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PRIVACY POLICY


PRIVACY NOTICE FOR INDIVIDUALS IN THE UNITED STATES

Date Posted:     May 3, 2024

Effective Date: April 23, 2024

National Retail Federation, Inc. (“NRF”) (collectively, “we,” “our,” or “us”)
provides this privacy notice to describe how we process the information you
provide when visiting our websites (“Site”), or otherwise interact with us.

Information Collection

The information we collect and that you provide to us will depend on the context
in which you interact with NRF. Information we collect may include:

 * Personal Details: Information such as name, address, email, telephone number,
   payment details, and any other information you choose to provide when you
   visit the Site, become an NRF member, or interact with NRF for any purpose,
   including the purposes described below. 
 * Biographical Information: Social media or blog username/URL, photograph, and
   biography when you speak at an event. 
 * Employment-Related Information: Company-related information and personal
   title if you are an employee of a member company, exhibitor, or sponsor. 
 * Application Information: Information related to job postings and
   applications, including educational and professional history, when you use
   the Job Board. 
 * External Sources: Information about you, such as your name and contact
   information, from NRF members, partners, and external sources. 
 * Site Interaction Information: Information related to your interactions with
   the Site, including operating system, browser type, IP (Internet Protocol)
   address, and pages visited. 

Information Use

We may use the information we collect for any lawful purpose, including the
following: 

 * To organize and facilitate events, including to promote and provide events
   and send communications regarding event registration and participation; 
 * For membership purposes, such as to provide information related to your
   employer’s membership or account; 
 * To provide communications, including updates, publications, fundraising, and
   marketing materials, to which you subscribe or that are relevant to you; 
 * To provide services you request, including to administer testing, process
   donations, and publish data on job boards; 
 * To respond to your inquiries; 
 * To operate, personalize, and improve NRF and our Site, including for
   analytics, research, marketing, recruitment, and other business purposes; 
 * To comply with the law; and 
 * As otherwise disclosed at the time information is collected. 

Information Sharing

We may share information that identifies you individually with third parties,
including the following:

 * With third parties that perform services on our behalf, including payment
   processors and email service providers; 
 * With other NRF members, including through NRF Connect and the Job Board; 
 * With attendees of our events regarding information related to the event;  
 * As part of a corporate sale, merger, or acquisition involving NRF; 
 * Pursuant to a subpoena, court order, governmental inquiry, or other legal
   process or as otherwise required by law, to protect our rights or the rights
   of third parties, or to protect the safety or security of any person or
   entity;  
 * With your consent; and 
 * As otherwise disclosed at the time of data collection or sharing. 

We may share information that has been de-identified or aggregated without
limitation. 

We do not share phone numbers, text messaging originator opt-in data, or
consents with third parties. Such data elements are exempt from disclosure. 

Third-Party Links and Social Media Tools

The Site may provide links to third-party websites or apps, including our social
media pages. We do not control the privacy practices of those websites or apps,
and they are not covered by this privacy notice. You should review the privacy
notices of other websites or apps that you use to learn about their data
practices. 

The Site may also include integrated social media tools or “plug-ins,” such as
social networking tools offered by third parties. If you use these tools to
share personal information or you otherwise interact with social media features
on the Site, including by registering for an NRF event using your social media
account, those social media companies may collect information about you and may
use and share such information in accordance with your account settings,
including by sharing such information with the general public.  

Your interactions with third-party social media companies and the use of their
features are governed by the privacy policies of the social media companies that
provide those features. We encourage you to carefully read the privacy policies
of any social media accounts you create and use. 

Digital Advertising & Analytics

We may work with ad networks and other ad serving providers (“Advertising
Providers”) that serve ads on our behalf on non-affiliated platforms. Some of
those ads may be personalized, meaning that they are intended to be relevant to
you based on information Advertising Providers collect about your use of the
Site and other sites or apps over time, including information about
relationships among different browsers and devices. This type of advertising is
known as interest-based advertising. 

You may visit the Digital Advertising Alliance (“DAA”) Webchoices tool at
www.aboutads.info to learn more about this type of advertising and how to opt
out of this advertising on websites by companies participating in the DAA
self-regulatory program. Your choice applies to this browser, and if you delete
your cookies or use a different browser or device, you may need to make your
choices again. After you opt out, you will still receive advertising online but
that advertising may be less relevant to your interests.  

We may also work with third parties that collect data about your use of the Site
and other sites or apps over time for non-advertising purposes. We use Google
Analytics and other third-party services to improve the performance of the Site
and for analytics and marketing purposes. For more information about how Google
Analytics collects and uses data when you use our website,
visit www.google.com/policies/privacy/partners/, and to opt out of Google
Analytics, visit tools.google.com/dlpage/gaoptout/.

We also use Hotjar, a technology service that helps us better understand our
users’ experience (e.g., how much time they spend on which pages, which links
they choose to click, what users do and don’t like, etc.) and this enables us to
build and maintain our service with users’ feedback. Hotjar uses cookies and
other technologies to collect data on our users’ behavior and their devices (in
particular, device IP address, device screen size, device type, unique device
identifiers, browser information, geographic location, and preferred language).
For further details, please see Hotjar’s privacy policy by clicking through on
this link. You can opt-out to the creation of a user profile, Hotjar’s storing
of data about your usage of our site, and Hotjar’s use of tracking cookies on
other websites by following this opt-out link. 

Your Choices

To opt out of our e-mail marketing or to cancel your subscription to a
newsletter, you can use the link provided at the bottom of each email message,
or if applicable, you can change your preferences in your MyNRF account. If you
opt out of email marketing, we will still send you messages related to our
transactions and relationship with you, such as event registration
confirmations.  

To opt out of text communications from us, simply respond with either “STOP” or
“UNSUBSCRIBE” to the number from which you received the message. Once we receive
your message, you will no longer receive further text messages from us.  

Updating Your Information

You may request to review, change, or update your contact information by using
the information in the “Contact” section.

Changes to Our Privacy Notice

If we decide to change our privacy notice, we will post these changes on this
page.  We encourage you to visit this page periodically to learn of updates

Contact

If you have questions, comments or concerns about this privacy notice, please
contact us at:

1101 New York Ave NW

Washington, DC 20005

202-783-7971

https://nrf.com/connect/contact-us

 


 * 1101 New York Avenue NW Suite 1200
   Washington, DC 20005
 * 1-202-626-8100
   1-800-673-4692
 * contact@nrf.com

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