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A FEW TIPS FROM THE BIG BOYS ON HOW TO GET YOUR PRODUCT OUT THE DOOR

By Robb HammondNovember 29, 2021No Comments

Home » Blog » A Few Tips from the Big Boys on How to Get Your Product Out the
Door

Source:
https://www.wsj.com/articles/chip-shortage-has-manufacturers-turning-to-lower-tech-models-11636885801



Automakers are getting very creative on how to keep their production running and
get cars into the hands of consumers.  Some of their methods have decreased
customer satisfaction, but at least consumers can get a car if they just can’t
wait.  One bold move was to remove luxury features.  For example, some
manufacturers are removing the lumbar support of passenger seats, fuel
management systems which help with fuel consumption, and blind spot detection
systems.  Another significant change to help them manage the storm is choosing
which cars and trucks they are going to produce.  If there are cars that are
less profitable, they may make fewer of those and use the scarce chips for the
SUV’s which generate a higher profit margin.  Yet another challenge is the
difficulty of these huge manufacturers to turn off production and then just turn
it back on again, so many of them are manufacturing the cars incomplete and
storing them until the chips are available.  That may be easy to do for some
products, but cars and trucks take up a lot of space.   

These are just a few ideas to take note of which may stir up some ideas of how
to keep your production lines moving even in the face of the chip shortage. 
AERI is always ready to help you find the critical electronic parts you need. 
To locate your hardest to find electronic components, please visit www.aeri.com
and send us a requirement or call us at 888-427-9111.



Robb Hammond

Robb Hammond is the President of AERI and the chair of the Aerospace Industry’s
Counterfeit Electronic Components Mitigation Standard for independent
distributors, AS6081, which has become one of the industry’s most respected
documents, as well as being adopted by the Department of Defense. Robb is one of
the foremost thought leaders in the industry on counterfeit detection and speaks
regularly at conferences around the globe.


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