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HOME PAGE

    


Welcome to the United Way Worldwide Brand Licensing Portal. The portal is
designed to provide information to both the United Way and vendor communities
regarding brand use on products, and to share information on United Way
Worldwide’s brand licensing system.  The process is designed to ensure a
consistent delivery of the brand's visual identity of promotional products.

There are two categories of licensing, preferred provider and alternative
vendor.  The preferred provider of branded products is Staples Promotional
Products and it keeps over 150 branded products in stock, offers special order
items, and uses all versions of the name and marks.  The second category
includes mostly local vendors in the communities of the United Ways they service
but may also be regional or national in scope.  Alternative vendor licenses
include the ability to use the localized versions of United Way name and marks
on promotional items.

This portal includes a tab for United Ways and a tab for vendors.  We encourage
all visitors to explore both sides of the site in order to learn more about the
brand licensing system, then drill down into your specific area of interest.

Thank you for your interest in keeping the United Way Brand strong.