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 * About

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 * Free demo


YOUR NEW FAVORITE REPORT IS HERE

You need to know what’s happening in the consumer universe. We've crunched the
numbers and, this year, we’re giving you the insights in a whole new way.

Take a look


NEW PlatformGet the data you need in minutes



NEW PLATFORMGET THE DATA YOU NEED IN MINUTES

Getting reliable answers shouldn’t take forever. Our brand new, intuitive
platform makes it easy to get clued up on any audience – fast. Reach new levels
of understanding in minutes, streamline your teams to make better decisions, and
power your organization to be truly data-driven.

Find out more
WHAT MAKES US DIFFERENT?

A lot of things actually. First, we give you more detailed insights than anyone
else.

PLATFORM

Take the hard work out of complex research. Get up and running in minutes and do
your own analysis using 40,000 attributes.

Our platform

INSIGHTS

The quality of our data can’t be matched. Our world-leading panel gives you the
clearest possible understanding of consumer lifestyles, mindsets and habits.

Our data

ANALYSIS

Hear from our experts to keep up with worldwide and local trends and find out
what it takes to make insight like ours work for your business.

Our resources
Tap into the world’s most revealing data


TAP INTO THE WORLD’S MOST REVEALING DATA

Get rich data you know you can trust for those big decisions. Drill into the
fine details and ask your audience anything – even the ones that are hardest to
reach.

See our data
Consumer trends in 2022


CONSUMER TRENDS IN 2022

It's been a year (or two) of rapid change. This year, everyone’s looking for
answers on, well, everything. Every single strategy needs a shake-up to meet the
new faces of B2B and B2C. Our biggest report of the year is here to help you cut
through the noise, and get the facts. Find out what’s actually changing.

Find out more
Stay on top of what’s changing


STAY ON TOP OF WHAT’S CHANGING

Read reports and infographics from our industry experts who keep you clued into
the latest in consumer trends, on a global scale and by market.

See our resources
YOU’RE IN GOOD COMPANY

Discover why some of the world’s most influential agencies and brands rely on
GWI.

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> We use GWI for every single pitch.

McCann Worldgroup

> Having used it for a number of years, this is my preferred source for global
> audience insight.

Sony

> It covers so many sectors and goes really deep.

Eurosport

> This data gives our clients the answers that no one else is able to provide.

Buzzfeed

> This data helps us get a unified view of our consumers.

BBC

> We use GWI for every single pitch.

McCann Worldgroup

> Having used it for a number of years, this is my preferred source for global
> audience insight.

Sony

> It covers so many sectors and goes really deep.

Eurosport

> This data gives our clients the answers that no one else is able to provide.

Buzzfeed

> This data helps us get a unified view of our consumers.

BBC

> We use GWI for every single pitch.

McCann Worldgroup



DON’T TAKE OUR WORD FOR IT

We love sharing in our customers’ success, and they love sharing their stories.
Read case studies from agencies, brands, publishers and businesses of every
shape and size to find out how they drive real growth with our solutions.

Case study


DOUBLING REVENUE IN FOUR MONTHS

Case study


DRIVING A 36% INCREASE IN HIGH QUALITY LEADS

Case study


CUTTING TURNAROUND TIMES BY 3 DAYS

Case study


LOWERING COST PER LEAD BY 75%



Read more
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HAVEN’T FOUND WHAT YOU’RE LOOKING FOR?

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outperform the competition.

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