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Union Budget 2023-24 Know More Home * Home * Invest India * About Us * Join Us * New India Experiences * Collaborations * Outreach * Team * Tenders * From Our Partners * Initiatives * AGNIi * Atmanirbhar Niveshak Mitra * Bonded Manufacturing * Central Services Window * Financial Investors Initiative * India Industrial Land Bank * India Investment Grid * National Single Window System * One District One Product * PM-STIAC * Project Monitoring Group * PIO Investor Helpdesk * SAHYOG - CSR Initiative * Startup India Hub * The Indian Unicorn Landscape * State IPA & Single Window Links * Waste to Wealth * Opportunities * All Sectors * Agriculture & Forestry * Auto Components * Automobile * Electric Mobility * Aviation * BFSI – Fintech * BFSI - Banking * BFSI - Insurance * Biotechnology * Capital Goods * Chemicals * Construction * Construction Materials * Real Estate Commercial * Consumer Goods * Furniture * Personal Care and Hygiene * Toys Manufacturing * White Goods * Defence Manufacturing * Electronic Systems * Electronic Components Manufacturing * Semiconductor and Display Manufacturing * Fisheries & Aquaculture * Food Processing * Animal Husbandry * Dairy * Fruits & Vegetables * Healthcare * Medical Value Travel * IT & BPM * Leather * Media * Gaming * Medical Devices * Metals & Mining * Oil & Gas * Natural Gas * Paper & Packaging * Pharmaceuticals * Ports & Shipping * Railways * Renewable Energy * Retail & E-commerce * E-Commerce * Food Retail * Roads & Highways * Telecom * Textiles & Apparel * Handlooms & Handicrafts * Man-made Fibres * Thermal Power * Tourism & Hospitality * All States * Andaman and Nicobar Islands * Andhra Pradesh * Arunachal Pradesh * Assam * Bihar * Chandigarh * Chhattisgarh * Dadra and Nagar Haveli and Daman and Diu * Delhi * Goa * Gujarat * Haryana * Himachal Pradesh * Jammu & Kashmir * Jharkhand * Karnataka * Kerala * Ladakh * Lakshadweep Islands * Madhya Pradesh * Maharashtra * Manipur * Meghalaya * Mizoram * Nagaland * Odisha * Puducherry * Punjab * Rajasthan * Sikkim * Tamil Nadu * Telangana * Tripura * Uttar Pradesh * Uttarakhand * West Bengal * Country Desks * Australia * Canada * China * France * Germany * Israel * Italy * Japan Plus * Korea Plus * Russia Plus * Saudi Arabia * Taiwan Plus * United Arab Emirates * United Kingdom * United States * Resources * Col 1 * Incentives & Schemes * Atmanirbhar Bharat Abhiyaan * Government Policies * Loan Guarantee Scheme for Covid Affected Sectors * Production Linked Incentives (PLI) Schemes in India * Schemes for MSMEs in India * Technology Development Fund * Invest India Magazine * Invest India @ G20 * Union Budget 2023-24 * Col 2 * Investment Guide * Doing Business in India * EXIM Procedure * FAQs * FDI Policy * Great Places for Manufacturing in India * Taxation in India * Visa Guide * Why India * Intelligence * Articles * Reports & Research * Contact Us en Select Language ✖ * English * French * German * Japanese * Korean * Mandarin - China * Mandarin-Taiwan * Portuguese * Russian * Spanish Powered by Translate i Close Google Translate – an automatic translation service that uses state-of-the-art technology, not human translators, to translate text – provides instant translations in different languages. By providing these translations, we hope to make essential information available to a diverse range of investors. However, please be aware that, since translations are done by machine, they may not always be perfect. Please see our disclaimer at the bottom of this page. DISCLAIMER We provide this link to Google Translate as a courtesy to visitors. We do not own, manage or control any aspect of Google Translate and are not responsible for the translations provided by Google Translate. We do not make any promises, assurances, or guarantees as to the accuracy, reliability, or timeliness of the translations provided. We can only verify the validity and accuracy of the information provided in English. Viewers who rely on information through Google Translate on our website do so at their own risk. We shall not be liable for any inaccuracies or errors in the translation and shall not accept liability for any loss, damage, or other problem, including without limitation, indirect or consequential loss or damage arising from or in connection with use of the Google Translate Service. By using Google Translate, you understand and agree to this disclaimer. If there are any concerns regarding the accuracy of the information presented within the translated versions of our site, please refer back to the official English language website. Search Sect : * fdi policy, * taxation in india, * major investors E-COMMERCE Fastest growing e-commerce market in the World The Indian e-commerce industry has been on an upward growth trajectory. After a surge in digital adoption during COVID-19, the Indian e-commerce market is estimated to be worth over $55 Bn in Gross Merchandise Value in 2021. By 2030, it is expected to have an annual gross merchandise value of $350 Bn. Further, as of 2021, more than 348 Mn users were conducting online transactions, and nearly 140 Mn were shopping online. Young demography, increasing internet and smartphone penetration, and relatively better economic performance are some key drivers of this sector. With 830 Mn users, India is currently the 2nd largest internet market. In 2021, digital wallets were the leading payment method for e-commerce transactions with a share of 45.4% Close to 100 per cent of pin codes in India have seen e-commerce adoption. More than 60 per cent of transactions and orders in India come from tier two cities and smaller towns. The e-commerce trend is gaining major popularity even in tier-2 and tier– 3 cities as they now make up nearly half of all shoppers and contribute three of every five orders for leading e-retail platforms. The average selling price (ASP) in tier-2 and smaller towns is only marginally lower than in tier-1/metro cities. Electronics and apparel make up nearly 70 per cent of the e-commerce market, when evaluated against transaction value. Other new upcoming categories within e-commerce include ed-tech, hyperlocal and food-tech; E-Commerce funding in India grew by ~600% YoY in 2021 READ MORE Discover Retail & E-commerce in India 10 Mn Internet users added monthly 100% FDI permitted in B2B E-commerce $350 Bn E-Commerce Market by 2030 Sector Expert Arnav Kalia Let us know your Investment Query Contact Now * HOME * Sector * E-COMMERCE * E-Commerce * Reasons to Invest * FDI Norms * Major Investors * Infrastructure Map * Investible Projects * Gallery * Resources * Team Articles * Invest India Timeline REASONS TO INVEST The India's online shopper base to be the 2nd largest globally by 2030, with nearly 500-600 Mn shoppers Internet penetration in India has grown significantly in the last 13 years – increasing from 4.8% in 2008 to 61% in 2021 Over CY20-30, Tier 2+ cities will contribute 88% of new online shoppers and $150 Bn in cumulative incremental online retail GMV HOW WE HELP INVESTORS Research Content Provider Location Analysis Policy Advisory/Representation Stakeholders Meeting Issue Resoution Regulatory Clearance Facilitation INVESTOR QUERY FDI NORMS 100% FDI allowed under automatic route in B2B E-commerce and in marketplace model of e-commerce. 100% FDI under Government approval route for E-Commerce by Food Retail Companies, provided products retailed are manufactured and/or produced in India. 100% FDI Allowed DID YOU KNOW? E-Commerce of Single Brand Product Retail allowed, provided company establishes physical stores within 2 years from start of online retail. Read FDI Policy GOVERNMENT SUPPORT Digital Payments & Technology The government is backing technologies such as UPI, RuPay, DigiLocker, eKYC to help promote digital transactions, increase its adoption in smaller cities, as well we to drive innovation in this space. In the FY22 Budget, a INR 1,500 crore scheme was proposed to financially incentivise digital payments. Digital Infrastructure Ecommerce is set to benefit from government initiatives to boost rural broadband penetration within the ambit of Digital India. BharatNet is one such program, with an outlay of INR ~61000 Crore, aimed to bring broadband connectivity to India's 2,50,000 Gram Panchayats One District One Product Programme The Government has launched the ODOP programme with the aim of selecting, branding, and promoting One Product from each District (One District – One Product) of the country to enable holistic socioeconomic growth across all regions. Consumer Protection (E-Commerce) Rules, 2020 Rules delineate roles and responsibilities for marketplace and sellers, and will reinforce competition and efficiency within the Indian e-commerce market E-Commerce Policy [Draft] A draft policy that aims to create a framework for helping achieve holistic growth of the e-commerce sector, supporting it along with other initiatives such as Make in India and Digital India MAJOR INVESTORS Previous Next INFRASTRUCTURE MAP EMERGING CITIES IN INDIA GALLERY Sep 24, 2021Prime Minister Narendra Modi meets Vice President Harris on 3-day visit to US Sep 23, 2021Launch of the National Single Window System Sep 27, 2020PM Modi's address to the United Nations General Assembly (Series 2) dated 26 Sept 2020 Sep 03, 2020Hon'ble CIM Shri Piyush Goyal's message on launch of Global Innovation Index 2020 Sep 03, 2020PM Modi's keynote address at US-India Strategic Partnership Forum Jul 16, 2020PM Modi's opening remarks at India-EU Virtual Summit 2020 Previous Sep 03, 2020Hon'ble CIM Shri Piyush Goyal's message on l…Hon'ble CIM Shri Piyush Goyal's message on launch of Global Innovation Index 2020 Sep 03, 2020PM Modi's keynote address at US-India Strate…PM Modi's keynote address at US-India Strategic Partnership Forum Jul 16, 2020PM Modi's opening remarks at India-EU Virtua…PM Modi's opening remarks at India-EU Virtual Summit 2020 Sep 24, 2021Prime Minister Narendra Modi meets Vice Pres…Prime Minister Narendra Modi meets Vice President Harris on 3-day visit to US Sep 23, 2021Launch of the National Single Window SystemLaunch of the National Single Window System Sep 27, 2020PM Modi's address to the United Nations Gene…PM Modi's address to the United Nations General Assembly (Series 2) dated 26 Sept 2020 Sep 03, 2020Hon'ble CIM Shri Piyush Goyal's message on l…Hon'ble CIM Shri Piyush Goyal's message on launch of Global Innovation Index 2020 Sep 03, 2020PM Modi's keynote address at US-India Strate…PM Modi's keynote address at US-India Strategic Partnership Forum Jul 16, 2020PM Modi's opening remarks at India-EU Virtua…PM Modi's opening remarks at India-EU Virtual Summit 2020 Sep 24, 2021Prime Minister Narendra Modi meets Vice Pres…Prime Minister Narendra Modi meets Vice President Harris on 3-day visit to US Sep 23, 2021Launch of the National Single Window SystemLaunch of the National Single Window System Sep 27, 2020PM Modi's address to the United Nations Gene…PM Modi's address to the United Nations General Assembly (Series 2) dated 26 Sept 2020 Sep 03, 2020Hon'ble CIM Shri Piyush Goyal's message on l…Hon'ble CIM Shri Piyush Goyal's message on launch of Global Innovation Index 2020 Sep 03, 2020PM Modi's keynote address at US-India Strate…PM Modi's keynote address at US-India Strategic Partnership Forum Jul 16, 2020PM Modi's opening remarks at India-EU Virtua…PM Modi's opening remarks at India-EU Virtual Summit 2020 Next LATEST NEWS Dec 19, 2022 ONDC will democratize e-commerce, enable millions of small traders Oct 28, 2022 ONDC onboards Shiprocket to expand to intercity deliveries Oct 11, 2022 India's e-retail market to increase to $150 bn-$170 bn by 2027: Report Sep 14, 2022 Retail sales in malls set to touch $39 bn by FY28 Sep 05, 2022 India becomes the fifth-largest economy in the world VIEW ALL Discover Retail & E-Commerce RESOURCES Previous Feb 02 2022 Report Economic Survey 2021-22 Feb 01 2022 Report BUDGET 2022-2023 Sep 21 2021 Report Global Innovation Index 2021 Jan 29 2021 Report Economic Survey 2020-21: Volume 1 Jan 29 2021 Report Economic Survey 2020-21: Volume 2 Nov 19 2020 Regulations Standard Operating Procedure (SOP) for Processing… Oct 31 2020 FDI Policy 2020 DPIIT released the 'Consolidated FDI Policy' … Sep 14 2020 Portal India Industrial Land Bank Jul 09 2020 Report Global Value Chains Sourcing & Retail in India’s … Jun 30 2020 Brochure Retail & E-commerce Sector Next TEAM ARTICLES ASEAN-India Jul 14, 2021 ASEAN and India: Charting the New Asian Century For over half a century, the Association of Southeast… By: Strategic Investment Research Unit (SIRU) E-commerce Jun 24, 2021 Proposed Amendments to Consumer Protection (E-Commerce) Rules, 2020 On Monday, June 21, 2021, the Department of Consumer… By: Rajat YadavTaksh Sharma Indian retail sector Apr 01, 2021 Modernization of Kirana Stores in India Over the last ten years, the retail market in India has… By: Rohan Goyal VIEW ALL FAQ FAQS Can an SBRT entity commence e-commerce operations? Subject to the conditions of SBRT under the FDI policy (link:), a single brand retail trading entity operating through brick and mortar stores, is permitted to undertake retail trading through e- commerce. Further, as per policy, retail trading through e-commerce can also be undertaken prior to opening of brick & mortar stores, subject to the condition that the entity open brick and mortar stores within 2 years from date of start of online retail For any further queries, please write to us at retail@investindia.org.in Was it helpful? YesNo What is a marketplace and inventory based model of e-commerce? "1) Marketplace based model of e-commerce means providing an information technology platform by an e-commerce entity on a digital & electronic network to act as a facilitator between the buyer and seller. 2) Inventory based model of e-commerce means an e-commerce activity where inventory of goods and services is owned by e-commerce entity and is sold to the consumers directly. For more information, click here For any further queries, please write to us at retail@investindia.org.in" Was it helpful? YesNo Is FDI allowed for inventory based model of e-commerce? "No, FDI is not permitted for inventory based model of e-commerce. For any further queries, please write to us at retail@investindia.org.in" Was it helpful? YesNo Does India have an e-commerce policy? "A draft e-commerce policy was prepared and put up in the public domain on February 23, 2019 for comments/suggestions. Comments from over 120 stakeholders (companies, Industry associations, think tanks, foreign governments) have since been received. The Govt. is currently working on finalising the policy. Click here for the draft policy. For any further queries, please write to us at retail@investindia.org.in" Was it helpful? YesNo What is deemed inventory ownership by a marketplace under the FDI Policy on E-Commerce? As per the FDI Policy, E-Commerce marketplace is not supposed to exercise control or ownership of the inventory. Inventory is deemed to be controlled by the marketplace if more than 25% of purchases of a vendor on the marketplace are purchased from the marketplace entity or its group companies. For any further queries, please write to us at retail@investindia.org.in Was it helpful? YesNo VIEW ALL INVEST INDIA TIMELINE 2023 prev next DRAG TO VIEW MORE VIEW ALL pin By: Invest India 02 February,12:33 PM Market Research Primus Partners: Union Budget 2023-24 pin By: Invest India 11 October,01:41 PM Market Research How India Shops Online 2022 pin By: Invest India 26 August,02:42 PM Team India Blogs Authored By: Strategic Investment Research Unit (SIRU) Open Network For Digital Commerce: Reinventing India’s E-commerce Landscape pin By: Invest India 22 June,05:02 PM News JSW Group set to invest INR 250 crore in ecommerce store The JSW Group will be investing INR 250 crore to commence its ecommerce store,... Visit Page pin By: Invest India 25 February,11:01 AM Market Research EY Economy Watch - February 2022 pin By: Invest India 04 February,05:20 PM Market Research Economic Survey 2021-22 pin By: Invest India 05 January,03:22 PM News Flipkart India units post robust revenue growth amid losses Two key units of Walmart-owned Flipkart's India business—Flipkart India and... 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Visit Page pin By: Invest India 15 December,12:30 PM News Lenskart on verge of closing $250 mn funding round at $5 bn valuation Softbank-backed unicorn Lenskart is on the verge of closing a $250 million... Visit Page pin By: Invest India 30 November,12:05 PM News Amazon invests INR 650 cr in Amazon Wholesale (India) US-based e-commerce giant Amazon has infused fresh capital to the tune of INR... Visit Page pin By: Invest India 26 November,04:10 PM Market Research Resilience in the FMCG & Retail Sector pin By: Invest India 22 October,05:24 PM News Google in talks to back social commerce startup Meesho Google is in talks to invest $50-$75 mn in social commerce startup Meesho VIEW ALL VIEW ALL Disclaimer: All views and opinions that may be expressed in the posts on this page as well as post emanating from this page are solely of the individual in his/her personal capacity GET IN TOUCH contact@investindia.org.in +91-11-23048155 Please drop an email or call us, our representative will connect with you soon. 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