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Submitted URL: http://lp.marinsoftware.com/ODIzLUNGSC01NDIAAAGIgif67fW0dLtrkypeSUqgd0qvnuDxRUBWfxOioz-mNzjXiBVkIUONUkwnAQbZcmsy0Xcq8Rs=
Effective URL: https://www.marinsoftware.com/webinars/how-to-plan-your-2023-marketing-budget?trackid=7011T000001xBseQAE&tactic=Forrester_Webi...
Submission: On December 06 via manual from IN — Scanned from DE
Effective URL: https://www.marinsoftware.com/webinars/how-to-plan-your-2023-marketing-budget?trackid=7011T000001xBseQAE&tactic=Forrester_Webi...
Submission: On December 06 via manual from IN — Scanned from DE
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Text Content
Skip to Content ↵ENTER Skip to Menu ↵ENTER Skip to Footer ↵ENTER Features MarinOne features ANALYZE Analytics and AI to proactively highlight opportunities AUTOMATE Save time and reduce repetitive work with campaign management that scales OPTIMIZE Hit your revenue targets and manage digital marketing budgets MarinOne differentiation CONNECT Link your advertising with conversion, customer, and business data CUSTOMIZE Flexibility is built into the core of MarinOne to match the needs of your business SCALE MarinOne is built to meet the needs of the world’s biggest brands Solutions Channels PAID SOCIAL Facebook, Instagram, LinkedIn, Pinterest, TikTok, and more RETAIL / MARKETPLACE Amazon, Instacart, Criteo, CitrusAd and Target PAID SEARCH Google, Bing and local search leaders. APP ADVERTISING Apple Search Ads and Google Universal App Campaigns DISPLAY Criteo, Google Display Network, Amazon DSP EXPERT SOLUTIONS On-demand expertise or Full-service execution & strategy learn more Industries Automotive B2B Education Financial Services Gaming and Entertainment Local / SMB Agencies Talent Acquisition Technology Travel Retail Why MarinOne Overview MARINONE OVERVIEW Performance and efficiency platform for digital marketers CUSTOMER STORIES See how Marin helps brands achieve their goals EXPERTISE World-class digital experts that help extend your team MARINONE VS… Why do I need Marin when publisher tools are free? MARINONE Performance and efficiency platform for digital marketers Book a Demo Learn Case Studies White Papers Webinars News Blog Company Team Careers Partners Investor Relations Contact Us DemoTrial webinar HOW TO PLAN YOUR 2023 MARKETING BUDGET Date: Tuesday, December 6, 2022 Time: 12:00 PM (EST) Length: 45 minutes Watch the webinarSign up for the webinar Sign up for the webinar Watch the webinar * * * * By submitting this form, I am agreeing to Marin’s privacy policy. Register Now Marketing and finance can have very different perspectives on the company's budget. Marketing will look at the go to market strategy and determine where they allocate funds according to projected growth, while finance will see how much of the company's overall budget is being spent to support those marketing initiatives. Since both paradigms are completely valid and needed to keep a company afloat, it can often be difficult to sort out whether the right hand or the left should be making the final decisions in budgeting allocation. To help you sort through the noise we've prepared a 45 minute webinar on: budget analysis methods for accurate projections, actionable tips for digital execution, and how to make the right ad spend and channel selections for your business. ATTEND THIS WEBINAR AND LEARN HOW TO: * Take a birds eye look at your marketing budgets * Identify potential roadblocks in your marketing effectiveness for 2023 * Establish realistic company goals * Assess performance and opportunities for each existing performance marketing channel * Determine how to pivot strategy for 2023 and explore new marketing frontiers SPEAKERS Brett Kahnke Principal Analyst Forrester Coming from a family of teachers, Brett is passionate about helping clients to learn new strategies and develop their internal capabilities to drive success. His research builds on more than 25 years of diverse experience in marketing, operations, analytics, and technology. Anu Adegbola Account Director Marin Software Anu has 12+ years of delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency and client side. MORE WEBINARS SAVE TIME WITH WORKFLOW AUTOMATION FOR DIGITAL MARKETERS AMAZON ADS PLAYBOOK FOR THE SECOND HALF OF 2022 UNLOCK NEW GROWTH OPPORTUNITIES WITH SOCIAL COMMERCE LEVEL UP YOUR APP INSTALLS Features AnalyzeAutomateOptimizeConnectCustomizeScaleAll Features Solutions Search AdsSocial AdsRetail / eCommerceApp AdvertisingDisplayMarin Go Industries AppsAutomotiveB2BEducationFinancial ServicesGamingLocal AgenciesRetailTalent AcquisitionTechnologyTravel Why MarinOne? OverviewCustomer StoriesExpertiseMarinOne vs Learn Case StudiesWhite PapersWebinarsNewsBlog Company TeamCareersPartnersInvestor RelationsContact Us Legal Privacy Policy Do Not Sell My Personal Information Cookie Management Terms of UseData Processing AddendumWebsite Terms and Conditions © Marin Software 2021 LinkedIn icon Facebook icon Twitter icon Contact Us English Accessibility Adjustments Reset Settings Statement Hide Interface Choose the right accessibility profile for you OFF ON Seizure Safe Profile Clear flashes & reduces color This profile enables epileptic and seizure prone users to browse safely by eliminating the risk of seizures that result from flashing or blinking animations and risky color combinations. OFF ON Vision Impaired Profile Enhances website's visuals This profile adjusts the website, so that it is accessible to the majority of visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others. OFF ON ADHD Friendly Profile More focus & fewer distractions This profile significantly reduces distractions, to help people with ADHD and Neurodevelopmental disorders browse, read, and focus on the essential elements of the website more easily. OFF ON Cognitive Disability Profile Assists with reading & focusing This profile provides various assistive features to help users with cognitive disabilities such as Autism, Dyslexia, CVA, and others, to focus on the essential elements of the website more easily. OFF ON Keyboard Navigation (Motor) Use website with the keyboard This profile enables motor-impaired persons to operate the website using the keyboard Tab, Shift+Tab, and the Enter keys. Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements. Note: This profile prompts automatically for keyboard users. OFF ON Blind Users (Screen Reader) Optimize website for screen-readers This profile adjusts the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is software that is installed on the blind user’s computer and smartphone, and websites should ensure compatibility with it. Note: This profile prompts automatically to screen-readers. Content Adjustments Content Scaling Default Readable Font Highlight Titles Highlight Links Text Magnifier Adjust Font Sizing Default Align Center Adjust Line Height Default Align Left Adjust Letter Spacing Default Align Right Color Adjustments Dark Contrast Light Contrast High Contrast High Saturation Adjust Text Colors Cancel Monochrome Adjust Title Colors Cancel Low Saturation Adjust Background Colors Cancel Orientation Adjustments Mute Sounds Hide Images Read Mode Reading Guide Useful Links Select an option Home Header Footer Main Content Stop Animations Reading Mask Highlight Hover Highlight Focus Big Black Cursor Big White Cursor HIDDEN_ADJUSTMENTS Keyboard Navigation Accessible Mode Screen Reader Adjustments Read Mode Web Accessibility By Learn More Choose the Interface Language English Español Deutsch Português Français Italiano עברית 繁體中文 Pусский عربى عربى Nederlands 繁體中文 日本語 Polski Türk Accessibility StatementCompliance status We firmly believe that the internet should be available and accessible to anyone and are committed to providing a website that is accessible to the broadest possible audience, regardless of ability. To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to blind people, people with motor impairments, visual impairment, cognitive disabilities, and more. This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs. Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts its functionality and behavior for screen-readers used by blind users, and for keyboard functions used by individuals with motor impairments. If you wish to contact the website’s owner please use the website's form Screen-reader and keyboard navigation Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various behavioral changes, to ensure blind users visiting with screen-readers can read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements: 1. Screen-reader optimization: we run a process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images. It provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts embedded within the image using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination. Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website. These adjustments are compatible with popular screen readers such as JAWS, NVDA, VoiceOver, and TalkBack. 2. Keyboard navigation optimization: The background process also adjusts the website’s HTML and adds various behaviors using JavaScript code to make the website operable by the keyboard. This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key. Additionally, keyboard users will find content-skip menus available at any time by clicking Alt+2, or as the first element of the site while navigating with the keyboard. The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, not allowing the focus to drift outside. Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements. Disability profiles supported on our website * Epilepsy Safe Profile: this profile enables people with epilepsy to safely use the website by eliminating the risk of seizures resulting from flashing or blinking animations and risky color combinations. * Vision Impaired Profile: this profile adjusts the website so that it is accessible to the majority of visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others. * Cognitive Disability Profile: this profile provides various assistive features to help users with cognitive disabilities such as Autism, Dyslexia, CVA, and others, to focus on the essential elements more easily. * ADHD Friendly Profile: this profile significantly reduces distractions and noise to help people with ADHD, and Neurodevelopmental disorders browse, read, and focus on the essential elements more easily. * Blind Users Profile (Screen-readers): this profile adjusts the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A screen-reader is installed on the blind user’s computer, and this site is compatible with it. * Keyboard Navigation Profile (Motor-Impaired): this profile enables motor-impaired persons to operate the website using the keyboard Tab, Shift+Tab, and the Enter keys. Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements. Additional UI, design, and readability adjustments 1. Font adjustments – users can increase and decrease its size, change its family (type), adjust the spacing, alignment, line height, and more. 2. Color adjustments – users can select various color contrast profiles such as light, dark, inverted, and monochrome. Additionally, users can swap color schemes of titles, texts, and backgrounds with over seven different coloring options. 3. Animations – epileptic users can stop all running animations with the click of a button. Animations controlled by the interface include videos, GIFs, and CSS flashing transitions. 4. Content highlighting – users can choose to emphasize essential elements such as links and titles. They can also choose to highlight focused or hovered elements only. 5. Audio muting – users with hearing devices may experience headaches or other issues due to automatic audio playing. This option lets users mute the entire website instantly. 6. Cognitive disorders – we utilize a search engine linked to Wikipedia and Wiktionary, allowing people with cognitive disorders to decipher meanings of phrases, initials, slang, and others. 7. Additional functions – we allow users to change cursor color and size, use a printing mode, enable a virtual keyboard, and many other functions. Assistive technology and browser compatibility We aim to support as many browsers and assistive technologies as possible, so our users can choose the best fitting tools for them, with as few limitations as possible. Therefore, we have worked very hard to be able to support all major systems that comprise over 95% of the user market share, including Google Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS, and NVDA (screen readers), both for Windows and MAC users. Notes, comments, and feedback Despite our very best efforts to allow anybody to adjust the website to their needs, there may still be pages or sections that are not fully accessible, are in the process of becoming accessible, or are lacking an adequate technological solution to make them accessible. Still, we are continually improving our accessibility, adding, updating, improving its options and features, and developing and adopting new technologies. All this is meant to reach the optimal level of accessibility following technological advancements. If you wish to contact the website’s owner, please use the website's form Hide Accessibility Interface? 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