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Menu

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 * Home
 * About Us
 * The Journey
 * The Council
 * News
 * Contact Us


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 * Home
 * About Us
 * The Journey
 * The Council
 * News
 * Contact Us


HOME

 


W GROUP IS AN ASSERTIVE HOLDING, AGGRESSIVELY INVESTING IN DIGITAL OUT-OF-HOME
EXPERIENCES AND CUTTING-EDGE DIGITAL MARKETING SOLUTIONS, THROUGH ITS
SUBSIDIARIES HYPERMEDIA AND DXTA TECHNOLOGY.

Our vision is to exceed global benchmarks in Out-of-Home media technology and
digital marketing solutions by pioneering the digital revolution in the region,
revitalizing traditional methods to set new industry standards.  

Our mission is to offer an extensive array of cutting-edge communication tools
and services, strategically designed to amplify reach for unparalleled business
influence. This approach solidifies our market dominance as the foremost
technology company in the region for DOOH media and digital marketing solutions.
 

Empowering brands to grow stronger through
smart DOOH and Retail Media experiences.

Learn More

Elevating businesses to new heights with a vast experience in
Smart Technology Solutions and Infrastructure Commercialization.

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TRANSFORMING THE MEDIA LANDSCAPE: A VISIONARY APPROACH

IN THE FAST-PACED WORLD OF GLOBAL TECHNOLOGICAL ADVANCEMENTS, W GROUP HOLDING'S
SUBSIDIARIES, HYPERMEDIA AND DXTA TECHNOLOGY, ARE AT THE FOREFRONT OF REDEFINING
THE DIGITAL OUT-OF-HOME (DOOH), RETAIL MEDIA, AND DIGITAL MARKETING SECTORS IN
OUR REGION. THROUGH STRATEGIC COLLABORATION AND INNOVATION, OUR AIM IS TO
SOLIDIFY OUR POSITION AS THE PREMIER TECH HUB, OFFERING IMMERSIVE MEDIA
EXPERIENCES DRIVEN BY ROBUST DATA ANALYTICS AND REAL-TIME METRICS.

HABIB WEHBI
Chairman & Group CEO

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W GROUP JOURNEY

Pioneering DOOH and Digital Marketing Excellence

Embarking on its journey in 1999 with the groundbreaking introduction of the
first in-store trolley branding in the UAE, W Group Holding has evolved into a
trailblazer, surpassing global benchmarks in Out-of-Home media technology and
digital marketing solutions. Our commitment to pioneering the digital revolution
in the region has set new industry standards, establishing us as a dominant
force in the advertising realm. 

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THE COUNCIL

W Group has always been about people.
Our team thrives in a culture that celebrates diversity.

Philip Matta CEO at Hypermedia Philip accumulated more than 25 years of
experience in advertising and OOH. Philip was the first to launch advertising at
the point of purchase over 19 years ago. Today, he continues to develop unique
Digital OOH smart solutions and impact the industry in this digital age. He was
also one of the pioneers in introducing the largest digital signage network
across 36 key malls in the UAE, Dubai Metro stations and establishing its
“network” power within the DOOH sector. Ayman Haydar CEO at DXTA Ayman stands as
a key advocate in the dynamic realm of consumer measurable digital journeys.
With over a decade of strategic leadership in advertising and technology, he
molds the conversation on advanced advertising technology strategies in the
region. Ayman's pivotal role in in industry evolution is evident through his
founding board membership at the Interactive Advertising Board (IAB) GCC. He
collaborates with industry professionals on regional regulations to solidify
transparency and enhance trust between brands, agencies, and people in the
ever-evolving industry landscape. Ghada El-Kari CMO With more than 25 years in
Marketing and Communication field, Ghada’s career spanned between advertising
agency life to luxury global brands from the client’s side. Ghada joined the
Group in 2018 where she has been leveraging her deep regional understanding of
what brands are looking for from authentic brand engagement and brand elevation
along with her many years of “must-have experiences” crafted for what could
arguably be considered some of the world’s most discerning customers.
Gerard Rustom
CCO at Hypermedia With more than 25 years of experience in strategic media and
advertising, Gerard is a major added value for all stakeholders where he plays
an integral part in the group’s growth. Gerard holds a BA degree in Marketing
and started his career in the banking sector in Lebanon then moved to KSA for a
major prominent media group and was reallocated to Dubai in 2004 until 2018 when
he joined W Group organization to be in charge of maximizing revenues throughout
his regional relations and connections, in addition to assess in strategic
business development projects for the group.
Lara El Ghandour
VP of People & Culture With a decade-long experience in tech startups and
medium-sized business landscape, Lara specializes in building HR departments
using cutting-edge technology for streamlined processes and an unmatched
employee experience. Passionate about cultural transformation, Lara is dedicated
to fostering an inclusive workplace that fuels creativity and personal growth.
She believes in the pivotal role of individual growth as a company's primary
investment, creating a welcoming and productive work environment where everyone
can thrive. Khaled El Far Group CFO With more than 20 years of progressive
experience in finance and operations management with global multi-billion-dollar
organizations, Khaled has demonstrated impressive ability to streamline business
operations that drive growth, improve efficiency and increase bottom-line
profit. He is highly qualified in developing and implementing financial controls
and processes, with a knack for productivity improvement and change management.


NEWS

The Royal Majestic Collection Redefining Luxury Advertising W Group Holding: A
New Roadmap Towards Market Dominance The year ahead for Out of Home Nakheel and
Hypermedia Announce Exclusive 10-Year DOOH Media Partnership An Architectural
Approach to Investments Hypermedia Unveils Cutting-Edge Website W Group Secures
Triple Finalist Spots in the 2024 Global Digital Signage Awards Habib Wehbi:
Elevating OOH Advertising with Data-Driven Innovations Hypermedia’s Network
Expansion for a True Impact in Today's OOH Lies in AI and Data Revolutionizing
Out-of-Home Advertising Charting OOH's Path: Vision & Challenges Hypermedia
enters a media partnership with Reem Mall Habib Wehbi Among Arabian Business 100
Most Inspiring Leaders Hypermedia’s “Z Gallery” Unveils René - Master of
Impression Unveiling The ‘555 Strategy’ DigitAll, a Subsidiary of W Group, Signs
an Exclusive Partnership with Advertima to Bring Next Generation AI Technology
in Retail Media and DOOH Industry to the GCC “555 Strategy”: Habib Wehbi Reveals
W Group Ambitious Growth Plan W Group and MENA Effie Thought Leadership Program
Explore “The Full Potential of Immersive Marketing” W Group (Hypermedia and
DigitAll) Joins DPAA W Group Joins WOO MENA FORUM 2023 Exploring Sector Growth
The Year Ahead for OOH RTA Grants ONPASSIVE Signature - Naming Rights of Al Safa
Metro Station for 10 Years Hypermedia Wins OOH Advertising Media Rights in Expo
City Dubai W Group: On the Pulse of the Latest OOH Innovations Accelerating the
DOOH Growth in 2022: Philip Matta Capitalizes OOH Signs of Progress W Group at
The Marketing Society: Changemakers in the DOOH Media Landscape W Group Accepts
the Challenge Under WGO Habib Wehbi: Transforming OOH Advertising into a Digital
Measurable Smart Experience Z Gallery: Hypermedia’s Revolutionary Art of Media
in OOH Hypermedia’s Dubai Metro “Digital Journey”: The Largest DOOH Network in
Public Transport Globally
View All


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