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BLOG






PHARMA PR & COMMUNICATIONS SUMMIT WEST PROMISES DEEP DIVES ON MEASUREMENT AND
PATIENT ADVOCACY

Posted in Blog, Media Monitoring | March 28, 2023 | Samuel Chen


The pharmaceutical business is a complicated, highly regulated business vertical
with plenty of complex communications challenges for PR professionals.  These
challenges – and the opportunities they present – is Fierce Pharma’s annual
Pharma PR & Communications...


FULLINTEL-UCONN RESEARCH PAPER RECEIVES PRESTIGIOUS IPRRC BENCHMARKING AWARD

Posted in Blog, Media Monitoring | March 23, 2023 | Samuel Chen


A Fullintel mixed-method research paper on trustworthiness and its impact on
public and media perception has won the Arthur W. Page Center Benchmarking Award
at the International Public Relations Research Conference (IPRRC). The paper,
entitled “A Matter of Trust:...


THOUGHT LEADERSHIP GUIDE: HOW TO BECOME A THOUGHT LEADER AS AN ORGANIZATION OR
INDIVIDUAL

Posted in Blog, Media Monitoring | March 16, 2023 | Jim Donnelly


Although the term “thought leader” is commonly used in marketing, PR, and
consulting circles, “it’s for the market, the community, to decide on whether or
not you're a thought leader,” says Wall Street Journal and USA Today bestselling
author Craig Dowden. After all,...


AN HONEST GUIDE TO MATERNITY LEAVE

Posted in Blog, Media Monitoring | March 8, 2023 | Angela Dwyer


It’s International Women’s Day this week, and as I prepare for maternity leave
with the birth of my fourth child, I wanted to share some things I’ve learned
about managing work and time off while having and raising a little one. Having a
child is one of the most...


FULLINTEL HEAD OF INSIGHTS ANGELA DWYER NAMED A 2023 AMEC RISING STAR

Posted in Blog, Media Monitoring | March 7, 2023 | Samuel Chen


Fullintel Head of Insights Angela Dwyer has joined nearly 20 of her industry
colleagues as a 2023 AMEC Rising Star of Communication Measurement.  AMEC’s
Rising Stars program, now in its third year, is meant to celebrate “upcoming
measurement leaders (and recognize)...


TOP PHARMA NEWS IN FEBRUARY 2023

Posted in Blog, Media Monitoring | March 3, 2023 | Eswari Vasudevan


Google's AI Medical Chatbot Draws Skepticism From Medical Professionals
Artificial Intelligence urges the pharma industry to reorganize business models
and rationalize biopharma manufacturing as it enhances financial decisions and
speeds up time-to-market....


THIS YEAR’S IPRRC TAKES A DEEP DIVE INTO THE YEAR’S MOST INSIGHTFUL PR RESEARCH

Posted in Blog, Media Monitoring | March 2, 2023 | Samuel Chen


Question: If research is performed alone and in a vacuum, does anyone care?
Answer: Probably not (other than the researcher).  That’s why the 26th annual
International Public Relations Research Conference (IPRRC) is set to run this
March 2 to 4 in Orlando: To showcase...


PR DASHBOARDS: CHARTING A NEW COURSE

Posted in Blog, Media Monitoring | February 23, 2023 | James Rubec


Dashboards aren’t new, but what we can do with them in the near future will be. 
In early February, Fullintel released its first phase of its dashboards overhaul
to prepare for delivery of a suite of new metrics and methods of looking at
industries at scale. We called...


FULLINTEL’S ANGELA DWYER NAMED FIERCE PHARMA ADVISORY BOARD MEMBER

Posted in Blog, Media Monitoring | February 15, 2023 | Samuel Chen


Fullintel’s Angela Dwyer is now an advisory board member for Fierce Pharma’s PR
and Communications Summit! Angela joins a star-studded roster of pharma and
communications leaders tasked with providing sage counsel around the most
important issues facing the industry,...


9 VIRAL RESOURCES PR TEAMS SHOULD READ TO UNDERSTAND THE INTERNET

Posted in Blog, Media Monitoring | February 9, 2023 | James Rubec


Keeping up to date on trends from social media, tech, the news industry and even
social media memes is nigh impossible unless you have boundless time. This is
especially true for PR professionals working with brands that are online,
everywhere, all at once.  To help...

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