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WELCOME TO PSFK. THE HOME OF WHAT’S NEXT IN RETAIL AND CX.

Unlock the freshest intel on fast-moving trends and apply our research to drive
your revenue.


AT THE FOREFRONT OF CHANGE SINCE 2004

PSFK’s integrated approach to research, content, events and our network provides
you with the knowledge and savvy you need to get ahead of the trends. Whether
you need the latest trend report, a long-term consulting partner or something in
between, our flexible products and services make it a cinch to find the right
mix of expertise to turbo-charge your retail and CX innovation.

 * Industry
 * Demographic
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 * CX Stages



 * 10/22/2021
   Download
   Digitizing the Fashion Industry
 * 10/16/2021
   Download
   The Connected Wellness Experience
 * 10/10/2021
   Download
   UX for New Modes of Working and Living
 * 10/02/2021
   Download
   NYC Retail Innovation Store Guide
 * 09/26/2021
   Download
   Strengthening Remote Social Connection
 * 09/17/2021
   Download
   Supporting Customers' Personal Growth

   
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QUICK READS ON THE LATEST TRENDS

 * Analysis Lessons on digitizing brand and product experience from the fashion
   industry
   
   To help our members better understand the early stages of transition in this
   exciting space, PSFK has identified 7 key trends behind the fashion and
   apparel industry’s pivotal shift. 

 * Case Study RTFKT Sells Cybersneakers To The Metaverse And That’s Just The
   Beginning
   
   Digital powerhouse RTFKT (pronounced “artifact”) is creating the future of
   IRL and virtual fashion.

 * Case Study Browzwear Launches Digi-Hubs For Next-Gen 3D Fashion Upskilling
   
   The new training centers from Browzwear, a leading provider of 3D fashion
   design, development, and merchandising software solutions, will offer digital
   upskilling to garment design and technical professionals in key manufacturing
   regions.

 * Case Study Allbirds Shares Proprietary Carbon Footprint Calculator With Other
   Brands
   
   San Francisco footwear company, and tech-set favorite, Allbirds, is making
   its unique carbon footprint calculator available for use by other brands in
   an effort to push the fashion industry at-large toward a more transparent and
   sustainable future. 

 * Analysis Applying Lessons from Innovative Wellness Experiences to Deepen
   Consumer Connections 
   
   The PSFK Research team explores the innovative solutions being adopted across
   the full spectrum of personalized, data-driven behavioral and health
   experiences.

 * Case Study Peloton Testing Ways To Provide Users Feedback In Real-Time
   
   A new real-time workout coach called “The Tiger” from exercise equipment and
   media company Peloton is reportedly under development. 

 * Case Study ASICS Is Measuring The Effect Of Exercise On Mental Outlook
   
   Through its Mind Uplifter app, fitness retailer ASICS provides runners and
   other athletes with an interactive overview of the various ways exercise
   affects their emotional and cognitive states.

 * Case Study Happify Health Launches Ensemble, An AI-Based Mental Health Coach
   
   Global healthcare platform, Happify Health, creates the first digital
   treatment for depression and anxiety with its new prescription therapeutic
   solution, Ensemble. 

 * Case Study Apple Introduces Powerful Suite of Image-Based Tools For
   Collaboration
   
   Technology company Apple launches impressive Optical Character Recognition
   (OCR) capabilities as part of its iOS 15 software update. 


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