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In association with Trint

 1. Tech Platforms

May 2, 2023


HOW PBS, SAN FRANCISCO CHRONICLE AND OTHERS ARE USING AI-DRIVEN SPEECH-TO-TEXT
SOFTWARE

How journalists are using speech-to-text software to work faster and smarter.

By Rob Griffin


 * 
 * 
 * 
 * 

Leading publishers including PBS and the San Francisco Chronicle are utilising
AI-driven speech-to-text technology to streamline their production and turn
words into text.

Speech to text platform Trint has been developed by former CBS news
correspondent Jeff Kofman as a productivity tool for journalists inspired by his
own frustrations juggling multiple tasks at speed.

Trint uses artificial intelligence to enable users to transcribe, edit,
translate and share files easily.

This allows them to quickly search transcripts, pull out key quotes, generate
closed captions, and collaborate with colleagues to share stories.

The technology is already being used by media groups including The Washington
Post, Der Spiegel and the Center for Investigative Reporting.


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HELPING EDITORS QUICKLY FIND BROADCAST SNIPPETS

The first is to identify key sections of interviews for use in broadcasts,
something that would have previously been an arduous task. A broadcast interview
might take 20 or 30 minutes, with only a minute of sounds actually broadcast.
Trint helps editors to quickly find snippets.

Creating transcripts of the audio enables the NewsHour team to search through
the copy and pinpoint exactly what’s needed for different packages.

Maintaining quality, despite the pressure to be first with breaking news, is
also a prerequisite. Trint transcripts come back with well over 90% accuracy.

PBS also uses Trint for a secondary purpose: interviewing potential guests for
its evening show to get a sense of what they might say in the discussion.

Putting the interview on the platform enables the audio to be swiftly converted
into text. This transcript can then be forwarded for the approval of senior
editors.

Finding ways to reduce the time spent manually transcribing interviews and
speeches was the original inspiration for Trint founder Kofman.

The experienced broadcaster, whose 30-year career included stints as a foreign
correspondent, had seen reporters coming under intense pressure.

“The demands are overwhelming,” he said. “I saw the opportunity to build a
productivity tool that could make the workflow smoother, easier, faster.”

Kofman teamed up with developers to explore how the increasingly accurate output
of artificial intelligence could ease the burden of transcription.


HOW TRINT VOICE-TO-TEXT PLATFORM WORKS

Artificial intelligence is at the core of the team’s offering. It uses automated
speech recognition (ASR) and natural language processing (NLP) to decipher
audio.

This is then converted to text within seconds, with Trint saying that a first
draft, time-coded transcript can be 99% accurate.

Video or audio files, including mp3, wav and mov, can be uploaded straight into
the software, while live transcription is also available.

The transcribed files can be easily searched, while a variety of highlight
colours can be used to pinpoint specific quotes. Transcripts and ideas can also
be easily shared between team members.


SAVING TIME AT HANDELSBLATT MEDIA GROUP

One beneficiary of Trint’s focus on saving time has been Handelsblatt Media
Group (HMG) in Germany.

Florian Hueckelheim, head of business editorial at Solutions, part of HMG, said
in case-study on the Trint website: “If I compare Trint to the way I used to do
interviews, I’m four times faster in bringing content from a recording or my
notes to an article that can be sent to colleagues for review.”

Hueckelheim and his team now use Trint whenever they need to turn audio into
text. This means a 40-minute interview between two or three people can take a
fraction of the time.

“That way it takes me 30 minutes instead of maybe 120, 150 minutes,” he said.
“It’s nice to see that there’s a solution that can handle this for us.”

The group’s editors also use Trint to transcribe their audio recordings into
German, which is one of the 30-plus languages that the software can accommodate.

According to Hueckelheim, the German transcripts are “good enough to be very
useful”, even if people drop a syllable or make up words during interviews.

“If you read a line that looks strange, you can easily jump to that sentence and
listen to the recording again to correct it,” he explained.


TRANSLATION TOOLS

The translation function has also benefitted the Center for Investigative
Reporting (CIR), which enjoys an enviable reputation for journalism and
ground-breaking storytelling.

Translating into Spanish and Russian have been among the requirements at Reveal
News, the CIR’s national radio show and podcast.

Quoted on the Trint website, CIR senior editor David Ritsher said: “With Trint,
we are free to transcribe and translate much more material, which helps us
easily find better excerpts to use.”

He also praised the Trint’s ability to integrate with other platforms: “One of
the critical strengths of Trint is its really powerful API,” he explained. “We
were able to integrate Trint with the Media Asset Management system we use to
overcome some internal challenges.”

Being able to collaborate effectively and reducing the time wasted are seen as
additional benefits of using the platform. At CIR Trint as enabled reports to
work more efficiently and focus on the content of reporting rather than on
menial tasks associated with processing raw recordings.


SAN FRANCISCO CHRONICLE: SECURITY BENEFITS FOR INVESTIGATIONS

At the San Francisco Chronicle Trint is widely used by the podcast team: Every
interview is put into Trint as a first step.

It helps the team edit their interviews more precisely by reviewing the
transcript to decide which sections to cut and which to highlight, and how to
fine-tune each episode.

It is also valued as security tool used by the title’s investigative team to
ensure that the accounts of sources are kept securely

Feldberg also values its role as a security tool that has helped support the
work of the organisation’s investigative team over the past year.

Trint acts as a single secure location for interviews with sources. It means
that on sensitive stories, interviewees can be assured their data is safe.

Trint is fully certified to ISO 27001:2013 as set by the International Standards
Organization to provide a global standard for information security management
systems (ISMS). This is considered the platinum standard for data security as
verified by SAM (US government vendor), the UK Crown Commercial Service (CCS)
and Cyber Essentials.


TRINT MOBILE APP ENABLES LIVES TRANSCRIPTION IN MORE THAN 30 LANGUAGES

Trint has just launched their new industry-leading collaboration tool
Trint Mobile Live. Mobile Live allows anyone working in a fast-paced news media
or business environment to capture and transcribe audio from their phone and
share with colleagues in real-time. All users need is the Trint mobile app
installed for iOS or Android to transcribe it live in more than 30 languages.
Mobile Live is an exclusive feature for Trint enterprise plans.


FREE TRIAL PERIOD FOR PUBLISHERS‍

Trint is so confident that journalists and publishers will love the platform
that it’s offering a week’s free trial without any need to share credit or debit
card details.

There are starter and advanced packages available. Depending on the option
chosen, users can transcribe, collaborate, create, share and publish their work.

In addition, there’s an enterprise option for organisations that have more
complicated security, management and workflow
requirements.                                                                    





Topics in this article : sponsored , Trint
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ROB GRIFFIN

Rob has 26 years' experience as a journalist, covering news and sports events
around the world. His work has appeared in a long list of publications,
including The Guardian, Mail on Sunday, Sunday Express, Daily Star Sunday, The
Independent, Sunday Telegraph, Daily Express and London Evening Standard.



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