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US ECOMMERCE FORECAST 2023


RETAIL AND ECOMMERCE TRENDS FINALLY NORMALIZE, BUT CONSUMER RESILIENCE WILL BE
TESTED

Report by Sky Canaves  |  Jul 28, 2023
ReportDeckChartsOne-Pager


ECOMMERCE FORECASTS 2023


OUR DATA AND ANALYSES OF ECOMMERCE ACROSS 8 MARKETS: US, CANADA, CHINA, LATIN
AMERICA, INDIA, SOUTHEAST ASIA, WESTERN EUROPE, AND UK

more
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US Ecommerce Forecast 2023
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Worldwide Ecommerce Forecast 2023
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UK Ecommerce Forecast 2023
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Canada Ecommerce Forecast 2023
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Western Europe Ecommerce Forecast 2023
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Southeast Asia Ecommerce Forecast 2023
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China Ecommerce Forecast 2023
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India Ecommerce Forecast 2023
Report
Latin America Ecommerce Forecast 2023

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Table of Contents
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Table of Contents
Executive Summary
The dust finally settles on US retail.
The ecommerce trend line will stabilize.
Gen Z will push mcommerce toward the tipping point for online sales.
Challenges and challengers aside, Amazon will hold its commanding ecommerce
share.
Category growth trends offer a mixed picture of consumer spending priorities.
Key takeaways for retailers and brands:
Sources
Media Gallery
About This Report
US retail and ecommerce sales are getting back to their pre-pandemic growth
trajectories, but consumer spending may be stunted amid ongoing economic
uncertainty.
Topics
Retail Ecommerce Sales
US


Table of Contents
Executive Summary
The dust finally settles on US retail.
The ecommerce trend line will stabilize.
Gen Z will push mcommerce toward the tipping point for online sales.
Challenges and challengers aside, Amazon will hold its commanding ecommerce
share.
Category growth trends offer a mixed picture of consumer spending priorities.
Key takeaways for retailers and brands:
Sources
Media Gallery


Our latest forecast for retail and ecommerce sales in the US shows growth trends
normalizing after three tumultuous years. But most top online retailers will
struggle to grow over the short term as economic uncertainty takes a toll on
consumers. Product category and digital buyer trends highlight opportunities for
growth in digital commerce.

Key Question: What’s the outlook for US retail and ecommerce sales over the next
five years?




KEY STAT: US retail and ecommerce sales trends will settle back into their
pre-pandemic trajectories, with online sales growing by 9.3% in 2023 to reach
$1.137 trillion.




HERE’S WHAT’S IN THE FULL REPORT


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TABLE OF CONTENTS

 1. Executive Summary
 2. The dust finally settles on US retail.
 3. The ecommerce trend line will stabilize.

 1. Gen Z will push mcommerce toward the tipping point for online sales.
 2. Challenges and challengers aside, Amazon will hold its commanding ecommerce
    share.
 3. Category growth trends offer a mixed picture of consumer spending
    priorities.

 1. Key takeaways for retailers and brands:
 2. Sources
 3. Media Gallery




CHARTS IN THIS REPORT

US Retail Ecommerce Metrics, 2021-2027US Digital Buyers, by Generation, 2023 &
2027 (millions)
US Retail Marketplace Ecommerce Sales, 2023-2027 (billions, % change, and %
total retail ecommerce sales)US Retail Ecommerce Sales Share, by Product
Category, 2023 & 2027 (% of total retail ecommerce sales)
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Share

Table of Contents
Executive Summary
The dust finally settles on US retail.
The ecommerce trend line will stabilize.
Gen Z will push mcommerce toward the tipping point for online sales.
Challenges and challengers aside, Amazon will hold its commanding ecommerce
share.
Category growth trends offer a mixed picture of consumer spending priorities.
Key takeaways for retailers and brands:
Sources
Media Gallery
About This Report
US retail and ecommerce sales are getting back to their pre-pandemic growth
trajectories, but consumer spending may be stunted amid ongoing economic
uncertainty.
Topics
Retail Ecommerce Sales
US

Table of Contents
Executive Summary
The dust finally settles on US retail.
The ecommerce trend line will stabilize.
Gen Z will push mcommerce toward the tipping point for online sales.
Challenges and challengers aside, Amazon will hold its commanding ecommerce
share.
Category growth trends offer a mixed picture of consumer spending priorities.
Key takeaways for retailers and brands:
Sources
Media Gallery
Already have a subscription?Sign In


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US Digital Buyers, by Generation, 2023 & 2027 (millions)

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US Retail Marketplace Ecommerce Sales, 2023-2027 (billions, % change, and %
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AUTHORS


SKY CANAVES




CONTRIBUTORS

Whitney BirdsallSenior Forecasting AnalystEthan Cramer-FloodSenior Forecasting
WriterVladimir HanzlikBrian LauForecasting AnalystWendy Louie-LamSenior
Forecasting Analyst



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