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Effective URL: https://investors.dicks.com/news/news-details/2024/DICKS-Sporting-Goods-Announces-Partnership-with-Team-USA-and-the-LA28-Oly...
Submission: On July 23 via api from US — Scanned from DE
Effective URL: https://investors.dicks.com/news/news-details/2024/DICKS-Sporting-Goods-Announces-Partnership-with-Team-USA-and-the-LA28-Oly...
Submission: On July 23 via api from US — Scanned from DE
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<span id="_ctrl0_ctl58_spanNewsDetailsTitle">DICK'S Sporting Goods Announces Partnership with Team USA and the LA28 Olympic and Paralympic Games</span>
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<span id="_ctrl0_ctl58_spanDate" class="evergreen-news-date-text">July 23, 2024</span> <span id="_ctrl0_ctl58_spanTime" class="evergreen-news-time-text"></span>
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<p class="prntac"><i>Partnership with Team USA through Paris 2024, Milano Cortina 2026 and LA28 Games</i></p>
<p class="prntac"><i>In celebration, DICK'S launches new marketing campaign titled "Big Moments" </i></p>
<p><span class="legendSpanClass">PITTSBURGH</span>, <span class="legendSpanClass">July 23, 2024</span> /PRNewswire/ -- Today, DICK'S Sporting Goods (NYSE: DKS), Team USA and LA28 announced an exclusive partnership that
designates DICK'S as the Official Sporting Goods Retail Provider. DICK'S will also serve as an Official Supporter of Team USA for Paris 2024, Milano Cortina 2026, and LA28, and kick off the celebration of Paris
2024 with ad placements during NBCUniversal's coverage of the upcoming Olympic and Paralympic Games. DICK'S Sporting Goods first partnered with Team USA during Rio 2016 and PyeongChang 2018.</p>
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<p>As an Official Supporter, DICK'S plans to bring customers closer to the Olympic and Paralympic Games by showing their support in stores across the country, and through original storytelling, advertising and social
content that feature athletes and the iconic Team USA brand. While DICK'S will continue selling an exceptional array of Team USA licensed products, this deal unlocks an opportunity for the brand to co-create exclusive
LA28-branded gear with LA28 licensees for sale through DICK'S in-store and online.</p>
<p>The partnership will also include travel and training apparel, using DICK'S owned brands, for 11 Team USA national governing bodies, beginning with USA Canoe/Kayak this summer.</p>
<p>"We are thrilled to be a part of Team USA's journey for years to come and are looking forward to welcoming the Summer Games back to the U.S. for the first time in more than 30 years in Los Angeles," said
Mark Rooks, VP Creative, Sponsorships and Entertainment at DICK'S Sporting Goods. "As the Official Sporting Goods Retail Provider of LA28, we are exploring ways to engage the community, celebrate with fans across the
country and further our investment in youth sports."</p>
<p>"We couldn't be happier to have DICK'S Sporting Goods back in the Olympic and Paralympic family," said Chris Pepe, Chief Commercial Officer at United States Olympic and Paralympic Properties (USOPP). "LA28 is
reimagining the way the Games serve the world, and sport is at the core of that. Additionally, DICK's ongoing involvement in youth sports will inspire future athletes across the world, during and well after the Games
conclude."</p>
<p>To celebrate this partnership and pinnacle moment in sport, DICK'S also released a new marketing campaign titled,
<i><a href="https://c212.net/c/link/?t=0&l=en&o=4217109-1&h=3983324422&u=https%3A%2F%2Fwww.dickssportinggoods.com%2Fs%2Fmarketing%2FBigMomentsEveryday&a=Big+Moments" target="_blank" rel="nofollow">Big Moments</a></i><i>. </i>Through
a :30 compilation of user generated sports content, <i>Big Moments</i> showcases that the biggest moments in sports don't just happen in sold-out arenas, on national TV, or with a world record on the line; they
happen every day in youth sports, anywhere and everywhere people play, and have a powerful impact on young athletes' lives. <i>Big Moments </i>is an extension of DICK'S
<i><a href="https://c212.net/c/link/?t=0&l=en&o=4217109-1&h=1403812052&u=https%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Fdicks-sporting-goods-showcases-the-power-of-sport-in-new-sports-change-lives-campaign-301768192.html&a=Sports+Change+Lives" target="_blank" rel="nofollow">Sports Change Lives</a></i> campaign
which launched in March 2023.</p>
<p>"For young athletes, seemingly small moments can be extraordinary – whether it's making the team, hitting a game winning shot, or scoring your very first goal," said Kate Fedishen, VP Marketing at DICK'S Sporting
Goods. "With our <i>Big Moments</i> campaign, we are taking these joyful, triumphant, real-world stories in youth sports and giving them the spotlight they deserve on the world's biggest stage for sports."</p>
<p>Today, <i>Big Moments</i> started running across social and streaming services, and will make its broadcast premiere during the Olympic Games Paris 2024 on NBC. The campaign will continue to run across NBC
platforms throughout the remainder of the Games.</p>
<p>As part of the campaign, DICK'S Sporting Goods is asking fans to share their biggest sports moments on social, tagging @dickssportinggoods and using #BigMomentsEveryDay for an opportunity to be featured on the brand's
social channels. To further amplify this content, DICK'S is tapping
<a href="https://c212.net/c/link/?t=0&l=en&o=4217109-1&h=1459212888&u=https%3A%2F%2Fwww.instagram.com%2Fgabbycvdouglas%2F%3Fhl%3Den&a=Gabby+Douglas" target="_blank" rel="nofollow">Gabby Douglas</a>,
<a href="https://c212.net/c/link/?t=0&l=en&o=4217109-1&h=1189525765&u=https%3A%2F%2Fwww.instagram.com%2Ftonyhawk%2F%3Fhl%3Den&a=Tony+Hawk" target="_blank" rel="nofollow">Tony Hawk</a>, <a href="https://c212.net/c/link/?t=0&l=en&o=4217109-1&h=3065069764&u=https%3A%2F%2Fwww.instagram.com%2Fdaweser%2F%3Fhl%3Den&a=Dominique+Dawes" target="_blank" rel="nofollow">Dominique Dawes</a>, <a href="https://c212.net/c/link/?t=0&l=en&o=4217109-1&h=3340519259&u=https%3A%2F%2Fwww.instagram.com%2Fezrafrech%2F%3Fhl%3Den&a=Ezra+Frech" target="_blank" rel="nofollow">Ezra Frech</a> and
more to share their own biggest moments and interact with fans.</p>
<p>Legends, a global premium experiences company, helped source the partnership between DICK'S Sporting Goods and LA28.</p>
<p><b><u>About DICK'S Sporting Goods</u></b></p>
<p>DICK'S Sporting Goods
(NYSE: <a href="https://c212.net/c/link/?t=0&l=en&o=4217109-1&h=1975000621&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4163940-1%26h%3D2892395751%26u%3Dhttps%253A%252F%252Fwww.prnewswire.com%252Fnews-releases%252Fdicks-house-of-sport-announces-partnership-with-three-time-nfl-defensive-player-of-the-year-jj-watt-302091421.html%253Ftc%253Deml_cleartime%2523financial-modal%26a%3DDKS&a=DKS" target="_blank" rel="nofollow">DKS</a>)
creates confidence and excitement by inspiring, supporting and personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer serves
athletes and outdoor enthusiasts in more than 850 DICK'S Sporting Goods, Golf Galaxy, Public Lands, Going Going Gone! and Warehouse Sale stores, online, and through the DICK'S mobile app. DICK'S also owns and operates
DICK'S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile platform for live streaming, scheduling, communications and scorekeeping.</p>
<p>Driven by its belief that sports have the power to change lives, DICK'S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams
and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK'S business, corporate giving, sustainability efforts and employment opportunities can be found
on <a href="https://c212.net/c/link/?t=0&l=en&o=4217109-1&h=3578664648&u=http%3A%2F%2Fdicks.com%2F&a=dicks.com" target="_blank" rel="nofollow">dicks.com</a>, <a href="https://c212.net/c/link/?t=0&l=en&o=4217109-1&h=217421206&u=http%3A%2F%2Finvestors.dicks.com%2F&a=investors.dicks.com" target="_blank" rel="nofollow">investors.dicks.com</a>, <a href="https://c212.net/c/link/?t=0&l=en&o=4217109-1&h=959270011&u=http%3A%2F%2Fsportsmatter.org%2F&a=sportsmatter.org" target="_blank" rel="nofollow">sportsmatter.org</a>,
<a href="https://c212.net/c/link/?t=0&l=en&o=4217109-1&h=3622433130&u=https%3A%2F%2Fwww.dickssportinggoods.jobs%2F&a=dickssportinggoods.jobs" target="_blank" rel="nofollow">dickssportinggoods.jobs</a> and
on <a href="https://c212.net/c/link/?t=0&l=en&o=4217109-1&h=2936980800&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4163940-1%26h%3D821856406%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4117192-1%2526h%253D1827588498%2526u%253Dhttps%25253A%25252F%25252Fwww.instagram.com%25252Fdickssportinggoods%25252F%25253Fhl%25253Den%2526a%253DInstagram%26a%3DInstagram&a=Instagram" target="_blank" rel="nofollow">Instagram</a>, <a href="https://c212.net/c/link/?t=0&l=en&o=4217109-1&h=2169509504&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4163940-1%26h%3D2171009411%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4117192-1%2526h%253D780083461%2526u%253Dhttps%25253A%25252F%25252Fwww.tiktok.com%25252F%252540dickssportinggoods%25253Flang%25253Den%2526a%253DTikTok%26a%3DTikTok&a=TikTok" target="_blank" rel="nofollow">TikTok</a>, <a href="https://c212.net/c/link/?t=0&l=en&o=4217109-1&h=2458519344&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4163940-1%26h%3D3152965010%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4117192-1%2526h%253D1325395719%2526u%253Dhttps%25253A%25252F%25252Fwww.facebook.com%25252Fdickssportinggoods%25252F%2526a%253DFacebook%26a%3DFacebook&a=Facebook" target="_blank" rel="nofollow">Facebook</a> and <a href="https://c212.net/c/link/?t=0&l=en&o=4217109-1&h=2499504715&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4163940-1%26h%3D2664269376%26u%3Dhttps%253A%252F%252Fc212.net%252Fc%252Flink%252F%253Ft%253D0%2526l%253Den%2526o%253D4117192-1%2526h%253D669052028%2526u%253Dhttps%25253A%25252F%25252Ftwitter.com%25252FDICKS%25253Fref_src%25253Dtwsrc%2525255Egoogle%2525257Ctwcamp%2525255Eserp%2525257Ctwgr%2525255Eauthor%2526a%253DX%26a%3DX&a=X" target="_blank" rel="nofollow">X</a>.
</p>
<p><b><u>About LA28 Olympic and Paralympic Games </u></b></p>
<p>The LA28 Games will mark Los Angeles' third time to host the Olympic Games, previously hosted in 1984 and 1932, and first time to host the Paralympic Games. Los Angeles will host the world's most elite athletes in
2028 as it welcomes Paralympians and Olympians from around the world to compete on the biggest stage in sports. The LA28 Games are independently operated by a privately funded, non-profit organization with revenue
from corporate partners, licensing agreements, hospitality and ticketing programs and a significant contribution from the International Olympic Committee.</p>
<p><b><u>About Team USA </u></b></p>
<p>Team USA is the world's largest and most diverse team of athletes from across the United States who compete at the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games. The United States Olympic
& Paralympic Committee, founded in 1894, serves as the National Olympic Committee and National Paralympic Committee for the United States and is responsible for protecting, supporting and empowering Team USA
athletes. For more information, visit <a href="http://TeamUSA.org">TeamUSA.org</a>.</p>
<p><b>Media Contact<br></b>DICK'S Sporting Goods – <a href="mailto:press@dcsg.com" target="_blank" rel="nofollow">press@dcsg.com</a></p>
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<p>SOURCE DICK'S Sporting Goods</p>
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<table class="module-subscribe_table module-subscribe_form" role="presentation">
<tbody>
<tr id="_ctrl0_ctl39_rowEmailAddress" class="module-subscribe_table-input module-subscribe_email">
<td id="_ctrl0_ctl39_ctl02">
<label for="_ctrl0_ctl39_txtEmail" id="_ctrl0_ctl39_lblEmailAddressText">Email Address</label>
<span id="_ctrl0_ctl39_lblRequiredEmailAddress" class="module_required">*</span>
<input name="_ctrl0$ctl39$txtEmail" type="email" maxlength="128" id="_ctrl0_ctl39_txtEmail" class="module_input" placeholder="Enter your Email Address">
<span id="_ctrl0_ctl39_regexEmailValidator1" style="display:none;"></span>
<span id="_ctrl0_ctl39_reqvalEmailValidator1" style="display:none;"></span>
</td>
</tr>
</tbody>
</table>
<table id="_ctrl0_ctl39_tableMailingLists" class="module-subscribe_table module-subscribe_mailing-list" role="presentation">
<tbody>
<tr id="_ctrl0_ctl39_rowMailingListLabel" class="module-subscribe_table-input module-subscribe_list-header">
<td id="_ctrl0_ctl39_ctl17">
<label for="_ctrl0_ctl39_chkLists" id="_ctrl0_ctl39_lblMailingListsText">Investor Alert Options</label>
<span id="_ctrl0_ctl39_lblRequiredMailingLists" class="module_required">*</span>
</td>
</tr>
<tr id="_ctrl0_ctl39_rowMailingLists" class="module-subscribe_table-input module-subscribe_list">
<td id="_ctrl0_ctl39_ctl18">
<table id="_ctrl0_ctl39_chkLists">
<tbody>
<tr>
<td><input id="_ctrl0_ctl39_chkLists_0" type="checkbox" name="_ctrl0$ctl39$chkLists$0" value="37"><label for="_ctrl0_ctl39_chkLists_0">News</label></td>
</tr>
<tr>
<td><input id="_ctrl0_ctl39_chkLists_1" type="checkbox" name="_ctrl0$ctl39$chkLists$1" value="38"><label for="_ctrl0_ctl39_chkLists_1">Events & Presentations</label></td>
</tr>
<tr>
<td><input id="_ctrl0_ctl39_chkLists_2" type="checkbox" name="_ctrl0$ctl39$chkLists$2" value="39"><label for="_ctrl0_ctl39_chkLists_2">Quarterly Reports</label></td>
</tr>
<tr>
<td><input id="_ctrl0_ctl39_chkLists_3" type="checkbox" name="_ctrl0$ctl39$chkLists$3" value="40"><label for="_ctrl0_ctl39_chkLists_3">Annual Reports</label></td>
</tr>
<tr>
<td><input id="_ctrl0_ctl39_chkLists_4" type="checkbox" name="_ctrl0$ctl39$chkLists$4" value="41"><label for="_ctrl0_ctl39_chkLists_4">SEC Filings</label></td>
</tr>
<tr>
<td><input id="_ctrl0_ctl39_chkLists_5" type="checkbox" name="_ctrl0$ctl39$chkLists$5" value="42"><label for="_ctrl0_ctl39_chkLists_5">End of Day Stock Quote</label></td>
</tr>
</tbody>
</table>
<span id="_ctrl0_ctl39_cusvalMailingListsValidator" style="display:none;"></span>
</td>
</tr>
</tbody>
</table>
<div id="_ctrl0_ctl39_recaptcha_divModuleContainer" class="RecaptchaContainer">
<input type="hidden" name="_ctrl0$ctl39$recaptcha$hdnCaptchaToken" id="_ctrl0_ctl39_recaptcha_hdnCaptchaToken">
<script type="text/javascript">
function onLoad__ctrl0_ctl39_recaptcha() {
grecaptcha.render('_ctrl0_ctl39_btnSubmit', {
'sitekey': '6LcKf8wZAAAAADYEeFvKUvdj80FVct5G98mSJ29W',
'callback': 'onSubmit__ctrl0_ctl39_recaptcha',
'size': 'invisible'
});
}
function onSubmit__ctrl0_ctl39_recaptcha(token) {
var captchaTokenField = document.getElementById('_ctrl0_ctl39_recaptcha_hdnCaptchaToken');
captchaTokenField.value = token;
__doPostBack('_ctrl0$ctl39$btnSubmit', "");
}
</script>
<script src="https://www.google.com/recaptcha/api.js?onload=onLoad__ctrl0_ctl39_recaptcha&render=explicit" async="" defer=""></script>
<style>
.grecaptcha-badge {
display: none !important;
}
</style>
</div>
<span id="_ctrl0_ctl39_cusvalRecaptcha" style="display:none;"></span>
<div class="module_actions">
<div>
<div class="grecaptcha-badge" data-style="bottomright"
style="width: 256px; height: 60px; position: fixed; visibility: hidden; display: block; transition: right 0.3s ease 0s; bottom: 14px; right: -186px; box-shadow: gray 0px 0px 5px; border-radius: 2px; overflow: hidden;">
<div class="grecaptcha-logo"><iframe title="reCAPTCHA" width="256" height="60" role="presentation" name="a-jnuabb2nsbex" frameborder="0" scrolling="no"
sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-top-navigation allow-modals allow-popups-to-escape-sandbox allow-storage-access-by-user-activation"
src="https://www.google.com/recaptcha/api2/anchor?ar=1&k=6LcKf8wZAAAAADYEeFvKUvdj80FVct5G98mSJ29W&co=aHR0cHM6Ly9pbnZlc3RvcnMuZGlja3MuY29tOjQ0Mw..&hl=de&v=rKbTvxTxwcw5VqzrtN-ICwWt&size=invisible&cb=vhl2rne39d7l"></iframe>
</div>
<div class="grecaptcha-error"></div><textarea id="g-recaptcha-response" name="g-recaptcha-response" class="g-recaptcha-response"
style="width: 250px; height: 40px; border: 1px solid rgb(193, 193, 193); margin: 10px 25px; padding: 0px; resize: none; display: none;"></textarea>
</div><iframe style="display: none;"></iframe>
</div><button type="submit" name="_ctrl0$ctl39$btnSubmit" value="Submit"
onclick="javascript:WebForm_DoPostBackWithOptions(new WebForm_PostBackOptions("_ctrl0$ctl39$btnSubmit", "", true, "fd61ee63-dc11-4fa5-8f6e-73011467d4e4", "", false, false))"
id="_ctrl0_ctl39_btnSubmit" class="button module-subscribe_submit-button js--hidden emailAlertSubscribeBtn" data-email-alert-subscribe-btn="true" style=""><span class="button_text">Submit</span></button>
<button type="submit" class="button module-subscribe_submit-button module-subscribe_submit-button--fancy"><span class="button_text">Sign Up</span></button>
</div>
<div class="module-subscribe_unsubscribe">
<a href="/resources/investor-email-alerts/default.aspx" class="module-subscribe_unsubscribe-link uppercase">Unsubscribe</a>
</div>
</div>
</div>
</div>
</div>
<div id="_ctrl0_ctl39_divEditSubscriberConfirmation" class="module module-subscribe module_confirmation-container" style="DISPLAY:none;">
<div class="module_container module_container--outer">
<h2 class="module_title">Email Alert Sign Up Confirmation</h2>
<div class="module_container module_container--inner">
</div>
</div>
</div><span id="_ctrl0_ctl39_ctl19" style="display:none;"></span>
<style>
.q4l-loading-spinner {
border: 16px solid #f3f3f3;
border-radius: 50%;
border-top: 16px solid #3498db;
width: 120px;
height: 120px;
-webkit-animation: spin 2s linear infinite;
/* Safari */
animation: spin 2s linear infinite;
}
/* Safari */
@-webkit-keyframes spin {
0% {
-webkit-transform: rotate(0deg);
}
100% {
-webkit-transform: rotate(360deg);
}
}
@keyframes spin {
0% {
transform: rotate(0deg);
}
100% {
transform: rotate(360deg);
}
}
</style>
<div class="q4l-loading-spinner" id="_ctrl0_ctl40-spinner" style="display: none;"></div>
<script>
function showMessage(message, targetElementId = "_ctrl0_ctl39_divEditSubscriberConfirmation") {
$("#" + targetElementId).text(message);
$("#" + targetElementId).show();
}
function getCookie(name) {
var nameEQ = name + "=";
var ca = document.cookie.split(";");
for (var i = 0; i < ca.length; i++) {
var c = ca[i];
while (c.charAt(0) == " ") c = c.substring(1, c.length);
if (c.indexOf(nameEQ) == 0) return c.substring(nameEQ.length, c.length);
}
return null;
}
// see STD-647
(async function() {
const q4lTriggerClientID = window.localStorage.getItem("q4l_trigger_clientID");
// we check q4lTriggerClientID so that when there are multiple mailing lists,
// only the one that the user submitted will have its view changed so there is
// a cleaner UX
const didTriggerFlow = q4lTriggerClientID === "_ctrl0_ctl39";
let idToken = window.location.hash.includes("id_token") ? window.location.hash.replace("#id_token=", "") : null;
idToken = idToken ?? getCookie(Q4Login.StorageKeys.SessionToken);
if (window.location.hash.includes("error")) {
const errorCode = window.location.hash.replace("#error=", "");
if (errorCode === "401.1" && didTriggerFlow) {
const message = "Your email is not verified. Please click the verification link we sent to your inbox.";
$("#_ctrl0_ctl39_divModuleContainer").hide();
showMessage(message);
}
} else if (window.location.hash.includes("message")) {
const message = decodeURIComponent(window.location.hash.replace("#message=", ""));
if (didTriggerFlow) {
showMessage(message, "_ctrl0_ctl39_validationsummary");
}
} else if (idToken) {
// default message
let message = "Unable to subscribe using your Q4 Account, please try again.";
const mailingListSelections = localStorage.getItem("q4l_mailing_selections");
if (!!mailingListSelections && didTriggerFlow) {
try {
// hide mailing list selections, then show spinner
$("#_ctrl0_ctl39_divModuleContainer").hide();
$("#_ctrl0_ctl40-spinner").show();
// build and make request
const requestOptions = {
method: "PUT",
headers: {
"Content-Type": "application/json",
"Authorization": "Bearer " + idToken
},
body: mailingListSelections
};
const publicApi = "https://dicks2020rd.studio.q4api.com/api/MailingList";
const response = await fetch(publicApi, requestOptions).catch(error => console.log(error));
const subscribeResult = await response.json();
if (subscribeResult) {
message = subscribeResult.data;
}
} catch (ex) {
console.log(ex);
}
localStorage.removeItem("q4l_mailing_selections");
localStorage.removeItem("q4l_email");
// set the output message then show it
showMessage(message);
} else if (window.location.hash.includes("id_token") && !mailingListSelections && didTriggerFlow) {
// if there is no mailing list selections at this point, then
// something is up.
showMessage(message);
}
}
// clean up
$("#_ctrl0_ctl40-spinner").hide();
})();
</script>
</span></span></div>
</div>
<div class="pane pane--footer2 grid">
<div class="pane_inner clearfix"><span class="FooterPane2Div13">
<div id="_ctrl0_ctl43_divModuleContainer" class="module module-html module-corp-links">
<div class="module_container module_container--outer">
<div class="module_container module_container--inner">
<div class="social-container q4icons">
<a target="_blank" href="https://www.youtube.com/user/DicksSportingGoods"><span class="q4-icon_youtube"></span></a>
<a target="_blank" href="https://www.twitter.com/dicks"><span class="q4-icon_twitter"></span></a>
<a target="_blank" href="https://www.facebook.com/dickssportinggoods"><span class="q4-icon_facebook-square"></span></a>
<a target="_blank" href="https://www.pinterest.com/dkssports"><span class="q4-icon_pinterest"></span></a>
<a target="_blank" href="https://www.instagram.com/dickssportinggoods/"><span class="q4-icon_instagram"></span></a>
</div>
</div>
</div>
</div>
</span><span class="FooterPane2Div14">
<div id="_ctrl0_ctl46_divModuleContainer" class="module module-html copyright grid_col--1-of-1 grid_col--md-1-of-1 text-center">
<div class="module_container module_container--outer">
<div class="module_container module_container--inner"> © <span class="copyright_year">2024</span> DICK'S Sporting Goods - All rights reserved </div>
</div>
</div>
</span><span class="FooterPane2Div15">
<div id="_ctrl0_ctl49_divModuleContainer" class="module module-q4-credits grid_col--1-of-1 text-center">
<div class="module_container module_container--outer">
<div class="module_container module_container--inner">
<a href="https://www.q4inc.com/Powered-by-Q4/" id="_ctrl0_ctl49_hrefWebsiteRecording" class="module-q4-credits-link" target="_blank">
<span id="_ctrl0_ctl49_lblWebsiteRecording" class="module-q4-credits_powered-text">Powered By Q4 Inc.</span>
<span id="_ctrl0_ctl49_lblVersion" class="module-q4-credits_version-text">5.131.0.2</span>
<span class="sr-only">(opens in new window)</span>
</a>
</div>
</div>
</div>
</span></div>
</div>
<div class="pane pane--credits">
<div class="pane_inner"><span class="Q4FooterDiv16">
<div id="_ctrl0_ctl52_divModuleContainer" class="module module-embed hidden">
<div class="module_container module_container--outer">
<div class="module_container module_container--inner">
<script>
var q4App = $.extend(true, q4Defaults, {
options: {
headerOffset: function() {
if ($(window).width() > 1024) {
return $('.pane--header').outerHeight() + $('.pane--breadcrumb').outerHeight();
} else {
return $('.pane--header').outerHeight();
}
},
mailingListConfig: {
tpl: ('<div id="SubscriberConfirmation" class="module module-subscribe module-subscribe--fancy dark grid_col grid_col--2-of-4 grid_col--lc-1-of-1 grid_col--md-1-of-1">' + ' <div class="module_container--outer">' +
' <h2 class="module_title">Investor Email Alerts</h2>' + ' <div class="module_container--inner">' + ' <p class="module_message module_message--success"></p>' + ' </div>' + ' </div>' +
'</div>'),
submitText: 'Sign Up'
}
},
scollingTable: function(selector) {
$(selector).not(selector + ' table').wrap('<div class="table-wrapper" />');
},
meetingFancy: function($selector, trigger) {
var meetingCookie = sessionStorage.getItem('requestMeeting');
if (meetingCookie != 'closed') {
$selector.removeClass('js--hidden');
}
$selector.on('click', '.button--cookie', function() {
$selector.addClass('js--hidden');
sessionStorage.setItem("requestMeeting", 'closed');
});
$selector.on('click', trigger, function(e) {
e.preventDefault();
$.fancybox.open({
type: 'iframe',
src: '/request-meeting-iframe/default.aspx',
opts: {
margin: [10, 0],
slideClass: 'fancybox-slide--form',
parentEl: 'form'
}
});
});
window.addEventListener('message', function(event) {
if (event.data == 'close-fancybox') {
$.fancybox.close();
}
}, false);
},
stickyNavBar: function() {
var inst = this,
$window = $(window),
$layout = $('.layout'),
$header = $('.pane--header'),
$nav = $('.nav--secondary'),
$navContainer = $('.pane--breadcrumb'),
navContainerPos = function() {
return $navContainer.position().top;
};
$window.on('scroll', function() {
if ($window.scrollTop() > 0) {
$layout.addClass('js--header-small');
} else {
$layout.removeClass('js--header-small');
}
if ($window.width() > 1024) {
$navContainer.css('min-height', $nav.outerHeight());
if ($window.scrollTop() + $header.outerHeight() >= navContainerPos()) {
$layout.addClass('js--sticky');
$nav.css('top', $header.outerHeight());
} else {
$layout.removeClass('js--sticky');
$nav.removeAttr('style');
}
} else {
$layout.removeClass('js--sticky');
$nav.removeAttr('style');
$navContainer.removeAttr('style');
}
});
$window.on('resize', function() {
if ($window.width() > 1024) {
$layout.removeClass('js--sticky');
$navContainer.removeAttr('style').css('min-height', $nav.outerHeight());
$nav.removeAttr('style');
} else {
$layout.removeClass('js--sticky');
$nav.removeAttr('style');
$navContainer.removeAttr('style');
}
$window.trigger('scroll');
}).resize();
},
navAccessibility: function() {
$('nav .selected > a').attr('aria-current', 'page');
$('.nav--main').attr('aria-label', 'primary navigation');
$('.nav--secondary').attr('aria-label', 'secondary navigation');
$('.nav--mobile').attr('aria-label', 'mobile navigation');
},
iconFix: function() {
$('.q4icons .module_link').each(function() {
if (!$(this).children('.q4icons_icon').length) {
$(this).prepend('<span class="q4icons_icon" aria-hidden="true"></span>');
}
});
},
checkSocial: function(type) {
var tpl = ('<div class="social-highlights_inner">' + '<span class="txt">Share this</span><i class="q4i-share"></i>' + '</div>');
$('.social-highlights').each(function() {
$(this).prepend(tpl);
});
$('.social-highlights').on('click', '.social-highlights_inner i.q4i-share', function() {
var $el = $(this).closest('.social-highlights');
if (type !== 'details') {
window.location.hash = $el.attr('rel') !== undefined ? $el.attr('rel') : $el.find('.social-highlights_anchor').attr('rel');
}
if (!$el.find('.social-icons').length) {
$(this).newsShare({
shortenURL: true
});
} else {
$el.find('.social-icons').toggle();
}
});
},
searchKeyboardTooltip: function(searchFocusIcon, searchTooltipId) {
var searchTooltipElement = '<span id="' + searchTooltipId + '" class="tooltip" role="tooltip" >toggle search</span>';
$(searchFocusIcon).attr('aria-describedby', 'search-tip').after(searchTooltipElement);
$('#' + searchTooltipId).attr('aria-hidden', 'true');
$(searchFocusIcon).focusin(function() {
$('#' + searchTooltipId).attr('aria-hidden', 'false');
});
$(searchFocusIcon).focusout(function() {
$('#' + searchTooltipId).attr('aria-hidden', 'true');
});
},
footerListToggle: function() {
$('.module-corp-links_title-container').click(function() {
$(this).siblings('.module-corp_list').toggleClass('list-open');
$(this).toggleClass('arrow-up');
var current = $(this).siblings(".module-corp_list");
$('.module-corp_list').not(current).removeClass('list-open');
$('.module-corp-links_title-container').not(this).removeClass('arrow-up');
});
},
init: function() {
var app = this;
app.cleanUp();
app.submitOnEnter('.module-unsubscribe');
app.submitOnEnter('.module-search');
app.validateSubmit('.module-search');
app.superfish($('.nav--main .level2, .nav--secondary .level2, .nav--mobile .level2'), {
cssArrows: false
});
app.mobileMenuToggle($('.layout'), '.pane--navigation', '.layout_toggle-button');
app.cleanQuickLinks($('.module-links'));
app.copyright($('.copyright_year'));
app.docTracking();
app.fancySignup();
app.resetDate(['.nav a[href*="s4.q4web.com"]:not([href$=".pdf"])']);
app.previewToolbar();
app.reveal('.pane--header', '.module-search_toggle', '.module-search input[type="text"]', false);
app.stickyNavBar();
app.meetingFancy($('.module-cta'), '.button--meeting');
app.sections();
app.navAccessibility();
app.iconFix();
app.accessibleNavKeyboard('.nav--main', '2', '.nav--mobile');
app.searchKeyboardTooltip('.module-search > .module_container--outer > .module-search_toggle ', 'search-tip');
app.footerListToggle();
app.checkSocial();
}
});
q4App.init();
</script>
</div>
</div>
</div>
</span><span class="Q4FooterDiv18">
<div id="_ctrl0_ctl55_divModuleContainer" class="module module-embed">
<div class="module_container module_container--outer">
<div class="module_container module_container--inner">
<script type="text/javascript" src="https://www.bugherd.com/sidebarv2.js?apikey=krju7tykerxsstmeas6rwa" async="true"></script>
</div>
</div>
</div>
</span><span class="Q4FooterDiv2">
<div id="_ctrl0_ctl61_divModuleContainer" class="module module-embed">
<div class="module_container module_container--outer">
<div class="module_container module_container--inner">
<script type="text/javascript">
q4App.scollingTable('.module-details .module_body table');
if (!$('.module-news-details .module_multimedia').length > 0) {
$('.module-news-details .module_multimedia-title').remove();
}
</script>
</div>
</div>
</div>
</span></div>
</div>
</div>
</div>
</div>
<input type="hidden" name="__antiCSRF" id="__antiCSRF" value="">
<script type="text/javascript">
//<![CDATA[
var Page_ValidationSummaries = new Array(document.getElementById("_ctrl0_ctl39_validationsummary"));
var Page_Validators = new Array(document.getElementById("_ctrl0_ctl39_regexEmailValidator1"), document.getElementById("_ctrl0_ctl39_reqvalEmailValidator1"), document.getElementById("_ctrl0_ctl39_cusvalMailingListsValidator"), document
.getElementById("_ctrl0_ctl39_cusvalRecaptcha"), document.getElementById("_ctrl0_ctl39_ctl19"));
//]]>
</script>
<script type="text/javascript">
//<![CDATA[
var _ctrl0_ctl39_validationsummary = document.all ? document.all["_ctrl0_ctl39_validationsummary"] : document.getElementById("_ctrl0_ctl39_validationsummary");
_ctrl0_ctl39_validationsummary.headertext = "<p class=\'module_message module_message--error\'>The following errors must be corrected:</p>";
_ctrl0_ctl39_validationsummary.displaymode = "List";
_ctrl0_ctl39_validationsummary.validationGroup = "fd61ee63-dc11-4fa5-8f6e-73011467d4e4";
var _ctrl0_ctl39_regexEmailValidator1 = document.all ? document.all["_ctrl0_ctl39_regexEmailValidator1"] : document.getElementById("_ctrl0_ctl39_regexEmailValidator1");
_ctrl0_ctl39_regexEmailValidator1.controltovalidate = "_ctrl0_ctl39_txtEmail";
_ctrl0_ctl39_regexEmailValidator1.errormessage = "Email address is not valid.";
_ctrl0_ctl39_regexEmailValidator1.display = "None";
_ctrl0_ctl39_regexEmailValidator1.enabled = "False";
_ctrl0_ctl39_regexEmailValidator1.evaluationfunction = "RegularExpressionValidatorEvaluateIsValid";
_ctrl0_ctl39_regexEmailValidator1.validationexpression = "^([a-zA-Z0-9_\\-\\.]+)@((\\[[0-9]{1,3}\\.[0-9]{1,3}\\.[0-9]{1,3}\\.)|(([a-zA-Z0-9\\-]+\\.)+))([a-zA-Z]{2,4}|[0-9]{1,3})(\\]?)$";
var _ctrl0_ctl39_reqvalEmailValidator1 = document.all ? document.all["_ctrl0_ctl39_reqvalEmailValidator1"] : document.getElementById("_ctrl0_ctl39_reqvalEmailValidator1");
_ctrl0_ctl39_reqvalEmailValidator1.controltovalidate = "_ctrl0_ctl39_txtEmail";
_ctrl0_ctl39_reqvalEmailValidator1.errormessage = "Email address is required.";
_ctrl0_ctl39_reqvalEmailValidator1.display = "None";
_ctrl0_ctl39_reqvalEmailValidator1.validationGroup = "fd61ee63-dc11-4fa5-8f6e-73011467d4e4";
_ctrl0_ctl39_reqvalEmailValidator1.evaluationfunction = "RequiredFieldValidatorEvaluateIsValid";
_ctrl0_ctl39_reqvalEmailValidator1.initialvalue = "";
var _ctrl0_ctl39_cusvalMailingListsValidator = document.all ? document.all["_ctrl0_ctl39_cusvalMailingListsValidator"] : document.getElementById("_ctrl0_ctl39_cusvalMailingListsValidator");
_ctrl0_ctl39_cusvalMailingListsValidator.errormessage = "Mailing list selection is required.";
_ctrl0_ctl39_cusvalMailingListsValidator.display = "None";
_ctrl0_ctl39_cusvalMailingListsValidator.validationGroup = "fd61ee63-dc11-4fa5-8f6e-73011467d4e4";
_ctrl0_ctl39_cusvalMailingListsValidator.evaluationfunction = "CustomValidatorEvaluateIsValid";
var _ctrl0_ctl39_cusvalRecaptcha = document.all ? document.all["_ctrl0_ctl39_cusvalRecaptcha"] : document.getElementById("_ctrl0_ctl39_cusvalRecaptcha");
_ctrl0_ctl39_cusvalRecaptcha.errormessage = "The captcha test has failed. Please try again.";
_ctrl0_ctl39_cusvalRecaptcha.display = "None";
_ctrl0_ctl39_cusvalRecaptcha.validationGroup = "fd61ee63-dc11-4fa5-8f6e-73011467d4e4";
_ctrl0_ctl39_cusvalRecaptcha.evaluationfunction = "CustomValidatorEvaluateIsValid";
var _ctrl0_ctl39_ctl19 = document.all ? document.all["_ctrl0_ctl39_ctl19"] : document.getElementById("_ctrl0_ctl39_ctl19");
_ctrl0_ctl39_ctl19.controltovalidate = "_ctrl0_ctl39_txtEmail";
_ctrl0_ctl39_ctl19.errormessage = "Email Address is invalid.";
_ctrl0_ctl39_ctl19.display = "None";
_ctrl0_ctl39_ctl19.validationGroup = "fd61ee63-dc11-4fa5-8f6e-73011467d4e4";
//]]>
</script>
<div class="aspNetHidden">
<input type="hidden" name="__SCROLLPOSITIONX" id="__SCROLLPOSITIONX" value="0">
<input type="hidden" name="__SCROLLPOSITIONY" id="__SCROLLPOSITIONY" value="0">
</div>
<script type="text/javascript">
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View All News
DICK'S SPORTING GOODS ANNOUNCES PARTNERSHIP WITH TEAM USA AND THE LA28 OLYMPIC
AND PARALYMPIC GAMES
July 23, 2024
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Partnership with Team USA through Paris 2024, Milano Cortina 2026 and LA28 Games
In celebration, DICK'S launches new marketing campaign titled "Big Moments"
PITTSBURGH, July 23, 2024 /PRNewswire/ -- Today, DICK'S Sporting Goods (NYSE:
DKS), Team USA and LA28 announced an exclusive partnership that designates
DICK'S as the Official Sporting Goods Retail Provider. DICK'S will also serve as
an Official Supporter of Team USA for Paris 2024, Milano Cortina 2026, and LA28,
and kick off the celebration of Paris 2024 with ad placements during
NBCUniversal's coverage of the upcoming Olympic and Paralympic Games. DICK'S
Sporting Goods first partnered with Team USA during Rio 2016 and PyeongChang
2018.
As an Official Supporter, DICK'S plans to bring customers closer to the Olympic
and Paralympic Games by showing their support in stores across the country, and
through original storytelling, advertising and social content that feature
athletes and the iconic Team USA brand. While DICK'S will continue selling an
exceptional array of Team USA licensed products, this deal unlocks an
opportunity for the brand to co-create exclusive LA28-branded gear with LA28
licensees for sale through DICK'S in-store and online.
The partnership will also include travel and training apparel, using DICK'S
owned brands, for 11 Team USA national governing bodies, beginning with USA
Canoe/Kayak this summer.
"We are thrilled to be a part of Team USA's journey for years to come and are
looking forward to welcoming the Summer Games back to the U.S. for the first
time in more than 30 years in Los Angeles," said Mark Rooks, VP Creative,
Sponsorships and Entertainment at DICK'S Sporting Goods. "As the Official
Sporting Goods Retail Provider of LA28, we are exploring ways to engage the
community, celebrate with fans across the country and further our investment in
youth sports."
"We couldn't be happier to have DICK'S Sporting Goods back in the Olympic and
Paralympic family," said Chris Pepe, Chief Commercial Officer at United States
Olympic and Paralympic Properties (USOPP). "LA28 is reimagining the way the
Games serve the world, and sport is at the core of that. Additionally, DICK's
ongoing involvement in youth sports will inspire future athletes across the
world, during and well after the Games conclude."
To celebrate this partnership and pinnacle moment in sport, DICK'S also released
a new marketing campaign titled, Big Moments. Through a :30 compilation of user
generated sports content, Big Moments showcases that the biggest moments in
sports don't just happen in sold-out arenas, on national TV, or with a world
record on the line; they happen every day in youth sports, anywhere and
everywhere people play, and have a powerful impact on young athletes' lives. Big
Moments is an extension of DICK'S Sports Change Lives campaign which launched in
March 2023.
"For young athletes, seemingly small moments can be extraordinary – whether it's
making the team, hitting a game winning shot, or scoring your very first goal,"
said Kate Fedishen, VP Marketing at DICK'S Sporting Goods. "With our Big Moments
campaign, we are taking these joyful, triumphant, real-world stories in youth
sports and giving them the spotlight they deserve on the world's biggest stage
for sports."
Today, Big Moments started running across social and streaming services, and
will make its broadcast premiere during the Olympic Games Paris 2024 on NBC. The
campaign will continue to run across NBC platforms throughout the remainder of
the Games.
As part of the campaign, DICK'S Sporting Goods is asking fans to share their
biggest sports moments on social, tagging @dickssportinggoods and using
#BigMomentsEveryDay for an opportunity to be featured on the brand's social
channels. To further amplify this content, DICK'S is tapping Gabby Douglas, Tony
Hawk, Dominique Dawes, Ezra Frech and more to share their own biggest moments
and interact with fans.
Legends, a global premium experiences company, helped source the partnership
between DICK'S Sporting Goods and LA28.
About DICK'S Sporting Goods
DICK'S Sporting Goods (NYSE: DKS) creates confidence and excitement by
inspiring, supporting and personally equipping all athletes to achieve their
dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel
retailer serves athletes and outdoor enthusiasts in more than 850 DICK'S
Sporting Goods, Golf Galaxy, Public Lands, Going Going Gone! and Warehouse Sale
stores, online, and through the DICK'S mobile app. DICK'S also owns and operates
DICK'S House of Sport and Golf Galaxy Performance Center, as well as
GameChanger, a youth sports mobile platform for live streaming, scheduling,
communications and scorekeeping.
Driven by its belief that sports have the power to change lives, DICK'S has been
a longtime champion for youth sports and, together with its Foundation, has
donated millions of dollars to support under-resourced teams and athletes
through the Sports Matter program and other community-based initiatives.
Additional information about DICK'S business, corporate giving, sustainability
efforts and employment opportunities can be found
on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and
on Instagram, TikTok, Facebook and X.
About LA28 Olympic and Paralympic Games
The LA28 Games will mark Los Angeles' third time to host the Olympic Games,
previously hosted in 1984 and 1932, and first time to host the Paralympic Games.
Los Angeles will host the world's most elite athletes in 2028 as it welcomes
Paralympians and Olympians from around the world to compete on the biggest stage
in sports. The LA28 Games are independently operated by a privately funded,
non-profit organization with revenue from corporate partners, licensing
agreements, hospitality and ticketing programs and a significant contribution
from the International Olympic Committee.
About Team USA
Team USA is the world's largest and most diverse team of athletes from across
the United States who compete at the Olympic, Paralympic, Youth Olympic, Pan
American and Parapan American Games. The United States Olympic & Paralympic
Committee, founded in 1894, serves as the National Olympic Committee and
National Paralympic Committee for the United States and is responsible for
protecting, supporting and empowering Team USA athletes. For more information,
visit TeamUSA.org.
Media Contact
DICK'S Sporting Goods – press@dcsg.com
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multimedia:https://www.prnewswire.com/news-releases/dicks-sporting-goods-announces-partnership-with-team-usa-and-the-la28-olympic-and-paralympic-games-302204143.html
SOURCE DICK'S Sporting Goods
View All News
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Senior Director of Investor Relations
Nate Gilch
724-273-3400
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