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2a02:26f0:3500:18::1724:a29d  Public Scan

Form analysis
2 forms found in the DOM

Name: reg_form — POST

<form name="reg_form" class="reg_form" method="post">
  <input type="hidden" name="skipForm" value="false">
  <input type="hidden" name="mcloudFormName" value="subscriptionsubscribe">
  <input type="hidden" name="conf_page" value="/form/conf/thank-you">
  <input type="hidden" name="FormCampaignId" value="null">
  <input type="hidden" name="Lead.Primary_Product_Interest__c" value="Multi-Product">
  <input type="hidden" name="DriverCampaignId" value="70130000000sUVq">
  <input class="screen-reader-hidden" type="text" name="Region__c" autocomplete="off" tabindex="-1" aria-hidden="true" aria-label="Region c">
  <div role="group" aria-label="Valid Form Check">
    <input class="screen-reader-hidden" type="checkbox" name="validForm" tabindex="-1" aria-hidden="true" aria-label="validForm">
  </div>
  <input type="hidden" name="UserFirstName" value="0">
  <input type="hidden" name="UserLastName" value="0">
  <input type="hidden" name="subname" value="BlogDig">
  <input type="hidden" name="NewsletterFilter">
  <input type="hidden" name="substatus" value="explicit">
  <div class="field">
    <input data-error-id="UserEmail-errMsg" id="UserEmail" type="email" name="UserEmail" required="">
    <label for="UserEmail">Email</label>
    <span class="error-msg body-fine" id="UserEmail-errMsg">Enter a valid e-mail address</span>
  </div>
  <div>
    <select data-error-id="CompanyCountry-errMsg" id="CompanyCountry" name="CompanyCountry" required="">
      <option selected="" value="" label="Select your country">Select your country</option>
      <option value="US">United States</option>
      <option value="AF">Afghanistan</option>
      <option value="AL">Albania</option>
      <option value="DZ">Algeria</option>
      <option value="AS">American Samoa</option>
      <option value="AD">Andorra</option>
      <option value="AI">Anguilla</option>
      <option value="AQ">Antarctica</option>
      <option value="AG">Antigua And Barbuda</option>
      <option value="AR">Argentina</option>
      <option value="AM">Armenia</option>
      <option value="AW">Aruba</option>
      <option value="AU">Australia</option>
      <option value="AT">Austria</option>
      <option value="AZ">Azerbaijan</option>
      <option value="BS">Bahamas, The</option>
      <option value="BH">Bahrain</option>
      <option value="BD">Bangladesh</option>
      <option value="BB">Barbados</option>
      <option value="BY">Belarus</option>
      <option value="BZ">Belize</option>
      <option value="BE">Belgium</option>
      <option value="BJ">Benin</option>
      <option value="BM">Bermuda</option>
      <option value="BT">Bhutan</option>
      <option value="BO">Bolivia</option>
      <option value="BV">Bouvet Is</option>
      <option value="BA">Bosnia and Herzegovina</option>
      <option value="BW">Botswana</option>
      <option value="BR">Brazil</option>
      <option value="IO">British Indian Ocean Territory</option>
      <option value="BN">Brunei</option>
      <option value="BG">Bulgaria</option>
      <option value="BF">Burkina Faso</option>
      <option value="BI">Burundi</option>
      <option value="KH">Cambodia</option>
      <option value="CM">Cameroon</option>
      <option value="CA">Canada</option>
      <option value="CV">Cape Verde</option>
      <option value="KY">Cayman Is</option>
      <option value="CF">Central African Republic</option>
      <option value="TD">Chad</option>
      <option value="CL">Chile</option>
      <option value="CN">China</option>
      <option value="HK">Hong Kong</option>
      <option value="MO">Macau</option>
      <option value="CX">Christmas Is</option>
      <option value="CC">Cocos (Keeling) Is</option>
      <option value="CO">Colombia</option>
      <option value="KM">Comoros</option>
      <option value="CK">Cook Islands</option>
      <option value="CR">Costa Rica</option>
      <option value="CI">Cote D'Ivoire (Ivory Coast)</option>
      <option value="HR">Croatia (Hrvatska)</option>
      <option value="CY">Cyprus</option>
      <option value="CZ">Czech Republic</option>
      <option value="CD">Democratic Republic of the Congo</option>
      <option value="DK">Denmark</option>
      <option value="DM">Dominica</option>
      <option value="DO">Dominican Republic</option>
      <option value="DJ">Djibouti</option>
      <option value="EC">Ecuador</option>
      <option value="EG">Egypt</option>
      <option value="SV">El Salvador</option>
      <option value="GQ">Equatorial Guinea</option>
      <option value="ER">Eritrea</option>
      <option value="EE">Estonia</option>
      <option value="ET">Ethiopia</option>
      <option value="FK">Falkland Is (Is Malvinas)</option>
      <option value="FO">Faroe Islands</option>
      <option value="FJ">Fiji Islands</option>
      <option value="FI">Finland</option>
      <option value="FR">France</option>
      <option value="GF">French Guiana</option>
      <option value="PF">French Polynesia</option>
      <option value="TF">French Southern Territories</option>
      <option value="MK">F.Y.R.O. Macedonia</option>
      <option value="GA">Gabon</option>
      <option value="GM">Gambia, The</option>
      <option value="GE">Georgia</option>
      <option value="DE">Germany</option>
      <option value="GH">Ghana</option>
      <option value="GI">Gibraltar</option>
      <option value="GR">Greece</option>
      <option value="GL">Greenland</option>
      <option value="GD">Grenada</option>
      <option value="GP">Guadeloupe</option>
      <option value="GU">Guam</option>
      <option value="GT">Guatemala</option>
      <option value="GN">Guinea</option>
      <option value="GW">Guinea-Bissau</option>
      <option value="GY">Guyana</option>
      <option value="HT">Haiti</option>
      <option value="HM">Heard and McDonald Is</option>
      <option value="HN">Honduras</option>
      <option value="HU">Hungary</option>
      <option value="IS">Iceland</option>
      <option value="IN">India</option>
      <option value="ID">Indonesia</option>
      <option value="IE">Ireland</option>
      <option value="IL">Israel</option>
      <option value="IT">Italy</option>
      <option value="JM">Jamaica</option>
      <option value="JP">Japan</option>
      <option value="JO">Jordan</option>
      <option value="KZ">Kazakhstan</option>
      <option value="KE">Kenya</option>
      <option value="KI">Kiribati</option>
      <option value="KR">Korea, South</option>
      <option value="KW">Kuwait</option>
      <option value="KG">Kyrgyzstan</option>
      <option value="LA">Laos</option>
      <option value="LV">Latvia</option>
      <option value="LB">Lebanon</option>
      <option value="LS">Lesotho</option>
      <option value="LR">Liberia</option>
      <option value="LI">Liechtenstein</option>
      <option value="LT">Lithuania</option>
      <option value="LU">Luxembourg</option>
      <option value="MG">Madagascar</option>
      <option value="MW">Malawi</option>
      <option value="MY">Malaysia</option>
      <option value="MV">Maldives</option>
      <option value="ML">Mali</option>
      <option value="MT">Malta</option>
      <option value="MH">Marshall Is</option>
      <option value="MR">Mauritania</option>
      <option value="MU">Mauritius</option>
      <option value="MQ">Martinique</option>
      <option value="YT">Mayotte</option>
      <option value="MX">Mexico</option>
      <option value="FM">Micronesia</option>
      <option value="MD">Moldova</option>
      <option value="MC">Monaco</option>
      <option value="MN">Mongolia</option>
      <option value="MS">Montserrat</option>
      <option value="MA">Morocco</option>
      <option value="MZ">Mozambique</option>
      <option value="MM">Myanmar</option>
      <option value="NA">Namibia</option>
      <option value="NR">Nauru</option>
      <option value="NP">Nepal</option>
      <option value="NL">Netherlands, The</option>
      <option value="AN">Netherlands Antilles</option>
      <option value="NC">New Caledonia</option>
      <option value="NZ">New Zealand</option>
      <option value="NI">Nicaragua</option>
      <option value="NE">Niger</option>
      <option value="NG">Nigeria</option>
      <option value="NU">Niue</option>
      <option value="NO">Norway</option>
      <option value="NF">Norfolk Island</option>
      <option value="MP">Northern Mariana Is</option>
      <option value="OM">Oman</option>
      <option value="PK">Pakistan</option>
      <option value="PW">Palau</option>
      <option value="PA">Panama</option>
      <option value="PG">Papua new Guinea</option>
      <option value="PY">Paraguay</option>
      <option value="PE">Peru</option>
      <option value="PH">Philippines</option>
      <option value="PN">Pitcairn Island</option>
      <option value="PL">Poland</option>
      <option value="PT">Portugal</option>
      <option value="PR">Puerto Rico</option>
      <option value="QA">Qatar</option>
      <option value="CG">Republic of the Congo</option>
      <option value="RE">Reunion</option>
      <option value="RO">Romania</option>
      <option value="RU">Russia</option>
      <option value="RW">Rwanda</option>
      <option value="SH">Saint Helena</option>
      <option value="KN">Saint Kitts And Nevis</option>
      <option value="LC">Saint Lucia</option>
      <option value="PM">Saint Pierre and Miquelon</option>
      <option value="VC">Saint Vincent And The Grenadines</option>
      <option value="WS">Samoa</option>
      <option value="SM">San Marino</option>
      <option value="ST">Sao Tome and Principe</option>
      <option value="SA">Saudi Arabia</option>
      <option value="SN">Senegal</option>
      <option value="rs">Serbia</option>
      <option value="SC">Seychelles</option>
      <option value="SL">Sierra Leone</option>
      <option value="SG">Singapore</option>
      <option value="SK">Slovakia</option>
      <option value="SI">Slovenia</option>
      <option value="SB">Solomon Islands</option>
      <option value="SO">Somalia</option>
      <option value="ZA">South Africa</option>
      <option value="GS">South Georgia &amp; The S. Sandwich Is</option>
      <option value="ES">Spain</option>
      <option value="LK">Sri Lanka</option>
      <option value="SR">Suriname</option>
      <option value="SJ">Svalbard And Jan Mayen Is</option>
      <option value="SZ">Swaziland</option>
      <option value="SE">Sweden</option>
      <option value="CH">Switzerland</option>
      <option value="TW">Taiwan</option>
      <option value="TJ">Tajikistan</option>
      <option value="TZ">Tanzania</option>
      <option value="TH">Thailand</option>
      <option value="TL">Timor-Leste</option>
      <option value="TG">Togo</option>
      <option value="TK">Tokelau</option>
      <option value="TO">Tonga</option>
      <option value="TT">Trinidad And Tobago</option>
      <option value="TN">Tunisia</option>
      <option value="TR">Turkey</option>
      <option value="TC">Turks And Caicos Is</option>
      <option value="TM">Turkmenistan</option>
      <option value="TV">Tuvalu</option>
      <option value="UG">Uganda</option>
      <option value="UA">Ukraine</option>
      <option value="AE">United Arab Emirates</option>
      <option value="GB">United Kingdom</option>
      <option value="UM">United States Minor Outlying Is</option>
      <option value="UY">Uruguay</option>
      <option value="UZ">Uzbekistan</option>
      <option value="VU">Vanuatu</option>
      <option value="VA">Vatican City State (Holy See)</option>
      <option value="VE">Venezuela</option>
      <option value="VN">Vietnam</option>
      <option value="VG">Virgin Islands (British)</option>
      <option value="VI">Virgin Islands (US)</option>
      <option value="WF">Wallis And Futuna Islands</option>
      <option value="EH">Western Sahara</option>
      <option value="YE">Yemen</option>
      <option value="ZM">Zambia</option>
      <option value="ZW">Zimbabwe</option>
    </select>
    <label for="CompanyCountry" class="screen-reader-only">Select your Country</label>
    <span class="error-msg body-fine" id="CompanyCountry-errMsg">Select your Country</span>
  </div>
  <div class="field-company-state">
    <select data-error-id="CompanyState-errMsg" id="CompanyState" name="CompanyState" aria-required="false" required="" disabled="disabled">
      <option label="State" selected="" value="">State</option>
      <option value="Hokkaido">北海道 - Hokkaido</option>
      <option value="Aomori">青森県 - Aomori</option>
      <option value="Iwate">岩手県 - Iwate</option>
      <option value="Miyagi">宮城県 - Miyagi</option>
      <option value="Akita">秋田県 - Akita</option>
      <option value="Yamagata">山形県 - Yamagata</option>
      <option value="Fukushima">福島県 - Fukushima</option>
      <option value="Ibaraki">茨城県 - Ibaraki</option>
      <option value="Tochigi">栃木県 - Tochigi</option>
      <option value="Gunma">群馬県 - Gunma</option>
      <option value="Saitama">埼玉県 - Saitama</option>
      <option value="Chiba">千葉県 - Chiba</option>
      <option value="Tokyo">東京都 - Tokyo</option>
      <option value="Kanagawa">神奈川県 - Kanagawa</option>
      <option value="Niigata">新潟県 - Niigata</option>
      <option value="Toyama">富山県 - Toyama</option>
      <option value="Ishikawa">石川県 - Ishikawa</option>
      <option value="Fukui">福井県 - Fukui</option>
      <option value="Yamanashi">山梨県 - Yamanashi</option>
      <option value="Nagano">長野県 - Nagano</option>
      <option value="Gifu">岐阜県 - Gifu</option>
      <option value="Shizuoka">静岡県 - Shizuoka</option>
      <option value="Aichi">愛知県 - Aichi</option>
      <option value="Mie">三重県 - Mie</option>
      <option value="Shiga">滋賀県 - Shiga</option>
      <option value="Kyoto">京都府 - Kyoto</option>
      <option value="Osaka">大阪府 - Osaka</option>
      <option value="Hyogo">兵庫県 - Hyogo</option>
      <option value="Nara">奈良県 - Nara</option>
      <option value="Wakayama">和歌山県 - Wakayama</option>
      <option value="Tottori">鳥取県 - Tottori</option>
      <option value="Shimane">島根県 - Shimane</option>
      <option value="Okayama">岡山県 - Okayama</option>
      <option value="Hiroshima">広島県 - Hiroshima</option>
      <option value="Yamaguchi">山口県 - Yamaguchi</option>
      <option value="Tokushima">徳島県 - Tokushima</option>
      <option value="Kagawa">香川県 - Kagawa</option>
      <option value="Ehime">愛媛県 - Ehime</option>
      <option value="Kochi">高知県 - Kochi</option>
      <option value="Fukuoka">福岡県 - Fukuoka</option>
      <option value="Saga">佐賀県 - Saga</option>
      <option value="Nagasaki">長崎県 - Nagasaki</option>
      <option value="Kumamoto">熊本県 - Kumamoto</option>
      <option value="Oita">大分県 - Oita</option>
      <option value="Miyazaki">宮崎県 - Miyazaki</option>
      <option value="Kagoshima">鹿児島県 - Kagoshima</option>
      <option value="Okinawa">沖縄県 - Okinawa</option>
    </select>
    <label for="CompanyState" class="screen-reader-only">Select a state</label>
    <span class="error-msg body-fine" id="CompanyState-errMsg">Select a state</span>
  </div>
  <div role="group" aria-label="Privacy Statement Agreement">
    <div class="privacy-text last">
      <div class="explicit">
        <div class="checkbox-accept-div">
          <div class="checkbox-accept">
            <input data-error-id="Accept_Terms__c-errMsg" class="checkbox-accept-terms" type="checkbox" id="Accept_Terms__c" name="Accept_Terms__c" disabled="disabled">
          </div>
          <div class="checkbox-accept-label">
            <label class="body-fine" for="Accept_Terms__c"></label>
          </div>
          <div class="clear-both"></div>
        </div>
        <div class="privacy-text-error-div">
          <span class="error-msg body-fine privacy-text-error-msg" id="Accept_Terms__c-errMsg">Please read and agree to the Master Subscription Agreement</span>
        </div>
      </div>
    </div>
    <div class="privacy-text last">
      <p class="body-fine"> Yes, I would like to receive the Salesforce Weekly Brief as well as marketing communications regarding Salesforce products, services, and events. I can unsubscribe at any time. </p>
      <div class="implicit">
        <div>
          <p class="body-fine">Salesforce values your privacy. To learn more, visit our <a href="https://www.salesforce.com/company/privacy/full_privacy/" target="_blank">Privacy Statement</a>.</p>
        </div>
      </div>
    </div>
  </div>
  <div class="btn-container">
    <button name="Subscribe" type="submit" class="btn-submit" formnovalidate="">Subscribe</button>
  </div>
</form>

Name: reg_form — POST

<form name="reg_form" class="reg_form" method="post">
  <input type="hidden" name="skipForm" value="false">
  <input type="hidden" name="mcloudFormName" value="subscriptionsubscribe">
  <input type="hidden" name="conf_page" value="/form/conf/thank-you">
  <input type="hidden" name="FormCampaignId" value="null">
  <input type="hidden" name="Lead.Primary_Product_Interest__c" value="Multi-Product">
  <input type="hidden" name="DriverCampaignId" value="70130000000sUVq">
  <input class="screen-reader-hidden" type="text" name="Region__c" autocomplete="off" tabindex="-1" aria-hidden="true" aria-label="Region c">
  <div role="group" aria-label="Valid Form Check">
    <input class="screen-reader-hidden" type="checkbox" name="validForm" tabindex="-1" aria-hidden="true" aria-label="validForm">
  </div>
  <input type="hidden" name="UserFirstName" value="0">
  <input type="hidden" name="UserLastName" value="0">
  <input type="hidden" name="subname" value="BlogDig">
  <input type="hidden" name="NewsletterFilter">
  <input type="hidden" name="substatus" value="explicit">
  <div class="field">
    <input data-error-id="UserEmail-errMsg_modal" id="UserEmail_modal" type="email" name="UserEmail" required="">
    <label for="UserEmail_modal">Email</label>
    <span class="error-msg body-fine" id="UserEmail-errMsg_modal">Enter a valid e-mail address</span>
  </div>
  <div>
    <select data-error-id="CompanyCountry-errMsg_modal" id="CompanyCountry_modal" name="CompanyCountry" required="">
      <option selected="" value="" label="Select your country">Select your country</option>
      <option value="US">United States</option>
      <option value="AF">Afghanistan</option>
      <option value="AL">Albania</option>
      <option value="DZ">Algeria</option>
      <option value="AS">American Samoa</option>
      <option value="AD">Andorra</option>
      <option value="AI">Anguilla</option>
      <option value="AQ">Antarctica</option>
      <option value="AG">Antigua And Barbuda</option>
      <option value="AR">Argentina</option>
      <option value="AM">Armenia</option>
      <option value="AW">Aruba</option>
      <option value="AU">Australia</option>
      <option value="AT">Austria</option>
      <option value="AZ">Azerbaijan</option>
      <option value="BS">Bahamas, The</option>
      <option value="BH">Bahrain</option>
      <option value="BD">Bangladesh</option>
      <option value="BB">Barbados</option>
      <option value="BY">Belarus</option>
      <option value="BZ">Belize</option>
      <option value="BE">Belgium</option>
      <option value="BJ">Benin</option>
      <option value="BM">Bermuda</option>
      <option value="BT">Bhutan</option>
      <option value="BO">Bolivia</option>
      <option value="BV">Bouvet Is</option>
      <option value="BA">Bosnia and Herzegovina</option>
      <option value="BW">Botswana</option>
      <option value="BR">Brazil</option>
      <option value="IO">British Indian Ocean Territory</option>
      <option value="BN">Brunei</option>
      <option value="BG">Bulgaria</option>
      <option value="BF">Burkina Faso</option>
      <option value="BI">Burundi</option>
      <option value="KH">Cambodia</option>
      <option value="CM">Cameroon</option>
      <option value="CA">Canada</option>
      <option value="CV">Cape Verde</option>
      <option value="KY">Cayman Is</option>
      <option value="CF">Central African Republic</option>
      <option value="TD">Chad</option>
      <option value="CL">Chile</option>
      <option value="CN">China</option>
      <option value="HK">Hong Kong</option>
      <option value="MO">Macau</option>
      <option value="CX">Christmas Is</option>
      <option value="CC">Cocos (Keeling) Is</option>
      <option value="CO">Colombia</option>
      <option value="KM">Comoros</option>
      <option value="CK">Cook Islands</option>
      <option value="CR">Costa Rica</option>
      <option value="CI">Cote D'Ivoire (Ivory Coast)</option>
      <option value="HR">Croatia (Hrvatska)</option>
      <option value="CY">Cyprus</option>
      <option value="CZ">Czech Republic</option>
      <option value="CD">Democratic Republic of the Congo</option>
      <option value="DK">Denmark</option>
      <option value="DM">Dominica</option>
      <option value="DO">Dominican Republic</option>
      <option value="DJ">Djibouti</option>
      <option value="EC">Ecuador</option>
      <option value="EG">Egypt</option>
      <option value="SV">El Salvador</option>
      <option value="GQ">Equatorial Guinea</option>
      <option value="ER">Eritrea</option>
      <option value="EE">Estonia</option>
      <option value="ET">Ethiopia</option>
      <option value="FK">Falkland Is (Is Malvinas)</option>
      <option value="FO">Faroe Islands</option>
      <option value="FJ">Fiji Islands</option>
      <option value="FI">Finland</option>
      <option value="FR">France</option>
      <option value="GF">French Guiana</option>
      <option value="PF">French Polynesia</option>
      <option value="TF">French Southern Territories</option>
      <option value="MK">F.Y.R.O. Macedonia</option>
      <option value="GA">Gabon</option>
      <option value="GM">Gambia, The</option>
      <option value="GE">Georgia</option>
      <option value="DE">Germany</option>
      <option value="GH">Ghana</option>
      <option value="GI">Gibraltar</option>
      <option value="GR">Greece</option>
      <option value="GL">Greenland</option>
      <option value="GD">Grenada</option>
      <option value="GP">Guadeloupe</option>
      <option value="GU">Guam</option>
      <option value="GT">Guatemala</option>
      <option value="GN">Guinea</option>
      <option value="GW">Guinea-Bissau</option>
      <option value="GY">Guyana</option>
      <option value="HT">Haiti</option>
      <option value="HM">Heard and McDonald Is</option>
      <option value="HN">Honduras</option>
      <option value="HU">Hungary</option>
      <option value="IS">Iceland</option>
      <option value="IN">India</option>
      <option value="ID">Indonesia</option>
      <option value="IE">Ireland</option>
      <option value="IL">Israel</option>
      <option value="IT">Italy</option>
      <option value="JM">Jamaica</option>
      <option value="JP">Japan</option>
      <option value="JO">Jordan</option>
      <option value="KZ">Kazakhstan</option>
      <option value="KE">Kenya</option>
      <option value="KI">Kiribati</option>
      <option value="KR">Korea, South</option>
      <option value="KW">Kuwait</option>
      <option value="KG">Kyrgyzstan</option>
      <option value="LA">Laos</option>
      <option value="LV">Latvia</option>
      <option value="LB">Lebanon</option>
      <option value="LS">Lesotho</option>
      <option value="LR">Liberia</option>
      <option value="LI">Liechtenstein</option>
      <option value="LT">Lithuania</option>
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Data Culture


HOW TO BUILD A DATA CULTURE: WHAT LEADERS NEED TO KNOW


IF INSTITUTIONAL KNOWLEDGE AND GUT FEEL GUIDE YOUR DECISIONS, YOUR COMPANY RISKS
GETTING LEFT BEHIND. HERE’S WHAT TO DO INSTEAD.


CANDRA MCRAE

Lead Solutions Engineer, Tableau Software
Learn how to overcome analysis paralysis and make smarter decisions faster.
[Westend61/Getty Images]
Feb 10, 2022 4 min read
 * 
 * 
 * 
 * 

Your company accumulates mass quantities of data every day. You collect
information from marketing, sales, service, and more. There are mission-critical
insights locked inside. The question is, what trends are you missing? Can you
surface them to make smarter, more strategic decisions? And if so, how?

Building a Data Culture is the only way to unearth these buried insights. That’s
a formidable task for the 83% of CEOs who want their organizations to be more
data-driven. Yet companies that embrace this approach to decision-making are
more successful. In fact, leading data-driven companies to reallocate talent and
capital four times faster than their peers. And, the 58% of companies that make
decisions based on data are more likely to beat revenue targets than those that
don’t.

So, what’s next for leaders ready to build a Data Culture? See how CEOs can
overcome challenges and empower their employees to make smarter decisions
faster.


UNEARTH BURIED INSIGHTS: BUILD A DATA CULTURE

Unlock the power of your data — and your people — to tackle your businesses most
pressing problems.

Learn more

CEOs face countless decisions about where to start when building a Data Culture.
Overcome analysis paralysis by starting small with a use case that proves the
value of your new Data Culture. Promote the payoff with skeptics: McKinsey
research shows data-driven companies accomplish goals faster and that their
initiatives contribute at least 20% to earnings before income taxes.

Here’s why this works:


DATA ANALYSIS SURFACES ACTIONABLE TRENDS

Data analysis surfaces patterns that >unearth value and enable companies to take
advantage of market opportunities faster. That drives growth, nurtures
innovation, and strengthens differentiation from competitors.

> Companies that still rely on institutional knowledge and gut feelings to guide
> decision- making are leaving money on the table.


ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING TAKE THE GUESSWORK OUT OF
DECISION-MAKING

Companies that still rely on institutional knowledge and gut feelings to guide
decision-making are leaving money on the table. With artificial intelligence and
machine learning, employees make the right decisions quickly and confidently.


STRATEGIC WORK KEEPS EMPLOYEES ENGAGED

When data analyses guide routine decisions, employees spend less time on basic
tasks and more time focusing on strategic work. That keeps them engaged and
productive. That’s why 84% of data-leading organizations have observed an
increase in employee retention.


EMPOWER THE RIGHT TEAM TO SCORE A FINANCIAL WIN

The best way to build a community of data champions is to demonstrate how
data-driven decision-making grows revenue and streamlines operations. Don’t
choose an analytics use case just because it might produce an interesting
outcome. Instead, opt for a project that will yield a financial win and that you
can later scale for maximum impact.

Here’s how to start:


STEP 1: CHOOSE THE RIGHT TEAM MEMBERS

Start a working group that includes diverse colleagues from across the
organization. These team members should bring a collaborative mindset,
differentiated skills and abilities, and distinct organizational perspectives.
Make sure you include executives, line managers, data engineers, developers, and
machine learning architects.


STEP 2: EQUIP YOUR TEAM WITH THE RIGHT TRAINING AND TECHNOLOGY

With accessible technology, you can connect team members and enable them to
unlock hidden insights. Don’t assume your team members have the skills or tools
to get started on their own. Instead, give them comprehensive training so they
can learn how to make data-driven decisions from anywhere (without having to be
an actual data scientist).


STEP 3: START SMALL

Test your assumptions on a small scale and iterate. You’ll know you’ve hit a
winner when your colleagues can measure the value of your project on their
bottom line.

Here’s how this worked at one financial services company. After a simple
clustering analysis evaluated subclasses of data across sales territories,
right-sizing the coverage led to $1 million in incremental revenue the following
year. That win was enough to build enthusiasm for data-driven decision-making
across the company.

> Nobody can just drop all your data in and the right answer comes out. It’s
> that human insight that helps you make that jump from that raw data to
> conclusions.
> 
> Mark Nelson, Tableau CEO


STEP 4: PRIORITIZE DATA CULTURE’S HUMAN ELEMENT

Ensure team members review raw data analyses to understand downstream
utilization. Only human eyes can determine if bias has influenced the
conclusions.

Avoid bias by proxy by not taking data at face value. Consider ZIP codes: at
face value, they are nothing more than a location indicator. But when you
consider ZIP codes often correspond with race — and lenders and insurers
consider ZIP codes in loan applications — human reviewers must step in to ensure
decisions are fair and free of bias.

“Nobody can just drop all your data in and the right answer comes out,” said
Mark Nelson, Tableau CEO. “It’s that human insight that helps you jump from raw
data to conclusions.”


TAKE THE NEXT STEP TO BUILD YOUR DATA CULTURE

The process of iterating and scaling new data strategies means success won’t
happen overnight. However, leading companies encourage experimentation because
they believe not being data-driven is the bigger institutional hazard. And
inaction is the biggest risk of all.


EQUIP YOUR ORGANIZATION FOR GROWTH

Want more resources, insights, and tools to help you navigate today’s
challenges?

Sign up for the C-Suite Prospectives newsletter

 * 
 * 
 * 
 * 

 * Data Culture
 * CIO
 * CEO
 * CRM Analytics

--------------------------------------------------------------------------------

Candra McRae is a lead solutions engineer at Tableau Software. She is also a
results-oriented analytics professional passionate about making an impact and
empowering others with data. Candra has a proven track record of effectively
leveraging a broad technical skill set, strong business acumen, innovative
thinking, and leadership to maximize business performance and solve complex
problems.

More by Candra


ICON / DIVIDER / INCREASE RELATED STORIES


USING DATA IN MARKETING IS COMPLICATED — THIS PLATFORM CAN HELP

Martin Kihn

Here’s what you need to know about how consumer data platforms manage customer
data and the importance of their impact on marketing and the enterprise.


ADAPT YOUR MARKETING DATA ANALYTICS FOR A NEW ERA OF CUSTOMER PRIVACY

Loretta Shen

These companies improved their data strategies to create meaningful customer
experiences and improve efficiencies across teams.


GREAT DATA ALONE WON’T MAKE YOU DATA-DRIVEN – HERE’S WHAT WILL

Lisa Lee

Companies are investing in data technology, and hiring more C-level data execs,
than ever. So why do so many of them say they struggle to be data-driven?


HOW COMMUNICATIONS SERVICE PROVIDERS CAN UNLOCK DATA TO PERSONALIZE CUSTOMER
EXPERIENCES

Jonathan Phillips

Communications service providers are sitting on a wealth of personal and
geographic data. Here’s how to use that information to give customers what they
want.


HYBRID WORK COULD BE HURTING YOUR INCLUSION EFFORTS — HERE’S HOW YOU CAN TELL

Lisa Lee

It's much harder to collect data on the inclusion aspect of DEI, but it's more
important in a work-from-anywhere era. Follow these tips to measure just how
inclusive your company is.


CONSUMERS SAY THEY WILL TRADE PERSONAL DATA FOR THESE BENEFITS

Martin Kihn

Customers are increasingly hesitant to share personal information. Here are some
ways media companies can ease those fears and build a trusting relationship.


DATA IS TEAM USA’S SUPERPOWER – THESE 3 DASHBOARDS SHOW YOU HOW

Stephanie Jensen

Team USA is using data in new ways to gain powerful insights. Check out these
Tableau dashboards and draw lessons for your business.


WHAT ARE VERIFIABLE CREDENTIALS? AND HOW CAN THEY BUILD DIGITAL TRUST?

Peter Schwartz

Verifiable credentials and verifiable credential management technology offer a
direct and secure channel between an organization and its stakeholders. Learn
how they bring control over digital identity and build trust with organizations
– from health credentials to college degrees.


DO PEOPLE REALLY TRUST YOUR COMPANY? THERE’S A METRIC FOR THAT

Lisa Lee

For many companies, trust is a subjective, elusive concept. It needs to become
objective for the organization to really tackle it, and have a C-level exec
dedicated to it.

Show More

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千葉県 - Chiba 東京都 - Tokyo 神奈川県 - Kanagawa 新潟県 - Niigata 富山県 - Toyama 石川県 -
Ishikawa 福井県 - Fukui 山梨県 - Yamanashi 長野県 - Nagano 岐阜県 - Gifu 静岡県 - Shizuoka 愛知県
- Aichi 三重県 - Mie 滋賀県 - Shiga 京都府 - Kyoto 大阪府 - Osaka 兵庫県 - Hyogo 奈良県 - Nara
和歌山県 - Wakayama 鳥取県 - Tottori 島根県 - Shimane 岡山県 - Okayama 広島県 - Hiroshima 山口県 -
Yamaguchi 徳島県 - Tokushima 香川県 - Kagawa 愛媛県 - Ehime 高知県 - Kochi 福岡県 - Fukuoka 佐賀県
- Saga 長崎県 - Nagasaki 熊本県 - Kumamoto 大分県 - Oita 宮崎県 - Miyazaki 鹿児島県 - Kagoshima
沖縄県 - Okinawa Select a state Select a state
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