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Beaton
Voice of Your Clients
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   * RESEARCH
   *      Competitor benchmarking
   *      Brand health
   *      Client feedback
   *      Market research
   * CONSULTING
   *      Business development
   *      CX transformation
   *      Strategy
   *      Pricing
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   * Beaton Benchmarks
   * Beaton Debrief
   * Client Choice Awards
 * Insights
   * Blog
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   * Events
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   * GUIDES
   *      NPS Tracking
   *      Benchmarking Guide

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Contact Us
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 * About
   * Our firm
   * Our team
   * Our alliances
 * Industries
   * Accounting and management consulting firms
   * Built and natural environment consulting firms
   * IP specialist and patent attorney firms
   * Law firms
   * Other industries
 * Services
   * RESEARCH
   *      Competitor benchmarking
   *      Brand health
   *      Client feedback
   *      Market research
   * CONSULTING
   *      Business development
   *      CX transformation
   *      Strategy
   *      Pricing
 * Products
   * Beaton Benchmarks
   * Beaton Debrief
   * Client Choice Awards
 * Insights
   * Blog
   * Case studies
   * Events
   * Reports and whitepapers
   * GUIDES
   *      NPS Tracking
   *      Benchmarking Guide

Contact Us


GROW FASTER




WITH OUR EVIDENCE, EXPERIENCE AND EXPERTISE


FIND OUT HOW





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THE VOICE OF YOUR CLIENTS®

We deliver strategies that leverage your brand, sharpen your service offering
and deliver value for your clients at every turn. Your partners in growth, we
work alongside you, ensuring that you navigate the market with confidence.

Our 35+ years of research and analysis into why clients of firms like yours buy
B2B professional services form the basis of our advice. We translate this data
into actionable insights that increase your value to clients, guided by our
team’s collective 150+ years working in or with professional services firms.

Grow faster with our evidence-based offering.

Get in touch



HOW WE HELP YOU GROW


Improve client experience
Win more work
Set and achieve ambitious targets
Compete more effectively
Strengthen your brand equity
Lift profitability
Improve client experience

Keeping clients happy in a hyper-competitive market is an increasing challenge
for professional services firms. Our research shows that acting on feedback and
proactively resolving problems is the number one driver for deepening client
relationships.

Get this right with client feedback tools that help you identify problems as
they occur, allowing you to track your service performance over time with
granular segmentation. With these insights you can take the appropriate action
to improve client experience.

Feedback alone only tells half the story. With our competitor benchmarking, you
can compare your performance with key competitors. Discover your areas of
strength and bring into sharp focus the areas of relative weakness that require
action.

Our CX transformation practice can help you build a client-centric culture in
your firm, consistently delivering excellence across the entire client journey.
We work with you to find where your clients are experiencing moments of magic
and moments of misery.

Win more work

As clients become more sophisticated in managing panels and tender processes,
the cost of client acquisition grows, and competition increases. Understanding
which opportunities to bid for reduces the risk of demoralising your team while
making efficient use of your resources.

Our Brand Health research can help you understand what drives consideration and
purchase decisions to better inform your submissions and proposals. Improve your
performance on your brand and business development funnels, while comparing your
bid:win ratios with competitors.

Our Business Development training can teach your team how to proactively find
opportunities to create work. Learn the skills to help you close on your
prospecting, and then collect feedback on those bids using our Client Feedback
Tools, systematically tracking what works and what doesn’t.

Set and achieve ambitious targets

Whichever way you want to grow, we have the experience to help you do so
sustainably and profitably. We will help you set growth targets with our
Strategy Consulting service, firming up your unique selling proposition and
developing a tailored pathway to growth.

Using CX Transformation, we can help you garner repeat business and top-notch
referrals by offering excellent client service. We will help you develop
consistency in this experience throughout your entire firm, from your services,
to your people, culture, leadership, and processes.

Our Pricing Consulting helps you develop your value proposition, while
articulating it in the way that clients and prospect will respond to. Maximise
your profits by understanding where to focus on volume and routine work, and
where to focus on large, more complex work.

Compete more effectively

Leading your firms while leading the market is becoming increasingly difficult.
Market dynamics and client behaviours are constantly changing, making it
difficult to track the evolution of best practice.

Our Strategy Consulting services help your firm develop evidence-based business
strategies. We do this by helping you review your direction, assess your
internal resources, identify the trends in your industry, before guiding you in
execution.

Use our Market Research services to survey your clients as well as the market.
Test the pillars of your strategy, uncover unmet needs and identify trends in
the market.

Competitor Benchmarking and tracking helps you monitor the progress of your
approach, offering data that can be used to bolster your strengths and leverage
your competitors’ weaknesses.

Strengthen your brand equity

Client service is steadily improving across all industries, making it harder to
compete in hyper-competitive markets. Developing a strong brand can be one of
your biggest assets.

Our Brand Health data shows you how the market perceives your brand fingerprint.
Are you the leaders in your areas of specialisation? The data will answer this
for you as well as showcase your areas of competitive strength to use in your
marketing efforts.

Our Market Research services can be used to create thought leadership with
insights generated from your clients. We provide the independent and
authoritative research and analysis expertise needed to help you position your
brand.

Firms like yours use our Business Development services to review their marketing
and BD functions. Identify gaps, improve implementation and ensure your team is
fit-for-purpose and future-proof, using our decades of experience and
evidence-based insights on marketing effectiveness to guide you.

Lift profitability

Firms are facing immense pressure from clients expecting more for less, the rise
of automation reducing industry costs, the number of new firms entering the
market, and the blurring of boundaries between professions.

Through our exclusive Competitor Benchmarking, we can help you identify where
you are positioned compared to market competitors on fees, service performance,
value, and cost consciousness. This data highlights where the industry’s
greatest competitive pricing pressure stands and – importantly – where you may
have discretion to increase fees.

Utilising our Business Development services, we arm your team with the skills
they need to proactively prospect for new work with your clients. Our Pricing
Consulting will then help your firm move along its pricing maturity journey. We
can help you identify your value proposition, and develop an evidence-based
pricing strategy that will teach you how to negotiate on price.


OUR SOLUTIONS





COMPETITOR BENCHMARKING

Compare your client service performance against that of your direct competitors
and uncover areas of differentiation.


BRAND HEALTH

Assess how you are perceived by the market, including non-clients, and maximise
your conversions.


CLIENT FEEDBACK TOOLS

Use our suite of tools to assess, track and monitor client satisfaction and
action issues fast.


MARKET RESEARCH

Identify the trends in the market on key topics of interest and position your
brand with world-class research.


STRATEGY CONSULTING

Develop and implement evidence-based and best practice strategies and be more
competitive in the market.


CX TRANSFORMATION

Embed and nurture client-centricity in the culture of your firm and improve
client experience.


BUSINESS DEVELOPMENT

Maximise the effectiveness of your BD and marketing efforts and ensure your team
is fit-for-purpose.


PRICING CONSULTING

Define and articulate your value propositions and develop the skills to better
negotiate on price.


OUR CLIENTS





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CONTACT US



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