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PAINTING OUTSIDE THE LINES: WIDEHALL

Steve Clemons - June 28, 2024

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Merken





What a magnificent ride my time at Semafor has been, building with Ben and
Justin Smith and the high octane team members there a gleaming rocket of
editorial ambition and excellence — in newsletters, editorial events, and
powerful new networks. For two and a half years, I’ve puzzled each day about how
to help make Semafor better and more desired than its peers, more impactful and
necessary.  I have been obsessed with Semafor and its lead politics
newsletter Principals, and I loved my journey there and salute the now huge team
for all they have accomplished and now they will continue to do so without me.


Gore Vidal once said, “Style is knowing who you are, what you want to say, and
not giving a damn.” I wish I had that kind of confidence in all things, but I
know I have it in one — and that is my personal obsession with the evolution of
events and the dynamics of convening. This is the one area in which I feel like
an artist, though that may be delusion or narcissism, and I have thoughts on
what needs to come next in the events space. I dream about the nuances and nuts
and bolts of events, of how to be a better host and moderator. It’s an
obsession. To do what I really want to do, I need to be untethered from the
gravitational rules of editorial requirements, which I know extremely well and
respect but it’s time to paint outside the lines. Such frames are vital — and I
will tell all associations and firms out there now that you can’t go wrong with
the high-quality execution of editorial events by the Semafor team now led by
Gina Chon, Maggie Soergel, Jamie Lehmann, and Meera Pattni. They are fantastic.
You should do events with Semafor, and I am rooting for Semafor to evolve and
grow. But the world refuses to be small, and I need to roam out further.

My new-ish partners roaming with me into new territory are like characters from
Mission Impossible. Our mission tapes seem to self-destruct after we hear them
though everyone knows their synchronized role — and then we conspire, plan, and
execute fascinating, consequential “white label” gatherings under the brands of
our sponsors, or under the banner of just “an idea.” Ideas are powerful. It’s
different. Unique. It’s like soaring above a conventional world that doesn’t
know yet how to change and being much freer. 


We have created a new company, Widehall LLC — and launched it quietly last
November and have built it step by step since. Wow, it’s been eight months that
Widehall has been in operation, humming along quietly and changing some of the
terrain of the events industry. My appreciation to Semafor for giving me the
latitude to explore this track while simultaneously working with Semafor
colleagues to dream up franchises like Semafor’s big World Economy Summit and
Mystery Gala at the Mellon Auditorium. Pretty darn good I think.


And now we are launching into a next phase less invisibly — and my partners are
Widehall President Richard Vague, a businessman who had a hand in creating the
affinity credit cards probably in your wallet on which you store up hotel and
airline points as his innovations in this area became the basis of Barclay’s and
Chase’s huge credit card operations.  Also Widehall EVP Niharika Acharya, who I
think has all the qualities of a brilliant early 20th century battleground field
marshall who can run a staggeringly complex operation with the utmost delicacy
and finesse.  She worked with me at Atlantic Media both at National Journal and
The Atlantic in the editorial events division, and then I followed her to The
Hill where she led events – and we both worked together for the first year of
events at Semafor.  And then there is Widehall Partnerships VP Meredith
Crimmins Hoffman, who knows the contours of the community that likes to invest
in events — events of all kinds, not just editorial events — and she knows how
to guide them into a new terrain of a different world of gatherings and
convening sizzle that Washington, New York and the nation candidly have not yet
experienced.  And then….Widehall Events Senior Producer Kara King, who sculpts
and builds events that are smart and quippy in a way the aforementioned Gore
Vidal would have loved with a Churchillian stubbornness about never giving up,
never surrendering, and just simply doing all that it takes as she quietly
simmers, to win.  


Are you still here? Wow. Too kind. I know that this is long, but this is a
joyful and happy note saluting my friends and colleagues at Semafor — but also
telling the world that Widehall is something to check out, and if you want to
dream big with us and figure out the new contours of a very different events
landscape in the nation, call us up and see if we have ideas or products that
work for you. There are some areas in which we won’t compete — but the world of
business, associations, and advocacy is huge and we are going to take things in
a new and pretty compelling direction at Widehall.


Wish us well! Love and respect to the entire Semafor team!  And stay tuned for
lots of invites from me and us. We are going to have a big Widehall party soon.


— Steve Clemons


PS — Some other new stuff that I’m adding to “our work” is that I have been made
a contributing editor of National Interest and will be supporting many of the
activities of the Center for the National Interest. Secondly, I am now Co-Chair
of the GLOBSEC US Initiative. GLOBSEC’s value in these times as a consequential
research institution and convener of those committed to preserving democracy and
stability around the world is inestimable. Always looking for new GLOBSEC
supporters — and let me know if you want to be on our invite lists.  AND also I
will be helping to launch STATION DC, a new tech hub in the nation’s capital
(and you can join us for the announcement — with global national security
leaders, technologists and entrepreneurs, and city officials — on the margins
of NATO To The Future, here. Sign up!



Merken




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