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Economy


RETAILERS ARE FINALLY CUTTING PRICES. WILL IT LAST?

5 takeaways from the latest markdowns by Walmart, McDonald’s, Best Buy and
others.

By Abha Bhattarai
June 11, 2024 at 6:00 a.m. EDT

Lower price signs hang from an aisle at a Target in May, in Miami. Target
announced plans to cut prices on thousands of consumer basics as inflation eats
into household budgets. (Joe Raedle/Getty Images)
Skip to main content
 1. What’s actually getting cheaper?
 2. Why is this happening now?
 3. Does this mean inflation is gone?
 4. What does this mean for my next shopping trip?
 5. What does this mean for the economy?


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Consumers have been waiting for lower prices for what seems like forever. And
now costs are finally going down. (Some of them, at least.)

After a years-long run-up in prices that’s caused many to pull back on spending,
things are finally beginning to get cheaper.


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Ford recently marked down its electric Mustang Mach-E by 17 percent. Target is
slashing prices on 5,000 items, including Persil laundry detergent by 5 percent,
Clorox wipes by 14 percent and Purina One cat food by 17 percent. And at
Walgreens, swim goggles and Squishmallows are discounted by as much as 40
percent.


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NewsletterWednesdays
The Color of Money
Advice on how to save, spend and talk about your money for the short and long
term from Michelle Singletary.
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