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WHAT TYPE OF MARKETING IS INBOUND MARKETING ?



March 15, 2022

Inbound marketing is a marketing style that emphasises the value of content
production in attracting customers and moving them through your sales funnel.
Essentially, it entails cultivating consumer relationships through relevant
social network posts, email campaigns, or mobile-friendly advertisements.

A strong inbound marketing plan will include excellent material such as eBooks,
case studies, webinars, or email campaigns that are relevant to the requirements
and interests of the consumers. Expect increased sign-ups and repeat purchases
if you can present your company as a beneficial resource.

Outbound marketing content has a shorter lifespan than inbound marketing content
such as instructional guides, infographics, case studies, or ebooks. To keep
your material relevant and timely, you can boost its usability by updating and
republishing it.

Traditional marketing approaches, on the other hand, are brief and to the point.
In exchange for a few sales, a salesperson can spend hours cold emailing and
contacting new leads. However, there is no assurance that you will be able to
create trust and significant long-term relationships in this manner; instead, it
is more of a numbers game.

In the near future, more consumers will use social media to discover and follow
brands that correspond with their values and interests. Because of these
factors, it is a perfect channel for attracting new clients and maintaining
relevance with existing customers.

Customers are divided on the type of social media material they want: 91 percent
prefer brands that remain honest on social media. Customers expect films and
behind-the-scenes glimpses that highlight the brand's values and purpose, in
addition to attractive product photographs.

The inbound technique is a strategy for expanding your business by cultivating
meaningful, long-term relationships with consumers, prospects, and customers. It
is about appreciating and empowering these people to achieve their objectives at
any stage of their journey with you.

When clients achieve success and share it with others, it attracts more
prospects to your firm, resulting in a self-sustaining loop. This is how your
business gains traction, and it is for this reason that the inbound methodology
serves as a solid basis for your flywheel.

When your flywheel is built on the inbound paradigm, your marketing, sales, and
service functions may add force and reduce friction across the attract, engage,
and delight phases. Every organisational function is also in charge of
eliminating friction from your flywheel.

In the attract phase, for example, marketing will most likely play the most
important role by doing things like blogging, event marketing, and running paid
ads, but your sales team can also add force by engaging in social selling, and
your customer service team can add force by making it easier for current
customers to refer others.

Optimize all of this content using an SEO plan to attract your audience members
on a deeper level through inbound marketing. An SEO plan would necessitate the
targeting of specific keywords and phrases connected to your products or
services, the problems you answer for clients, and the ways you assist target
audience members.

This will help your material and information to appear naturally on search
engine results pages (SERPs) for individuals who are looking for it — also known
as your target audience or the proper customers for your business.

When employing inbound techniques to engage your audience, make sure you
communicate and interact with prospects and customers in a way that encourages
them to create long-term relationships with you. When employing these engagement
tactics, include information regarding the value your company will bring them.

How you handle and manage inbound sales calls is one example of a specific
engagement strategy. Pay attention to how customer service employees handle
calls from potential customers and customers who are interested. Also, make sure
you're always offering solutions rather than products. This ensures that all
transactions result in mutually advantageous agreements for both clients and
your company – in other words, you deliver value to your right-fit customers.

When it comes to delighting customers, another important strategy is social
media listening. Followers of your social media pages may use one of your
profiles to express feedback, ask questions, or share their experience with your
products or services. Respond to these encounters with information that assists,
supports, and encourages followers – this demonstrates that you are listening to
and caring about them.

Finally, an inbound strategy focused on delighting customers is one that assists
and supports customers in any situation, regardless of whether or not your
business benefits from it. Remember that a happy customer becomes a brand
champion and booster, so manage all encounters, large and little, with care.

 

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What Does An Inbound Marketing Specialist Do ?
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What Are Examples Of Inbound Marketing ?
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