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Nov 15th, 16th

40 Days
:
07 Hours
:
02 Minutes
:
44 Seconds
Sign up



WE NEED TO TALK ABOUT ENGAGEMENT, IN ANY EVENT.

Join us and thousands of event pros and marketing leaders to talk about firing
up attendees, leads, customers – or any human – before, during, and after your
next big event
Nov 15th, 9am EST | Nov 16th, 9am GMT
40 Days
:
07 Hours
:
02 Minutes
:
44 Seconds
Sign up now
Sign up now
Join us and thousands of event pros and marketing leaders to talk about firing
up attendees, leads, customers – or any human – before, during, and after your
next big event


THE TURN OF EVENTS
THE AGE OF ENGAGEMENT


Events have certainly changed in the last couple of years. But the biggest
change is that people expect to get more out of events.

Attendees want a Netflix-like catalogue, Disney-level productions, in
TikTok-style mediums. We the organizers, expect more – reach, data, interaction,
and better ROI – in far less time, and with a lot fewer resources. All that’s a
challenge, no doubt, but for those willing to take it on, a world of exciting
opportunities is waiting.

Virtually Live! ‘22 will give event professionals, marketers, and anyone
creating digital experiences the know-how and tools to inject all that more into
unique events that live on.

Sign up



SESSIONS SPEAK LOUDER THAN WORDS

Steven McNellie

Senior Platform Manager and Producer
Airbnb

Nadia Hitman

Vice President Brand Marketing
Simply (formerly JoyTunes)

Daniel Simon

Vice President, Head of Strategic Marketing
HERE Technologies

Conrad Mills

B2B Marketing Analyst
Forrester

Emily Ketchen

CMO of Intelligent Devices Group
Lenovo

Bob Bejan

Vice President Global Events,

Microsoft

Roman Faminou

Product Marketing Manager,

Google

Amit Bivas

Vice President Enterprise Marketing,

monday.com

Stacy Nawrocki

Head of Product Management
IBM Watson Media

Mohanbir Sawhney

Associate Dean, Digital Innovation

Kellogg School of Management

Sarah McConnell

Vice President Demand Generation,

Qualified

Sara Gorlick

Vice President Events
Rakuten

Alex Rosemblat

Chief Marketing Officer
Datadog

Steven McNellie

Senior Platform Manager and Producer
Airbnb

Nadia Hitman

Vice President Brand Marketing
Simply (formerly JoyTunes)

Daniel Simon

Vice President, Head of Strategic Marketing
HERE Technologies

Conrad Mills

B2B Marketing Analyst
Forrester

Emily Ketchen

CMO of Intelligent Devices Group
Lenovo

Bob Bejan

Vice President Global Events,

Microsoft

Roman Faminou

Product Marketing Manager,

Google

Amit Bivas

Vice President Enterprise Marketing,

monday.com



Emily Ketchen is CMO and Vice President for the Intelligent Devices Group at
Lenovo. She leads a global team that drives marketing campaigns, oversees brand
marketing, customer insights and creative direction across all IDG business
segments – including defining marketing strategy to grow the Lenovo brand and
drive expansion worldwide.

Bob Bejan is Microsoft’s Corporate Vice President: Global Events, Studios and
Marketing Community,

responsible for the development, production and execution of global events and
experiential marketing. For the last 18 months, Bob and the team have
transformed from a global live events organization into an interactive
television network, broadcasting globally. Named the 2021 PCMA Business Events
Strategist of the Year, he is responsible for the Microsoft Production Studios
delivering programming and training around the world.

For 30 years, Bob has consistently landed senior level positions in a variety of
industries and mediums, including: Writer/Composer/Co-Producer of the Teenage
Mutant Ninja Turtles Albums and Tour, Inventor/Co-Founder of Interfilm (The
world’s first interactive movie/game), Founding Executive Creative and
Production: Warner Bros. Interactive, Founding Executive Producer; The Microsoft
Network, Founding Executive; Microsoft Advertising. Bob received his BA in
Theater from the University of the Pacific.

Roman is a Product Marketing Manager in the EMEA Google Ads Marketing team. In
this role, he helps agencies and other third parties grow with Google’s product
solutions. Roman has spent over 11 years at Google across three offices and four
roles, including advanced product support and go-to-market.

Amit is a seasoned marketing executive with extensive experience planning,
developing and executing B2B and B2C marketing strategies from the ground up.
His success stems from the potent combination of people management skills, a
strong data analytics and statistics background, business acumen, creativity,
passion and a keen eye for detail. In brief, Amit is the rare executive who
merges both the art and science of marketing.

Stacy Nawrocki serves as the Head of Product Management and Go – To – Market
Leader for IBM Watson Media. In this role, Stacy is responsible for strategic
technology direction, product management, sales, and customer success.
Previously, Stacy was Head of Product Marketing for The Weather Company and
Marketing Leader for IBM Analytics Media & Entertainment Solutions. Stacy was
also VP of Marketing at Jahia and Director of Marketing at Qumu. Stacy studied
Business Administration at California State University Long Beach and University
of San Francisco

Prof. Sawhney is the Associate Dean for Digital Innovation and the McCormick
Foundation Professor at Northwestern’s Kellogg School of Management. He is a
globally recognized scholar, consultant and speaker in innovation, product
strategy, modern marketing, and AI strategy. He has co – authored s even
management books , dozens of academic articles, thirty case studies , two
strategy simulation s , and has created eight online executive education
courses. He consults widely for leading technology companies and technology
startup firms. Prof. Sawhney holds a Ph.D. in Marketing from the Wharton School
, a n M BA from IIM Calcutta , and a B . Tech. from IIT Delhi . He received the
Distinguished Alumni award from IIM Calcutta in 2016 and the Global Alumni
Recognition Award from IIT Delhi in 2022.

Sarah McConnell is the VP Demand Generation at Qualified. Sarah has developed an
expertise in building SaaS start-up marketing programs from the ground up by
implementing technology, processes, and teams. Prior to joining Qualified, Sarah
held several digital marketing and demand generation roles at B2B SaaS companies
where she specialized in driving scalable pipeline and revenue growth. 

Sara Gorlick, CMP kicked off her corporate event planning career over a decade
ago with a 1,500 person Health Care Summit. After being thrown into the fire of
logistics, floor plans, programming, and solving on – site crises she was
hooked. She then went global to learn the hotel side of the business at the
InterContinental Hotel in Tel Aviv. For the last decade, she has been directing
events for a global ecommerce company. Sara has a passion for corporate events
and lives by her event planner code to keep positive, productive, calm and kind.
She has won a number of event planning awards including the BizBash Corporate
Planner of the Year Award and the Event Solutions Spotlight Award for Corporate
Event Planner of the Year

Alex Rosemblat is CMO at Datadog and before that VP Marketing at the company for
almost a decade. Prior to Datadog, Alex served as the Product Marketer for
Dell’s Cloud and Virtualization product family (via the acquisition of Kernel),
bringing virtualization management and cloud monitoring software products to
market. Alex has several years of experience with enterprise software and
related technologies through product management, IT consulting, and pre – sales
engineering with Symantec (via the acquisition of SwapDrive) and Epic Systems
Corporation. He holds a BS in Commerce, specializing in IT, from the University
of Virginia and an MBA from the MIT Sloan School of Management

With over 15 years of live streaming experience, Steven believes in the power of
live to connect people and bring them closer to experiences. At Airbnb, Steven
manages their Kaltura MediaSpace account as well as remote capture tools. He
believes in utilizing video to help foster a sense of community and to
contribute to positive culture within the enterprise space. Outside of Airbnb,
Steven enjoys exploring the VR community. Using the immersive capabilities of
360° filmmaking, Steven has been making yoga and meditation experiences
accessible to more people.

With a background in high – growth tech startups and international household
brands like Unilever, General Mills and P&G, Nadia has two decades of experience
in global consumer marketing. Originally from London, she has a passion for
building profitable, meaningful brands that have an impact on millions of people
worldwide.

Daniel is a seasoned marketing leader with two decades of multi – discipline
experience in global and regional roles at Daimler , Mercedes – Benz, eBay, and
HERE Technologies . He is passionate about building brands that create customer
value and about empowering teams and individuals to achieve most ambitious
goals. A s the Head of Strategic Marketing at HERE Technologies , his teams
deliver the overarching brand positioning, marketing strategy , campaign and
messaging frameworks, content and creative assets, web site experience, and
events to drive awareness and demand. Daniel holds certificates in Coaching
Agile Transitions and Agility in the Enterprise by ICAgile . He is a participant
in the current 2022/23 cohort of Columbia Business School Executive Education’s
Chief Marketing Officer Program

Conrad has worked in B2B technology marketing for over 20 years at a mix of
large enterprises and smaller organizations. He’s worked across a range of
marketing disciplines including strategy, branding, content, digital, and PR
with his core expertise in demand generation.




MARKETING
& EVENT PROS


LIVE
SESSIONS


NOT-TO-MISS
SPEAKERS


HANDS-ON
WORKSHOPS


WATCH-PARTIES & FUN
SURPRISES


FRESH DATA ON THE STATE
OF EVENTS


IT’S GOING TO BE ONE FOR THE AGES


(JUST LIKE LAST YEAR)

Best CMO virtual event EVER!

Aviv, Pentera


I was duly impressed...Thank you!

Diane, Wells Fargo


...A successful, accurate, and engaging event

Tom, AWS


Best CMO virtual event EVER!

Aviv, Pentera


I was duly impressed...Thank you!

Diane, Wells Fargo


...A successful, accurate, and engaging event

Tom, AWS


Best CMO virtual event EVER!

Aviv, Pentera

 * 1
 * 2
 * 3


FIVE TRACKS TO CHOOSE FROM

Learn all the latest and greatest about engaging, entertaining, and converting
during events or outside them, wherever and whenever in the customer journey or
user experience


BRAND & BEYOND

How to build a stand-out on-brand experience


R-O-EYES

Seamlessly fusing events into your funnel and touchpoints


SMALL DATA, HUGE IMPACT

Numbers and metrics to get to know and track


CALL TO INTERACTION

Evoking emotions and reactions by showing a good time


MORE WITH LESS

Leveling up your productions while downsizing resources


THERE’S MORE


Fun &

Networking

Interactivity
& Rewards

Insights

& Data

Sign up


FOR TOTAL ENGAGEMENT, PRESS PLAY



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Play


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SAVE THE DATE & THE ENVIRONMENT

We simply can’t afford to ignore climate change anymore. While virtual events
are inherently better for the environment since there’s no need for any
construction, wasteful swag, or air travel, we didn’t want to stop there.

That’s why we’ve teamed up with Dots.eco so that when you sign up, all you have
to do is tell us if you’d like us to plant a tree, secure land for wildlife,
clean up ocean plastic, save a sea turtle hatchling, or offset carbon emissions,
and we’ll make it happen.

Sign up



A WORD ABOUT SPONSORS

Sponsors, we’re working day and night to make Virtually Live! the ideal platform
to connect with your audience and maximize your return whatever your goals are,
no matter the budget

Explore packages


AND SOME HIGHLIGHTS FROM VIRTUALLY LIVE! 2021



Play
Play


00:00



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Fullscreen




Leadership Panel: The New & Improved Customer Experience

OPENING KEYNOTE: ONLINE, DIGITAL, VIRTUAL



WHY IS DATA THE BEATING HEART OF YOUR EVENT?



BUILDING MEANINGFUL VIRTUAL RELATIONSHIPS INSIDE AND OUT



LEADERSHIP PANEL: THE NEW & IMPROVED CUSTOMER EXPERIENCE



FROM EXCLUSIVITY TO INCLUSIVITY, VIA EVENTUALITY



MAKE IT COUNT – UNDERSTANDING THE ATTENDEE JOURNEY THROUGH THE DATA



HOW TO DELIVER MORE VALUE FROM UNIQUE, DIGITAL-FORWARD EVENT EXPERIENCES



FROM VIRTUAL EVENTS TO DIGITAL EXPERIENCES



THINK OUTSIDE THE MEDIA



INNOVATION AND AGILITY: PREP YOUR PRODUCTION MACHINE FOR 2022



WE NEED TO TALK ABOUT THE FLYWHEEL



BEST PRACTICES FOR PRODUCING QUALITY CONTENT FOR YOUR EVENTS



DATA-DRIVEN CUSTOMER EXPERIENCES – DREAM OR REALITY?



VIRTUAL: HARD SELLING OR EASIER?



PIVOTING & REIMAGINING FOR DIGITAL



BUILDING A SOCIALLY-IMPACTFUL BRAND EXPERIENCE



YES, ATTENDEES WANT TO LEARN MORE



TO MEASURE, OR NOT TO MEASURE



OPENING KEYNOTE: ONLINE, DIGITAL, VIRTUAL



WHY IS DATA THE BEATING HEART OF YOUR EVENT?



BUILDING MEANINGFUL VIRTUAL RELATIONSHIPS INSIDE AND OUT



LEADERSHIP PANEL: THE NEW & IMPROVED CUSTOMER EXPERIENCE



FROM EXCLUSIVITY TO INCLUSIVITY, VIA EVENTUALITY



MAKE IT COUNT – UNDERSTANDING THE ATTENDEE JOURNEY THROUGH THE DATA




WANT MORE? THERE’S VIRTUALLY LIVE! THE PODCAST

Catch up on all the episodes of our podcast. By the way, this year, we’ll be
broadcasting new episodes live from the event.
Yes, and then on-demand.



Catch up on all the episodes of our podcast. By the way, this year, we’ll be
broadcasting new episodes live from the event.
Yes, and then on-demand.

#Virtually_Live!




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