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Welcome Getting Started Prep & Production Resources Profile Review Go Live FAQs


MUSE PROFILE 101


YOUR GUIDE TO A BEAUTIFUL PROFILE

Let's Get Started



WHAT TO EXPECT ON YOUR SHOOT


CONGRATS ON YOUR UPCOMING MUSE PROFILE!

Here at The Muse, we think company culture is pretty darn important. Yours also
happens to be awesome—and we’re so excited to help you show it off. This site
will take you through the next steps in creating your profile and provide all
the info you’ll need to prepare for your video shoot.


WHAT IS THE MUSE?

The Muse strives to make work more human by being a trusted resource for
millions of people as they seek career satisfaction—not just another job. We
partner with companies as they look to attract and retain the best talent by
living an authentic and compelling employer story. Our mission is to create
meaningful connections between companies and candidates to make the world of
work—from the job search to career development—more personal.


COMPONENTS OF A PROFILE

EMPLOYEE TESTIMONIALS:

The Employee Testimonial video tells the story of one person’s experience within
the company. Each employee will be interviewed for 30-45 minutes, and we use the
material to create the Employee Testimonial and other video products included in
your Profile Package.

MASHUP VIDEO:

From a selection of your employee interviewees, we will ask a few additional
questions and then use their responses to craft a Mashup Videos. A Mashup Video
is a chorus of voices (generally 2-3 employees) that centers around one topic,
such as Work/Life Balance.

FEATURE VIDEO:

The Feature Video is a more dynamic video that incorporates music and B-roll
footage in the final edit. This 1-2 minute video showcases a few of your
employees speaking to one theme, such as Employee Culture or a Department
Spotlight.


MEET OUR PROJECT MANAGEMENT TEAM

Our Project Managers, Danielle, Sara, Yanina, Connor, Donnalyn, and Meredith
will be with you every step of the way.

DANIELLE DIFLORIO

Manager, Client Project Management danielle@themuse.com

SARA BEAMISH

Senior Project Manager, Client Services sara.b@themuse.com

YANINA OSTROVSKY

Senior Project Manager, Client Services yanina@themuse.com

CONNOR WINTER

Project Coordinator, Client Services connor.winter@themuse.com

DONNALYN ROBLES

Project Manager, Client Services donnalyn@themuse.com

MEREDITH SHEDDEN

Project Manager, Client Services meredith.shedden@themuse.com


STEP 1: GETTING STARTED

To prep for a successful shoot, we want to get to know you! On our kickoff call
we’ll walk through:

 * Hiring and branding goals with The Muse
 * The logistics of the shoot
 * Choosing employees to interview
 * Scheduling a shoot date


PROJECT TIMELINE

Choose your ideal shoot date

September 2023

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SIGN UP DATE

 

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Partnership begins

WELCOME CALL

 

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Within 3 business days

TARGET SHOOT DATE

 

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September 27th 2023

* * Within 30 days of welcome call

PROFILE CREATION

 

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October 20th 2023

CLIENT REVIEW

 

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October 27th 2023

EDITS IMPLEMENTED

 

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November 3rd 2023

CLIENT FINAL REVIEW

 

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November 8th 2023

CLIENT LAUNCHES

 

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November 10th 2023
* Estimate of project timeline. Dates are subject to change based on
availability and additional client edits.


STEP 2: PREP & PRODUCTION

The Muse will send one Videographer to capture the content needed to build your
profile. A Videographer is part of our freelance team, and is skilled in
videography, photography, and capturing your company’s culture.

OFFICE TOUR + SET UP

~60 minutes

INTERVIEWS

~45 minutes each

OFFICE PHOTOS

~2 hours


SELECTING AN INTERVIEW LOCATION

Please identify 2-3 potential interview locations. The Videographer will let you
know what works best.

 * Quiet spaces
 * Visually Interesting
 * Near Natural Light

Visually Interesting
Near Natural Light


SELECTING INTERVIEWEES

Here’s an example of what your finished testimonials will look like.


SEBASTIEN BURGESS

ACCOUNT EXECUTIVE

Enterprise, Technology, Management

Click to View


FARAH SHEIKH

BRAND MANAGER

Marketing Initiatives, Design and Media, Advertising Campaigns

Click to View


JENNY LI

SENIOR PRODUCT MANAGER

Business Strategy, User-Driven Design, Cross-Team

Click to View

Here are some tips for selecting interviewees:

 * Comfortable on camera
 * Does great work
 * Knowledgeable about the company
 * Diversity of backgrounds and job type


PREPARING YOUR OFFICE

Responsibilities for host:

 * Reserve conference rooms
 * Gather volunteers for photos
 * Lead office tour for Videographer
 * Sit in on interviews & take notes

 


PREP & DOWNLOADABLE RESOURCES

Shoot Checklist ‐ The Shoot Checklist allows you to stay organized and prepared
in time for your shoot day!
Shoot Checklist
Diversity & Inclusion ‐ This is a great resource for you to start thinking about
how to speak to diversity in your office
D&I One Pager
Share Interview Guide With Interviewees ‐ This includes the interview questions
we will ask at the shoot.
The Muse Interview Guide
Share This Memo with Your Company ‐ Feel free to distribute this document to
anyone involved in the shoot or company-wide to set expectations.
Company Memo
Have Interviewees Sign Appearance Release ‐ All employees interviewed are
required to sign the Appearance Release Form.
Appearance Release
Photo Shot List ‐ The Photo Shot List gives you an idea of the types of photos
we will be capturing of your office and employees.
Photo Shot List


STEP 3: POST-PRODUCTION

The Muse Creates Your Profile

One of the benefits of being on The Muse is giving job seekers an unbiased peek
into your company culture. The Muse creates your profile by picking the best
parts of the employee interviews and information gathered during your
videoshoot.




JOBS SET-UP

BASED ON YOUR CAREER SITE, YOUR ONBOARDER WILL INSTRUCT YOU ON THE BEST WAY TO
SET UP YOUR JOBS ON THE MUSE. THE JOBS WILL BE VISIBLE ONCE YOUR PROFILE IS
LIVE.

DIRECT APPLY

 * This option allows candidates to apply directly on The Muse
 * You provide Word Format Job descriptions
 * You provide a preferred email for job apply notifications
 * Once live, you will have access to the Jobs Portal to manage the positions.

Job Set Up Guide- No ATS

LINK TO YOUR ATS

 * This option redirects applicants to your ATS to complete the applications
 * Project Manager works with you to set up tracking to allow you to measure how
   many applicants come from The Muse
 * As jobs change in your ATS, changes will be reflected on The Muse within 48
   hours

Job Set Up Guide- ATS


PROFILE REVIEW

You review the profile for accuracy. If changes are needed, you will provide
feedback within 1 week of receiving the profile. The Muse will implement any
changes within 1-2 weeks of receiving your requests. You will have final
approval before the page launches.


STEP 4: GO LIVE!

Should your package include Account Manager support, your dedicated Account
Manager will be there to create a content strategy to make your Muse profile a
success!

They can help you embed your Muse content on your careers page, provide social
media sharing tips, and review stats and metrics related to your profile.

If you don’t have a dedicated Account Manager, you can reach out with any
questions to support@themuse.com




FAQS

Jumping into a new partnership is exciting, but it can also be a little
overwhelming. We want to make sure you feel totally comfortable and confident
while we get everything set up together.

PREPPING FOR YOUR SHOOT

CAN WE FEATURE MORE EMPLOYEES?

If you would like to add additional interviews, please reach out to your Account
Manager for pricing.

WHO SUPPLIES THE QUESTIONS FOR INTERVIEWS?

We’ll send over a list of questions you can use for your shoot, but feel free to
add your own into the mix. A good guideline is to think of questions that get to
the heart of what your company is all about and that showcase your unique
culture.

DO WE NEED TO KNOW WHO OUR INTERVIEWEES ARE FOR THE VIDEO SHOOT RIGHT AWAY?

Nope! You can decide who you want to feature later on in the process. We always
recommend choosing people who have a knack for storytelling, are comfortable in
front of the camera, and can genuinely and effortlessly rave about your company
and the culture.

DO YOU PROVIDE HAIR AND MAKEUP ON THE DAY OF OUR SHOOT?

As much as we’d love to travel with a glam squad, we don’t provide hair and
makeup for office shoots.

REVIEWING YOUR PROFILE

HOW LONG WILL IT TAKE FOR OUR PROFILE TO GO LIVE ON THE MUSE? IS THERE A
TIMELINE FOR THE PROCESS FROM START TO FINISH?

Our estimated full timeline is 6-10 weeks, but responsiveness and quick
approvals can make the process move a lot faster. As a general reference: Shoots
are scheduled 2-3 weeks from initial sign-up, and profile launch is 4-6 weeks
from the shoot date.

CAN WE CHANGE THE PROFILE LAYOUT AT ALL (I.E., FONTS, COLORS, DESIGN, ETC.)?

The fonts, colors, and layouts we use are standard across all company profiles
on The Muse. We do this because it helps us create a consistent experience for
all of our readers as they explore the various companies on our site.

DO WE GET TO CHOOSE THE CONTENT USED ON THE PROFILE?

As our team is building your profile, they’ll choose the photos and videos that
will resonate the most with our readers. We will also write the copy based on
the information from your video shoot. You will, of course, have final approval
of the page because we want you to love it just as much as we do!

WHAT IS B-ROLL??

B-roll is supplemental footage inserted as a cutaway to help tell the story of
your company and employees’ experiences. It includes shots to introduce a
segment and is used in between the taped interviews. No audio is captured during
B-roll scenes, but rather we use interview responses as the voice-over in our
Profile Videos.

CAN WE SEND YOU OUR OWN PHOTOS AND VIDEOS TO USE ON THE PROFILE?

Photos = Yes; Video = No.

We aim for stylistic consistency across The Muse so all of our readers are
seeing the same thing as they click around our site.

YOUR PROFILE IS LIVE, WHAT NOW?

WHAT HAPPENS ONCE WE GO LIVE?

Your Project Manager will introduce your dedicated Account Manager if it is
included as part of your package. Your Account Manager will work with you on
your content distribution plan for your profile. If you do not have an Account
Manager as part of your partnership, you will be able to reach out to
support@themuse.com with any questions.

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