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My Account Conferences About Newsroom Careers * Insights Featured * All Insights * Guides * Gartner Business Quarterly * Strategic Planning * Generative AI Resources * Understand GenAI * Leadership Vision * Recession Guidance * Future of Work Reinvented * Sustainable Business Strategy * Diversity, Equity and Inclusion By Function * Audit & Risk * Customer Service & Support * Cybersecurity * Data & Analytics * Finance * Human Resources * Information Technology * Legal & Compliance * Marketing & Communications * Product * R&D * Sales * Software Engineering * Supply Chain By Industry * Education * Energy & Utilities * Financial Services * Government & Public Sector * Healthcare * High Tech & Telecom * Investment Services * Manufacturing * Retail Expert Guidance Tools Overview * Tools to Make Smarter, Faster Decisions Featured Tools * BuySmart: Buy Technology with Confidence * Critical Capabilities: Analyze Products & Services * Digital IQ: Power of My Brand Positioning * Hype Cycle: Measure Technology Lifecycle * Magic Quadrant: Market Analysis of Competitive Players * Product Decisions: Power Your Product Strategy Templates & Frameworks * Benchmarking: Best in Class Diagnostics * Cost Optimization: Drive Growth and Efficiency * Strategic Planning: Turn Strategy into Action Connect with Peers Overview * Connect with Peers on Your Mission-Critical Priorities Conferences * About Gartner Conferences * All Conferences * Asia/Pacific and Japan * Europe, Middle East and Africa * North America Communities * Peer Community: Connections, Conversations & Advice * Peer Insights: Guide Decisions with Peer-Driven Insights * Evanta: Connecting C-Level Executives Conferences About Newsroom Careers * Become a Client or call +498938035414 * Information Technology * Roles * CISO for Digital Business * Applications * Chief Information Officers * Enterprise Architects * Infrastructure & Operations * Program & Portfolio Management * Sourcing, Procurement and Vendor Management * Technical Professionals * Software Engineering Leader * Experts * Research & Tools * All Research * Benchmarking * Cost Optimization for Public Sector * Hype Cycle * Magic Quadrant * Events * Webinars * Evanta Events * Client Success Stories * Gartner Digital Execution Scorecard™ * Information Technology * Roles * Applications * Chief Information Officers * Data & Analytics * Enterprise Architects * Infrastructure & Operations * Program & Portfolio Management * Chief Information Security Officer * Sourcing, Procurement and Vendor Management * Technical Professionals * Software Engineering * Midsize Enterprise * Experts * Research & Tools * All Research * Benchmarking * BuySmart * Cost Optimization * Digital Execution Scorecard™ * Glossary * Hype Cycle * Magic Quadrant * Special Reports * Strategic Planning * Insights * Trending Topics * Publications * IT Blog * Podcasts * Select Insights * Build IT Strategy * AI Strategy for Business * Digital Transformation * Business Value of IT * Events * Conferences * Webinars * Evanta Events * Client Success Stories * Become a Client or call +498938035414 * Gartner client? Log in for personalized search results. Menu * * Information Technology * Roles * Applications * Chief Information Officers * Data & Analytics * Enterprise Architects * Infrastructure & Operations * Program & Portfolio Management * Chief Information Security Officer * Sourcing, Procurement and Vendor Management * Technical Professionals * Software Engineering * Midsize Enterprise * Experts * Research & Tools * All Research * Benchmarking * BuySmart * Cost Optimization * Digital Execution Scorecard™ * Glossary * Hype Cycle * Magic Quadrant * Special Reports * Strategic Planning * Insights * Trending Topics * Publications * IT Blog * Podcasts * Select Insights * Build IT Strategy * AI Strategy for Business * Digital Transformation * Business Value of IT * Events * Conferences * Webinars * Evanta Events * Client Success Stories * Conferences * About * Newsroom * Careers GARTNER RESEARCH HYPE CYCLE FOR U.S. HEALTHCARE PAYERS, 2023 Published: 10 July 2023 SUMMARY This Hype Cycle provides critical input for strategic planning by tracking the maturity level and adoption rate of payer technologies and deployment approaches. U.S. healthcare payer CIOs should use this to plan new and manage existing investments for business optimization and transformation. INCLUDED IN FULL RESEARCH Analysis Appendixes * Definition: * Why This Is Important * Business Impact * Drivers * Obstacles * User Recommendations * Gartner Recommended Reading * Definition: * Why This Is Important * Business Impact * Drivers * Obstacles * User Recommendations * Sample Vendors * Gartner Recommended Reading * Definition: * Why This Is Important * Business Impact * Drivers * Obstacles * User Recommendations * Sample Vendors * Gartner Recommended Reading * Definition: * Why This Is Important * Business Impact * Drivers * Obstacles * User Recommendations * Sample Vendors * Gartner Recommended Reading * Definition: * Why This Is Important * Business Impact * Drivers * Obstacles * User Recommendations * Sample Vendors * Gartner Recommended Reading * Definition: * Why This Is Important * Business Impact * Drivers * Obstacles * User Recommendations * Sample Vendors * Gartner Recommended Reading * Definition: * Why This Is Important * Business Impact * Drivers * Obstacles * User Recommendations * Sample Vendors * Gartner Recommended Reading * Definition: * Why This Is Important * Business Impact * Drivers * Obstacles * User Recommendations * Sample Vendors * Gartner Recommended Reading * Definition: * Why This Is Important * Business Impact * Drivers * Obstacles * User Recommendations * Sample Vendors * Gartner Recommended Reading * Definition: * Why This Is Important * Business Impact * Drivers * Obstacles * User Recommendations * Sample Vendors * Gartner Recommended Reading * Definition: * Why This Is Important * Business Impact * Drivers * Obstacles * User Recommendations * Sample Vendors * Gartner Recommended Reading * Definition: * Why This Is Important * Business Impact * Drivers * Obstacles * User Recommendations * Sample Vendors * Gartner Recommended Reading * Definition: * Why This Is Important * Business Impact * Drivers * Obstacles * User Recommendations * Sample Vendors * Gartner Recommended Reading * Definition: * Why This Is Important * Business Impact * Drivers * Obstacles * User Recommendations * Sample Vendors * Gartner Recommended Reading * Definition: * Why This Is Important * Business Impact * Drivers * Obstacles * User Recommendations * Sample Vendors * Gartner Recommended Reading * Definition: * Why This Is Important * Business Impact * Drivers * Obstacles * User Recommendations * Sample Vendors * Gartner Recommended Reading * Definition: * Why This Is Important * Business Impact * Drivers * Obstacles * User Recommendations * Sample Vendors * Gartner Recommended Reading * Definition: * Why This Is Important * Business Impact * Drivers * Obstacles * User Recommendations * Sample Vendors * Gartner Recommended Reading * Definition: * Why This Is Important * Business Impact * Drivers * Obstacles * User Recommendations * Sample Vendors * Gartner Recommended Reading * Definition: * Why This Is Important * Business Impact * Drivers * Obstacles * User Recommendations * Sample Vendors * Gartner Recommended Reading * Definition: * Why This Is Important * Business Impact * Drivers * Obstacles * User Recommendations * Sample Vendors * Gartner Recommended Reading * Definition: * Why This Is Important * Business Impact * Drivers * Obstacles * User Recommendations * Sample Vendors * Gartner Recommended Reading * Definition: * Why This Is Important * Business Impact * Drivers * Obstacles * User Recommendations * Sample Vendors * Gartner Recommended Reading * Definition: * Why This Is Important * Business Impact * Drivers * Obstacles * User Recommendations * Sample Vendors * Gartner Recommended Reading * Definition: * Why This Is Important * Business Impact * Drivers * Obstacles * User Recommendations * Sample Vendors * Definition: * Why This Is Important * Business Impact * Drivers * Obstacles * User Recommendations * Sample Vendors * Gartner Recommended Reading * Definition: * Why This Is Important * Business Impact * Drivers * Obstacles * User Recommendations * Sample Vendors * Gartner Recommended Reading * Definition: * Why This Is Important * Business Impact * Drivers * Obstacles * User Recommendations * Sample Vendors * Gartner Recommended Reading Gartner Recommended Reading What You Need To Know WHAT YOU NEED TO KNOW U.S. healthcare payers are prioritizing growth, experience and technology modernization as top enterprise goals (see ). In 2023, payers are contending with new, powerful forces that challenge their progress (see ): * Regulatory fragmentation with often-conflicting mandates across federal and state laws (see ) * Wide availability of generative AI technologies that could transform most processes and solutions (see ) * Mainstream media focus on administrative processes, such as prior authorization, elevating reputational risk as a primary business decision driver — potentially eclipsing actuarial math (see ) * Growing availability of expensive curative treatments that deliver optimal health value to members (effectively eliminating Clients can log in to view the entire document. Analysts: Mandi Bishop, Connie Salgy, Austynn Eubank ACCESS RESEARCH ALREADY A GARTNER CLIENT? Log In TO VIEW THIS RESEARCH AND MUCH MORE, BECOME A CLIENT. Speak with a Gartner specialist to learn how you can access peer and practitioner research backed by proprietary data, insights, advice and tools to help you achieve stronger performance. Work Email Person Type Continue By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy. CONTACT INFORMATION All fields are required. First Name Last Name Phone Country Person Type Job Title Company Name Job Function Audit and Risk Customer Service and Support Finance Technology/Service Providers Human Resources Information Technology Professional Investment Professional Legal and Compliance Marketing and Communications Marketing at a Technology/Service Provider Procurement Research and Development Sales Supply Chain Please provide the consent below I have read, understood and accepted Gartner Separate Consent Letter , whereby I agree (1) to provide Gartner with my personal information, and understand that information will be transferred outside of mainland China and processed by Gartner group companies and other legitimate processing parties and (2) to be contacted by Gartner group companies via internet, mobile/telephone and email, for the purposes of sales, marketing and research. Submit By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy. By clicking the "" button, you are agreeing to the Gartner Terms of Use and Privacy Policy. THE HYPE CYCLE: UNDERSTANDING THE PITFALLS AND OPPORTUNITIES OF INNOVATIONS HOW DOES A GARTNER HYPE CYCLE™ WORK? A Gartner Hype Cycle provides an objective map that helps you understand the real risks and opportunities of innovation, so you can avoid adopting something too early, giving up too soon, adopting too late, or hanging on too long. Every Hype Cycle includes five phases: The innovation trigger starts when an event, like a technological breakthrough or a product launch, gets people talking. The peak of inflated expectations is when product usage increases, but there’s still more hype than proof that the innovation can deliver what you need. The trough of disillusionment happens when the original excitement wears off and early adopters report performance issues and low ROI. The slope of enlightenment occurs when early adopters see initial benefits and others start to understand how to adapt the innovation to their organizations. The plateau of productivity marks the point at which more users see real-world benefits and the innovation goes mainstream. THE HYPE CYCLE IS MORE THAN JUST A DIAGRAM. YOU ALSO GET: EVIDENCE-BACKED INSIGHT Hype Cycles tap into deep research, surveys and conversations with technology suppliers and Gartner clients. AN ANALYSIS OF OBJECTIVE AND VALUE The y-axis measures expectations. The x-axis relates them to the proven value of that innovation over time. A LONG-TERM VIEW It often takes between three and five years for an innovation to move through the Hype Cycle, but some fall off along the way. GARTNER HYPE CYCLE IS JUST ONE OF OUR MANY OFFERINGS. We provide actionable, objective insight to help organizations make smarter, faster technology decisions to stay ahead of disruption and accelerate growth. 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