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<form method="get" id="searchform" action="https://www.criteo.com/" role="search">
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<form method="get" id="searchformMobile" action="https://www.criteo.com/" role="search">
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    <label for="search-mobile" class="sr-only">Search for:</label>
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Text Content

The Great Defrag: How commerce media will unite advertising in 2024 Get the free
report
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 * Platform
   Platform
    * Commerce Media Platform The connected commerce media environment for the
      open internet
    * Commerce Growth For marketers & agencies looking for automated acquisition
      & retention
    * Commerce Max For brands & agencies looking for retail media on the open
      internet
    * Commerce Grid For media owners, agencies, and retailers looking to connect
      media and commerce with programmatic
    * Commerce Yield For retailers, marketplaces & commerce companies looking to
      control, scale, and maximize digital and physical asset monetization
   
   Technology
    * AI Engine Removes the guesswork to save time and reach your KPIs
    * Predictive Bidding Bids based on the predicted value of each user to save
      you money
    * Product Recommendations Intent-based recommendations that drive more sales
    * Dynamic Creative Optimization+ Real-time creative decisioning that scales
      to make sure your ads are seen
    * Shopper Graph Connects shopper IDs & commerce data to scale and optimize
      your campaigns
   
   Free Report
   1,000+ commerce leaders on why 2024 is the year to go big on commerce media
   Read it now
 * Solutions
   Solutions
    * Customer Acquisition Reach new people who are likely interested in you but
      don't know you yet
    * Customer Retention Increase customer lifetime value from people who
      already know you
    * Dynamic Retargeting Increase conversions from people who know you with
      personalized product ads
    * Audiences Find and keep your next top customer with the largest commerce
      dataset
    * Video Advertising Drive discovery and engagement with CTV, OTT and online
      video
    * Contextual Advertising Level up your targeting by combining commerce data
      and contextual data
    * Retail Media Reach and convert shoppers with relevant ads near the digital
      point of sale
    * Ad Trust and Safety Maintain the highest level of quality and performance
    * Addressability Learn about our multi-pronged addressability strategy for
      the ecosystem
   
   Blog article
   Criteo Product Update: Purpose-Built Solutions for Commerce Outcomes
   Read More
 * Resources
   General
    * Resource Center Reports, guides, webinars, and more to inform your ad
      strategy
    * Blog Fresh insights on commerce media and digital advertising
    * Success Stories How others have realized their goals by partnering with
      Criteo
    * Consumer Trends The latest consumer data for 20 countries and 600+ product
      categories
    * Glossary Definitions of the most common digital advertising terminology
    * Events See where Criteo will be next
    * Support Center FAQs, guides, and more to help you maximize your Criteo
      campaigns
   
   Creative Formats
    * Digital Ad Formats Explore our ad formats for video, adaptive, rich media,
      and more
    * Ad Gallery Real-world examples for a variety of formats, verticals, and
      regions
   
   Success Story
   Aventon Bikes cruises to higher ROAS with connected campaigns across the
   funnel
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   100% ROAS (contextual targeting)
   ~600M Impressions
 * About
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    * Sustainability Our approach for a sustainable future
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    * Careers Explore open opportunities
   
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Search for:
 * Platform
   Back
   Back
   Platform
   Advertising & monetization for marketers and media owners
    * Commerce Media Platform The connected commerce media environment for the
      open internet
    * Commerce Growth For marketers & agencies looking for automated acquisition
      & retention
    * Commerce Max For brands & agencies looking for retail media on the open
      internet
    * Commerce Grid For media owners, agencies, and retailers looking to connect
      media and commerce with programmatic
    * Commerce Yield For retailers, marketplaces & commerce companies looking to
      control, scale, and maximize digital and physical asset monetization
   
   Back
   Technology
   Commerce-focused tech that maximizes outcomes
    * AI Engine Removes the guesswork to save time and reach your KPIs
    * Predictive Bidding Bids based on the predicted value of each user to save
      you money
    * Product Recommendations Intent-based recommendations that drive more sales
    * Dynamic Creative Optimization+ Real-time creative decisioning that scales
      to make sure your ads are seen
    * Shopper Graph Connects shopper IDs & commerce data to scale and optimize
      your campaigns

 * Solutions
   Back
   Back
   Solutions
   Digital advertising solutions for every stage of the shopper journey
    * Customer Acquisition Reach new people who are likely interested in you but
      don't know you yet
    * Customer Retention Increase customer lifetime value from people who
      already know you
    * Dynamic Retargeting Increase conversions from people who know you with
      personalized product ads
    * Audiences Find and keep your next top customer with the largest commerce
      dataset
    * Video Advertising Drive discovery and engagement with CTV, OTT and online
      video
    * Contextual Advertising Level up your targeting by combining commerce data
      and contextual data
    * Retail Media Reach and convert shoppers with relevant ads near the digital
      point of sale
    * Ad Trust and Safety Maintain the highest level of quality and performance
    * Addressability Learn about our multi-pronged addressability strategy for
      the ecosystem

 * Resources
   Back
   Back
   General
    * Resource Center Reports, guides, webinars, and more to inform your ad
      strategy
    * Blog Fresh insights on commerce media and digital advertising
    * Success Stories How others have realized their goals by partnering with
      Criteo
    * Consumer Trends The latest consumer data for 20 countries and 600+ product
      categories
    * Glossary Definitions of the most common digital advertising terminology
    * Events See where Criteo will be next
    * Support Center FAQs, guides, and more to help you maximize your Criteo
      campaigns
   
   Back
   Creative Formats
    * Digital Ad Formats Explore our ad formats for video, adaptive, rich media,
      and more
    * Ad Gallery Real-world examples for a variety of formats, verticals, and
      regions

 * About
   Back
   Back
   About
    * Company Get to know Criteo
    * Investors Information for investors
    * In the News Press releases and mentions
    * Diversity, Equity and Inclusion Our DEI pillars, goals, and more
    * Sustainability Our approach for a sustainable future
    * Product Ethics How we ensure ethical advertising
    * Careers Explore open opportunities

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ADVERTISEMONETIZEGROW
MORE
EFFECTIVELY

We help advertisers, retailers, and publishers activate and monetize audiences
everywhere shoppable moments happen.
Learn More
Who We Are
Join over 18,000 customers worldwide


Industry-leading AI technology
World's largest open commerce dataset
Inventory on leading retailers
Premium open internet supply
Unique commerce audiences
Closed-loop measurement
Outcomes-focused
United supply and demand
All-in-one solution
Industry-leading AI technology
World's largest open commerce dataset
Inventory on leading retailers
Premium open internet supply
Unique commerce audiences
Closed-loop measurement
Outcomes-focused
United supply and demand
All-in-one solution
Industry-leading AI technology
World's largest open commerce dataset
Inventory on leading retailers
Premium open internet supply
Unique commerce audiences
Closed-loop measurement
Outcomes-focused
United supply and demand
All-in-one solution
Industry-leading AI technology
World's largest open commerce dataset
Inventory on leading retailers
Premium open internet supply
Unique commerce audiences
Closed-loop measurement
Outcomes-focused
United supply and demand
All-in-one solution
Industry-leading AI technology
World's largest open commerce dataset
Inventory on leading retailers
Premium open internet supply
Unique commerce audiences
Closed-loop measurement
Outcomes-focused
United supply and demand
All-in-one solution
Industry-leading AI technology
World's largest open commerce dataset
Inventory on leading retailers
Premium open internet supply
Unique commerce audiences
Closed-loop measurement
Outcomes-focused
United supply and demand
All-in-one solution
Industry-leading AI technology
World's largest open commerce dataset
Inventory on leading retailers
Premium open internet supply
Unique commerce audiences
Closed-loop measurement
Outcomes-focused
United supply and demand
All-in-one solution
Industry-leading AI technology
World's largest open commerce dataset
Inventory on leading retailers
Premium open internet supply
Unique commerce audiences
Closed-loop measurement
Outcomes-focused
United supply and demand
All-in-one solution
Industry-leading AI technology
World's largest open commerce dataset
Inventory on leading retailers
Premium open internet supply
Unique commerce audiences
Closed-loop measurement
Outcomes-focused
United supply and demand
All-in-one solution
Industry-leading AI technology
World's largest open commerce dataset
Inventory on leading retailers
Premium open internet supply
Unique commerce audiences
Closed-loop measurement
Outcomes-focused
United supply and demand
All-in-one solution


OUR PLATFORM

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ONE PLATFORM, SO MANY WAYS TO GROW.

We offer different solutions to meet the unique needs of marketers and media
owners. From the world’s largest brands to DTC and ecommerce businesses,
retailers, and publishers, our platform helps everyone win with commerce media.

The Commerce Media Platform
39%
Lower cost per install compared to other channels.




ACQUIRE AND RETAIN CUSTOMERS.

Achieve your customer acquisition and retention objectives with simple yet
powerful automated advertising for the open internet.

Commerce Growth
+68%
Revenue compared to using display alone




SCALE YOUR RETAIL MEDIA PROGRAM.

Activate across category-leading retailers and premium brand-safe open internet
publishers within a single self-service demand-side platform.

Commerce Max
575%
Return on ad spend




CONNECT COMMERCE & MEDIA.

Harness the power of commerce media to maximize publisher CPMs, amplify
advertiser outcomes, and unlock the true value of retailer shopper data.

Commerce Grid
+57%
Lift in ad spend

Our Solutions


ENGAGE CONSUMERS ACROSS THEIR ENTIRE SHOPPING JOURNEY

From awareness to conversion and video to retail media, our solutions enable
full-funnel, outcomes-driven advertising.

Inspire with video
Combine video advertising with performance capabilities to reach and convert
consumers across CTV, OTT, and online video.
Video Advertising
Upgrade contextual ads
Enhance contextual advertising with first-party commerce data to focus your ads
on the places that will have the most impact.
Contextual Advertising
Protect your brand
Learn how our advanced safety solutions protect both brands and publishers,
while maximizing business opportunities.
Ad Trust and Safety
Solve addressability
Learn how our multi-pronged strategy answers the addressability challenges of
agencies, brands, retailers, and publishers.
Addressability
Acquire new customers
Connect with potential customers who are interested in your offerings, but
haven't discovered your brand yet.
Customer Acquisition
Reengage customers
Go beyond a single sale and reengage customers with dynamic ads that help them
discover more of your products that they’ll love.
Customer Retention
Start or scale retail media
Buy and sell retail media with ease with an end-to-end, self-service platform.
Retail Media Platform
Activate audiences
Supercharge your targeting with the world's largest open commerce data set. Find
in-market prospects, drive LTV, and reveal untapped insights.
Audiences
Retarget shoppers
Bring shoppers back to buy with personalized video and display ads, delivered
across the world’s best publishers and designed for measurable performance.
Dynamic Retargeting
Inspire with video
Combine video advertising with performance capabilities to reach and convert
consumers across CTV, OTT, and online video.
Video Advertising
Upgrade contextual ads
Enhance contextual advertising with first-party commerce data to focus your ads
on the places that will have the most impact.
Contextual Advertising
Protect your brand
Learn how our advanced safety solutions protect both brands and publishers,
while maximizing business opportunities.
Ad Trust and Safety
Solve addressability
Learn how our multi-pronged strategy answers the addressability challenges of
agencies, brands, retailers, and publishers.
Addressability
Acquire new customers
Connect with potential customers who are interested in your offerings, but
haven't discovered your brand yet.
Customer Acquisition
Reengage customers
Go beyond a single sale and reengage customers with dynamic ads that help them
discover more of your products that they’ll love.
Customer Retention
Start or scale retail media
Buy and sell retail media with ease with an end-to-end, self-service platform.
Retail Media Platform
Activate audiences
Supercharge your targeting with the world's largest open commerce data set. Find
in-market prospects, drive LTV, and reveal untapped insights.
Audiences
Retarget shoppers
Bring shoppers back to buy with personalized video and display ads, delivered
across the world’s best publishers and designed for measurable performance.
Dynamic Retargeting
Inspire with video
Combine video advertising with performance capabilities to reach and convert
consumers across CTV, OTT, and online video.
Video Advertising
Upgrade contextual ads
Enhance contextual advertising with first-party commerce data to focus your ads
on the places that will have the most impact.
Contextual Advertising
Protect your brand
Learn how our advanced safety solutions protect both brands and publishers,
while maximizing business opportunities.
Ad Trust and Safety
Solve addressability
Learn how our multi-pronged strategy answers the addressability challenges of
agencies, brands, retailers, and publishers.
Addressability

100%
Increase in ROAS
Customer Story
“Criteo’s partnership has been instrumental in reaching our goals by continuing
to stay top of mind and directing high intent traffic back onto our site and
ultimately converting. Criteo has become a top traffic source to our website. We
plan to continue the partnership as we continue to scale and recently started
CTV with Criteo.”
Adele Nasr |Chief Marketing Officer, Aventon

SEE THE RESULTS WE HELPED OTHERS ACHIEVE

Discover why 18,000+ global clients trust Criteo as their preferred advertising
partner.
View All StoriesContact Sales
575%
Return on ad spend
Read Story
+926%
Increase in ROAS
Read Story
+513%
Revenue increase
Read Story


OUR AWARD-WINNING TECHNOLOGY

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750 Million
daily active users
35 Billion
daily browsing and buying events
100,000
algorithm tests per year

We use all of the data above (and then some) to learn about shoppers and
fine-tune our engine, which means smarter campaign decisions and optimizations,
and better results for you.

Product Recommendations
Determines the right products for every shopper.
AI Engine
Removes the guesswork and optimizes campaigns.
Predictive Bidding
Sets the best bid for every impression.
Dynamic Creative Optimization+
Enables true, real-time ad personalization.
Shopper Graph
Analyzes large-scale data to understand shoppers better.
Commerce Media Insights


STAY IN THE KNOW ON ALL THINGS COMMERCE MEDIA

Trends, strategies, perspectives, and more from our commerce media experts.

Report
The Great Defrag
How commerce media will unite advertising in 2024 Global insights from brands,
agencies, retailers, and publishers.
Get the free report
Blog
Brands have big plans for retail media growth
Here’s their wish list for 2024 and beyond.
3 Min Read
Data
Explore the latest consumer trends
Data from 600 product categories across 20 countries.
See the Data
Explore our extensive collection of resources. Resource Center
U
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.

Contact Sales

Contact Sales

Customers & Partners
 * Success Stories
 * Agencies
 * Reseller Program
 * Partners

Privacy
 * Privacy Policy
 * CCPA Privacy Policy
 * Website Privacy Policy
 * Do Not Sell or Share My Personal Information
 * Cookie Management
 * Privacy Guidelines for Clients and Publisher Partners

Resources
 * Reports & Research
 * Blog
 * Webinars
 * Events
 * Developers

Legal
 * Terms and Conditions
 * Legal Mentions
 * Supply Partner Guidelines
 * Advertising Guidelines
 * Supported Platforms
 * Security

UK notices
 * UK Modern Slavery Act
 * Tax Strategy

About
 * Careers
 * Company
 * Investors
 * In the News
 * Sustainability
 * Diversity, Equity & Inclusion
 * Contact Us

Popular topics
 * Retail Media
 * Retargeting
 * Customer Acquisition
 * Customer Targeting
 * App Advertising

Contact Sales

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