www.hfsresearch.com
Open in
urlscan Pro
2606:4700:20::681a:3b7
Public Scan
Submitted URL: https://d15sz704.na1.hubspotlinks.com/Ctc/DN+113/d15sZ704/VVH6d6304XMWW8f1Vtc5H48ngVfQRxk4TjVThN8mSy5Z3q90_V1-WJV7CgL_hW2BvVfg5bKlbQW9...
Effective URL: https://www.hfsresearch.com/research/the-next-automation-frontier-is-unstructured-data/?utm_campaign=ABM%20Marketing%20Drip&...
Submission: On December 08 via api from US — Scanned from DE
Effective URL: https://www.hfsresearch.com/research/the-next-automation-frontier-is-unstructured-data/?utm_campaign=ABM%20Marketing%20Drip&...
Submission: On December 08 via api from US — Scanned from DE
Form analysis 5 forms found in the DOM
POST https://www.hfsresearch.com/wp-login.php?template=default
<form class="lwa-form" action="https://www.hfsresearch.com/wp-login.php?template=default" method="post" data-hs-cf-bound="true">
<div>
<span class="lwa-status"></span>
<table>
<tbody>
<tr class="lwa-username">
<td class="lwa-username-label">
<label>Username</label>
</td>
<td class="lwa-username-input">
<input type="text" name="log" style="border-bottom: 4px solid rgb(230, 230, 230); color: rgb(157, 157, 157);">
</td>
</tr>
<tr class="lwa-password">
<td class="lwa-password-label">
<label>Password</label>
</td>
<td class="lwa-password-input">
<input type="password" name="pwd">
</td>
</tr>
<tr>
<td colspan="2"></td>
</tr>
<tr class="lwa-submit">
<td class="lwa-submit-button">
<input type="submit" name="wp-submit" id="lwa_wp-submit" value="Log In" tabindex="100">
<input type="hidden" name="lwa_profile_link" value="1">
<input type="hidden" name="login-with-ajax" value="login">
</td>
<td class="lwa-submit-links">
<input name="rememberme" type="checkbox" class="lwa-rememberme" value="forever"> <label>Remember Me</label>
<br>
<a class="lwa-links-remember" href="https://www.hfsresearch.com/wp-login.php?action=lostpassword&template=default" title="Password Lost and Found">Lost your password?</a>
</td>
</tr>
</tbody>
</table>
</div>
</form>POST https://www.hfsresearch.com/wp-login.php?action=lostpassword&template=default
<form class="lwa-remember" action="https://www.hfsresearch.com/wp-login.php?action=lostpassword&template=default" method="post" style="display:none;" data-hs-cf-bound="true">
<div>
<span class="lwa-status"></span>
<table>
<tbody>
<tr>
<td>
<strong>Forgotten Password</strong>
</td>
</tr>
<tr>
<td class="lwa-remember-email">
<input type="text" name="user_login" class="lwa-user-remember" value="Enter username or email" onfocus="if(this.value == 'Enter username or email'){this.value = '';}" onblur="if(this.value == ''){this.value = 'Enter username or email'}"
placeholder="Enter username or email" style="border-bottom: 4px solid rgb(244, 124, 60); color: rgb(244, 124, 60);">
</td>
</tr>
<tr>
<td class="lwa-remember-buttons">
<input type="submit" value="Get New Password" class="lwa-button-remember button">
<a href="#" class="lwa-links-remember-cancel button">Cancel</a>
<input type="hidden" name="login-with-ajax" value="remember">
</td>
</tr>
</tbody>
</table>
</div>
</form>GET /research
<form action="/research" method="get" class="top" id="top_search" data-hs-cf-bound="true">
<input type="text" value="" name="s" placeholder="Search By" class="topsearch-input" style="border-bottom: 4px solid rgb(230, 230, 230); color: rgb(157, 157, 157);">
<input type="submit" value="Search" class="button">
</form>POST
<form class="mt-4" method="post" data-hs-cf-bound="true">
<p>
<label for="username">Email address <span class="required">*</span></label>
<input type="text" name="username" id="username" autocomplete="username" value="" style="border-bottom: 4px solid rgb(230, 230, 230); color: rgb(157, 157, 157);">
</p>
<p>
<label for="password">Password <span class="required">*</span></label>
<input type="password" name="password" id="password" autocomplete="current-password">
</p>
<p>
<input type="hidden" id="woocommerce-login-nonce" name="woocommerce-login-nonce" value="e2a019a1f6"><input type="hidden" name="_wp_http_referer"
value="/research/the-next-automation-frontier-is-unstructured-data/?utm_campaign=ABM+Marketing+Drip&utm_medium=email&_hsmi=237146109&_hsenc=p2ANqtz-8xGPCUbn9rPIiXu-YWqF6_zOQbQ5Q1-7vX1-UUp_QoxsTY2pRoNzLTn3_Eicj--RgdmrNUNq-ooNbG9tBDl2cP9m_tZrOnTyh4EUJN9bcxJ_BNCdg&utm_content=237146109&utm_source=hs_email">
<button type="submit" name="login" value="Log in">Log in</button>
</p>
<p class="remember-me mb-2">
<label class="mb-0 d-flex align-items-center">
<input class="mr-2 checkbox" name="rememberme" type="checkbox" id="rememberme" value="forever">
<span>Remember me</span>
</label>
</p>
<p class="lost-password mb-2">
<a href="https://www.hfsresearch.com/dashboard/lost-password/">Lost your password?</a>
</p>
<div class="the_champ_outer_login_container">
<div class="the_champ_login_container">
<ul class="the_champ_login_ul">
<!--<li><i class="theChampLogin theChampFacebookBackground theChampFacebookLogin" alt="Login with Facebook" title="Login with Facebook" onclick="theChampInitiateLogin(this)"><ss style="display:block" class="theChampLoginSvg theChampFacebookLoginSvg"></ss></i></li>-->
<li>
<i class="theChampLogin theChampTwitterBackground theChampTwitterLogin" alt="Login with Twitter" title="Login with Twitter" onclick="theChampInitiateLogin(this)"><ss style="display:block" class="theChampLoginSvg theChampTwitterLoginSvg"></ss></i>
</li>
<li>
<i class="theChampLogin theChampLinkedinBackground theChampLinkedinLogin" alt="Login with Linkedin" title="Login with Linkedin" onclick="theChampInitiateLogin(this)"><ss style="display:block" class="theChampLoginSvg theChampLinkedinLoginSvg"></ss></i>
</li>
</ul>
</div>
<div class="clearfix"></div>
</div>
</form>POST https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/4628949/711719a2-f857-4daa-a1e6-dcca20f45c29
<form id="hsForm_711719a2-f857-4daa-a1e6-dcca20f45c29" method="POST" accept-charset="UTF-8" enctype="multipart/form-data" novalidate=""
action="https://forms.hsforms.com/submissions/v3/public/submit/formsnext/multipart/4628949/711719a2-f857-4daa-a1e6-dcca20f45c29"
class="hs-form-private hsForm_711719a2-f857-4daa-a1e6-dcca20f45c29 hs-form-711719a2-f857-4daa-a1e6-dcca20f45c29 hs-form-711719a2-f857-4daa-a1e6-dcca20f45c29_a3f64c5d-e710-4bca-a14f-fb5f62ab738b hs-form stacked"
target="target_iframe_711719a2-f857-4daa-a1e6-dcca20f45c29" data-instance-id="a3f64c5d-e710-4bca-a14f-fb5f62ab738b" data-form-id="711719a2-f857-4daa-a1e6-dcca20f45c29" data-portal-id="4628949" data-hs-cf-bound="true">
<div class="hs_email hs-email hs-fieldtype-text field hs-form-field"><label id="label-email-711719a2-f857-4daa-a1e6-dcca20f45c29" class="" placeholder="Enter your Email" for="email-711719a2-f857-4daa-a1e6-dcca20f45c29"><span>Email</span><span
class="hs-form-required">*</span></label>
<legend class="hs-field-desc" style="display: none;"></legend>
<div class="input"><input id="email-711719a2-f857-4daa-a1e6-dcca20f45c29" name="email" required="" placeholder="Email Address" type="email" class="hs-input" inputmode="email" autocomplete="email" value=""></div>
</div>
<div class="hs_submit hs-submit">
<div class="hs-field-desc" style="display: none;"></div>
<div class="actions"><input type="submit" class="hs-button primary large" value="Submit"></div>
</div><input name="hs_context" type="hidden"
value="{"formTarget":"#hbspt-form-a3f64c5d-e710-4bca-a14f-fb5f62ab738b","pageUrl":"https://www.hfsresearch.com/research/the-next-automation-frontier-is-unstructured-data/?utm_campaign=ABM%20Marketing%20Drip&utm_medium=email&_hsmi=237146109&_hsenc=p2ANqtz-8xGPCUbn9rPIiXu-YWqF6_zOQbQ5Q1-7vX1-UUp_QoxsTY2pRoNzLTn3_Eicj--RgdmrNUNq-ooNbG9tBDl2cP9m_tZrOnTyh4EUJN9bcxJ_BNCdg&utm_content=237146109&utm_source=hs_email","pageTitle":"The next automation frontier is unstructured data - HFS Research","userAgent":"Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/108.0.5359.98 Safari/537.36","urlParams":{"utm_campaign":"ABM Marketing Drip","utm_medium":"email","_hsmi":"237146109","_hsenc":"p2ANqtz-8xGPCUbn9rPIiXu-YWqF6_zOQbQ5Q1-7vX1-UUp_QoxsTY2pRoNzLTn3_Eicj--RgdmrNUNq-ooNbG9tBDl2cP9m_tZrOnTyh4EUJN9bcxJ_BNCdg","utm_content":"237146109","utm_source":"hs_email"},"timestamp":1670540530702,"originalEmbedContext":{"portalId":"4628949","formId":"711719a2-f857-4daa-a1e6-dcca20f45c29","region":"na1","target":"#hbspt-form-a3f64c5d-e710-4bca-a14f-fb5f62ab738b","isBuilder":false,"isTestPage":false,"pageTitle":"The next automation frontier is unstructured data - HFS Research","pageUrl":"https://www.hfsresearch.com/research/the-next-automation-frontier-is-unstructured-data/?utm_campaign=ABM%20Marketing%20Drip&utm_medium=email&_hsmi=237146109&_hsenc=p2ANqtz-8xGPCUbn9rPIiXu-YWqF6_zOQbQ5Q1-7vX1-UUp_QoxsTY2pRoNzLTn3_Eicj--RgdmrNUNq-ooNbG9tBDl2cP9m_tZrOnTyh4EUJN9bcxJ_BNCdg&utm_content=237146109&utm_source=hs_email","userAgent":"Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/108.0.5359.98 Safari/537.36","urlParams":{"utm_campaign":"ABM Marketing Drip","utm_medium":"email","_hsmi":"237146109","_hsenc":"p2ANqtz-8xGPCUbn9rPIiXu-YWqF6_zOQbQ5Q1-7vX1-UUp_QoxsTY2pRoNzLTn3_Eicj--RgdmrNUNq-ooNbG9tBDl2cP9m_tZrOnTyh4EUJN9bcxJ_BNCdg","utm_content":"237146109","utm_source":"hs_email"}},"correlationId":"a3f64c5d-e710-4bca-a14f-fb5f62ab738b","lang":"en","renderRawHtml":"true","embedAtTimestamp":"1670540530066","formDefinitionUpdatedAt":"1623088106193","__hsfp":1375660896,"__hssc":"172438332.1.1670540530694","__hstc":"172438332.979b580ed8be65edc7dc3df8ec39ee48.1670540530694.1670540530694.1670540530694.1","hutk":"979b580ed8be65edc7dc3df8ec39ee48","renderedFieldsIds":["email"],"captchaStatus":"NOT_APPLICABLE","isInsideCrossOriginFrame":false,"source":"forms-embed-1.2465","sourceName":"forms-embed","sourceVersion":"1.2465","sourceVersionMajor":"1","sourceVersionMinor":"2465"}"><iframe
name="target_iframe_711719a2-f857-4daa-a1e6-dcca20f45c29" style="display: none;"></iframe>
</form>Text Content
This website stores cookies on your computer. These cookies are used to improve
your website experience and provide more personalized services to you, both on
this website and through other media. To find out more about the cookies we use,
see our Privacy Policy.
We won't track your information when you visit our site. But in order to comply
with your preferences, we'll have to use just one tiny cookie so that you're not
asked to make this choice again.
Accept Decline
* Our Research
* Research Homepage
* 2023 Research Agenda
* Horizons Reports
* Top 10 Reports
* Competitive Intelligence
* HFS Pulse Dashboard
* HFS Hot Vendors
* Services
* Our Analyst Services
* Sourcing Advisory
* Research Coverage
* Enterprise Innovation
* Sustainability and ESG
* OneOffice Mindset & Horizon 3 Innovation
* People and Process Change
* Emerging Tech
* Artificial Intelligence
* Automation & Process Intelligence
* Blockchain
* Data and Analytics
* Internet of Things
* Reimagined Business Operations
* Customer Experience
* Finance & Accounting
* Sourcing & Procurement
* Supply Chain
* IT for the Virtual Enterprise
* Cloud & Apps Modernization
* Digital Trust and Cybersecurity
* Engineering Services
* Quality Assurance
* SaaS Ecosystems
* Industries
* Energy & Utilities
* Banking and Insurance
* Healthcare
* Life Sciences
* Manufacturing
* Retail & Consumer Products
* Tech, Media and Telecom (TMT)
* Travel, Hospitality & Logistics
* HFS Hot Vendors
* Events
* HFS Summits
* HFS Roundtables
* Webinars
* OneOffice Awards
* Videocasts
* All Videocasts
* Unfiltered Stories
* About Us
* Our Story
* The Team
* News
* Careers
* Blog
* Follow us
* The HFS OneCouncil
* Become a client
* SUBSCRIBE
* Login
* 0
* Contact Us
* General Inquiry
* Analyst Inquiry
| Vendor Briefings | Login
Email If you don't have an account, .register here
Username Password Remember Me
Lost your password?
Forgotten Password Cancel
If you don't have an account, .register here
Register 0
* Our Research
* Research Homepage
* 2023 Research Agenda
* Horizons Reports
* Top 10 Reports
* Competitive Intelligence
* HFS Pulse Dashboard
* HFS Hot Vendors
* Services
* Our Analyst Services
* Sourcing Advisory
* Research Coverage
* Enterprise Innovation
* Sustainability and ESG
* OneOffice Mindset & Horizon 3 Innovation
* People and Process Change
* Emerging Tech
* Artificial Intelligence
* Automation & Process Intelligence
* Blockchain
* Data and Analytics
* Internet of Things
* Reimagined Business Operations
* Customer Experience
* Finance & Accounting
* Sourcing & Procurement
* Supply Chain
* IT for the Virtual Enterprise
* Cloud & Apps Modernization
* Digital Trust and Cybersecurity
* Engineering Services
* Quality Assurance
* SaaS Ecosystems
* Industries
* Energy & Utilities
* Banking and Insurance
* Healthcare
* Life Sciences
* Manufacturing
* Retail & Consumer Products
* Tech, Media and Telecom (TMT)
* Travel, Hospitality & Logistics
* HFS Hot Vendors
* Events
* HFS Summits
* HFS Roundtables
* Webinars
* OneOffice Awards
* Videocasts
* All Videocasts
* Unfiltered Stories
* About Us
* Our Story
* The Team
* News
* Careers
* Blog
* Follow us
* The HFS OneCouncil
* Become a client
Point of View
THE NEXT AUTOMATION FRONTIER IS UNSTRUCTURED DATA
December 1, 2022
*
*
*
The automation market is changing quickly. Yet, what is the context for all
those automation discussions? Through which lens should we look at automation?
Is it robotic process automation (RPA)? Is it an extension or evolution of RPA?
Or do we have to look through a fundamentally different lens at all those
discussions? HFS has repeatedly stated that automation is not your strategy. It
is the necessary discipline to ensure your processes provide the data—at
speed—to achieve your business outcomes. Against this background, it was
refreshing to discuss these issues with a provider with a fundamentally
different lens. Automation Hero puts artificial intelligence (AI) and
unstructured data at the heart of its strategy with the potential helping
enterprises finally make broad automation progress.
FOCUSING ITS AUTOMATION ON AI AND UNSTRUCTURED DATA DIFFERENTIATES IT FROM RPA
Automation Hero, headquartered in San Francisco, flips the automation
discussions on its head. In its view, the intent is not to expand automation
technologies such as RPA or runbooks with a plethora of adjacent technologies
but to automate as many process steps with AI as possible, from data entry to
reaching out to customers at the perfect time. It developed its Hero Platform_
as a new business operating system combining fast data, AI, and business process
management capabilities to form an intelligent business automation platform
optimized for workloads with an AI-centric mindset. Automation Hero’s approach
is about ingesting data and using AI to enhance its value.
Much of the RPA-centric automation discussions focus on automating structured
data, such as invoices, where AI modules help to identify known items, such as
addresses or billing information. Unstructured data is information that either
does not have a pre-defined data model or is not organized in a pre-defined
manner. That includes obvious examples such as email. But again, the
differentiation of Automation Hero does not lie so much in IDP use cases, but
broader data capabilities. Real-time data monitoring and meta data scanning
stand out in that regard. Therefore, it can be challenging to store that data in
databases. Here, Automation Hero’s AI capabilities come to the fore.
TRAINING DEEP LEARNING MODELS IS AT THE HEART OF AUTOMATION HERO’S APPROACH
Automation Hero’s approach focuses on a set of AI capabilities. Most are
pre-trained models that can be either configured (no training) or advanced
(train additional neural network layers with domain knowledge). Hero Platform_
tightly integrates with Google TensorFlow to train and execute a wide range of
deep learning models. Existing models can be installed and used as a function in
any data or business process workflow and take advantage of the enterprise
readiness of the platform. The Hero Platform_ can train pre-defined (e.g., in
Python) models, or its own AI design studio can create deep learning models. The
platform contains three advanced deep learning-based engines:
* Context Aware OCR: Advanced OCR for structured, semi-structured, and
unstructured documents with high accuracy.
* Recommendation Engine: Recommendation engine for cross and upsell, churn
prediction, and best next-step suggestions.
* Classification and Intent-detection Engine: Identifies the intent of written
communication, including emails, text messages, or online forms and posts.
This engine can also classify documents or emails and route them or apply
specific extraction strategies.
* Dark Data Extraction Engine: Can be trained to extract structured data from
unstructured data. It can extract names, job titles, phone numbers, and
address or product data from text conversations. It also can be extended to
first convert (e.g., image data to text) and then extract meaningful
structured data. The latest version of the extraction engine does not need to
be trained but can be configured with natural language questions, which gives
Automation Hero a strong differentiation.
IDP IS A LANDING PATCH THAT IS ACCESSIBLE BY THE BROADER MARKET
Refreshingly, Automation Hero is largely staying clear of trying to bandy around
monikers such as RPA and intelligent document processing (IDP) to gain
visibility or traction. However, it uses IDP as a pragmatic way to achieve two
things. First, it is a landing patch with clients to demonstrate its
capabilities in a “low-level” use case. Second, once clients have trained their
staff and captured value from their investment, upselling to much more complex
scenarios becomes easier. All too often, AI approaches that go beyond just
machine learning provide a barrier to entry through perception issues, a lack of
talent, or insufficient training data.
Typical use cases are claims processing with strong traction within insurance.
The other cluster of use cases is around supply chain optimization. For some
clients, the platform gets trained to find POs even if they are not in an
invoice but in other relevant documents. Furthermore, the platform can extract
billing data from non-standardized orders, even for highly specific items. The
ability of the platform to understand the context and receive that information
in a knowledge graph is crucial. This ability allows for a non-linear flow of
information that is conducive to the vast amount of unstructured data and the
complexity of cloud-native operations. Automation Hero creates a knowledge graph
by connecting a data source with historical data, for instance, ERP or CRM.
Then, it internally builds a graph to improve OCR accuracy, classification, or
other AI models.
THE GOAL IS AN OPERATING MODEL FOR BUSINESS PROCESSES
Automation Hero’s goal of evolving toward an operating model for business
processes is ambitious. Yet, as Exhibit 1 outlines, it is a compelling example
of the evolution of automation where process orchestration and automation
enhance workflows, and process intelligence drives the execution of data and
insights. Thus, Automation Hero’s competitors are not just IDP providers but the
new cool kids on the block, like ServiceNow, Workato, Soroco, and Turbotic. The
differentiation will come by demonstrating capturing value and progressing
toward end-to-end automation. The battle lines are drawn here.
EXHIBIT 1: AUTOMATION HERO AIMS TO EVOLVE INTO AN OPERATING SYSTEM FOR BUSINESS
PROCESSES
Source: HFS Research, 2022
THE BOTTOM LINE: THE EFFECTIVE INGESTION OF UNSTRUCTURED DATA WILL DRIVE MORE
VALUE IN AUTOMATION DEPLOYMENTS.
Markets are won by sales and marketing, not capabilities. Thus, Automation Hero
must invest in marketing to highlight its differentiated capabilities. Part of
that is developing a partner model that focuses on sales and customer success in
equal measure. Enterprise executives should evaluate the platform’s
effectiveness while comparing it to IDP and much broader data ingestion. The
value proposition is to provide actions on insights. The next battleground is
unstructured data, not just the digitization of structured information.
Sign in to view or download this research.
LOGIN
Email address *
Next
Email address *
Password *
Log in
Remember me
Lost your password?
*
*
REGISTER
INSIGHT. INSPIRATION. IMPACT.
Register now for immediate access of HFS' research, data and forward looking
trends.
Get Started
AUTHOR
* TOM REUNER EXECUTIVE RESEARCH LEADER
RELATED
* Blockchain security for IoT should start building trust with CISOs
* Services firms must embed sustainability in teams, engagements, and
ecosystems
* DevOps is an excellent example of a OneOffice mindset in action
HFS RECOGNIZED AS A LEADING GLOBAL ANALYST FIRM
ACCORDING TO THE ANALYST OBSERVATORY AT THE UNIVERSITY OF EDINBURGH
Learn More
FUTURE BUSINESS
INSIGHTS
STAY UP TO DATE WITH LATEST DIGITAL INSIGHTS,
INNOVATION, AND INDUSTRY NEWS.
Subscribe
Email*
THE TRUSTED ANALYST PARTNER TO HELP SOLVE PROBLEMS,
CREATE SOLUTIONS, AND BRING BIG IDEAS TO LIFE. INSIGHT. INSPIRATION. IMPACT.
ask@hfsresearch.com
* The HFS Brand
* Terms & Conditions
* Citation Policy
* Privacy Policy
* Terms of Use
* Citation Policy
* Privacy Policy
* Terms of Use
* Terms & Conditions
Copyright © 2007 - 2022, HFS Research Ltd., unless otherwise noted. All rights
reserved.
We use cookies on our website to give you the most relevant experience by
remembering your preferences and repeat visits. By clicking “Accept”, you
consent to the use of ALL the cookies.
Cookie settingsACCEPT
Privacy & Cookies Policy
Close
PRIVACY OVERVIEW
This website uses cookies to improve your experience while you navigate through
the website. Out of these, the cookies that are categorized as necessary are
stored on your browser as they are essential for the working of basic
functionalities of the ...
Necessary
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly.
This category only includes cookies that ensures basic functionalities and
security features of the website. These cookies do not store any personal
information.
Non-necessary
Non-necessary
Any cookies that may not be particularly necessary for the website to function
and is used specifically to collect user personal data via analytics, ads, other
embedded contents are termed as non-necessary cookies. It is mandatory to
procure user consent prior to running these cookies on your website.
SAVE & ACCEPT