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WHERE FRANK LLOYD WRIGHT

meets Balenciaga.




UNION SQUARE IN BLOOM RETURNS!

Established in 2022, Union Square in Bloom celebrates the district’s floral
legacy with a modern twist. For decades, flowers, particularly daffodils, were
handed out to visitors walking through Maiden Lane, an alleyway with historic
appeal. Macy’s previously hosted its annual flower show, established in 1964,
and several flower stands brightened up the district.

Union Square in Bloom commemorates the floral legacy of Union Square while
encouraging residents, workers, and visitors to rediscover and patronize our
vibrant, full-circle offerings of hotels, restaurants, retail establishments,
theater, fashion, cuisine, nightlife, and beyond.

Learn More


BLOOM PASSPORT

The Bloom Passport is your guide to exploring the many floral installations
across the district. This is a fun opportunity to discover and support local
businesses. Visit as many locations as you can between March 23rd to August
17th. Each location has a QR code. Scan the code to reveal a mystery word and
jot it down in your passport. Return your passport at the Bloom Finale event
August 17th for a chance to win a prize valued at $500.

 * 5 stops = 5 raffle ticket
 * 10 stops = 10 raffle tickets
 * 15 stops = 15 raffle tickets
 * 20 stops = 20 raffle tickets
 * 25 stops = 25 raffle tickets

**Must be 21+ to Win.

Download Passport +


PERFECT DAY IN UNION SQUARE

Spend a perfect day in the “Heart of San Francisco.”




COFFEE & PASTRIES

Start your day at One65, a French patisserie in Union Square. Enjoy a perfect
cup of coffee, try the delightful rose latte, and indulge in delectable
pastries. Explore six floors, including One65 bistro, Michelin-starred O’ by
Claude Le Tohic, and Elements Bar & Lounge for elemental-inspired cocktails.
Alternatively, experience a unique dining venture with Tyler Florence’s Miller &
Lux Provisions at Union Square Park, featuring whimsical pastries at Miller &
Lux Provisions Patisserie Café and savory delights at Rotisserie Café, all set
against the picturesque surroundings.


RIDE THE WORLD-FAMOUS CABLE CARS

A day in Union Square wouldn’t be complete without a ride on one
of San Francisco’s famous cable cars, where, as Tony Bennett aptly sang, ‘To be
where little cable cars climb halfway to the stars.’ Hop on at the Powell &
Market Street Cable Car turnaround, the gateway to the City. Ride to the Buena
Vista Cafe, renowned for their famous Irish Coffee drink.


BREAKFAST OF CHAMPIONS

For breakfast, there are many delicious spots in Union Square. Try classic
breakfast fare at Roxanne Café or the Pinecrest Diner, the famous Swedish
Pancakes at Sears Fine Foods, or experience the 50’s American diner ambiance
at Lori’s Diner.


PAMPER YOURSELF

Explore the J Roland Salon to pamper yourself with a manicure or a stylish
haircut. Alternatively, enjoy a leisurely walk along the charming Maiden Lane,
where you can admire the beautiful light installations and drop in at the Blake
Charles Salon for a blowout or Lotus Nail Salon for a manicure.


LUXURY SHOPPING HAVEN

Indulge in the ultimate luxury shopping extravaganza at Union Square by taking a
walk down Grant Ave, where the opulent realms of Chanel, Cartier, Hermès, Louis
Vuitton, and Yves Saint Laurent beckon you with their unparalleled offerings.


FLAGSHIP STORES

Union Square is home to an array of flagship stores including Apple, Nike,
and Macy’s.


TEA AT THE ROTUNDA!

It’s tea time! Explore the expansive Neiman Marcus department store and after
shopping, relax under the Rotunda for an elegant lunch or high tea.


APPRECIATE THE ARTS

Whether you want to be inspired or pick out the next best thing for your home
interior, our numerous galleries including CK Contemporary, Sin Título Gallery,
and Christopher-Clark Fine Art will satisfy your thirst for creativity here at
Union Square.


DINNER TIME

Craving dinner? Look no further than John’s Grill, a historic institution that
has delighted both locals and visitors for an impressive 115 years. Don’t miss
out on their renowned martinis, counted among San Francisco’s top 11. Or pop
into Bodega, serving authentic Vietnamese cuisine with a modernized fine-dining
experience. Or for authentic Italian dishes from the Liguria region of Italy,
stop by Corzetti.


CATCH A SHOW

Don’t forget to catch a show! Experience a variety of theater programming on
theater row. Check out shows ranging from drama to comedy to Broadway musicals
and original works by emerging playwrights. Theaters nearby include the Orpheum
Theatre, Curran Theatre, Golden Gate Theatre, San Francisco Playhouse,
and American Conservatory Theater.


CHECK OUT THE BAR BOOM

Unwind in style with a refreshing drink at Pacific Cocktail Haven, ranked among
the Top 50 bars in North America. Alternatively, conclude your evening by
stepping into The Felix, San Francisco’s latest underground speakeasy, or
venture to the Westin St. Francis Clock Bar.


POWELL STREET IMPROVEMENT PROJECT

In the summer of 2023, Mayor Breed and Board of Supervisors President Peskin
announced $4 million in funding for the Powell Street Improvement Project . The
City asked the Union Square Alliance to lead the initial design phases of the
project.

The goal of this project is to work with property owners and businesses, other
community stakeholders, and the City to produce a beautiful, durable, and
cost-effective design that will help restore Powell Street to the iconic status
it deserves.

By May of this year, we plan to have a completed conceptual design vision for a
new look for Powell Street. Over the following months, we intend to move forward
with the City to begin construction on a first phase of this vision that is
achievable with the $4 million budget.

Learn More

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