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EMPLOYER BRAND COMPETITIVE ANALYSIS

Does your employer brand shine through to current and prospective employees?
Language patterns across your organization could be undermining your brand.
 * Many job ads at Hulu use this phrase, which statistically means more women
   apply:
   “humility”
 * Netflix puts this phrase in their job posts 163 times more than their talent
   competitors:
   “do you have what it takes”
 * This phrase is often used in Amazon job ads, and results in more men
   applying:
   “attacks”
 * One of the most distinctive phrases currently used by Slack in their job
   descriptions is:
   “inclusive”
 * 70% of job ads for Google use statistically gendered language like:
   “thrive on”
 * This phrase is often used in Facebook job ads, and results in more men
   applying:
   “hungry for”
 * Accenture puts this phrase in their job posts 21 times more than their talent
   competitors:
   “analytics-driven”
 * 70% of job ads for SAP use statistically gendered language like:
   “drive to deliver”
 * This phrase is often used in Oracle job ads, and results in more men
   applying:
   “superstar”
 * This phrase is often used in Salesforce job ads, and results in more men
   applying:
   “killer”
 * Workday puts this phrase in their job posts 21 times more than their talent
   competitors:
   “fun”
 * Many job ads at Oracle use this phrase, which statistically means more men
   will apply:
   “crazy”



 * Netflix puts this phrase in their job posts 163 times more than their talent
   competitors:
   “do you have what it takes”
 * Many job ads at Hulu use this phrase, which statistically means more women
   apply:
   “humility”
 * This phrase is often used in Amazon job ads, and results in more men
   applying:
   “attacks”
 * 70% of job ads for Google use statistically gendered language like:
   “thrive on”
 * One of the most distinctive phrases currently used by Slack in their job
   descriptions is:
   “inclusive”
 * This phrase is often used in Facebook job ads, and results in more men
   applying:
   “hungry for”
 * 70% of job ads for SAP use statistically gendered language like:
   “drive to deliver”
 * Accenture puts this phrase in their job posts 21 times more than their talent
   competitors:
   “analytics-driven”
 * This phrase is often used in Oracle job ads, and results in more men
   applying:
   “superstar”
 * Workday puts this phrase in their job posts 21 times more than their talent
   competitors:
   “fun”
 * This phrase is often used in Salesforce job ads, and results in more men
   applying:
   “killer”
 * Many job ads at Oracle use this phrase, which statistically means more men
   will apply:
   “crazy”





SEE YOUR LANGUAGE DATA

Are you showing up as the company you want to be in the market? You can measure
it. This report uncovers language patterns across your job posts and compares
them against your competitors’ listings. Available for organizations with 200 or
more employees and at least 20 open roles.

Get your free employer brand report
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