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* Mobile App Advertising
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PRIVACY POLICY
TABLE OF CONTENTS
Privacy PolicyDisable Criteo services on Internet browsersDisable Criteo
services on mobile applicationsHow we use your dataHow Criteo services work
across environmentsYour rightsOur partnersCCPA Privacy Policy
Welcome! This is where you can learn about Criteo, the technologies and services
we offer to our partners, and our data collection and privacy policies.
Disable Criteo services
OUR ACTIVITY
Criteo helps brands, e-commerce sites and other advertisers (“Advertisers”)
promote their products and services. We do that by enabling Advertisers to
tailor their campaigns and/or offers to audiences that they want to reach with
content that they wish to promote, which in turns means that you may receive
advertising that may be of interest to you on the websites, mobile applications
and other platforms of our partners (the “Publishers”).
HOW DO OUR SERVICES WORK?
Criteo does not use any data that allows us to identify you directly, such as
your first and last name, postal address, email address in plain text, etc.
When you browse an Advertiser’s website or mobile application that uses our
technologies, that technology allows us to collect a limited amount of data
relating to your browsing, such as the products you have viewed, put in your
shopping cart and purchased. Find out more about the type of data collected by
Criteo. This navigation data is linked to a unique identifier, namely an
identification cookie or any other similar technology (such as mobile
advertising identifiers and non-cookie technologies) depending on your
navigation environment.
When you browse a Publisher’s website or mobile application that also uses our
technologies, the Publisher notifies us, either directly or through an
advertiser exchange, that an advertising space is available to offer you
personalized advertising. The Criteo technology, working with our Advertisers,
then may decide to purchase that advertising space.
The advertising you see from our partners when using our technology is based on
our recommendation algorithms.
Practical example
Here is one way our technology allows us to provide you with ads that may be of
interest to you:
When users visit an Advertiser website using our technologies, data relating to
their browsing events are collected.
Example of data collected by Criteo:
* The user with the cookie identifier 123f94d8-a745-4f8b-a1d0-bf6fbbd60058
(let’s name it “Criteo ID 123” for convenience) viewed product A on
01/01/2018 at 13:37 while browsing www.example-advertiser.com.
Our technologies compare these data with the aggregated data available on the
Advertiser’s website.
Example of aggregated data available:
* In general, users who purchased Product A on www.example-advertiser.com also
purchased Product B on this website
* In general, Product C is popular on this website
When users browse a Publisher website, we are informed of the availability of
advertising spaces.
Example of data collected by Criteo:
* An advertising space with the following characteristics (size, visibility,
etc.) is available on www.example-publisher.com that the Criteo ID 123 is
about to browse
Then our algorithms determine the relevance for buying the advertising space and
displaying a personalized ad on it.
Example of decision that would be taken by Criteo: Buy the advertising space
available on www.example-publisher.com and display an ad featuring the following
products:
* Product A, because the user with the Criteo ID 123 showed interest in it
during a recent session
* Product B, because the user with the Criteo ID 123 is likely to be interested
in this product since he/she has viewed product A during a recent session
* Product C, because this product is popular.
If you disable Criteo services, we will not display any personalized ads to you.
On the other hand, the advertising space may be purchased by another company to
display personalized or non-personalized ads. If you want to disable Criteo
services, click here.
Please note that the use of our technologies on our partners’ websites and
mobile applications is governed by their privacy policies, which can be accessed
directly from their websites and/or mobile applications. We require them to
provide you with complete and appropriate information and, to the extent
required by law, to obtain your consent before any of your personal information
is available to us.
Our technologies are able to work in a similar fashion:
* on a webpage by relying on cookies, which are supported by most web browsers;
* on a mobile application by relying on the mobile advertising ID provided by
mobile operating system vendors (e. g. Google and Apple);
* on an browser which default settings limit the use of third-party cookies and
inter-site tracking, such as Safari, if you provide consent for our services
to co-exist with these default settings;
* and in a transversal way between the different environments listed above.
Find out more about how our services work from one environment to another
(“cross-device linking”).
In order to provide you with ads that are better tailored to your interests, we
may receive and process audience and segments information derived from the data
you accepted to share with trusted third party partners. These partners may send
us information regarding your shopping habits (e.g. interested in clothing,
furniture or electronics), the points of interest that are near you based on
non-precise geolocation information (e.g. stores that are geographically close
to you) or the products you have been purchasing in a brick and mortar store of
the advertisers that are using our services to manage their online marketing
campaigns. In such case, Criteo will only process geolocation information and
identifiers (such as cookie IDs and Mobile Advertising IDs) that do not allow us
to know who you are.
We believe that the personalization of ads is beneficial to you and the Internet
ecosystem in that it contributes to the promotion of a free and open Internet by
allowing Publishers to monetize the content they create, while allowing you to
benefit from ads that may be more interesting to you than non-personalized ads
that would be displayed to you.
OUR PRIVACY PILLARS
We have developed our services and technologies taking great care to respect
your privacy.
Data minimisation
We undertake never to use any data that allows us to identify you directly, such
as your first and last name, postal address, email address in plain text, etc.
Without ever being able to identify you personally, our technologies are able to
recognize your devices and/or browsers on the basis of an identifier consisting
of a series of characters (identifier contained in a cookie or other). However,
these data are qualified as personal data by European regulations and personal
information by Californian law. As such, they are the subject of our greatest
vigilance in terms of security and respect for your privacy.
Privacy by design
Our product teams develop every feature with privacy in mind; it’s the
cornerstone of Privacy by Design, Criteo’s long-standing practice and commitment
to ensuring industry-leading privacy, security and safety for consumers and
marketers.
Key elements include:
* As required by the GDPR, we have had a designated Data Privacy Officer since
2013 along with a team of privacy experts.
* These experts sit within the Product and R&D organization. They perform
ongoing Privacy Impact Assessments to monitor potential risks during the
product lifecycle and proactively mitigate those risks.
* The Data Privacy team delivers company-wide privacy training, enforces codes
of conduct, and is integral to ensuring that we build best-in-class products
and services.
* We regularly review and document our internal policies, amend existing
privacy policies as necessary, and enforce these policies with our partners
and vendors.
Criteo's commitments
Our ads do not require:
* To collect data that allows us to identify you directly, such as your first
and last name, your postal address, or your email address in plain text.
* To collect sensitive information (such as religion, political opinion, health
or sexual orientation …) to create segments or target ads to users. For the
sole purpose of serving ads on a publisher’s properties that could possibly
reveal sensitive information (eg. a medical website), we may collect the URL
of the website or the name of the mobile application.
* To collect irrevocable identifiers, such as the hardware identifiers of the
devices you use (UDID or MAC address, etc.).
* To collect data related to your precise geolocation in real time.
Criteo supports industry initiatives for greater transparency in personalized
advertising
Criteo has been involved from an early stage in initiatives to promote greater
transparency and user control over personalized advertising.
* Digital Advertising Alliance
Criteo complies with the Digital Advertising Alliance’s (DAA) self-regulatory
principles for online behavioural advertising and is integrated on the DAA’s
“YourAdChoices” unsubscription platform, which gives you the opportunity to
express your online advertising choices to all its participants, including your
desire to disable their services.
* European Digital Advertising Alliance
Criteo complies with the self-regulatory principles of the European Digital
Advertising Alliance (EDAA). The Criteo Dynamic Retargeting service has been
independently certified by the EDAA for data protection.
* Digital Advertising Alliance of Canada
Criteo respects the self-regulatory principles of the Digital Advertising
Alliance of Canada (DAAC)and is present on the DAAC’s unsubscribe platform
“YourOnlineChoices”, which offers you the opportunity to express your choices
regarding online advertising to all its stakeholders, and in particular your
desire to disable their services.
* Network Advertising Initiative
Criteo adheres to the codes of conduct of the Network Advertising Initiative
(NAI) and is integrated with the NAI unsubscription platform, which offers you
the opportunity to express your choices regarding online advertising to all the
players involved, and in particular your desire to disable their services.
* IAB Europe
Criteo respects the IAB Europe principles on online behavioural advertising and
is integrated with the IAB Europe unsubscription platform “YourOnlineChoices”,
which offers you the opportunity to express your choices about online
advertising to all its stakeholders, including your desire to disable their
services.
Criteo imposes a high level of requirements on its partners
We contractually require that the Advertisers and Publishers with whom we work
to comply with the Criteo Advertising Guidelines and Supply Partner
Guidelines, as well as with the various regulations applicable to the protection
of personal data, and in particular the GDPR.
By using the Criteo Services, they undertake, where the applicable regulations
require it:
* to include on their websites and mobile applications the appropriate notice
and information, allowing users to know more about our services and to object
to them through this notice; and
* to collect the consent of users prior to the placement of cookies or any
similar technology for the purpose of displaying personalized advertisements.
In order to help our partners meet their legal and contractual obligations, we
regularly share industry best practices with them.
YOUR DATA, YOUR CHOICE
Understand my rights in relation to my personal data.
Learn more about how we use your data.
Disable Criteo services.
Contact us.
CHANGES TO OUR PRIVACY POLICY
Please note that we may update or change this privacy policy. If we revise our
privacy policy, we will post those changes to this privacy statement, and to
other places we deem appropriate, so that you are aware of what information we
collect, how we use it, and under what circumstances, if any we disclose it. If
we make any material changes we will notify you by means of a notice on this
site prior to the change becoming effective.
Last updated : 11/26/2020
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