEW HIRE’S SCHEDULE
CONQUER HIRING FEARS WITH PT MARKETING STRATEGIES THAT CREATE A STEADY STREAM
OF NEW PATIENTS. AS A PRIVATE PRACTICE OWNER, THERE ARE SEVERAL TELL-TALE
SIGNS WHEN IT’S TIME TO HIRE. YOU...
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* Grow Your Practice with Breakthrough PT Marketing
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* 2 months ago
HOW MARKETING TECHNOLOGY IMPROVES PRACTICE EFFICIENCY
GET MORE PATIENT VISITS AND MAKE LIFE EASIER ON YOUR STAFF RUNNING YOUR OWN
PHYSICAL THERAPY PRACTICE IS EXTREMELY REWARDING, BUT ALSO CHALLENGING.
CARING ABOUT PATIENTS IS ONLY PART OF THE...
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* 2 months ago
WHAT TO LOOK FOR WHEN YOU’RE HIRING AN ENTRY-LEVEL DPT
PLUS, THE LATEST ADVANCEMENTS IN PHYSICAL THERAPY RESEARCH IN A RECENT
PODCAST EPISODE, BREAKTHROUGH FOUNDER CHAD MADDEN, MSPT SPEAKS WITH MIKE FINK
— PHYSICAL THERAPIST, CMPT, AND DEPARTMENT...
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* 4 months ago
2022: CREATING YOUR PRACTICE GROWTH PLAN
HOW TO MAKE NEXT YEAR THE BEST YEAR EVER FOR YOUR PRIVATE PRACTICE THE
HOLIDAYS ARE APPROACHING AND WE’RE ALL LOOKING FORWARD TO A MUCH NEEDED BREAK
AND TIME WITH FAMILY. BUT BEFORE CLOSING OUT...
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* 5 months ago
2022 MEDICARE FINAL RULING AND PHYSICIAN FEE SCHEDULE
CMS RELEASES THE 2022 FEE SCHEDULE AND FINAL RULE EARLIER THIS MONTH, CMS
PUBLISHED THE FINAL 2022 FEE SCHEDULE AND COMPLETE FINAL RULE FOR MEDICARE
PAYMENT POLICIES. CHAD MADDEN, BREAKTHROUGH...
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* 6 months ago
BREAKTHROUGH EMPLOYEE SPOTLIGHT: JORDANA KNOBLAUCH
GET TO KNOW BREAKTHROUGH EMPLOYEES MEET JORDANA KNOBLAUCH, OUR STRATEGIC
ACCOUNT MANAGER AND QUEEN OF QUESTIONS (SHE ALWAYS ASKS THE BEST ONES). Q:
WHAT IS YOUR JOB AT BREAKTHROUGH? A: I’M THE...
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* 8 months ago
CREATING PATIENT CENTRIC MARKETING AT YOUR PT PRACTICE IN 2021
WHEN TALKING TO POTENTIAL PATIENTS, MOST PHYSICAL THERAPY PRACTICE OWNERS
FOCUS ONLY ON THEIR PROGRAMS AND PRODUCTS. THEY SPEND ALL THEIR TIME TALKING
ABOUT THE PT SERVICES THEMSELVES, BUT BY...
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* 9 months ago
2021 PHYSICAL THERAPY MARKETING IDEAS
IF YOU’RE READING THIS, THEN THE CHANCES ARE THAT YOU’RE EITHER A PHYSICAL
THERAPY PRIVATE PRACTICE OWNER TRYING TO WEAR ALL HATS OR THE SINGLE
MARKETING PERSON IN A PRACTICE THAT’S TRYING TO GET...
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* 9 months ago
WHAT PTS NEED TO KNOW BEFORE OPENING A DE NOVO CLINIC
*UPDATED: ORIGINAL PUBLISH DATE 3/4/2020 / LATEST VERSION CHANGED 7/14/2021
MANY OWNERS GO INTO PRIVATE PRACTICE PHYSICAL THERAPY WITH THE GOAL OF HAVING
MORE THAN ONE LOCATION. AT BREAKTHROUGH,...
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* 10 months ago
DIRECT ACCESS MARKETING: WHY ALL PT OWNERS SHOULD USE IT
DIRECT ACCESS MARKETING IS OPENING SOME PRETTY BIG DOORS FOR PRIVATE PT
PRACTICES. IN MOST PLACES, PT PRACTICES CAN MARKET DIRECTLY TO PATIENTS
RATHER THAN WAITING ON REFERRALS FROM PHYSICIANS,...
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* about a year ago
2021 INCREASING THE VALUE OF YOUR PRACTICE VIRTUAL SUMMIT WRAP-UP
EACH QUARTER, BREAKTHROUGH HOSTS A LIVE EVENT FEATURING TRAINING SESSIONS
FOCUSED ON PRIVATE PRACTICE GROWTH. OUR MOST RECENT EVENT WAS THE “INCREASING
THE VALUE OF YOUR PRACTICE VIRTUAL SUMMIT”...
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* about a year ago
30 PROVEN MARKETING SYSTEMS THAT ATTRACT PT PATIENTS
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* 2 years ago
FACEBOOK MARKETING STRATEGIES FOR PHYSICAL THERAPY
PHYSICAL THERAPY MARKETING IS MORE IMPORTANT THAN EVER BEFORE. BETWEEN 2003
AND 2014, THERE WAS A 54.5% DECREASE IN PHYSICIAN REFERRALS TO PHYSICAL
THERAPY AS REPORTED IN THE JOURNAL OF GENERAL...
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* 2 years ago
3 TIPS FOR GROWING YOUR PRACTICE DURING HARD TIMES
FROM 1929 TO 1939, THE WORLD ENDURED A SEVERE ECONOMIC DOWNTURN THAT WOULD
LATER BE REFERRED TO AS THE “GREAT DEPRESSION.” THIS ECONOMIC TURMOIL
RESULTED IN A DIFFICULT PERIOD FOR MOST...
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* 2 years ago
BREAKTHROUGH PT MARKETING MAKES THE INC. 5000 LIST FOR THE SECOND YEAR IN A
ROW
EACH YEAR, INC. MAGAZINE CALCULATES THE FASTEST-GROWING PRIVATE COMPANIES IN
THE UNITED STATES AND RANKS THEM ON ITS INC. 5000 LIST. HAVING ACHIEVED A
276% GROWTH RATE OVER THE LAST THREE YEARS,...
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* 2 years ago
HOW TO GET NEW PT PATIENTS RIGHT NOW
“I NEED TO GET NEW PT PATIENTS…NOW.” THIS IS THE #1 PROBLEM FACING THE MARKET
RIGHT NOW. MOST OF US RISK INSOLVENCY IF WE CAN’T SOLVE THIS PROBLEM. FOR
THOSE OF US WHO CAN SOLVE IT, WE CAN GAIN...
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* 2 years ago
5 PT MARKETING CAMPAIGNS FOR PAST AND CURRENT PATIENTS
THERE ARE THREE MARKETS YOU CAN TARGET TO ATTRACT PATIENTS TO YOUR CLINIC AND
SUCCESSFULYL GROW YOUR PRACTICE: PHYSICIAN REFERRALS DIRECT TO CONSUMER PAST
OR CURRENT PATIENTS WHEN IT COMES TO...
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Read Article
* 2 years ago
HOW TO BUILD A MONTHLY MARKETING CALENDAR FOR YOUR PRIVATE PRACTICE
CONSISTENTLY FILL YOUR SCHEDULE WITH NEW PATIENTS BY CREATING A MARKETING
CALENDAR FOR YOUR CLINIC. ONE THING THAT PRIVATE PT PRACTICES HAVE IN COMMON
IS THAT THEY THRIVE ON CONSISTENTLY FILLED...
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