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Marketing News & Strategy


5 SPORTS MARKETING LESSONS FROM ADVERTISING WEEK

From the Taylor Swift effect to NIL deals, sports events drew a crowd at the
industry event
By Jon Springer. Published on October 14, 2024.
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READ THIS NEXT   
Mac and cheese marketing battle—how Kraft’s dominance is being challenged


Kanas City Chiefs Chief Marketing Officer Lara Krug speaks to Azania Andrews at
Advertising Week Oct. 9.

Credit: Jon Springer/Ad Age

How brands and sports play together was a focus at Advertising Week, which
devoted a track to what it called the “new sports economy.” Panel discussions
touched on NILs, new opportunities in sports, technology and branding for
athletes and organizations.

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In this article:

 * Marketing News & Strategy
 * Media
 * Retail and E-commerce
 * Sports
 * Sports Marketing

Jon Springer

Jon Springer covers sports marketing and beverage marketing. He formerly covered
the food retail industry for Winsight and Supermarket News, and is a former
sports and features writer for The Cecil Whig, a daily newspaper in Elkton,
Maryland.

View all articles by this author

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