talentedge.com
Open in
urlscan Pro
65.2.86.235
Public Scan
Submitted URL: http://tracking.thewisdommantra.com/campaigns/po608vm1p7a60/track-url/wg444hlhtq00f/65b8e5f3d7345ac2105595b4f8c4645cfc885b21
Effective URL: https://talentedge.com/brand-management/?utm_source=otg&utm_medium=Email&utm_campaign=otg-MICA-MBMC-12-0522
Submission: On March 14 via api from IN — Scanned from DE
Effective URL: https://talentedge.com/brand-management/?utm_source=otg&utm_medium=Email&utm_campaign=otg-MICA-MBMC-12-0522
Submission: On March 14 via api from IN — Scanned from DE
Form analysis 3 forms found in the DOM
POST /brand-management/?utm_source=otg&utm_medium=Email&utm_campaign=otg-MICA-MBMC-12-0522#gf_73
<form method="post" enctype="multipart/form-data" target="gform_ajax_frame_73" id="gform_73" class="enquiry_forms" action="/brand-management/?utm_source=otg&utm_medium=Email&utm_campaign=otg-MICA-MBMC-12-0522#gf_73">
<div class="gform_body">
<ul id="gform_fields_73" class="gform_fields top_label form_sublabel_below description_below">
<li id="field_73_1" class="gfield gfield_contains_required field_sublabel_below field_description_below"><label class="gfield_label" for="input_73_1">Name<span class="gfield_required">*</span></label>
<div class="ginput_container ginput_container_text"><input name="input_1" id="input_73_1" type="text" value="" class="small" tabindex="50" placeholder="Name*" aria-required="true" aria-invalid="false"></div>
</li>
<li id="field_73_13" class="gfield gfield_contains_required field_sublabel_below field_description_below"><label class="gfield_label" for="input_73_13">Email<span class="gfield_required">*</span></label>
<div class="ginput_container ginput_container_email">
<input name="input_13" id="input_73_13" type="text" value="" class="small" tabindex="51" placeholder="Email*">
</div>
</li>
<li id="field_73_23" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_23" id="input_73_23" type="hidden" class="gform_hidden" aria-invalid="false" value="India"></li>
<li id="field_73_24" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_24" id="input_73_24" type="hidden" class="gform_hidden" aria-invalid="false" value=""></li>
<li id="field_73_25" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_25" id="input_73_25" type="hidden" class="gform_hidden" aria-invalid="false" value=""></li>
<li id="field_73_3" class="gfield gfield_contains_required field_sublabel_below field_description_below"><label class="gfield_label" for="input_73_3">Mobile Number<span class="gfield_required">*</span></label>
<div class="ginput_container ginput_container_phone"><input name="input_3" id="input_73_3" type="text" value="" class="small" tabindex="52" placeholder="Mobile Number*" aria-required="true" aria-invalid="false"></div>
</li>
<li id="field_73_4" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_4" id="input_73_4" type="hidden" class="gform_hidden" aria-invalid="false" value="otg"></li>
<li id="field_73_5" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_5" id="input_73_5" type="hidden" class="gform_hidden" aria-invalid="false" value="Email"></li>
<li id="field_73_6" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_6" id="input_73_6" type="hidden" class="gform_hidden" aria-invalid="false" value="otg-MICA-MBMC-12-0522"></li>
<li id="field_73_7" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_7" id="input_73_7" type="hidden" class="gform_hidden" aria-invalid="false" value="MICA-MBMC-12-0522"></li>
<li id="field_73_15" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_15" id="input_73_15" type="hidden" class="gform_hidden" aria-invalid="false" value="Managing Brands & Marketing Communication">
</li>
<li id="field_73_16" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_16" id="input_73_16" type="hidden" class="gform_hidden" aria-invalid="false" value="MICA"></li>
<li id="field_73_17" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_17" id="input_73_17" type="hidden" class="gform_hidden" aria-invalid="false" value="122880"></li>
<li id="field_73_11" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_11" id="input_73_11" type="hidden" class="gform_hidden" aria-invalid="false" value=""></li>
<li id="field_73_12" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_12" id="input_73_12" type="hidden" class="gform_hidden" aria-invalid="false" value=""></li>
<li id="field_73_18" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_18" id="input_73_18" type="hidden" class="gform_hidden" aria-invalid="false" value="20105"></li>
<li id="field_73_20" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_20" id="input_73_20" type="hidden" class="gform_hidden" aria-invalid="false" value="0"></li>
<li id="field_73_31" class="gfield gfield_contains_required field_sublabel_below field_description_below"><label class="gfield_label" for="input_73_31">City<span class="gfield_required">*</span></label>
<div class="ginput_container ginput_container_select"><select name="input_31" id="input_73_31" class="medium gfield_select" tabindex="53" aria-required="true" aria-invalid="false">
<option value="" selected="selected" class="gf_placeholder">City</option>
<option value="Delhi">Delhi</option>
<option value="Mumbai">Mumbai</option>
<option value="Kolkata">Kolkata</option>
<option value="Chennai">Chennai</option>
<option value="Bangalore">Bangalore</option>
<option value="Hyderabad">Hyderabad</option>
<option value="Ahmedabad">Ahmedabad</option>
<option value="Pune">Pune</option>
<option value="Bhubaneswar">Bhubaneswar</option>
<option value="Calcutta">Calcutta</option>
<option value="Calicut">Calicut</option>
<option value="Cochin">Cochin</option>
<option value="Coimbatore">Coimbatore</option>
<option value="Dehradun">Dehradun</option>
<option value="Goa">Goa</option>
<option value="Indore">Indore</option>
<option value="Jaipur">Jaipur</option>
<option value="Kanpur">Kanpur</option>
<option value="Lucknow">Lucknow</option>
<option value="Patna">Patna</option>
<option value="Ranchi">Ranchi</option>
<option value="Vadodara">Vadodara</option>
<option value="Vizag">Vizag</option>
<option value="Other">Other</option>
</select></div>
</li>
<li id="field_73_30" class="gfield gfield_contains_required field_sublabel_below field_description_below"><label class="gfield_label" for="input_73_30">Qualification<span class="gfield_required">*</span></label>
<div class="ginput_container ginput_container_select"><select name="input_30" id="input_73_30" class="medium gfield_select" tabindex="54" aria-required="true" aria-invalid="false">
<option value="" selected="selected" class="gf_placeholder">Highest Qualification</option>
<option value="Undergraduate">Undergraduate</option>
<option value="Graduate">Graduate</option>
<option value="Post Graduate">Post Graduate</option>
</select></div>
</li>
<li id="field_73_28" class="gfield gfield_contains_required field_sublabel_below field_description_below"><label class="gfield_label" for="input_73_28">EXPERIENCE<span class="gfield_required">*</span></label>
<div class="ginput_container ginput_container_select"><select name="input_28" id="input_73_28" class="medium gfield_select" tabindex="55" aria-required="true" aria-invalid="false">
<option value="" selected="selected" class="gf_placeholder">Work Experience*</option>
<option value="0-2 years">0-2 years</option>
<option value="2-5 years">2-5 years</option>
<option value="5-10 years">5-10 years</option>
<option value="10-15 years">10-15 years</option>
<option value="15+ years">15+ years</option>
<option value="I am a graduate & a fresher">I am a graduate & a fresher</option>
<option value="I am currently pursuing a degree/diploma">I am currently pursuing a degree/diploma</option>
</select></div>
</li>
<li id="field_73_32" class="gfield gfield_contains_required field_sublabel_below field_description_below"><label class="gfield_label" for="input_73_32">Current Goal<span class="gfield_required">*</span></label>
<div class="ginput_container ginput_container_select"><select name="input_32" id="input_73_32" class="medium gfield_select" tabindex="56" aria-required="true" aria-invalid="false">
<option value="" selected="selected" class="gf_placeholder">Current Goal</option>
<option value="Career Growth">Career Growth</option>
<option value="Upskilling">Upskilling</option>
<option value="Job Change">Job Change</option>
<option value="Domain Change">Domain Change</option>
<option value="Higher Education">Higher Education</option>
<option value="Other">Other</option>
</select></div>
</li>
<li id="field_73_14" class="gfield gfield_contains_required field_sublabel_below field_description_below"><label class="gfield_label">Untitled<span class="gfield_required">*</span></label>
<div class="ginput_container ginput_container_checkbox">
<ul class="gfield_checkbox" id="input_73_14">
<li class="gchoice_73_14_1">
<input name="input_14.1" type="checkbox" value="I accept Terms and Conditions" checked="checked" id="choice_73_14_1" tabindex="57">
<label for="choice_73_14_1" id="label_73_14_1">I accept Terms and Conditions</label>
</li>
</ul>
</div>
</li>
<li id="field_73_21" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_21" id="input_73_21" type="hidden" class="gform_hidden" aria-invalid="false"
value="https://d37c7ubwjknfep.cloudfront.net/wp-content/uploads/2022/01/MICA-MBMC-B12.pdf"></li>
<li id="field_73_22" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_22" id="input_73_22" type="hidden" class="gform_hidden" aria-invalid="false" value="otg"></li>
<li id="field_73_27" class="gfield field_sublabel_below field_description_below"><label class="gfield_label">whatsapp</label>
<div class="ginput_container ginput_container_checkbox">
<ul class="gfield_checkbox" id="input_73_27">
<li class="gchoice_73_27_1">
<input name="input_27.1" type="checkbox" value="Stay updated. Receive course information & updates on whatsapp" checked="checked" id="choice_73_27_1" tabindex="58">
<label for="choice_73_27_1" id="label_73_27_1">Stay updated. Receive course information & updates on whatsapp</label>
</li>
</ul>
</div>
</li>
</ul>
</div>
<div class="gform_footer top_label"> <input type="submit" id="gform_submit_button_73" class="gform_button button" value="Enquire Now" tabindex="59"
onclick="if(window["gf_submitting_73"]){return false;} window["gf_submitting_73"]=true; "
onkeypress="if( event.keyCode == 13 ){ if(window["gf_submitting_73"]){return false;} window["gf_submitting_73"]=true; jQuery("#gform_73").trigger("submit",[true]); }"> <input type="hidden"
name="gform_ajax" value="form_id=73&title=&description=&tabindex=50">
<input type="hidden" class="gform_hidden" name="is_submit_73" value="1">
<input type="hidden" class="gform_hidden" name="gform_submit" value="73">
<input type="hidden" class="gform_hidden" name="gform_unique_id" value="">
<input type="hidden" class="gform_hidden" name="state_73" value="WyJbXSIsIjU3NDQxYTRmMWRlMGZhNWJkNmI2YjBjZDM5ODE1YzA5Il0=">
<input type="hidden" class="gform_hidden" name="gform_target_page_number_73" id="gform_target_page_number_73" value="0">
<input type="hidden" class="gform_hidden" name="gform_source_page_number_73" id="gform_source_page_number_73" value="1">
<input type="hidden" name="gform_field_values" value="">
</div>
</form>POST /brand-management/?utm_source=otg&utm_medium=Email&utm_campaign=otg-MICA-MBMC-12-0522#gf_72
<form method="post" enctype="multipart/form-data" target="gform_ajax_frame_72" id="gform_72" class="enquiry_forms" action="/brand-management/?utm_source=otg&utm_medium=Email&utm_campaign=otg-MICA-MBMC-12-0522#gf_72">
<div class="gform_body">
<ul id="gform_fields_72" class="gform_fields top_label form_sublabel_below description_below">
<li id="field_72_1" class="gfield gfield_contains_required field_sublabel_below field_description_below"><label class="gfield_label" for="input_72_1">Name<span class="gfield_required">*</span></label>
<div class="ginput_container ginput_container_text"><input name="input_1" id="input_72_1" type="text" value="" class="small" tabindex="50" placeholder="Name*" aria-required="true" aria-invalid="false"></div>
</li>
<li id="field_72_13" class="gfield email_icon email_valid gfield_contains_required field_sublabel_below field_description_below"><label class="gfield_label" for="input_72_13">Email<span class="gfield_required">*</span></label>
<div class="ginput_container ginput_container_email">
<input name="input_13" id="input_72_13" type="text" value="" class="medium" tabindex="51" placeholder="Email*">
</div>
</li>
<li id="field_72_21" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_21" id="input_72_21" type="hidden" class="gform_hidden" aria-invalid="false"
value="https://d37c7ubwjknfep.cloudfront.net/wp-content/uploads/2022/01/MICA-MBMC-B12.pdf"></li>
<li id="field_72_22" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_22" id="input_72_22" type="hidden" class="gform_hidden" aria-invalid="false" value=""></li>
<li id="field_72_23" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_23" id="input_72_23" type="hidden" class="gform_hidden" aria-invalid="false" value=""></li>
<li id="field_72_3" class="gfield gfield_contains_required field_sublabel_below field_description_below"><label class="gfield_label" for="input_72_3">Mobile Number<span class="gfield_required">*</span></label>
<div class="ginput_container ginput_container_phone"><input name="input_3" id="input_72_3" type="text" value="" class="small" tabindex="52" placeholder="Mobile Number" aria-required="true" aria-invalid="false"></div>
</li>
<li id="field_72_4" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_4" id="input_72_4" type="hidden" class="gform_hidden" aria-invalid="false" value="otg"></li>
<li id="field_72_5" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_5" id="input_72_5" type="hidden" class="gform_hidden" aria-invalid="false" value="Email"></li>
<li id="field_72_6" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_6" id="input_72_6" type="hidden" class="gform_hidden" aria-invalid="false" value="otg-MICA-MBMC-12-0522"></li>
<li id="field_72_7" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_7" id="input_72_7" type="hidden" class="gform_hidden" aria-invalid="false" value="MICA-MBMC-12-0522"></li>
<li id="field_72_15" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_15" id="input_72_15" type="hidden" class="gform_hidden" aria-invalid="false" value="Managing Brands & Marketing Communication">
</li>
<li id="field_72_16" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_16" id="input_72_16" type="hidden" class="gform_hidden" aria-invalid="false" value="MICA"></li>
<li id="field_72_17" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_17" id="input_72_17" type="hidden" class="gform_hidden" aria-invalid="false" value="122880"></li>
<li id="field_72_11" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_11" id="input_72_11" type="hidden" class="gform_hidden" aria-invalid="false" value=""></li>
<li id="field_72_12" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_12" id="input_72_12" type="hidden" class="gform_hidden" aria-invalid="false" value=""></li>
<li id="field_72_18" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_18" id="input_72_18" type="hidden" class="gform_hidden" aria-invalid="false" value="20105"></li>
<li id="field_72_32" class="gfield gfield_contains_required field_sublabel_below field_description_below"><label class="gfield_label" for="input_72_32">City<span class="gfield_required">*</span></label>
<div class="ginput_container ginput_container_select"><select name="input_32" id="input_72_32" class="medium gfield_select" tabindex="53" aria-required="true" aria-invalid="false">
<option value="" selected="selected" class="gf_placeholder">City</option>
<option value="Delhi">Delhi</option>
<option value="Mumbai">Mumbai</option>
<option value="Kolkata">Kolkata</option>
<option value="Chennai">Chennai</option>
<option value="Ahmedabad">Ahmedabad</option>
<option value="Bangalore">Bangalore</option>
<option value="Pune">Pune</option>
<option value="Hyderabad">Hyderabad</option>
<option value="Bhubaneswar">Bhubaneswar</option>
<option value="Calcutta">Calcutta</option>
<option value="Calicut">Calicut</option>
<option value="Cochin">Cochin</option>
<option value="Coimbatore">Coimbatore</option>
<option value="Dehradun">Dehradun</option>
<option value="Goa">Goa</option>
<option value="Indore">Indore</option>
<option value="Jaipur">Jaipur</option>
<option value="Kanpur">Kanpur</option>
<option value="Lucknow">Lucknow</option>
<option value="Patna">Patna</option>
<option value="Ranchi">Ranchi</option>
<option value="Vadodara">Vadodara</option>
<option value="Vizag">Vizag</option>
<option value="Other">Other</option>
</select></div>
</li>
<li id="field_72_31" class="gfield gfield_contains_required field_sublabel_below field_description_below"><label class="gfield_label" for="input_72_31">Qualification<span class="gfield_required">*</span></label>
<div class="ginput_container ginput_container_select"><select name="input_31" id="input_72_31" class="medium gfield_select" tabindex="54" aria-required="true" aria-invalid="false">
<option value="" selected="selected" class="gf_placeholder">Highest Qualification</option>
<option value="Undergraduate">Undergraduate</option>
<option value="Graduate">Graduate</option>
<option value="Post Graduate">Post Graduate</option>
</select></div>
</li>
<li id="field_72_29" class="gfield gfield_contains_required field_sublabel_below field_description_below"><label class="gfield_label" for="input_72_29">EXPERIENCE<span class="gfield_required">*</span></label>
<div class="ginput_container ginput_container_select"><select name="input_29" id="input_72_29" class="medium gfield_select" tabindex="55" aria-required="true" aria-invalid="false">
<option value="" selected="selected" class="gf_placeholder">Work Experience*</option>
<option value="0-2 years">0-2 years</option>
<option value="2-5 years">2-5 years</option>
<option value="5-10 years">5-10 years</option>
<option value="10-15 years">10-15 years</option>
<option value="15+ years">15+ years</option>
<option value="I am a graduate & a fresher">I am a graduate & a fresher</option>
<option value="I am currently pursuing a degree/diploma">I am currently pursuing a degree/diploma</option>
</select></div>
</li>
<li id="field_72_33" class="gfield gfield_contains_required field_sublabel_below field_description_below"><label class="gfield_label" for="input_72_33">Current Goal<span class="gfield_required">*</span></label>
<div class="ginput_container ginput_container_select"><select name="input_33" id="input_72_33" class="medium gfield_select" tabindex="56" aria-required="true" aria-invalid="false">
<option value="" selected="selected" class="gf_placeholder">Current Goal</option>
<option value="Career Growth">Career Growth</option>
<option value="Upskilling">Upskilling</option>
<option value="Job Change">Job Change</option>
<option value="Domain Change">Domain Change</option>
<option value="Higher Education">Higher Education</option>
<option value="Other">Other</option>
</select></div>
</li>
<li id="field_72_14" class="gfield gfield_contains_required field_sublabel_below field_description_below"><label class="gfield_label">Untitled<span class="gfield_required">*</span></label>
<div class="ginput_container ginput_container_checkbox">
<ul class="gfield_checkbox" id="input_72_14">
<li class="gchoice_72_14_1">
<input name="input_14.1" type="checkbox" value="I accept Terms and Conditions" checked="checked" id="choice_72_14_1" tabindex="57">
<label for="choice_72_14_1" id="label_72_14_1">I accept Terms and Conditions</label>
</li>
</ul>
</div>
</li>
<li id="field_72_20" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_20" id="input_72_20" type="hidden" class="gform_hidden" aria-invalid="false" value="0"></li>
<li id="field_72_25" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_25" id="input_72_25" type="hidden" class="gform_hidden" aria-invalid="false" value=""></li>
<li id="field_72_26" class="gfield gform_hidden field_sublabel_below field_description_below"><input name="input_26" id="input_72_26" type="hidden" class="gform_hidden" aria-invalid="false" value=""></li>
<li id="field_72_27" class="gfield field_sublabel_below field_description_below"><label class="gfield_label">whatsapp</label>
<div class="ginput_container ginput_container_checkbox">
<ul class="gfield_checkbox" id="input_72_27">
<li class="gchoice_72_27_1">
<input name="input_27.1" type="checkbox" value="Stay updated. Receive course information & updates on whatsapp" checked="checked" id="choice_72_27_1" tabindex="58">
<label for="choice_72_27_1" id="label_72_27_1">Stay updated. Receive course information & updates on whatsapp</label>
</li>
</ul>
</div>
</li>
</ul>
</div>
<div class="gform_footer top_label"> <input type="submit" id="gform_submit_button_72" class="gform_button button" value="Enquire Now" tabindex="59"
onclick="if(window["gf_submitting_72"]){return false;} window["gf_submitting_72"]=true; "
onkeypress="if( event.keyCode == 13 ){ if(window["gf_submitting_72"]){return false;} window["gf_submitting_72"]=true; jQuery("#gform_72").trigger("submit",[true]); }"> <input type="hidden"
name="gform_ajax" value="form_id=72&title=&description=&tabindex=50">
<input type="hidden" class="gform_hidden" name="is_submit_72" value="1">
<input type="hidden" class="gform_hidden" name="gform_submit" value="72">
<input type="hidden" class="gform_hidden" name="gform_unique_id" value="">
<input type="hidden" class="gform_hidden" name="state_72" value="WyJbXSIsIjU3NDQxYTRmMWRlMGZhNWJkNmI2YjBjZDM5ODE1YzA5Il0=">
<input type="hidden" class="gform_hidden" name="gform_target_page_number_72" id="gform_target_page_number_72" value="0">
<input type="hidden" class="gform_hidden" name="gform_source_page_number_72" id="gform_source_page_number_72" value="1">
<input type="hidden" name="gform_field_values" value="">
</div>
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* HIGHLIGHTS
* DETAILS
* About Course
* Syllabus
* About MICA
* About Talentedge
* FACULTY
* Alumni
4 MONTHS / LIVE & INTERACTIVE ONLINE CLASSES / BATCH 12
ADVANCED CERTIFICATE IN MANAGING BRANDS AND MARKETING COMMUNICATION
Proficiency in English, spoken and written, is mandatory
Book Free 1 on 1 session
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Book Free 1 on 1 session
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CityDelhiMumbaiKolkataChennaiAhmedabadBangalorePuneHyderabadBhubaneswarCalcuttaCalicutCochinCoimbatoreDehradunGoaIndoreJaipurKanpurLucknowPatnaRanchiVadodaraVizagOther
* Qualification*
Highest QualificationUndergraduateGraduatePost Graduate
* EXPERIENCE*
Work Experience*0-2 years2-5 years5-10 years10-15 years15+ yearsI am a
graduate & a fresherI am currently pursuing a degree/diploma
* Current Goal*
Current GoalCareer GrowthUpskillingJob ChangeDomain ChangeHigher
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Last date of application: 20/05/2020
OPPORTUNITY TO GAIN MICA EXECUTIVE ALUMNI STATUS
Participants who successfully complete this course will gain the status of MICA
Executive Alumni
LEARN FROM THE BEST AT MICA
Lectures imparted by experienced and eminent professors from MICA
INTEGRATED MARKETING COMMUNICATION
Learn integrated marketing communication, which is extremely relevant in the
growing e-world
GET AN ADVANCED CERTIFICATE FROM MICA
On successful completion of the course, get an Advanced Certificate in Managing
Brands & Marketing Communication from MICA
360-DEGREE VIEW OF BRAND MANAGEMENT & MARKETING COMMUNICATION
Understand different types of strategies to manage brands and how to communicate
the message effectively to the target audience
PEDAGOGY COMPRISING CASE STUDIES AND REAL EXAMPLES FROM THE INDUSTRY
Gain practical knowledge with real case studies and current examples from the
Industry
WORK ON A CAPSTONE PROJECT
Opportunity to work on a Capstone Project that requires assimilation and
application of learnings through the course of the program
RIGHTCAREEREDGE BY RIGHT MANAGEMENT
Upon payment of an additional fee, avail personalized career advancement
services including job search support from Right Management (a ManpowerGroup
company).
DETAILS
* WHO SHOULD ATTEND
* FEE SCHEDULE
* ELIGIBILITY
* PEDAGOGY
* Marketing managers & sales managers with revenue generation responsibilities
* Young professionals who want to gain a deeper understanding of marketing
* Brand managers responsible for managing the function
* For Indian Residents: Rs 80,000+ GST
* For International Students: USD 1750
* Date of Course Commencement: 16 May 2022
* Duration of the Course: 4 Months
* Schedule of Classes: Mondays & Tuesdays from 6.00 p.m. to 7.30 p.m. IST (1.5
Hours)
Education
* For Indian Participants – Graduates (10+2+3) or Diploma Holders from a
recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline
* For International Participants – Graduation or equivalent degree from any
recognized University or Institution in their respective country
* Proficiency in English, spoken and written, is mandatory
Work Experience
* For Indian and International Participants – Interns/Working professionals
* For company-nominated candidates, the educational qualification criterion may
be relaxed in cases where participants have prior experience in Marketing
The classes for this course will be held through LIVE lectures that will be
beamed online via internet to student desktops/laptops or classrooms using
Talentedge’s Live & Interactive digital learning platform. The pedagogy will
comprise lectures and case discussions imparted by MICA’s faculty. All
participants will also be granted 24X7 access to Talentedge’s Cloud Campus
comprising of learning aids, study materials, reference materials, assessments,
case studies and assignments etc. as per the requirement of the course. Students
can chat real time with the professors during the live class and also post all
other course related queries offline on the Cloud Campus.
ABOUT COURSE
The Advanced Certificate in Managing Brands and Marketing Communication is
designed, with an aim to provide students with a 360-degree view of various
practical and applicable aspects of marketing and brand management. This
includes understanding different types of markets, competition, buyer behavior,
and brand building. A sound understanding of such fundamentals helps students
appreciate concepts of segmentation, targeting, positioning differentiating,
pricing, and branding strategies which are necessary to design effective
marketing and branding strategies for the organization. The course concludes
with sessions on integrated marketing communication and digital marketing which
are extremely relevant in the era of the fourth industrial revolution.
SYLLABUS
* Introduction to Brand Management
* Brand Image, Brand Identity and Brand Equity
* Brands and Consumers
* Brands and Social Media
* Brand Positioning
* Brand Extension
* Managing Brand Over Time
* Brand Portfolio Management
* Brand Metrics
* Introduction to Integrated Marketing Communication Mix
* IMC: Evolution and Growth
* Understanding Content of Communication
* IMC in the Digital Age – Media Mix
* The Power of Strategy/Big Idea
* Brands with Purpose – Managing Brand Reputations
* IMC – Cases
* Contemporary Issues and Future Trends
Capstone Project
The capstone project is an integral part of the successful program completion
and will run throughout the program duration. This project will enable a deep
understanding of the subject matter and foster the practical application of the
program learning in real-world business scenarios.
ABOUT MICA
Established in 1991, MICA is the first residential institute in the country, and
perhaps in the Asia- Pacific region, dedicated to meeting the integrated
marketing communication needs of the industry, government and community.
The institute provides specialists in the field of communications management.
Its spirit lies in its grasping of contemporariness, addressing the needs of an
ever-changing environment. The MICA brand assures the delivery of current,
reliable and cost-effective communication management skills. Today, MICA is the
alma mater of professionals serving in marketing, marketing research,
advertising, media and communications-driven businesses.
MICA is amongst the top ranked business schools in India and the very best for
all marketing, brand management, media and communication related courses.
ABOUT TALENTEDGE
Talentedge is an Ed-Tech firm. We are the first to bring ‘Live & Interactive’
anywhere learning in digital format. Jointly with world’s leading institutes and
corporates, we offer courses to working professionals, enabling them to plan
their future course of action and fast track their careers. Our ability to
recreate classroom type interactions in the virtual world has struck a chord
with over 4,50,000 individuals and corporate learners, facilitating a social
collaborative learning experience in digital space. We enable working
professionals to plan their future course of action and fast track their
careers. Talentedge is changing the way India learns. We are also one of the
first Ed-Tech organizations to be credited with an ISO: 9001-2008 certification.
ABOUT RIGHT MANAGEMENT
Right Management is the global career and talent development expert within
ManpowerGroup (NYSE: MAN). We help organizations become more agile, attractive
and innovative by creating a culture of career management and learning that
nurtures future talent, motivates and engages people, and provides individuals
with opportunities to increase their value throughout their careers. We improve
time to value through our expertise in organizational effectiveness, career
management and individual development. Our approach is centered on the fact that
organizations thrive when individuals are successful in their careers. We’ve
spent the last 35 years identifying workforce challenges and developing
innovative solutions, enabling our globally informed methods to be time-tested
across more than 50 countries. For further information, please visit –
www.rightmanagement.co.in
Know more
FACULTY
DR. FALGUNI VASAVADA-OZA
Professor Marketing
Dr. Falguni Vasavada is Professor & Chair, Strategic Marketing Area at MICA. She
is a double gold medalist with over two decades of teaching experience in the
area of Marketing and Advertising. She teaches across programs and also runs
online programs in the area of Advertising Management & Public Relations,
Marketing & Brand Management for working professionals. She has trained
corporate professionals and mentored young entrepreneurs. She has published in
International Journals and presented papers in national and international
conferences and is involved in international joint research projects in the area
of advertising. She is a visiting faculty at management institutes of repute in
India and overseas. She is a frequently invited speaker to reputed
forums/panels/events and also is a TEDx speaker. Her teaching, research and
consultancy interests are in the area of Advertising, Branding, and Social
Media. She Speaks on Advertising, Branding, Marketing, Social Media, Personal
Branding, Gender Equality, Body Positivity, Women Empowerment, Work Life
Balance, Happiness as a Lifestyle and Motivation. In her free time, she loves to
read fiction on women, watch movies and cook. And yes she loves social
networking and believes in being technologically savvy and therefore is
available 360 degrees. She influences through writing for youth and women. Her
motto of life is – make the best of whatever you have. Appreciate the positives
and live life to the fullest! She holds a Master of Commerce degree and a Ph.D.
in Advertising.
DR. ANITA BASALINGAPPA
Professor Marketing
Dr. Anita Basalingappa is Professor in Marketing and Chairperson – Online
Programs. Prior to joining MICA, she was associated with Vishesh Advertising
Pvt. Ltd., Bangalore, Indian Institute of Management, Ahmedabad and Karnatak
University, Dharwad. Her current areas of interest also include marketing and
competition, understanding social media as brands and social media behaviour,
marketing decision-making, clothing as communication and CSR. In the past, in
2008, she has also worked on ‘Introducing Common Market Identity’ during her
fellowship at Judge Business School and Sidney Sussex College, University of
Cambridge, Cambridge, UK. She has been teaching MARKSTRAT, Return on Marketing
Investment/Metrics and Measurement in Marketing, Marketing Theory, Customer
Relationship Marketing, Services Marketing, Brand Theory and Research and Blue
Ocean Strategy Simulation across programmes at MICA since 2004. She has
presented and published papers across conferences of repute, serves as a
reviewer for various journals and is on the advisory board for a couple of
organizations. She has also been guiding doctoral level dissertations since
2010. In addition, she has served as Chairperson of the marketing department for
4 years, Admissions committee for 3 years, FPM Program for 3 years and Research
Committee for a year at MICA, apart from being a member on various other
committees. She holds a Bachelor of Science (Honours) degree in Mathematics, an
MBA in Marketing and a Ph.D. in Customer Relationship Marketing from Karnatak
University, Dharwad, India.
OUR ALUMNI
KALYANI CHAUDHARY
MARKETING EXECUTIVE
CODEWALLA
KAUSAR MERCHANT
PUBLIC RELATIONS & CORPORATE COMMUNICATIONS
LOUIS VUITTON MOËT HENNESSY INDIA
PANKHURI KUMARI
SR. MANAGER - DIGITAL INITIATIVES
RBL BANK
PRIYANKA TILVE
MARKETING AND COMMUNICATION
SAPIENT NITRO
ANURAG SINHA
PORTFOLIO MARKETING MANAGER-WW BUSINESS PARTNER ENABLEMENT
IBM INDIA PVT LTD
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NITIN UPPAL
DEPUTY MANAGER - CORPORATE MARKETING (GRAPHICS), MAHINDRA COMVIVA
BM-02-0616-01
Brand marketing and management are atop every company’s priority list today.
These two facets make or break a brand, especially given today’s cut-throat
competitive environment. In this context, the Marketing and Brand Management
course offered by MICA with Talentedge prepares one to be ahead in the game in a
systematic manner. The space is assessed, potential threats are identified and
the most viable future road-map is chalked out. The course encourages one to
think “out-of-the-box” in order to ensure that every brand gets its moment in
the sun in an otherwise crowded space.
GAIRIK CHANDA
ASSISTANT MANAGER - ADVERTISING & BRAND DEVT. - EAST, BAJAJ ELECTRICALS LTD
BM-01-1015-01
This has been a wonderful learning experience with Talentedge, pursuing this PG
Certificate Program in Marketing & Brand Management from MICA. The level of
knowledge imparted by eminent faculties & industry professional is excellent.
Also, the level of togetherness that the program co-ordinator has managed to
bring about the group, by connecting everyone through various social platforms
is absolutely brilliant. Overall, it has been an awesome experience.
MAITHILI BANDARKAR
MARKETING, ZIMMER BIOMET
BM-02-0616-01
I joined this course (Certificate Programme in Brand Management & Advertising)
hoping for gaining an insight into advertising. Didn't expect much out of it
since it was an online program; however, I was proven wrong. The interaction
that I've had with my classmates and the faculty's approach to teaching was way
better than other online programs. Dr. Falguni & Dr. Anita had a practical
'learning- oriented' methodology and it was an interactive platform. Aditi, our
student relations manager was always available to address our challenges. The
class comprised of students across various backgrounds and it was an amazing
experience. I'd vote for this one. Good job TalentEdge Team & thanks a tonne to
MICA.
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