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Submitted URL: https://links.eml.atlassian.com/dc/jJSklxE05Rx8OSS_2WGEXVCzhmc8QXvZfxmVvniWuw13E7eXqqn3eED4bnB5j1wZn0g0_fC0KWBrKtKUivl_wWCVt8By-...
Effective URL: https://www.atlassian.com/whitepapers/your-guide-to-digital-transformation?utm_source=upsell-email&utm_medium=email&utm_ca...
Submission: On May 06 via api from US — Scanned from DE
Effective URL: https://www.atlassian.com/whitepapers/your-guide-to-digital-transformation?utm_source=upsell-email&utm_medium=email&utm_ca...
Submission: On May 06 via api from US — Scanned from DE
Form analysis 5 forms found in the DOM
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All languages Choose your language * 中文 * Deutsch * English * Español * Français * Italiano * 한국어 * Magyar * Nederlands * 日本語 * Português * Pусский * Polski Back Products For teams Support * Support * View all products * Atlassian.com Try now Buy now Search Toggle menu My account Search atlassian.com Close search PLAN, TRACK, & SUPPORT JIRA SOFTWARE Project and issue tracking JIRA WORK MANAGEMENT Business team collaboration JIRA SERVICE MANAGEMENT High-velocity ITSM OPSGENIE Modern incident response STATUSPAGE Incident communication JIRA ALIGN Enterprise agile planning COLLABORATE CONFLUENCE Document collaboration TRELLO Collaborate visually on any project CODE, BUILD, & SHIP BITBUCKET Git code management SOURCETREE Git and Mercurial desktop client BAMBOO Integration and release management SECURITY & IDENTITY ATLASSIAN ACCESS Security and control for cloud CROWD User management for self-managed environments View all products * MARKETPLACE Apps that enhance Atlassian products * DEVELOPERS Docs and resources to build Atlassian apps * TRUST & SECURITY Compliance, privacy, platform roadmap, and more * WORK LIFE BLOG Stories on culture, tech, teams, and tips Close dropdown BY TEAM SIZE STARTUPS Great for startups, from incubator to IPO SMALL BUSINESS Get the right tools for your growing business ENTERPRISE Learn how we make big teams successful BY TEAM FUNCTION SOFTWARE Plan, build, & ship quality products MARKETING Bring together a winning strategy HR Streamline people management LEGAL Operate securely and reliably OPERATIONS Run your business efficiently IT Provide great service and support FINANCE Simplify all finance processes INCIDENT RESPONSE Respond, resolve, & learn from incidents View all products * MARKETPLACE Apps that enhance Atlassian products * DEVELOPERS Docs and resources to build Atlassian apps * TRUST & SECURITY Compliance, privacy, platform roadmap, and more * WORK LIFE BLOG Stories on culture, tech, teams, and tips Close dropdown RESOURCES DOCUMENTATION Guides to all of our products ATLASSIAN MIGRATION PROGRAM Tools and guidance for migrating CLOUD ROADMAP Upcoming feature releases PURCHASING & LICENSING FAQs about our policies SUPPORT SERVICES ENTERPRISE SERVICES Personal support for large teams PARTNER SUPPORT Trusted third-party consultants ATLASSIAN SUPPORT A resource hub for teams and admins LEARN & CONNECT ABOUT US Our mission and history CAREERS Job openings, values, and more ATLASSIAN UNIVERSITY Training and certifications for all skill levels ATLASSIAN COMMUNITY A forum for connecting, sharing, and learning * MARKETPLACE Apps that enhance Atlassian products * DEVELOPERS Docs and resources to build Atlassian apps * TRUST & SECURITY Compliance, privacy, platform roadmap, and more * WORK LIFE BLOG Stories on culture, tech, teams, and tips Close dropdown FREE DOWNLOAD YOUR GUIDE TO DIGITAL TRANSFORMATION Why it’s important and how to ensure a smooth journey for your team Access the download EXECUTIVE SUMMARY Despite it's rising popularity, digital transformation isn’t just a buzzword. The need for companies to frequently re-evaluate their ways of working, both internally and externally, is critical for success and longterm growth. 70 percent of digital transformation projects don’t reach their goals — and the reason is rarely technology. Striking the perfect balance between your technology and the people using it is the key to a lasting transformation. To ensure a successful journey, use this guide to break down the buzzword and learn everything you need to know about digital transformation, including tips and mindsets to adopt along the way. IN THIS GUIDE, YOU’LL LEARN: * What digital transformation is (and isn't) * The importance of people to your journey’s success * Mindsets and tips to fail-proof your transformation PDF CONTENT PREVIEW YOUR GUIDE TO DIGITAL TRANSFORMATION DEMYSTIFYING MISCONCEPTIONS ABOUT DIGITAL TRANSFORMATION Love it or hate it, digital transformation isn’t just a buzzword. The need for companies to continually rethink how they use technology, people, and processes to fundamentally change business performance is critical for success. There are plenty of articles discussing what a digital transformation is; however, for long-term success it’s important to understand what a digital transformation is - and what it isn’t. MISCONCEPTION #1: DIGITAL TRANSFORMATION = THE DIGITALIZATION OF YOUR COMPANY Digital transformation is more about strategy and people than the technology itself. Yes, technology is important but it’s how you use it that will fundamentally shift and improve how work is getting done, often from a cultural and process perspective. This can make the concept of digital transformation confusing and potentially lead to an unsuccessful transformation. Bringing in new technology to simplify and speed up work is not a digital transformation. Ask yourself, what are you transforming? You might be optimizing your current practice but your methodologies have not changed. Instead, try generating new ideas and concepts on how to use business technology in new ways. MISCONCEPTION #2: DIGITAL TRANSFORMATION IS A DESTINATION Digital transformation is a journey, not a destination. There is no way to “hack-it” or cut corners; this will only be detrimental to your efforts. Why? Because it’s impossible to know all of the challenges and changes an organization will encounter during a transformative journey. It’s imperative that you aren’t too committed to one direction; keep an agile mindset. As there is consistently new technology, and therefore new opportunities, it could be argued that an innovative organization starts a digital transformation that never really ends. Think of your company as a ship and the digital transformation as the ocean. To stay upright, balanced, and moving forward, you need three main things: your people and culture, your strategy, and your technology. While it’s true that you should always be working on all these things, you won’t need to focus on all three at once. You might start with a strong culture and strategy, but need to advance your tooling. Later on, you might have found the appropriate technology but your strategy shifts. To be successful in a digital transformation you must embrace agility and become comfortable in a perpetual state of evolution. 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