www.analyticsmania.com Open in urlscan Pro
2606:4700:3031::ac43:baf0  Public Scan

Submitted URL: https://click.convertkit-mail.com/27u6kmqox2h9unpqqki3hrkr9744/n2hohqunvlq06xi6/aHR0cHM6Ly93d3cuYW5hbHl0aWNzbWFuaWEuY29tL3Bvc3QvZX...
Effective URL: https://www.analyticsmania.com/post/exploration-reports-in-google-analytics-4/?utm_medium=email&utm_source=am-convertkit&utm_ca...
Submission: On November 14 via manual from US — Scanned from DE

Form analysis 9 forms found in the DOM

https://www.analyticsmania.com/

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POST https://app.convertkit.com/forms/1819481/subscriptions

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      <p style="text-align:center"><span style="color:#424f6a">Learn how to properly install GA4, track events, conversions, build reports </span></p>
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        </div><span class="">SUBSCRIBE TO NEWSLETTER. GET THE E-BOOK.</span>
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      padding: 10px 20px;
      margin: 0 0 20px;
      border-left: 5px solid #e1e1e1;
    }

    .formkit-form[data-uid="ecc9e832ab"] .seva-custom-content {
      padding: 15px;
      font-size: 16px;
      color: #fff;
      mix-blend-mode: difference;
    }

    .formkit-form[data-uid="ecc9e832ab"] {
      border: 1px solid #e3e3e3;
      max-width: 700px;
      position: relative;
      overflow: hidden;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-background {
      width: 100%;
      height: 100%;
      position: absolute;
      top: 0;
      left: 0;
      background-size: cover;
      background-position: center;
      opacity: 0.3;
    }

    .formkit-form[data-uid="ecc9e832ab"] [data-style="minimal"] {
      padding: 20px;
      width: 100%;
      position: relative;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-header {
      margin: 0 0 27px 0;
      text-align: center;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-subheader {
      margin: 18px 0;
      text-align: center;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-guarantee {
      font-size: 13px;
      margin: 10px 0 15px 0;
      text-align: center;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-guarantee>p {
      margin: 0;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-powered-by-convertkit-container {
      margin-bottom: 0;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-fields {
      display: -webkit-box;
      display: -webkit-flex;
      display: -ms-flexbox;
      display: flex;
      -webkit-flex-wrap: wrap;
      -ms-flex-wrap: wrap;
      flex-wrap: wrap;
      margin: 25px auto 0 auto;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-field {
      min-width: 220px;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-field,
    .formkit-form[data-uid="ecc9e832ab"] .formkit-submit {
      margin: 0 0 15px 0;
      -webkit-flex: 1 0 100%;
      -ms-flex: 1 0 100%;
      flex: 1 0 100%;
    }

    .formkit-form[data-uid="ecc9e832ab"][min-width~="600"] [data-style="minimal"] {
      padding: 40px;
    }

    .formkit-form[data-uid="ecc9e832ab"][min-width~="600"] .formkit-fields[data-stacked="false"] {
      margin-left: -5px;
      margin-right: -5px;
    }

    .formkit-form[data-uid="ecc9e832ab"][min-width~="600"] .formkit-fields[data-stacked="false"] .formkit-field,
    .formkit-form[data-uid="ecc9e832ab"][min-width~="600"] .formkit-fields[data-stacked="false"] .formkit-submit {
      margin: 0 5px 15px 5px;
    }

    .formkit-form[data-uid="ecc9e832ab"][min-width~="600"] .formkit-fields[data-stacked="false"] .formkit-field {
      -webkit-flex: 100 1 auto;
      -ms-flex: 100 1 auto;
      flex: 100 1 auto;
    }

    .formkit-form[data-uid="ecc9e832ab"][min-width~="600"] .formkit-fields[data-stacked="false"] .formkit-submit {
      -webkit-flex: 1 1 auto;
      -ms-flex: 1 1 auto;
      flex: 1 1 auto;
    }

    .formkit-form[data-uid="ecc9e832ab"] input.formkit-input {
      height: 40px;
    }

    .formkit-form[data-uid="ecc9e832ab"] button.formkit-submit {
      width: 100% !important;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-header>h2 {
      line-height: 36px !important;
      color: #464e54 !important;
      font-size: 35px !important;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-header *,
    .formkit-form[data-uid="ecc9e832ab"] .formkit-subheader *,
    .formkit-form[data-uid="ecc9e832ab"] .formkit-column * {
      font-family: Poppins;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-subheader>p {
      margin: 0;
      line-height: 19px;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-subheader {
      margin: 0;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-guarantee {
      margin: 0px !important;
    }
  </style>
</form>

POST https://app.convertkit.com/forms/1819481/subscriptions

<form action="https://app.convertkit.com/forms/1819481/subscriptions" style="background-color:#fedc7a;border-radius:6px" class="seva-form formkit-form" method="post" data-sv-form="1819481" data-uid="ecc9e832ab" data-format="inline" data-version="5"
  min-width="400 500 600">
  <div style="background-image:url('https://embed.filekitcdn.com/e/jiaMPeYsw98PeeRhRJKTY3/fBugYRQxzuozLY3ySjfMiS');opacity:1" class="formkit-background"></div>
  <div data-style="minimal">
    <div class="formkit-header" style="color:#464e54;font-size:30px;font-weight:700" data-element="header">
      <h2>Free e-book:<br>Getting Started with <br>Google Analytics 4</h2>
    </div>
    <div class="formkit-subheader" style="color:#464e54;font-size:17px" data-element="subheader">
      <p style="text-align:center"><span style="color:#424f6a">Learn how to properly install GA4, track events, conversions, build reports </span></p>
    </div>
    <ul class="formkit-alert formkit-alert-error" data-element="errors" data-group="alert"></ul>
    <div data-element="fields" data-stacked="false" class="seva-fields formkit-fields">
      <div class="formkit-field"><input type="text" class="formkit-input" name="email_address" style="border-color:#e3e3e3;border-radius:4px;color:#000;font-weight:400" aria-label="Your email address" placeholder="Your email address" required="">
      </div><button data-element="submit" class="formkit-submit formkit-submit" style="background-color:#464e54;border-radius:4px;color:#fff;font-weight:700">
        <div class="formkit-spinner">
          <div></div>
          <div></div>
          <div></div>
        </div><span class="">SUBSCRIBE TO NEWSLETTER. GET THE E-BOOK.</span>
      </button>
    </div>
    <div class="formkit-guarantee" style="color:#ffffff;font-size:11px;font-weight:400" data-element="guarantee">
      <p>Unsubscribe at any time.</p>
    </div>
  </div>
  <style>
    .formkit-form[data-uid="ecc9e832ab"] * {
      box-sizing: border-box;
    }

    .formkit-form[data-uid="ecc9e832ab"] {
      -webkit-font-smoothing: antialiased;
      -moz-osx-font-smoothing: grayscale;
    }

    .formkit-form[data-uid="ecc9e832ab"] legend {
      border: none;
      font-size: inherit;
      margin-bottom: 10px;
      padding: 0;
      position: relative;
      display: table;
    }

    .formkit-form[data-uid="ecc9e832ab"] fieldset {
      border: 0;
      padding: 0.01em 0 0 0;
      margin: 0;
      min-width: 0;
    }

    .formkit-form[data-uid="ecc9e832ab"] body:not(:-moz-handler-blocked) fieldset {
      display: table-cell;
    }

    .formkit-form[data-uid="ecc9e832ab"] h1,
    .formkit-form[data-uid="ecc9e832ab"] h2,
    .formkit-form[data-uid="ecc9e832ab"] h3,
    .formkit-form[data-uid="ecc9e832ab"] h4,
    .formkit-form[data-uid="ecc9e832ab"] h5,
    .formkit-form[data-uid="ecc9e832ab"] h6 {
      color: inherit;
      font-size: inherit;
      font-weight: inherit;
    }

    .formkit-form[data-uid="ecc9e832ab"] h2 {
      font-size: 1.5em;
      margin: 1em 0;
    }

    .formkit-form[data-uid="ecc9e832ab"] h3 {
      font-size: 1.17em;
      margin: 1em 0;
    }

    .formkit-form[data-uid="ecc9e832ab"] p {
      color: inherit;
      font-size: inherit;
      font-weight: inherit;
    }

    .formkit-form[data-uid="ecc9e832ab"] ol:not([template-default]),
    .formkit-form[data-uid="ecc9e832ab"] ul:not([template-default]),
    .formkit-form[data-uid="ecc9e832ab"] blockquote:not([template-default]) {
      text-align: left;
    }

    .formkit-form[data-uid="ecc9e832ab"] p:not([template-default]),
    .formkit-form[data-uid="ecc9e832ab"] hr:not([template-default]),
    .formkit-form[data-uid="ecc9e832ab"] blockquote:not([template-default]),
    .formkit-form[data-uid="ecc9e832ab"] ol:not([template-default]),
    .formkit-form[data-uid="ecc9e832ab"] ul:not([template-default]) {
      color: inherit;
      font-style: initial;
    }

    .formkit-form[data-uid="ecc9e832ab"] .ordered-list,
    .formkit-form[data-uid="ecc9e832ab"] .unordered-list {
      list-style-position: outside !important;
      padding-left: 1em;
    }

    .formkit-form[data-uid="ecc9e832ab"] .list-item {
      padding-left: 0;
    }

    .formkit-form[data-uid="ecc9e832ab"][data-format="modal"] {
      display: none;
    }

    .formkit-form[data-uid="ecc9e832ab"][data-format="slide in"] {
      display: none;
    }

    .formkit-form[data-uid="ecc9e832ab"][data-format="sticky bar"] {
      display: none;
    }

    .formkit-sticky-bar .formkit-form[data-uid="ecc9e832ab"][data-format="sticky bar"] {
      display: block;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-input,
    .formkit-form[data-uid="ecc9e832ab"] .formkit-select,
    .formkit-form[data-uid="ecc9e832ab"] .formkit-checkboxes {
      width: 100%;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-button,
    .formkit-form[data-uid="ecc9e832ab"] .formkit-submit {
      border: 0;
      border-radius: 5px;
      color: #ffffff;
      cursor: pointer;
      display: inline-block;
      text-align: center;
      font-size: 15px;
      font-weight: 500;
      cursor: pointer;
      margin-bottom: 15px;
      overflow: hidden;
      padding: 0;
      position: relative;
      vertical-align: middle;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-button:hover,
    .formkit-form[data-uid="ecc9e832ab"] .formkit-submit:hover,
    .formkit-form[data-uid="ecc9e832ab"] .formkit-button:focus,
    .formkit-form[data-uid="ecc9e832ab"] .formkit-submit:focus {
      outline: none;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-button:hover>span,
    .formkit-form[data-uid="ecc9e832ab"] .formkit-submit:hover>span,
    .formkit-form[data-uid="ecc9e832ab"] .formkit-button:focus>span,
    .formkit-form[data-uid="ecc9e832ab"] .formkit-submit:focus>span {
      background-color: rgba(0, 0, 0, 0.1);
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-button>span,
    .formkit-form[data-uid="ecc9e832ab"] .formkit-submit>span {
      display: block;
      -webkit-transition: all 300ms ease-in-out;
      transition: all 300ms ease-in-out;
      padding: 12px 24px;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-input {
      background: #ffffff;
      font-size: 15px;
      padding: 12px;
      border: 1px solid #e3e3e3;
      -webkit-flex: 1 0 auto;
      -ms-flex: 1 0 auto;
      flex: 1 0 auto;
      line-height: 1.4;
      margin: 0;
      -webkit-transition: border-color ease-out 300ms;
      transition: border-color ease-out 300ms;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-input:focus {
      outline: none;
      border-color: #1677be;
      -webkit-transition: border-color ease 300ms;
      transition: border-color ease 300ms;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-input::-webkit-input-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-input::-moz-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-input:-ms-input-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-input::placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="ecc9e832ab"] [data-group="dropdown"] {
      position: relative;
      display: inline-block;
      width: 100%;
    }

    .formkit-form[data-uid="ecc9e832ab"] [data-group="dropdown"]::before {
      content: "";
      top: calc(50% - 2.5px);
      right: 10px;
      position: absolute;
      pointer-events: none;
      border-color: #4f4f4f transparent transparent transparent;
      border-style: solid;
      border-width: 6px 6px 0 6px;
      height: 0;
      width: 0;
      z-index: 999;
    }

    .formkit-form[data-uid="ecc9e832ab"] [data-group="dropdown"] select {
      height: auto;
      width: 100%;
      cursor: pointer;
      color: #333333;
      line-height: 1.4;
      margin-bottom: 0;
      padding: 0 6px;
      -webkit-appearance: none;
      -moz-appearance: none;
      appearance: none;
      font-size: 15px;
      padding: 12px;
      padding-right: 25px;
      border: 1px solid #e3e3e3;
      background: #ffffff;
    }

    .formkit-form[data-uid="ecc9e832ab"] [data-group="dropdown"] select:focus {
      outline: none;
    }

    .formkit-form[data-uid="ecc9e832ab"] [data-group="checkboxes"] {
      text-align: left;
      margin: 0;
    }

    .formkit-form[data-uid="ecc9e832ab"] [data-group="checkboxes"] [data-group="checkbox"] {
      margin-bottom: 10px;
    }

    .formkit-form[data-uid="ecc9e832ab"] [data-group="checkboxes"] [data-group="checkbox"] * {
      cursor: pointer;
    }

    .formkit-form[data-uid="ecc9e832ab"] [data-group="checkboxes"] [data-group="checkbox"]:last-of-type {
      margin-bottom: 0;
    }

    .formkit-form[data-uid="ecc9e832ab"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"] {
      display: none;
    }

    .formkit-form[data-uid="ecc9e832ab"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]+label::after {
      content: none;
    }

    .formkit-form[data-uid="ecc9e832ab"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]:checked+label::after {
      border-color: #ffffff;
      content: "";
    }

    .formkit-form[data-uid="ecc9e832ab"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]:checked+label::before {
      background: #10bf7a;
      border-color: #10bf7a;
    }

    .formkit-form[data-uid="ecc9e832ab"] [data-group="checkboxes"] [data-group="checkbox"] label {
      position: relative;
      display: inline-block;
      padding-left: 28px;
    }

    .formkit-form[data-uid="ecc9e832ab"] [data-group="checkboxes"] [data-group="checkbox"] label::before,
    .formkit-form[data-uid="ecc9e832ab"] [data-group="checkboxes"] [data-group="checkbox"] label::after {
      position: absolute;
      content: "";
      display: inline-block;
    }

    .formkit-form[data-uid="ecc9e832ab"] [data-group="checkboxes"] [data-group="checkbox"] label::before {
      height: 16px;
      width: 16px;
      border: 1px solid #e3e3e3;
      background: #ffffff;
      left: 0px;
      top: 3px;
    }

    .formkit-form[data-uid="ecc9e832ab"] [data-group="checkboxes"] [data-group="checkbox"] label::after {
      height: 4px;
      width: 8px;
      border-left: 2px solid #4d4d4d;
      border-bottom: 2px solid #4d4d4d;
      -webkit-transform: rotate(-45deg);
      -ms-transform: rotate(-45deg);
      transform: rotate(-45deg);
      left: 4px;
      top: 8px;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-alert {
      background: #f9fafb;
      border: 1px solid #e3e3e3;
      border-radius: 5px;
      -webkit-flex: 1 0 auto;
      -ms-flex: 1 0 auto;
      flex: 1 0 auto;
      list-style: none;
      margin: 25px auto;
      padding: 12px;
      text-align: center;
      width: 100%;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-alert:empty {
      display: none;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-alert-success {
      background: #d3fbeb;
      border-color: #10bf7a;
      color: #0c905c;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-alert-error {
      background: #fde8e2;
      border-color: #f2643b;
      color: #ea4110;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-spinner {
      display: -webkit-box;
      display: -webkit-flex;
      display: -ms-flexbox;
      display: flex;
      height: 0px;
      width: 0px;
      margin: 0 auto;
      position: absolute;
      top: 0;
      left: 0;
      right: 0;
      width: 0px;
      overflow: hidden;
      text-align: center;
      -webkit-transition: all 300ms ease-in-out;
      transition: all 300ms ease-in-out;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-spinner>div {
      margin: auto;
      width: 12px;
      height: 12px;
      background-color: #fff;
      opacity: 0.3;
      border-radius: 100%;
      display: inline-block;
      -webkit-animation: formkit-bouncedelay-formkit-form-data-uid-ecc9e832ab- 1.4s infinite ease-in-out both;
      animation: formkit-bouncedelay-formkit-form-data-uid-ecc9e832ab- 1.4s infinite ease-in-out both;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-spinner>div:nth-child(1) {
      -webkit-animation-delay: -0.32s;
      animation-delay: -0.32s;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-spinner>div:nth-child(2) {
      -webkit-animation-delay: -0.16s;
      animation-delay: -0.16s;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-submit[data-active] .formkit-spinner {
      opacity: 1;
      height: 100%;
      width: 50px;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-submit[data-active] .formkit-spinner~span {
      opacity: 0;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-powered-by[data-active="false"] {
      opacity: 0.35;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-powered-by-convertkit-container {
      display: -webkit-box;
      display: -webkit-flex;
      display: -ms-flexbox;
      display: flex;
      width: 100%;
      z-index: 5;
      margin: 10px 0;
      position: relative;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-powered-by-convertkit-container[data-active="false"] {
      opacity: 0.35;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-powered-by-convertkit {
      -webkit-align-items: center;
      -webkit-box-align: center;
      -ms-flex-align: center;
      align-items: center;
      background-color: #ffffff;
      border: 1px solid #dce1e5;
      border-radius: 4px;
      color: #373f45;
      cursor: pointer;
      display: block;
      height: 36px;
      margin: 0 auto;
      opacity: 0.95;
      padding: 0;
      -webkit-text-decoration: none;
      text-decoration: none;
      text-indent: 100%;
      -webkit-transition: ease-in-out all 200ms;
      transition: ease-in-out all 200ms;
      white-space: nowrap;
      overflow: hidden;
      -webkit-user-select: none;
      -moz-user-select: none;
      -ms-user-select: none;
      user-select: none;
      width: 190px;
      background-repeat: no-repeat;
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      80%,
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        -webkit-transform: scale(0);
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        transform: scale(0);
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      40% {
        -webkit-transform: scale(1);
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    @keyframes formkit-bouncedelay-formkit-form-data-uid-ecc9e832ab- {

      0%,
      80%,
      100% {
        -webkit-transform: scale(0);
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        transform: scale(0);
      }

      40% {
        -webkit-transform: scale(1);
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    .formkit-form[data-uid="ecc9e832ab"] blockquote {
      padding: 10px 20px;
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      border-left: 5px solid #e1e1e1;
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      padding: 15px;
      font-size: 16px;
      color: #fff;
      mix-blend-mode: difference;
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    .formkit-form[data-uid="ecc9e832ab"] {
      border: 1px solid #e3e3e3;
      max-width: 700px;
      position: relative;
      overflow: hidden;
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    .formkit-form[data-uid="ecc9e832ab"] .formkit-background {
      width: 100%;
      height: 100%;
      position: absolute;
      top: 0;
      left: 0;
      background-size: cover;
      background-position: center;
      opacity: 0.3;
    }

    .formkit-form[data-uid="ecc9e832ab"] [data-style="minimal"] {
      padding: 20px;
      width: 100%;
      position: relative;
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    .formkit-form[data-uid="ecc9e832ab"] .formkit-header {
      margin: 0 0 27px 0;
      text-align: center;
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    .formkit-form[data-uid="ecc9e832ab"] .formkit-subheader {
      margin: 18px 0;
      text-align: center;
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    .formkit-form[data-uid="ecc9e832ab"] .formkit-guarantee {
      font-size: 13px;
      margin: 10px 0 15px 0;
      text-align: center;
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    .formkit-form[data-uid="ecc9e832ab"] .formkit-guarantee>p {
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    .formkit-form[data-uid="ecc9e832ab"] .formkit-powered-by-convertkit-container {
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      display: -webkit-box;
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      display: -ms-flexbox;
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    .formkit-form[data-uid="ecc9e832ab"] .formkit-field {
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    .formkit-form[data-uid="ecc9e832ab"] .formkit-field,
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      margin: 0 0 15px 0;
      -webkit-flex: 1 0 100%;
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      flex: 1 0 100%;
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    .formkit-form[data-uid="ecc9e832ab"][min-width~="600"] [data-style="minimal"] {
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    .formkit-form[data-uid="ecc9e832ab"][min-width~="600"] .formkit-fields[data-stacked="false"] {
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      margin: 0 5px 15px 5px;
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    .formkit-form[data-uid="ecc9e832ab"][min-width~="600"] .formkit-fields[data-stacked="false"] .formkit-field {
      -webkit-flex: 100 1 auto;
      -ms-flex: 100 1 auto;
      flex: 100 1 auto;
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    .formkit-form[data-uid="ecc9e832ab"][min-width~="600"] .formkit-fields[data-stacked="false"] .formkit-submit {
      -webkit-flex: 1 1 auto;
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      flex: 1 1 auto;
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    .formkit-form[data-uid="ecc9e832ab"] input.formkit-input {
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    .formkit-form[data-uid="ecc9e832ab"] button.formkit-submit {
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    .formkit-form[data-uid="ecc9e832ab"] .formkit-header>h2 {
      line-height: 36px !important;
      color: #464e54 !important;
      font-size: 35px !important;
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    .formkit-form[data-uid="ecc9e832ab"] .formkit-subheader *,
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    .formkit-form[data-uid="ecc9e832ab"] .formkit-subheader>p {
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    .formkit-form[data-uid="ecc9e832ab"] .formkit-subheader {
      margin: 0;
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    .formkit-form[data-uid="ecc9e832ab"] .formkit-guarantee {
      margin: 0px !important;
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  </style>
</form>

POST https://app.convertkit.com/forms/1819481/subscriptions

<form action="https://app.convertkit.com/forms/1819481/subscriptions" style="background-color:#fedc7a;border-radius:6px" class="seva-form formkit-form" method="post" data-sv-form="1819481" data-uid="ecc9e832ab" data-format="inline" data-version="5"
  min-width="400 500 600">
  <div style="background-image:url('https://embed.filekitcdn.com/e/jiaMPeYsw98PeeRhRJKTY3/fBugYRQxzuozLY3ySjfMiS');opacity:1" class="formkit-background"></div>
  <div data-style="minimal">
    <div class="formkit-header" style="color:#464e54;font-size:30px;font-weight:700" data-element="header">
      <h2>Free e-book:<br>Getting Started with <br>Google Analytics 4</h2>
    </div>
    <div class="formkit-subheader" style="color:#464e54;font-size:17px" data-element="subheader">
      <p style="text-align:center"><span style="color:#424f6a">Learn how to properly install GA4, track events, conversions, build reports </span></p>
    </div>
    <ul class="formkit-alert formkit-alert-error" data-element="errors" data-group="alert"></ul>
    <div data-element="fields" data-stacked="false" class="seva-fields formkit-fields">
      <div class="formkit-field"><input type="text" class="formkit-input" name="email_address" style="border-color:#e3e3e3;border-radius:4px;color:#000;font-weight:400" aria-label="Your email address" placeholder="Your email address" required="">
      </div><button data-element="submit" class="formkit-submit formkit-submit" style="background-color:#464e54;border-radius:4px;color:#fff;font-weight:700">
        <div class="formkit-spinner">
          <div></div>
          <div></div>
          <div></div>
        </div><span class="">SUBSCRIBE TO NEWSLETTER. GET THE E-BOOK.</span>
      </button>
    </div>
    <div class="formkit-guarantee" style="color:#ffffff;font-size:11px;font-weight:400" data-element="guarantee">
      <p>Unsubscribe at any time.</p>
    </div>
  </div>
  <style>
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      box-sizing: border-box;
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    .formkit-form[data-uid="ecc9e832ab"] {
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    .formkit-form[data-uid="ecc9e832ab"] fieldset {
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    .formkit-form[data-uid="ecc9e832ab"] h1,
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    .formkit-form[data-uid="ecc9e832ab"] h3,
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    .formkit-form[data-uid="ecc9e832ab"] h5,
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    .formkit-form[data-uid="ecc9e832ab"] ul:not([template-default]),
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    .formkit-form[data-uid="ecc9e832ab"] p:not([template-default]),
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    .formkit-form[data-uid="ecc9e832ab"] ol:not([template-default]),
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    .formkit-form[data-uid="ecc9e832ab"] .formkit-button,
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      font-weight: 500;
      cursor: pointer;
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    .formkit-form[data-uid="ecc9e832ab"] .formkit-button:focus,
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      -webkit-transition: border-color ease-out 300ms;
      transition: border-color ease-out 300ms;
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    .formkit-form[data-uid="ecc9e832ab"] .formkit-input:focus {
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      transition: border-color ease 300ms;
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      top: calc(50% - 2.5px);
      right: 10px;
      position: absolute;
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      border-color: #4f4f4f transparent transparent transparent;
      border-style: solid;
      border-width: 6px 6px 0 6px;
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      width: 0;
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    }

    .formkit-form[data-uid="ecc9e832ab"] [data-group="dropdown"] select {
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      width: 100%;
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      background: #ffffff;
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      background: #10bf7a;
      border-color: #10bf7a;
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    .formkit-form[data-uid="ecc9e832ab"] [data-group="checkboxes"] [data-group="checkbox"] label {
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      padding-left: 28px;
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    .formkit-form[data-uid="ecc9e832ab"] [data-group="checkboxes"] [data-group="checkbox"] label::before,
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      display: inline-block;
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    .formkit-form[data-uid="ecc9e832ab"] [data-group="checkboxes"] [data-group="checkbox"] label::before {
      height: 16px;
      width: 16px;
      border: 1px solid #e3e3e3;
      background: #ffffff;
      left: 0px;
      top: 3px;
    }

    .formkit-form[data-uid="ecc9e832ab"] [data-group="checkboxes"] [data-group="checkbox"] label::after {
      height: 4px;
      width: 8px;
      border-left: 2px solid #4d4d4d;
      border-bottom: 2px solid #4d4d4d;
      -webkit-transform: rotate(-45deg);
      -ms-transform: rotate(-45deg);
      transform: rotate(-45deg);
      left: 4px;
      top: 8px;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-alert {
      background: #f9fafb;
      border: 1px solid #e3e3e3;
      border-radius: 5px;
      -webkit-flex: 1 0 auto;
      -ms-flex: 1 0 auto;
      flex: 1 0 auto;
      list-style: none;
      margin: 25px auto;
      padding: 12px;
      text-align: center;
      width: 100%;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-alert:empty {
      display: none;
    }

    .formkit-form[data-uid="ecc9e832ab"] .formkit-alert-success {
      background: #d3fbeb;
      border-color: #10bf7a;
      color: #0c905c;
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<form action="https://www.analyticsmania.com/" id="search-form">
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<form action="https://app.convertkit.com/forms/1167206/subscriptions" class="seva-form formkit-form" method="post" data-sv-form="1167206" data-uid="a149fb0855" data-format="modal" data-version="5" min-width="400 500 600 700 800">
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    .formkit-form[data-uid="a149fb0855"][data-format="sticky bar"] {
      display: none;
    }

    .formkit-sticky-bar .formkit-form[data-uid="a149fb0855"][data-format="sticky bar"] {
      display: block;
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    .formkit-form[data-uid="a149fb0855"] .formkit-input,
    .formkit-form[data-uid="a149fb0855"] .formkit-select,
    .formkit-form[data-uid="a149fb0855"] .formkit-checkboxes {
      width: 100%;
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    .formkit-form[data-uid="a149fb0855"] .formkit-button,
    .formkit-form[data-uid="a149fb0855"] .formkit-submit {
      border: 0;
      border-radius: 5px;
      color: #ffffff;
      cursor: pointer;
      display: inline-block;
      text-align: center;
      font-size: 15px;
      font-weight: 500;
      cursor: pointer;
      margin-bottom: 15px;
      overflow: hidden;
      padding: 0;
      position: relative;
      vertical-align: middle;
    }

    .formkit-form[data-uid="a149fb0855"] .formkit-button:hover,
    .formkit-form[data-uid="a149fb0855"] .formkit-submit:hover,
    .formkit-form[data-uid="a149fb0855"] .formkit-button:focus,
    .formkit-form[data-uid="a149fb0855"] .formkit-submit:focus {
      outline: none;
    }

    .formkit-form[data-uid="a149fb0855"] .formkit-button:hover>span,
    .formkit-form[data-uid="a149fb0855"] .formkit-submit:hover>span,
    .formkit-form[data-uid="a149fb0855"] .formkit-button:focus>span,
    .formkit-form[data-uid="a149fb0855"] .formkit-submit:focus>span {
      background-color: rgba(0, 0, 0, 0.1);
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    .formkit-form[data-uid="a149fb0855"] .formkit-button>span,
    .formkit-form[data-uid="a149fb0855"] .formkit-submit>span {
      display: block;
      -webkit-transition: all 300ms ease-in-out;
      transition: all 300ms ease-in-out;
      padding: 12px 24px;
    }

    .formkit-form[data-uid="a149fb0855"] .formkit-input {
      background: #ffffff;
      font-size: 15px;
      padding: 12px;
      border: 1px solid #e3e3e3;
      -webkit-flex: 1 0 auto;
      -ms-flex: 1 0 auto;
      flex: 1 0 auto;
      line-height: 1.4;
      margin: 0;
      -webkit-transition: border-color ease-out 300ms;
      transition: border-color ease-out 300ms;
    }

    .formkit-form[data-uid="a149fb0855"] .formkit-input:focus {
      outline: none;
      border-color: #1677be;
      -webkit-transition: border-color ease 300ms;
      transition: border-color ease 300ms;
    }

    .formkit-form[data-uid="a149fb0855"] .formkit-input::-webkit-input-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="a149fb0855"] .formkit-input::-moz-placeholder {
      color: inherit;
      opacity: 0.8;
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    .formkit-form[data-uid="a149fb0855"] .formkit-input:-ms-input-placeholder {
      color: inherit;
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    .formkit-form[data-uid="a149fb0855"] .formkit-input::placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="a149fb0855"] [data-group="dropdown"] {
      position: relative;
      display: inline-block;
      width: 100%;
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    .formkit-form[data-uid="a149fb0855"] [data-group="dropdown"]::before {
      content: "";
      top: calc(50% - 2.5px);
      right: 10px;
      position: absolute;
      pointer-events: none;
      border-color: #4f4f4f transparent transparent transparent;
      border-style: solid;
      border-width: 6px 6px 0 6px;
      height: 0;
      width: 0;
      z-index: 999;
    }

    .formkit-form[data-uid="a149fb0855"] [data-group="dropdown"] select {
      height: auto;
      width: 100%;
      cursor: pointer;
      color: #333333;
      line-height: 1.4;
      margin-bottom: 0;
      padding: 0 6px;
      -webkit-appearance: none;
      -moz-appearance: none;
      appearance: none;
      font-size: 15px;
      padding: 12px;
      padding-right: 25px;
      border: 1px solid #e3e3e3;
      background: #ffffff;
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    .formkit-form[data-uid="a149fb0855"] [data-group="dropdown"] select:focus {
      outline: none;
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    .formkit-form[data-uid="a149fb0855"] [data-group="checkboxes"] {
      text-align: left;
      margin: 0;
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    .formkit-form[data-uid="a149fb0855"] [data-group="checkboxes"] [data-group="checkbox"] {
      margin-bottom: 10px;
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    .formkit-form[data-uid="a149fb0855"] [data-group="checkboxes"] [data-group="checkbox"] * {
      cursor: pointer;
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    .formkit-form[data-uid="a149fb0855"] [data-group="checkboxes"] [data-group="checkbox"]:last-of-type {
      margin-bottom: 0;
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    .formkit-form[data-uid="a149fb0855"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"] {
      display: none;
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    .formkit-form[data-uid="a149fb0855"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]+label::after {
      content: none;
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    .formkit-form[data-uid="a149fb0855"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]:checked+label::after {
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    .formkit-form[data-uid="a149fb0855"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]:checked+label::before {
      background: #10bf7a;
      border-color: #10bf7a;
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    .formkit-form[data-uid="a149fb0855"] [data-group="checkboxes"] [data-group="checkbox"] label {
      position: relative;
      display: inline-block;
      padding-left: 28px;
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    .formkit-form[data-uid="a149fb0855"] [data-group="checkboxes"] [data-group="checkbox"] label::before,
    .formkit-form[data-uid="a149fb0855"] [data-group="checkboxes"] [data-group="checkbox"] label::after {
      position: absolute;
      content: "";
      display: inline-block;
    }

    .formkit-form[data-uid="a149fb0855"] [data-group="checkboxes"] [data-group="checkbox"] label::before {
      height: 16px;
      width: 16px;
      border: 1px solid #e3e3e3;
      background: #ffffff;
      left: 0px;
      top: 3px;
    }

    .formkit-form[data-uid="a149fb0855"] [data-group="checkboxes"] [data-group="checkbox"] label::after {
      height: 4px;
      width: 8px;
      border-left: 2px solid #4d4d4d;
      border-bottom: 2px solid #4d4d4d;
      -webkit-transform: rotate(-45deg);
      -ms-transform: rotate(-45deg);
      transform: rotate(-45deg);
      left: 4px;
      top: 8px;
    }

    .formkit-form[data-uid="a149fb0855"] .formkit-alert {
      background: #f9fafb;
      border: 1px solid #e3e3e3;
      border-radius: 5px;
      -webkit-flex: 1 0 auto;
      -ms-flex: 1 0 auto;
      flex: 1 0 auto;
      list-style: none;
      margin: 25px auto;
      padding: 12px;
      text-align: center;
      width: 100%;
    }

    .formkit-form[data-uid="a149fb0855"] .formkit-alert:empty {
      display: none;
    }

    .formkit-form[data-uid="a149fb0855"] .formkit-alert-success {
      background: #d3fbeb;
      border-color: #10bf7a;
      color: #0c905c;
    }

    .formkit-form[data-uid="a149fb0855"] .formkit-alert-error {
      background: #fde8e2;
      border-color: #f2643b;
      color: #ea4110;
    }

    .formkit-form[data-uid="a149fb0855"] .formkit-spinner {
      display: -webkit-box;
      display: -webkit-flex;
      display: -ms-flexbox;
      display: flex;
      height: 0px;
      width: 0px;
      margin: 0 auto;
      position: absolute;
      top: 0;
      left: 0;
      right: 0;
      width: 0px;
      overflow: hidden;
      text-align: center;
      -webkit-transition: all 300ms ease-in-out;
      transition: all 300ms ease-in-out;
    }

    .formkit-form[data-uid="a149fb0855"] .formkit-spinner>div {
      margin: auto;
      width: 12px;
      height: 12px;
      background-color: #fff;
      opacity: 0.3;
      border-radius: 100%;
      display: inline-block;
      -webkit-animation: formkit-bouncedelay-formkit-form-data-uid-a149fb0855- 1.4s infinite ease-in-out both;
      animation: formkit-bouncedelay-formkit-form-data-uid-a149fb0855- 1.4s infinite ease-in-out both;
    }

    .formkit-form[data-uid="a149fb0855"] .formkit-spinner>div:nth-child(1) {
      -webkit-animation-delay: -0.32s;
      animation-delay: -0.32s;
    }

    .formkit-form[data-uid="a149fb0855"] .formkit-spinner>div:nth-child(2) {
      -webkit-animation-delay: -0.16s;
      animation-delay: -0.16s;
    }

    .formkit-form[data-uid="a149fb0855"] .formkit-submit[data-active] .formkit-spinner {
      opacity: 1;
      height: 100%;
      width: 50px;
    }

    .formkit-form[data-uid="a149fb0855"] .formkit-submit[data-active] .formkit-spinner~span {
      opacity: 0;
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    .formkit-form[data-uid="a149fb0855"] .formkit-powered-by[data-active="false"] {
      opacity: 0.35;
    }

    .formkit-form[data-uid="a149fb0855"] .formkit-powered-by-convertkit-container {
      display: -webkit-box;
      display: -webkit-flex;
      display: -ms-flexbox;
      display: flex;
      width: 100%;
      z-index: 5;
      margin: 10px 0;
      position: relative;
    }

    .formkit-form[data-uid="a149fb0855"] .formkit-powered-by-convertkit-container[data-active="false"] {
      opacity: 0.35;
    }

    .formkit-form[data-uid="a149fb0855"] .formkit-powered-by-convertkit {
      -webkit-align-items: center;
      -webkit-box-align: center;
      -ms-flex-align: center;
      align-items: center;
      background-color: #ffffff;
      border: 1px solid #dce1e5;
      border-radius: 4px;
      color: #373f45;
      cursor: pointer;
      display: block;
      height: 36px;
      margin: 0 auto;
      opacity: 0.95;
      padding: 0;
      -webkit-text-decoration: none;
      text-decoration: none;
      text-indent: 100%;
      -webkit-transition: ease-in-out all 200ms;
      transition: ease-in-out all 200ms;
      white-space: nowrap;
      overflow: hidden;
      -webkit-user-select: none;
      -moz-user-select: none;
      -ms-user-select: none;
      user-select: none;
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POST https://app.convertkit.com/forms/1167274/subscriptions

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        <p>A step-by-step guide on how to start working with GTM</p>
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      font-weight: inherit;
    }

    .formkit-form[data-uid="f52abb2dbd"] h2 {
      font-size: 1.5em;
      margin: 1em 0;
    }

    .formkit-form[data-uid="f52abb2dbd"] h3 {
      font-size: 1.17em;
      margin: 1em 0;
    }

    .formkit-form[data-uid="f52abb2dbd"] p {
      color: inherit;
      font-size: inherit;
      font-weight: inherit;
    }

    .formkit-form[data-uid="f52abb2dbd"] ol:not([template-default]),
    .formkit-form[data-uid="f52abb2dbd"] ul:not([template-default]),
    .formkit-form[data-uid="f52abb2dbd"] blockquote:not([template-default]) {
      text-align: left;
    }

    .formkit-form[data-uid="f52abb2dbd"] p:not([template-default]),
    .formkit-form[data-uid="f52abb2dbd"] hr:not([template-default]),
    .formkit-form[data-uid="f52abb2dbd"] blockquote:not([template-default]),
    .formkit-form[data-uid="f52abb2dbd"] ol:not([template-default]),
    .formkit-form[data-uid="f52abb2dbd"] ul:not([template-default]) {
      color: inherit;
      font-style: initial;
    }

    .formkit-form[data-uid="f52abb2dbd"] .ordered-list,
    .formkit-form[data-uid="f52abb2dbd"] .unordered-list {
      list-style-position: outside !important;
      padding-left: 1em;
    }

    .formkit-form[data-uid="f52abb2dbd"] .list-item {
      padding-left: 0;
    }

    .formkit-form[data-uid="f52abb2dbd"][data-format="modal"] {
      display: none;
    }

    .formkit-form[data-uid="f52abb2dbd"][data-format="slide in"] {
      display: none;
    }

    .formkit-form[data-uid="f52abb2dbd"][data-format="sticky bar"] {
      display: none;
    }

    .formkit-sticky-bar .formkit-form[data-uid="f52abb2dbd"][data-format="sticky bar"] {
      display: block;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-input,
    .formkit-form[data-uid="f52abb2dbd"] .formkit-select,
    .formkit-form[data-uid="f52abb2dbd"] .formkit-checkboxes {
      width: 100%;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-button,
    .formkit-form[data-uid="f52abb2dbd"] .formkit-submit {
      border: 0;
      border-radius: 5px;
      color: #ffffff;
      cursor: pointer;
      display: inline-block;
      text-align: center;
      font-size: 15px;
      font-weight: 500;
      cursor: pointer;
      margin-bottom: 15px;
      overflow: hidden;
      padding: 0;
      position: relative;
      vertical-align: middle;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-button:hover,
    .formkit-form[data-uid="f52abb2dbd"] .formkit-submit:hover,
    .formkit-form[data-uid="f52abb2dbd"] .formkit-button:focus,
    .formkit-form[data-uid="f52abb2dbd"] .formkit-submit:focus {
      outline: none;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-button:hover>span,
    .formkit-form[data-uid="f52abb2dbd"] .formkit-submit:hover>span,
    .formkit-form[data-uid="f52abb2dbd"] .formkit-button:focus>span,
    .formkit-form[data-uid="f52abb2dbd"] .formkit-submit:focus>span {
      background-color: rgba(0, 0, 0, 0.1);
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-button>span,
    .formkit-form[data-uid="f52abb2dbd"] .formkit-submit>span {
      display: block;
      -webkit-transition: all 300ms ease-in-out;
      transition: all 300ms ease-in-out;
      padding: 12px 24px;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-input {
      background: #ffffff;
      font-size: 15px;
      padding: 12px;
      border: 1px solid #e3e3e3;
      -webkit-flex: 1 0 auto;
      -ms-flex: 1 0 auto;
      flex: 1 0 auto;
      line-height: 1.4;
      margin: 0;
      -webkit-transition: border-color ease-out 300ms;
      transition: border-color ease-out 300ms;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-input:focus {
      outline: none;
      border-color: #1677be;
      -webkit-transition: border-color ease 300ms;
      transition: border-color ease 300ms;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-input::-webkit-input-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-input::-moz-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-input:-ms-input-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-input::placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="f52abb2dbd"] [data-group="dropdown"] {
      position: relative;
      display: inline-block;
      width: 100%;
    }

    .formkit-form[data-uid="f52abb2dbd"] [data-group="dropdown"]::before {
      content: "";
      top: calc(50% - 2.5px);
      right: 10px;
      position: absolute;
      pointer-events: none;
      border-color: #4f4f4f transparent transparent transparent;
      border-style: solid;
      border-width: 6px 6px 0 6px;
      height: 0;
      width: 0;
      z-index: 999;
    }

    .formkit-form[data-uid="f52abb2dbd"] [data-group="dropdown"] select {
      height: auto;
      width: 100%;
      cursor: pointer;
      color: #333333;
      line-height: 1.4;
      margin-bottom: 0;
      padding: 0 6px;
      -webkit-appearance: none;
      -moz-appearance: none;
      appearance: none;
      font-size: 15px;
      padding: 12px;
      padding-right: 25px;
      border: 1px solid #e3e3e3;
      background: #ffffff;
    }

    .formkit-form[data-uid="f52abb2dbd"] [data-group="dropdown"] select:focus {
      outline: none;
    }

    .formkit-form[data-uid="f52abb2dbd"] [data-group="checkboxes"] {
      text-align: left;
      margin: 0;
    }

    .formkit-form[data-uid="f52abb2dbd"] [data-group="checkboxes"] [data-group="checkbox"] {
      margin-bottom: 10px;
    }

    .formkit-form[data-uid="f52abb2dbd"] [data-group="checkboxes"] [data-group="checkbox"] * {
      cursor: pointer;
    }

    .formkit-form[data-uid="f52abb2dbd"] [data-group="checkboxes"] [data-group="checkbox"]:last-of-type {
      margin-bottom: 0;
    }

    .formkit-form[data-uid="f52abb2dbd"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"] {
      display: none;
    }

    .formkit-form[data-uid="f52abb2dbd"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]+label::after {
      content: none;
    }

    .formkit-form[data-uid="f52abb2dbd"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]:checked+label::after {
      border-color: #ffffff;
      content: "";
    }

    .formkit-form[data-uid="f52abb2dbd"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]:checked+label::before {
      background: #10bf7a;
      border-color: #10bf7a;
    }

    .formkit-form[data-uid="f52abb2dbd"] [data-group="checkboxes"] [data-group="checkbox"] label {
      position: relative;
      display: inline-block;
      padding-left: 28px;
    }

    .formkit-form[data-uid="f52abb2dbd"] [data-group="checkboxes"] [data-group="checkbox"] label::before,
    .formkit-form[data-uid="f52abb2dbd"] [data-group="checkboxes"] [data-group="checkbox"] label::after {
      position: absolute;
      content: "";
      display: inline-block;
    }

    .formkit-form[data-uid="f52abb2dbd"] [data-group="checkboxes"] [data-group="checkbox"] label::before {
      height: 16px;
      width: 16px;
      border: 1px solid #e3e3e3;
      background: #ffffff;
      left: 0px;
      top: 3px;
    }

    .formkit-form[data-uid="f52abb2dbd"] [data-group="checkboxes"] [data-group="checkbox"] label::after {
      height: 4px;
      width: 8px;
      border-left: 2px solid #4d4d4d;
      border-bottom: 2px solid #4d4d4d;
      -webkit-transform: rotate(-45deg);
      -ms-transform: rotate(-45deg);
      transform: rotate(-45deg);
      left: 4px;
      top: 8px;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-alert {
      background: #f9fafb;
      border: 1px solid #e3e3e3;
      border-radius: 5px;
      -webkit-flex: 1 0 auto;
      -ms-flex: 1 0 auto;
      flex: 1 0 auto;
      list-style: none;
      margin: 25px auto;
      padding: 12px;
      text-align: center;
      width: 100%;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-alert:empty {
      display: none;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-alert-success {
      background: #d3fbeb;
      border-color: #10bf7a;
      color: #0c905c;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-alert-error {
      background: #fde8e2;
      border-color: #f2643b;
      color: #ea4110;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-spinner {
      display: -webkit-box;
      display: -webkit-flex;
      display: -ms-flexbox;
      display: flex;
      height: 0px;
      width: 0px;
      margin: 0 auto;
      position: absolute;
      top: 0;
      left: 0;
      right: 0;
      width: 0px;
      overflow: hidden;
      text-align: center;
      -webkit-transition: all 300ms ease-in-out;
      transition: all 300ms ease-in-out;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-spinner>div {
      margin: auto;
      width: 12px;
      height: 12px;
      background-color: #fff;
      opacity: 0.3;
      border-radius: 100%;
      display: inline-block;
      -webkit-animation: formkit-bouncedelay-formkit-form-data-uid-f52abb2dbd- 1.4s infinite ease-in-out both;
      animation: formkit-bouncedelay-formkit-form-data-uid-f52abb2dbd- 1.4s infinite ease-in-out both;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-spinner>div:nth-child(1) {
      -webkit-animation-delay: -0.32s;
      animation-delay: -0.32s;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-spinner>div:nth-child(2) {
      -webkit-animation-delay: -0.16s;
      animation-delay: -0.16s;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-submit[data-active] .formkit-spinner {
      opacity: 1;
      height: 100%;
      width: 50px;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-submit[data-active] .formkit-spinner~span {
      opacity: 0;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-powered-by[data-active="false"] {
      opacity: 0.35;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-powered-by-convertkit-container {
      display: -webkit-box;
      display: -webkit-flex;
      display: -ms-flexbox;
      display: flex;
      width: 100%;
      z-index: 5;
      margin: 10px 0;
      position: relative;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-powered-by-convertkit-container[data-active="false"] {
      opacity: 0.35;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-powered-by-convertkit {
      -webkit-align-items: center;
      -webkit-box-align: center;
      -ms-flex-align: center;
      align-items: center;
      background-color: #ffffff;
      border: 1px solid #dce1e5;
      border-radius: 4px;
      color: #373f45;
      cursor: pointer;
      display: block;
      height: 36px;
      margin: 0 auto;
      opacity: 0.95;
      padding: 0;
      -webkit-text-decoration: none;
      text-decoration: none;
      text-indent: 100%;
      -webkit-transition: ease-in-out all 200ms;
      transition: ease-in-out all 200ms;
      white-space: nowrap;
      overflow: hidden;
      -webkit-user-select: none;
      -moz-user-select: none;
      -ms-user-select: none;
      user-select: none;
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      background-repeat: no-repeat;
      background-position: center;
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      background-color: #ffffff;
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      -ms-transform: scale(1.025) perspective(1px);
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    .formkit-form[data-uid="f52abb2dbd"] .formkit-powered-by-convertkit[data-variant="dark"],
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      background-color: transparent;
      border-color: transparent;
      width: 166px;
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    }

    @-webkit-keyframes formkit-bouncedelay-formkit-form-data-uid-f52abb2dbd- {

      0%,
      80%,
      100% {
        -webkit-transform: scale(0);
        -ms-transform: scale(0);
        transform: scale(0);
      }

      40% {
        -webkit-transform: scale(1);
        -ms-transform: scale(1);
        transform: scale(1);
      }
    }

    @keyframes formkit-bouncedelay-formkit-form-data-uid-f52abb2dbd- {

      0%,
      80%,
      100% {
        -webkit-transform: scale(0);
        -ms-transform: scale(0);
        transform: scale(0);
      }

      40% {
        -webkit-transform: scale(1);
        -ms-transform: scale(1);
        transform: scale(1);
      }
    }

    .formkit-form[data-uid="f52abb2dbd"] blockquote {
      padding: 10px 20px;
      margin: 0 0 20px;
      border-left: 5px solid #e1e1e1;
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    .formkit-form[data-uid="f52abb2dbd"] .seva-custom-content {
      padding: 15px;
      font-size: 16px;
      color: #fff;
      mix-blend-mode: difference;
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    .formkit-form[data-uid="f52abb2dbd"] {
      box-shadow: 0 0px 2px rgba(0, 0, 0, 0.15);
      max-width: 700px;
      overflow: hidden;
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    .forms-preview__form .formkit-hero-bg-color,
    .forms-preview__form .formkit-hero-bg-img,
    .forms-preview__form .formkit-header,
    .forms-preview__form .formkit-content {
      z-index: unset !important;
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    .formkit-form[data-uid="f52abb2dbd"] [data-style="full"] {
      width: 100%;
      display: block;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-container {
      box-shadow: 0 1px 2px rgba(0, 0, 0, 0.05);
      padding: 20px;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-hero {
      margin-bottom: 20px;
      padding: 30px 5%;
      position: relative;
      text-align: center;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-hero-bg-color,
    .formkit-form[data-uid="f52abb2dbd"] .formkit-hero-bg-img {
      height: 100%;
      left: 0;
      position: absolute;
      top: 0;
      width: 100%;
      z-index: 1000;
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    .formkit-form[data-uid="f52abb2dbd"] .formkit-hero-bg-img {
      background-position: center center;
      background-size: cover;
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    .formkit-form[data-uid="f52abb2dbd"] .formkit-header,
    .formkit-form[data-uid="f52abb2dbd"] .formkit-content {
      position: relative;
      z-index: 1001;
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    .formkit-form[data-uid="f52abb2dbd"] .formkit-header {
      margin-bottom: 20px;
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    .formkit-form[data-uid="f52abb2dbd"] .formkit-fields {
      display: -webkit-box;
      display: -webkit-flex;
      display: -ms-flexbox;
      display: flex;
      -webkit-flex-wrap: wrap;
      -ms-flex-wrap: wrap;
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      margin: 0 auto;
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    .formkit-form[data-uid="f52abb2dbd"] .formkit-fields input,
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    .formkit-form[data-uid="f52abb2dbd"] .formkit-field,
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      -webkit-flex: 1 0 100%;
      -ms-flex: 1 0 100%;
      flex: 1 0 100%;
      margin: 0 0 15px 0;
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    .formkit-form[data-uid="f52abb2dbd"] .formkit-fields[data-stacked="false"] .formkit-field,
    .formkit-form[data-uid="f52abb2dbd"] .formkit-fields[data-stacked="false"] .formkit-submit {
      margin: 0 0 15px;
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    .formkit-form[data-uid="f52abb2dbd"] .formkit-fields[data-stacked="false"] .formkit-field {
      -webkit-flex: 100 1 auto;
      -ms-flex: 100 1 auto;
      flex: 100 1 auto;
      margin-bottom: 0;
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    .formkit-form[data-uid="f52abb2dbd"] .formkit-fields[data-stacked="false"] .formkit-field input {
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      border-bottom-right-radius: 0 !important;
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    .formkit-form[data-uid="f52abb2dbd"] .formkit-fields[data-stacked="false"] .formkit-submit {
      -webkit-flex: 1 1 auto;
      -ms-flex: 1 1 auto;
      flex: 1 1 auto;
      border-top-left-radius: 0 !important;
      border-bottom-left-radius: 0 !important;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-submit {
      line-height: 1.4;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-submit>span {
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    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-powered-by-convertkit-container {
      margin-bottom: 0;
    }

    .formkit-form[data-uid="f52abb2dbd"][min-width~="700"] [data-style="clean"],
    .formkit-form[data-uid="f52abb2dbd"][min-width~="800"] [data-style="clean"] {
      padding: 10px;
    }

    .formkit-form[data-uid="f52abb2dbd"][min-width~="700"] .formkit-hero,
    .formkit-form[data-uid="f52abb2dbd"][min-width~="800"] .formkit-hero {
      padding: 80px 10%;
    }

    .formkit-form[data-uid="f52abb2dbd"] input.formkit-input {
      height: 40px;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-header * {
      font-family: Poppins;
      line-height: 35px;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-hero {
      padding: 5px 8% !important;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-hero p {
      margin: 5px;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-container {
      background-image: url("https://www.analyticsmania.com/wp-content/uploads/2019/07/DO-NOT-DELETE-GTM-ebook-bundle-popup-background.jpg");
      background-color: #ffffff;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-hero-bg-color {
      background-color: transparent !important;
    }

    .formkit-form[data-uid="f52abb2dbd"] .formkit-modal,
    {
    max-width: 0px !important;
    }

    @media only screen and (max-width:500px) {
      .formkit-close {
        right: 0 !important;
        color: #666 !important;
        z-index: 999999 !important;
      }
    }
  </style>
</form>

POST https://app.convertkit.com/forms/1182571/subscriptions

<form action="https://app.convertkit.com/forms/1182571/subscriptions" class="seva-form formkit-form" method="post" data-sv-form="1182571" data-uid="f1240fb59f" data-format="modal" data-version="5" min-width="400 500 600 700 800">
  <div class="formkit-container" style="background-color:#ffffff" data-style="full">
    <div class="formkit-hero">
      <div class="formkit-hero-bg-color" style="background-color:#ffffff"></div>
      <div class="formkit-hero-bg-img" style="background-color:#ffffff;background-image:;opacity:0.3"></div>
      <div class="formkit-header" style="color:#494949;font-size:31px;font-weight:700" data-element="header">
        <p>Free e-book: 8 steps to become an experienced GTM user</p>
      </div>
      <div class="formkit-content" style="color:#494949;font-size:17px;font-weight:400" data-element="content">
        <p><strong>Become a GTM professional</strong>. Subscribe to Analytics Mania's newsletter and get this e-book to your inbox.</p>
      </div>
    </div>
    <div>
      <ul class="formkit-alert formkit-alert-error" data-element="errors" data-group="alert"></ul>
      <div data-element="fields" data-stacked="false" class="seva-fields formkit-fields">
        <div class="formkit-field"><input type="text" class="formkit-input" name="email_address" style="border-color:#c8c8c8;border-radius:0;color:#929292;font-weight:400" aria-label="Your email address" placeholder="Your email address" required="">
        </div><button data-element="submit" class="formkit-submit formkit-submit" style="background-color:#b20630;border-radius:1px;color:#ffffff;font-weight:700">
          <div class="formkit-spinner">
            <div></div>
            <div></div>
            <div></div>
          </div><span class="">GET THE E-BOOK</span>
        </button>
      </div>
    </div>
  </div>
  <style>
    .formkit-form[data-uid="f1240fb59f"] * {
      box-sizing: border-box;
    }

    .formkit-form[data-uid="f1240fb59f"] {
      -webkit-font-smoothing: antialiased;
      -moz-osx-font-smoothing: grayscale;
    }

    .formkit-form[data-uid="f1240fb59f"] legend {
      border: none;
      font-size: inherit;
      margin-bottom: 10px;
      padding: 0;
      position: relative;
      display: table;
    }

    .formkit-form[data-uid="f1240fb59f"] fieldset {
      border: 0;
      padding: 0.01em 0 0 0;
      margin: 0;
      min-width: 0;
    }

    .formkit-form[data-uid="f1240fb59f"] body:not(:-moz-handler-blocked) fieldset {
      display: table-cell;
    }

    .formkit-form[data-uid="f1240fb59f"] h1,
    .formkit-form[data-uid="f1240fb59f"] h2,
    .formkit-form[data-uid="f1240fb59f"] h3,
    .formkit-form[data-uid="f1240fb59f"] h4,
    .formkit-form[data-uid="f1240fb59f"] h5,
    .formkit-form[data-uid="f1240fb59f"] h6 {
      color: inherit;
      font-size: inherit;
      font-weight: inherit;
    }

    .formkit-form[data-uid="f1240fb59f"] h2 {
      font-size: 1.5em;
      margin: 1em 0;
    }

    .formkit-form[data-uid="f1240fb59f"] h3 {
      font-size: 1.17em;
      margin: 1em 0;
    }

    .formkit-form[data-uid="f1240fb59f"] p {
      color: inherit;
      font-size: inherit;
      font-weight: inherit;
    }

    .formkit-form[data-uid="f1240fb59f"] ol:not([template-default]),
    .formkit-form[data-uid="f1240fb59f"] ul:not([template-default]),
    .formkit-form[data-uid="f1240fb59f"] blockquote:not([template-default]) {
      text-align: left;
    }

    .formkit-form[data-uid="f1240fb59f"] p:not([template-default]),
    .formkit-form[data-uid="f1240fb59f"] hr:not([template-default]),
    .formkit-form[data-uid="f1240fb59f"] blockquote:not([template-default]),
    .formkit-form[data-uid="f1240fb59f"] ol:not([template-default]),
    .formkit-form[data-uid="f1240fb59f"] ul:not([template-default]) {
      color: inherit;
      font-style: initial;
    }

    .formkit-form[data-uid="f1240fb59f"] .ordered-list,
    .formkit-form[data-uid="f1240fb59f"] .unordered-list {
      list-style-position: outside !important;
      padding-left: 1em;
    }

    .formkit-form[data-uid="f1240fb59f"] .list-item {
      padding-left: 0;
    }

    .formkit-form[data-uid="f1240fb59f"][data-format="modal"] {
      display: none;
    }

    .formkit-form[data-uid="f1240fb59f"][data-format="slide in"] {
      display: none;
    }

    .formkit-form[data-uid="f1240fb59f"][data-format="sticky bar"] {
      display: none;
    }

    .formkit-sticky-bar .formkit-form[data-uid="f1240fb59f"][data-format="sticky bar"] {
      display: block;
    }

    .formkit-form[data-uid="f1240fb59f"] .formkit-input,
    .formkit-form[data-uid="f1240fb59f"] .formkit-select,
    .formkit-form[data-uid="f1240fb59f"] .formkit-checkboxes {
      width: 100%;
    }

    .formkit-form[data-uid="f1240fb59f"] .formkit-button,
    .formkit-form[data-uid="f1240fb59f"] .formkit-submit {
      border: 0;
      border-radius: 5px;
      color: #ffffff;
      cursor: pointer;
      display: inline-block;
      text-align: center;
      font-size: 15px;
      font-weight: 500;
      cursor: pointer;
      margin-bottom: 15px;
      overflow: hidden;
      padding: 0;
      position: relative;
      vertical-align: middle;
    }

    .formkit-form[data-uid="f1240fb59f"] .formkit-button:hover,
    .formkit-form[data-uid="f1240fb59f"] .formkit-submit:hover,
    .formkit-form[data-uid="f1240fb59f"] .formkit-button:focus,
    .formkit-form[data-uid="f1240fb59f"] .formkit-submit:focus {
      outline: none;
    }

    .formkit-form[data-uid="f1240fb59f"] .formkit-button:hover>span,
    .formkit-form[data-uid="f1240fb59f"] .formkit-submit:hover>span,
    .formkit-form[data-uid="f1240fb59f"] .formkit-button:focus>span,
    .formkit-form[data-uid="f1240fb59f"] .formkit-submit:focus>span {
      background-color: rgba(0, 0, 0, 0.1);
    }

    .formkit-form[data-uid="f1240fb59f"] .formkit-button>span,
    .formkit-form[data-uid="f1240fb59f"] .formkit-submit>span {
      display: block;
      -webkit-transition: all 300ms ease-in-out;
      transition: all 300ms ease-in-out;
      padding: 12px 24px;
    }

    .formkit-form[data-uid="f1240fb59f"] .formkit-input {
      background: #ffffff;
      font-size: 15px;
      padding: 12px;
      border: 1px solid #e3e3e3;
      -webkit-flex: 1 0 auto;
      -ms-flex: 1 0 auto;
      flex: 1 0 auto;
      line-height: 1.4;
      margin: 0;
      -webkit-transition: border-color ease-out 300ms;
      transition: border-color ease-out 300ms;
    }

    .formkit-form[data-uid="f1240fb59f"] .formkit-input:focus {
      outline: none;
      border-color: #1677be;
      -webkit-transition: border-color ease 300ms;
      transition: border-color ease 300ms;
    }

    .formkit-form[data-uid="f1240fb59f"] .formkit-input::-webkit-input-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="f1240fb59f"] .formkit-input::-moz-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="f1240fb59f"] .formkit-input:-ms-input-placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="f1240fb59f"] .formkit-input::placeholder {
      color: inherit;
      opacity: 0.8;
    }

    .formkit-form[data-uid="f1240fb59f"] [data-group="dropdown"] {
      position: relative;
      display: inline-block;
      width: 100%;
    }

    .formkit-form[data-uid="f1240fb59f"] [data-group="dropdown"]::before {
      content: "";
      top: calc(50% - 2.5px);
      right: 10px;
      position: absolute;
      pointer-events: none;
      border-color: #4f4f4f transparent transparent transparent;
      border-style: solid;
      border-width: 6px 6px 0 6px;
      height: 0;
      width: 0;
      z-index: 999;
    }

    .formkit-form[data-uid="f1240fb59f"] [data-group="dropdown"] select {
      height: auto;
      width: 100%;
      cursor: pointer;
      color: #333333;
      line-height: 1.4;
      margin-bottom: 0;
      padding: 0 6px;
      -webkit-appearance: none;
      -moz-appearance: none;
      appearance: none;
      font-size: 15px;
      padding: 12px;
      padding-right: 25px;
      border: 1px solid #e3e3e3;
      background: #ffffff;
    }

    .formkit-form[data-uid="f1240fb59f"] [data-group="dropdown"] select:focus {
      outline: none;
    }

    .formkit-form[data-uid="f1240fb59f"] [data-group="checkboxes"] {
      text-align: left;
      margin: 0;
    }

    .formkit-form[data-uid="f1240fb59f"] [data-group="checkboxes"] [data-group="checkbox"] {
      margin-bottom: 10px;
    }

    .formkit-form[data-uid="f1240fb59f"] [data-group="checkboxes"] [data-group="checkbox"] * {
      cursor: pointer;
    }

    .formkit-form[data-uid="f1240fb59f"] [data-group="checkboxes"] [data-group="checkbox"]:last-of-type {
      margin-bottom: 0;
    }

    .formkit-form[data-uid="f1240fb59f"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"] {
      display: none;
    }

    .formkit-form[data-uid="f1240fb59f"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]+label::after {
      content: none;
    }

    .formkit-form[data-uid="f1240fb59f"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]:checked+label::after {
      border-color: #ffffff;
      content: "";
    }

    .formkit-form[data-uid="f1240fb59f"] [data-group="checkboxes"] [data-group="checkbox"] input[type="checkbox"]:checked+label::before {
      background: #10bf7a;
      border-color: #10bf7a;
    }

    .formkit-form[data-uid="f1240fb59f"] [data-group="checkboxes"] [data-group="checkbox"] label {
      position: relative;
      display: inline-block;
      padding-left: 28px;
    }

    .formkit-form[data-uid="f1240fb59f"] [data-group="checkboxes"] [data-group="checkbox"] label::before,
    .formkit-form[data-uid="f1240fb59f"] [data-group="checkboxes"] [data-group="checkbox"] label::after {
      position: absolute;
      content: "";
      display: inline-block;
    }

    .formkit-form[data-uid="f1240fb59f"] [data-group="checkboxes"] [data-group="checkbox"] label::before {
      height: 16px;
      width: 16px;
      border: 1px solid #e3e3e3;
      background: #ffffff;
      left: 0px;
      top: 3px;
    }

    .formkit-form[data-uid="f1240fb59f"] [data-group="checkboxes"] [data-group="checkbox"] label::after {
      height: 4px;
      width: 8px;
      border-left: 2px solid #4d4d4d;
      border-bottom: 2px solid #4d4d4d;
      -webkit-transform: rotate(-45deg);
      -ms-transform: rotate(-45deg);
      transform: rotate(-45deg);
      left: 4px;
      top: 8px;
    }

    .formkit-form[data-uid="f1240fb59f"] .formkit-alert {
      background: #f9fafb;
      border: 1px solid #e3e3e3;
      border-radius: 5px;
      -webkit-flex: 1 0 auto;
      -ms-flex: 1 0 auto;
      flex: 1 0 auto;
      list-style: none;
      margin: 25px auto;
      padding: 12px;
      text-align: center;
      width: 100%;
    }

    .formkit-form[data-uid="f1240fb59f"] .formkit-alert:empty {
      display: none;
    }

    .formkit-form[data-uid="f1240fb59f"] .formkit-alert-success {
      background: #d3fbeb;
      border-color: #10bf7a;
      color: #0c905c;
    }

    .formkit-form[data-uid="f1240fb59f"] .formkit-alert-error {
      background: #fde8e2;
      border-color: #f2643b;
      color: #ea4110;
    }

    .formkit-form[data-uid="f1240fb59f"] .formkit-spinner {
      display: -webkit-box;
      display: -webkit-flex;
      display: -ms-flexbox;
      display: flex;
      height: 0px;
      width: 0px;
      margin: 0 auto;
      position: absolute;
      top: 0;
      left: 0;
      right: 0;
      width: 0px;
      overflow: hidden;
      text-align: center;
      -webkit-transition: all 300ms ease-in-out;
      transition: all 300ms ease-in-out;
    }

    .formkit-form[data-uid="f1240fb59f"] .formkit-spinner>div {
      margin: auto;
      width: 12px;
      height: 12px;
      background-color: #fff;
      opacity: 0.3;
      border-radius: 100%;
      display: inline-block;
      -webkit-animation: formkit-bouncedelay-formkit-form-data-uid-f1240fb59f- 1.4s infinite ease-in-out both;
      animation: formkit-bouncedelay-formkit-form-data-uid-f1240fb59f- 1.4s infinite ease-in-out both;
    }

    .formkit-form[data-uid="f1240fb59f"] .formkit-spinner>div:nth-child(1) {
      -webkit-animation-delay: -0.32s;
      animation-delay: -0.32s;
    }

    .formkit-form[data-uid="f1240fb59f"] .formkit-spinner>div:nth-child(2) {
      -webkit-animation-delay: -0.16s;
      animation-delay: -0.16s;
    }

    .formkit-form[data-uid="f1240fb59f"] .formkit-submit[data-active] .formkit-spinner {
      opacity: 1;
      height: 100%;
      width: 50px;
    }

    .formkit-form[data-uid="f1240fb59f"] .formkit-submit[data-active] .formkit-spinner~span {
      opacity: 0;
    }

    .formkit-form[data-uid="f1240fb59f"] .formkit-powered-by[data-active="false"] {
      opacity: 0.35;
    }

    .formkit-form[data-uid="f1240fb59f"] .formkit-powered-by-convertkit-container {
      display: -webkit-box;
      display: -webkit-flex;
      display: -ms-flexbox;
      display: flex;
      width: 100%;
      z-index: 5;
      margin: 10px 0;
      position: relative;
    }

    .formkit-form[data-uid="f1240fb59f"] .formkit-powered-by-convertkit-container[data-active="false"] {
      opacity: 0.35;
    }

    .formkit-form[data-uid="f1240fb59f"] .formkit-powered-by-convertkit {
      -webkit-align-items: center;
      -webkit-box-align: center;
      -ms-flex-align: center;
      align-items: center;
      background-color: #ffffff;
      border: 1px solid #dce1e5;
      border-radius: 4px;
      color: #373f45;
      cursor: pointer;
      display: block;
      height: 36px;
      margin: 0 auto;
      opacity: 0.95;
      padding: 0;
      -webkit-text-decoration: none;
      text-decoration: none;
      text-indent: 100%;
      -webkit-transition: ease-in-out all 200ms;
      transition: ease-in-out all 200ms;
      white-space: nowrap;
      overflow: hidden;
      -webkit-user-select: none;
      -moz-user-select: none;
      -ms-user-select: none;
      user-select: none;
      width: 190px;
      background-repeat: no-repeat;
      background-position: center;
      background-image: url("data:image/svg+xml;charset=utf8,%3Csvg width='162' height='20' viewBox='0 0 162 20' fill='none' xmlns='http://www.w3.org/2000/svg'%3E%3Cpath d='M83.0561 15.2457C86.675 15.2457 89.4722 12.5154 89.4722 9.14749C89.4722 5.99211 86.8443 4.06563 85.1038 4.06563C82.6801 4.06563 80.7373 5.76407 80.4605 8.28551C80.4092 8.75244 80.0387 9.14403 79.5686 9.14069C78.7871 9.13509 77.6507 9.12841 76.9314 9.13092C76.6217 9.13199 76.3658 8.88106 76.381 8.57196C76.4895 6.38513 77.2218 4.3404 78.618 2.76974C80.1695 1.02445 82.4289 0 85.1038 0C89.5979 0 93.8406 4.07791 93.8406 9.14749C93.8406 14.7608 89.1832 19.3113 83.1517 19.3113C78.8502 19.3113 74.5179 16.5041 73.0053 12.5795C72.9999 12.565 72.9986 12.5492 73.0015 12.534C73.0218 12.4179 73.0617 12.3118 73.1011 12.2074C73.1583 12.0555 73.2143 11.907 73.2062 11.7359L73.18 11.1892C73.174 11.0569 73.2075 10.9258 73.2764 10.8127C73.3452 10.6995 73.4463 10.6094 73.5666 10.554L73.7852 10.4523C73.9077 10.3957 74.0148 10.3105 74.0976 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March 12, 2023


FREE FORM REPORTS IN GOOGLE ANALYTICS 4 (GA4 EXPLORATIONS)

Updated: March 12th, 2023

Compared to Universal Analytics, Google Analytics is missing a lot of predefined
reports that we are familiar with (e.g. landing page, site search, etc.). I
don’t know if this will change in the future, but I hope so!

In the meantime, we got a pretty powerful suite of reporting capabilities called
Analysis Hub. Later Analysis hub was renamed to simply “Explorations”. It’s the
place where you can do ad-hoc analysis and dig deeper into your data. In today’s
blog post, I wanted to focus on one particular part of it, Free Form Reports in
Google Analytics 4.

 


TABLE OF CONTENTS

– Hide table of contents –

 * Main components
   * Variables
     * Segments
     * Dimensions and metrics
   * Tab settings
     * Segment comparisons
     * Rows
     * Columns
     * Values
     * Filters
   * The Output (report)
 * Examples of Exploration reports
 * Landing pages report
 * Order coupon code report
 * Additional things
 * (not set) values in the report
 * Final words

 




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Learn how to properly install GA4, track events, conversions, build reports


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TUTORIALS ABOUT OTHER EXPLORATIONS REPORTS IN GA4

I have also published several other tutorials that you might find useful:

 * Funnel exploration in Google Analytics 4
 * Path exploration in Google Analytics 4

 


VIDEO TUTORIAL

If you prefer video content, feel free to take a look at this tutorial on my
Youtube channel. However, keep in mind that this blog post contains some
additional tips (compared to the video).



 


#1. MAIN COMPONENTS

To get started, log in to your Google Analytics 4 property click Explore on the
left sidebar. Then select Free Form (or Blank). If you choose Free Form, you
will see a sample report with some configuration. And with Blank, well, you’ll
get a blank piece of paper to start from scratch.

The interface in the Explorations (previously known as Analysis Hub) is split
into 3 main parts/columns:

 1. Variables
 2. Tab settings
 3. The output (the report that you is generated based on your configuration)



Let’s take a closer look at each part.

 


#1.1. VARIABLES

This has nothing to do with Google Tag Manager’s variables. The Variables
section in the GA4 Free Form reports is the place where you select data that you
plan to use in a report:

 * Date range
 * Segments
 * Dimensions
 * Metrics

Also, you can change the name of the analysis in the top-left corner of the
interface.



To select a different date range, click the date in the top-left corner (below
the analysis name) and select whatever you need (like “last 7 days”, “Last 30
days”, etc.).



 


#1.1.1. SEGMENTS

If you want to compare how different groups of your users/visitors are behaving,
you should include those segments in the Segments section first (I will later
show how to add them to the actual report).

You can choose from several segments that are already included or you can add
your own. You can do that by clicking the plus icon:



Then you can either create a custom segment or select a suggested one.



Speaking of custom segments, there are 3 types:

 * User segment where you can include data of all users that match certain user
   criteria. Example: show all events of users who are from the US. This is
   equivalent to user segments in Universal Analytics.
 * Session segment where you can include data of sessions that match certain
   criteria. Example: show all events of sessions where visitors downloaded an
   ebook. This is equivalent to session segments in Universal Analytics.
 * Event segment where you include ONLY events based on certain criteria. This
   was not available in Universal Analytics. Example: Show data of all events
   that are lead_generated.

 


#1.1.2. DIMENSIONS AND METRICS

Dimensions in Google Analytics are parameters/attributes of an event, product,
transaction, user, etc. Basically, they are attributes that describe something.
For example:

 * Event name
 * Transaction ID
 * User’s pricing plan
 * Product category, etc.

Metrics help us measure. For example, how many events were made yesterday, how
many transactions were complete last week, what was the conversion rate last
month, etc.

Speaking of the actual metric names (and examples) that you can find in GA4,
here are some examples:

 * Event count
 * Number of active users
 * Number of transactions
 * Engagement rate

Now that we got some very basics, here’s the catch in the Analysis hub. If you
want to use a metric or a dimension in any analysis technique within that
report, you have to include the dimension/metric in the Variables column first.
You can do that by clicking the Plus icon and then selecting what you need.

After you select the needed metric/dimension, click Apply button in the
top-right corner.



By the way, some analysis techniques might not allow you to use certain parts of
the Variables column. Example: Funnel report does not allow to include/use
metrics.

To sum up, the Variables column is responsible for the data input. If you want
to use some segments/metrics/dimensions, they must be included in that column.
If you are missing something later down the line, you can add new items
on-the-fly. Also, you can change the date range (which, obviously, also affects
the scope of data input).




FREE E-BOOK:
GETTING STARTED WITH
GOOGLE ANALYTICS 4

Learn how to properly install GA4, track events, conversions, build reports


SUBSCRIBE TO NEWSLETTER. GET THE E-BOOK.

Unsubscribe at any time.

 


#1.2. TAB SETTINGS

In this column, you can configure what the report will look like. First, there
is a Technique drop-down menu (where you can select from things like Free Form,
Funnel Exploration, etc.). In this blog post, I focus only on the Free
Form part.

Then you will find the visualization section where you can select from:

 * Table
 * Donut chart
 * Line chart
 * Scatterplot
 * Bar chart
 * Geo map



Each visualization method affects which customization options will be available
in that very same column. I usually find myself working with the Table, thus it
will get most of my attention in this blog post.

But before that, let me briefly mention some unique settings available in the
Line Chart.

Line chart allows you to select the level of granularity (hour, day, week,
month). Also, by default, anomaly detection is enabled. This means that you can
quickly see if something is not right. There are even two ways how you can tweak
it:

 * Training period (the longer the period, the more data will be taken into
   account while calculating the expected value). That’s why I set higher values
   here.
 * Sensitivity. The higher it is, the narrower the area of the expected value
   will be.



Now back to the Table visualization.

 


#1.2.1. SEGMENT COMPARISONS

In the Segment comparisons section, you can include up to 4 segments that are
already included in the Segments section of the Variables tab.

You can add segments to the Tab Settings column by dragging them from
the Variables tab. Also, you can just do double-click in the Variables tab and
they will be added automatically.

If you have at least one segment added to the comparisons section, a new field
will appear, Pivot. This field is responsible for the placement of segments in
the table. It offers 4 options: first row, last row, first column, last column.
To better explain the difference, let me show you an example.

I have a Free Form report where:

 * Two segments are selected: US visitors and Non-US visitors
 * Browser dimension is in the Rows section
 * Device category dimension is in the Columns section
 * Active users is the only metric

All other settings are default. Now I will show you 4 different screenshots. One
for each pivot option.

Pivot – first row. The segment is displayed first in every row.



Pivot – last row. Segment comes last after all dimensions in a row.



Pivot – first column. A segment is visible in the first row in each column.



Pivot – last column. The segment name is visible below all dimensions in every
column.



 


#1.2.2. ROWS

Here you can decide what dimensions do you want to use in the rows of the table.
In the screenshot below, you will see what the report looks like when
the Browser dimension is inserted in the Rows section. Every row of that report
contains a different browser name.



If you want, you can include multiple dimensions as rows. Then different
combinations of all dimensions will be displayed as a separate row. Here’s an
example of a report where I have device category and browser as two
Row dimensions.



Also, you can select from which row to start and how many rows to display at the
same time.



If you work with multiple dimensions, consider switching to nested rows.



Remember my previous report example with two dimensions, browser and device
category? Both dimensions were displayed in the same row. If you switch to
nested rows, it will look like this:



 


#1.2.3. COLUMNS

Then you can also add dimensions as columns. Let’s continue the example of
browsers and device categories. If I dragged the device category dimension from
Rows to Columns, the report would look like this:



Now, every device category has its own column.

Additionally, you can choose from which column do you want to start displaying
data.

Also, you can select the maximum number of columns per single dimension. For
example, if a dimension has 10 unique values but you set the Show column groups
to 5, only the first five dimensions will be displayed.



 


#1.2.4. VALUES

Here you can drag metrics that you want to display as columns in the report. The
maximum number of metrics added to the Values section of a single report (a.k.a.
Tab in the Analysis hub) is 10.

Also, you can select the cell type:

 * Bar chart (this will show horizontal bar charts in every metric cell based on
   its value and the ratio to other rows in the same column)
 * Plain text (this will display all cells without any additional visual
   enhancements)
 * Heat map (this will color cells darker if their values are higher compared to
   other rows of the same dimension column)



 


#1.2.5. FILTERS

Here you can quickly narrow down the scope of data you are using. For example,
maybe you want to exclude a certain event from the report? Then you can click on
the placeholder and select the dimension that you are going to use in the
filter.



Let’s say that I have a report of events and I want to exclude scrolling events.
In that case, I would have to select Event name exactly matches scroll (or
whatever name you use for that event).



If multiple filters are included in the report, ALL of them apply to the data.

 


#1.3. THE OUTPUT (REPORT)

Once you configure all the necessary things in the Variables and Tab
Settings columns, the report should appear. Here you can do several things.

Add new tabs if needed. Every tab can use a different analysis technique (free
form, funnel exploration, etc.). Also, duplicate and delete them by clicking the
Triangle icon next to a tab name:



Start over, undo, redo, share the report, download report:



Click the metric label to change the sorting:



Do the right-click on a cell to see additional options:

 1. Include selection
 2. Exclude selection
 3. Create segment from selection
 4. View users (in User Explorer report)



Include only selection will add an Include filter (or multiple filters if
needed) to the report based on which cell did you click. For example, you can
quickly narrow down your report to users, events, etc.

Exclude selection will add an Exclude filter (or multiple filters if needed) to
the report based on which cell did you click.

If you accidentally included or excluded selection, you can delete those newly
added filters from the Filters section in the Tab Settings column. Or you can
click the Undo icon in the top-left corner of the report.

If you click the Create segment option, you will see an interface of segment
creation will some conditions will be prefilled.

View users option will open a user explorer report with users that belong to
that particular selection. In my screenshot, that option is disabled because I
was working with the official GA4 demo account where this feature is not
available.

 


#2. EXAMPLES OF FREE FORM REPORTS IN GOOGLE ANALYTICS 4

Let’s create two sample reports that will help you better understand how Free
Form reports (with Table visualization) work.

 * Landing page report
 * Coupon codes + revenue

 


#2.1. LANDING PAGES REPORT

If you are an avid Universal Analytics user, you probably visit the Landing
Pages report quite often, therefore, you probably miss at least part of it in
Google Analytics 4.

Because of an entirely different data model, the Landing Page dimension does not
exist anymore. But at the same time, GA4 tracks events called session_start. So
what we could do is to create a report where we include only session_start
events and display page URLs on which these pages occurred.

Important: the definition of a session is very different between GA4 and
Universal Analytics. In UA, many things can affect sessions (UTM parameters,
referrer, etc.). In GA4, a session always ends after 30 minutes of inactivity.
As a result, your landing page data in GA4 and UA will be quite different.

So here are the settings of the Landing pages report in GA4:

 * Technique: Free Form 
 * Visualization: Table
 * Segment comparisons: None
 * Rows: Page Path (you might need to add it to the Variables column)
 * Values: Event Count, Users
 * Filters: Event name exactly matches session_start

I left all other settings as they are. This report is a bare minimum of what you
could do. Feel free to add more metrics. The final report will look like this
(click the image to view it in greater detail):



I have hidden some fields (from the screenshot above) that I did not use (just
so that you could see all the edited settings in the same screenshot.

 


#2.2. ORDER COUPON CODE REPORT

If you have implemented Ecommerce tracking in Google Analytics 4, you might be
tracking not only purchases but also order coupons that were used at the
checkout. If you want to see the report of coupon codes in GA4, here’s what you
could do.

This report will show the list of coupon codes that were used and the total
value of all orders where those coupons were applied.

Obviously, keep in mind that Google Analytics reports will not be as nearly as
accurate as your payment gateway’s reports or something else that allows you to
view the data in the backend.

So here are the settings of the order coupon code report in GA4:

 * Technique: Free Form
 * Visualization: Table
 * Segment comparisons: None
 * Rows: Order coupon (you will need to add it to the Variables column)
 * Values: Transactions, Total Revenue
 * Filters: Event name exactly matches purchase
 * Then you might see a lot of (not set) values. Do the right-click on them and
   select Exclude selection. This will automatically create an additional filter
   Order coupon does not exactly match (not set)



 


#3. ADDITIONAL THINGS

Some of the following tips were already mentioned in this guide but I just
wanted to quickly remind you about them.

 * If you go too far with the report and want to quickly start from scratch,
   click Start over in the top-right corner of the Analysis Hub
 * Want to undo one change? Use the undo button (arrow back) in the top-right
   corner of the Analysis hub. Undid too much? Click the redo button (arrow
   forward).
 * By default, your Analysis Hub reports are visible only to you. If you want to
   share the report (with Read-only permissions), click the Share icon in the
   top-right corner. Then other users who have access to the property will be
   able to see it as well (but not edit it) in the list of Analysis hub. If you
   want to do changes to a report (created by someone else), you will have to
   duplicate the report first.
 * A green shield in the top-right corner means that no sampling was applied to
   the report. If the shield is yellow, then sampling has kicked in.
 * If you want to unshare the report that is already shared, in the top right
   corner you will see an un-share icon. You can also go to the list of all
   reports in the Analysis hub, click 3-dots next to that report, and then
   un-share.
 * Double-click on a segment/dimension/metric in the Variables tab and it will
   be automatically added to the Tab Settings column.
 * Drag a segment/dimension/metric over another metric (in the Tab Settings tab)
   and it will be replaced.
 * Don’t forget to do the right click on the actual report to see what kind of
   options are available. This applies not only to the Exploration reports.

 


#4. SEEING (NOT SET) VALUES IN GA4 REPORTS?

Also, it’s likely that once you build the report, you will see some mysterious
(not set) value in one of the rows. There are various reasons for that. If you
want to troubleshoot the (not set) issue, read this guide.

 


FREE FORM REPORTS IN GOOGLE ANALYTICS 4: FINAL WORDS

I hope that you are now more familiar with the Free Form reports in Google
Analytics 4. It can definitely be tricky to get started (especially if you are
not experienced with doing ad-hoc reports) but practice makes it perfect.

Eventually, you will get used to it. Also, I really hope that in the near
future, we will have a community template gallery for reports in the analysis
hub. That would save us a lot of time. If you are reading this paragraph and you
already have the community template gallery, well, then good for you I wish I
had it sooner.




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Julius Fedorovicius
In Uncategorized

22 COMMENTS

Eva
 * Feb 9 2021
 * Reply
 * 

Very useful, easy to follow and well-illustrated guide, thank you Julius.
The "landing pages report" is handy, and I was looking into adding the "Content
Group" dimension. But its output appears as "not set" .
How can I configure "content groups" in GA4 - it does not seem to be a similar
functionality to what is available in Universal analytics account "View" level.
thanks

Julius
 * Feb 9 2021
 * Reply
 * 

It is still unknown what that dimension is in the interface. But most likely,
you will have just have to use some custom parameter (like content_group) and
come up with your own structure.

Ilia
 * Feb 20 2021
 * Reply
 * 

Hello! Thanks for answer. How to pass data in GA4 utm parameters? utm_content,
utm_source, utm_medium, utm_term, utm_campaign in view in reports?

Julius Fedorovicius
 * Feb 20 2021
 * Reply
 * 

utm_term and utm_content is not available in reports (yet). As for other utms, I
would recommend sticking with Universal Analytics. GA4 still sucks for anything
related to traffic sources. I mean, you are much more limited than in Universal
Analytics.

Thekra
 * Jun 22 2022
 * Reply
 * 

Hello, thank you for everything you do for us newbies Julius!

I searched everywhere and I can't find an Answer, is there a way for us to get
exploration reports to reflect the custom tags we create using GTM?

Julius Fedorovicius
 * Jul 13 2022
 * Reply
 * 

Only if you manually send tag names with each tag as a custom dimension

James
 * Nov 22 2022
 * Reply
 * 

Does explorations only let you use the past 90 days of data? I just tried to run
an older report and it told me I had to update the dates. Is this a setting I
can change?

Julius Fedorovicius
 * Nov 23 2022
 * Reply
 * 

You need to change the data retention settings in the property

Jenn
 * Nov 23 2022
 * Reply
 * 

I need assistance setting up promo code tracking. I have multiple events set up
but none of them are triggering when a promotional code is used. Can you provide
one on one assistance with my account?

Julius Fedorovicius
 * Nov 24 2022
 * Reply
 * 

Hi, a paid one-on-one troubleshooting call can be booked here
analyticsmania.com/call

Illarion
 * Mar 16 2023
 * Reply
 * 

Your table is sorted by active user count. Can the table be sorted by city
names?
IOW,
Bengaluru 650
Berlin 739
...
Thanks!

Annie
 * Apr 9 2023
 * Reply
 * 

I need this too.

Understanding traffic rates by the city is much more critical to our
multi-location/ local SEO efforts.

In addition to this kind of report, I'm still unclear on understanding
engagement rate by source/medium. How can this report be generated?

Jeanet
 * Apr 14 2023
 * Reply
 * 

Hi Julius

I'm doing an exploration report where I need the dates to come in the right
order in the table and not sorted by the metric I'm using, which means that the
dates are order by the day with most or least traffic. I can't seem to get the
sorting arrow on the dates, isn't that possible? I've also tried using the
different date dimensions.

Olivia
 * Apr 18 2023
 * Reply
 * 

I'm setting up a freeform report, but I can't apply both Item name (dimension)
and event count, conversions, total revenue, e-commerce revenue, add to baskets
etc (metrics). Is this something you've encountered and found a solution for?

Samantha Strachan
 * Jun 2 2023
 * Reply
 * 

This is a great tutorial! I currently have my event name in the column rows but
want to reorganize the events in a different order across the top. Is it
possible to move these around to be in a different order other than by results?

James
 * Jun 7 2023
 * Reply
 * 

The Free-form explorations exclude rows with 0 values, like there is a default
filter of "exclude =0"

Is there a way to make these show?
I am building an exploration showing number of conversions/event name for each
Source/Medium (similar to a custom report I set up in UA), so I want to see
which of my acquisition sources have no conversions.

I have already switched Reporting Identity to "Device-based" to stop the
threshold issue, so that isn't causing the problem.

Martin
 * Jun 19 2023
 * Reply
 * 

Hi, Julius Fedorovicius! This in-depth exploration of reports in Google
Analytics 4 was truly insightful. The step-by-step approach and practical
examples made it easy to grasp the concepts. I appreciate your expertise in this
area. But I want to ask one thing that How can the new features in Google
Analytics 4 help businesses make more informed data-driven decisions?

Hobbie
 * Jun 19 2023
 * Reply
 * 

Thank you for sharing your knowledge. Could you explain how Google Analytics 4
differs from Universal Analytics and how businesses can benefit from
transitioning to the new version?

Anto
 * Jun 29 2023
 * Reply
 * 

Hi, Julius, any reasons why my free-form shows troubleshooting? I have activated
google signals and Identity for Reporting is based on Devide ID.

Julius Fedorovicius
 * Jun 29 2023
 * Reply
 * 

You probably mean thresholding. Maybe your report includes demographics data.

Sometimes that warning still persists. but check the report - if you see rows
with small numbers, you should be ok.

Aastha Goel
 * Aug 3 2023
 * Reply
 * 

Hi, I created free form reports but want to export it to dashboard style. Is
there a way it is possible? Pls let me know! Thanks

Mary
 * Nov 1 2023
 * Reply
 * 

Thank you. So useful like always


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