www.amazon.co.uk
Open in
urlscan Pro
2600:9000:223d:5400:15:c9dc:592:23a1
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URL:
https://www.amazon.co.uk/Hidden-Psychology-Social-Networks-Understanding/dp/B099BNM3TJ/
Submission: On May 16 via manual from HK — Scanned from DE
Submission: On May 16 via manual from HK — Scanned from DE
Form analysis 7 forms found in the DOM
POST /privacyprefs/retail/v1/acceptall
<form id="sp-cc" method="post" action="/privacyprefs/retail/v1/acceptall"><input type="hidden" name="anti-csrftoken-a2z" value="hNs56YmZRE0v2WbgeluJXJQiMySMHH/j82bU9yTxLcbeAAAAAGRjeh4zMDhkYzI3My0xODc5LTQyZGQtOTcwYS0zNmViYzNkMzgwYWI=">
<div id="sp-cc-rejectall-container"><a id="sp-cc-rejectall-link" class="a-link-emphasis" href="#" role="button">Continue without accepting</a></div>
<div class="sp-cc-text">
<h4 class="a-spacing-small">Select Your Cookie Preferences</h4>
<p class="a-spacing-none"></p>
<p>We use cookies and similar tools that are necessary to enable you to make purchases, to enhance your shopping experiences and to provide our services, as detailed in our
<a href="/gp/help/customer/display.html?nodeId=201890250&ref_=footer_cookies_notice">Cookie Notice</a>. We also use these cookies to understand how customers use our services (for example, by measuring site visits) so we can make
improvements.</p>
<p>If you agree, we’ll also use cookies to complement your shopping experience across the Amazon stores as described in our <a href="/gp/help/customer/display.html?nodeId=201890250&ref_=footer_cookies_notice">Cookie Notice</a>. This includes
using first- and <a href="/cookieprefs/partners">third-party cookies</a>, which store or access standard device information such as a unique identifier. Third parties use cookies for their purposes of displaying and measuring personalised ads,
generating audience insights, and developing and improving products. Click ‘Customise Cookies’ to decline these cookies, make more detailed choices, or learn more. You can change your choices at any time by visiting
<a href="/cookieprefs?ref_=ya_d_l_cookie_prefs">Cookie Preferences</a>, as described in the Cookie Notice. To learn more about how and for what purposes Amazon uses personal information (such as Amazon Store order history), please visit our
<a href="/gp/help/customer/display.html?nodeId=201909010&ref_=footer_privacy">Privacy Notice</a>.</p>
<div id="sp-cc-error" class="a-box a-alert-inline a-alert-inline-error aok-hidden a-spacing-top-base" role="alert">
<div class="a-box-inner a-alert-container"><i class="a-icon a-icon-alert"></i>
<div class="a-alert-content">Sorry, there was a problem saving your cookie preferences. Try again.</div>
</div>
</div>
</div>
<div class="sp-cc-buttons"><span class="a-button a-button-primary" id="a-autoid-0"><span class="a-button-inner"><input id="sp-cc-accept" tabindex="1" name="accept" class="a-button-input celwidget" type="submit" value="all"
data-csa-c-id="8x7nxz-byfs2w-vxxi4v-wa4k9y" aria-labelledby="a-autoid-0-announce" data-cel-widget="sp-cc-accept"><span class="a-button-text" aria-hidden="true" id="a-autoid-0-announce">Accept Cookies</span></span></span><span
class="a-button a-button-base" id="a-autoid-1"><span
class="a-button-inner"><a id="sp-cc-customize" tabindex="1" href="/cookieprefs?ref_=portal_banner_cpp" class="a-button-text a-text-center celwidget" data-csa-c-id="cssg2a-mi5jiw-d8llr2-h8q7pa" data-cel-widget="sp-cc-customize">Customise Cookies</a></span></span>
</div>
</form>Name: site-search — GET /s/ref=nb_sb_noss
<form id="nav-search-bar-form" accept-charset="utf-8" action="/s/ref=nb_sb_noss" class="nav-searchbar nav-progressive-attribute" method="GET" name="site-search" role="search">
<div class="nav-left">
<div id="nav-search-dropdown-card">
<div class="nav-search-scope nav-sprite">
<div class="nav-search-facade" data-value="search-alias=aps">
<span id="nav-search-label-id" class="nav-search-label nav-progressive-content" style="width: auto;">Audible Audiobooks</span>
<i class="nav-icon"></i>
</div>
<label id="searchDropdownDescription" for="searchDropdownBox" class="nav-progressive-attribute" style="display:none">Select the department you want to search in</label>
<select aria-describedby="searchDropdownDescription" class="nav-search-dropdown searchSelect nav-progressive-attrubute nav-progressive-search-dropdown" data-nav-digest="RXmLZr3A8JY/c4zfIn+DcSdGsjI=" data-nav-selected="0"
id="searchDropdownBox" name="url" style="display: block; top: 2.5px;" tabindex="0" title="Search in">
<option value="search-alias=aps">All Departments</option>
<option value="search-alias=alexa-skills">Alexa Skills</option>
<option value="search-alias=amazon-devices">Amazon Devices</option>
<option value="search-alias=amazon-global-store">Amazon Global Store</option>
<option value="search-alias=edu-alt-content">Amazon Study</option>
<option value="search-alias=warehouse-deals">Amazon Warehouse</option>
<option value="search-alias=mobile-apps">Apps & Games</option>
<option value="search-alias=audible" selected="selected">Audible Audiobooks</option>
<option value="search-alias=baby">Baby</option>
<option value="search-alias=beauty">Beauty</option>
<option value="search-alias=stripbooks">Books</option>
<option value="search-alias=automotive">Car & Motorbike</option>
<option value="search-alias=popular">CDs & Vinyl</option>
<option value="search-alias=classical">Classical Music</option>
<option value="search-alias=computers">Computers & Accessories</option>
<option value="search-alias=digital-music">Digital Music</option>
<option value="search-alias=diy">DIY & Tools</option>
<option value="search-alias=dvd">DVD & Blu-ray</option>
<option value="search-alias=electronics">Electronics & Photo</option>
<option value="search-alias=fashion">Fashion</option>
<option value="search-alias=fashion-womens"> Women</option>
<option value="search-alias=fashion-mens"> Men</option>
<option value="search-alias=fashion-girls"> Girls</option>
<option value="search-alias=fashion-boys"> Boys</option>
<option value="search-alias=fashion-baby"> Baby</option>
<option value="search-alias=outdoor">Garden & Outdoors</option>
<option value="search-alias=gift-cards">Gift Cards</option>
<option value="search-alias=grocery">Grocery</option>
<option value="search-alias=handmade">Handmade</option>
<option value="search-alias=drugstore">Health & Personal Care</option>
<option value="search-alias=local-services">Home & Business Services</option>
<option value="search-alias=kitchen">Home & Kitchen</option>
<option value="search-alias=industrial">Industrial & Scientific</option>
<option value="search-alias=digital-text">Kindle Store</option>
<option value="search-alias=appliances">Large Appliances</option>
<option value="search-alias=lighting">Lighting</option>
<option value="search-alias=fashion-luggage">Luggage and travel gear</option>
<option value="search-alias=luxury">Luxury Stores</option>
<option value="search-alias=mi">Musical Instruments & DJ Equipment</option>
<option value="search-alias=videogames">PC & Video Games</option>
<option value="search-alias=pets">Pet Supplies</option>
<option value="search-alias=luxury-beauty">Premium Beauty</option>
<option value="search-alias=instant-video">Prime Video</option>
<option value="search-alias=software">Software</option>
<option value="search-alias=sports">Sports & Outdoors</option>
<option value="search-alias=office-products">Stationery & Office Supplies</option>
<option value="search-alias=specialty-aps-sns">Subscribe & Save</option>
<option value="search-alias=toys">Toys & Games</option>
</select>
</div>
</div>
</div>
<div class="nav-fill">
<div class="nav-search-field ">
<label for="twotabsearchtextbox" style="display: none;">Search Amazon.co.uk</label>
<input type="text" id="twotabsearchtextbox" value="" name="field-keywords" autocomplete="off" placeholder="Search Amazon.co.uk" class="nav-input nav-progressive-attribute" dir="auto" tabindex="0" aria-label="Search Amazon.co.uk"
spellcheck="false">
</div>
<div id="nav-iss-attach"></div>
</div>
<div class="nav-right">
<div class="nav-search-submit nav-sprite">
<span id="nav-search-submit-text" class="nav-search-submit-text nav-sprite nav-progressive-attribute" aria-label="Go">
<input id="nav-search-submit-button" type="submit" class="nav-input nav-progressive-attribute" value="Go" tabindex="0">
</span>
</div>
</div>
</form>GET
<form method="get" action="" autocomplete="off" class="aok-hidden all-offers-display-params"> <input type="hidden" name="" value="true" id="all-offers-display-reload-param"> <input type="hidden" name="" id="all-offers-display-params"
data-asin="B099BNM3TJ" data-m="" data-qid="" data-smid="" data-sourcecustomerorglistid="" data-sourcecustomerorglistitemid="" data-sr=""> </form>POST /hz/audible/checkout?ref=adbl_dp_dt_tr_bb
<form method="post" action="/hz/audible/checkout?ref=adbl_dp_dt_tr_bb" class="a-spacing-none"> <input type="hidden" name="buyingOptionId"
value="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">
<input type="hidden" name="membershipAsin" value="B08H5V8B1K">
<input type="hidden" name="apCheck" value="0">
<input type="hidden" name="surfaceType" value="Desktop">
<input type="hidden" name="HMAC" value="gl+nXpOrCplKY8iSkHR1aYhT6oUvkfBN2V9GbmIAAAACAAAAAGRjeh5yYXcAAAAAPVZHwIAfyME6jYIqz6iU">
<input type="hidden" name="lmsStringId" value="aud_dp_bb_v2_button_upsell">
<input type="hidden" name="ASIN" value="B099BNM3TJ">
<input type="hidden" name="purchaseType" value="trial">
<input type="hidden" name="buyingOptionType" value="DEFAULT_BASIC_FREETRIAL_AYCLBENEFIT_UPSELL">
<input type="hidden" name="HMAC2" value="gl+nXpOrCplKY8iSkHR1aYhT6oUvkfBN2V9GbmIAAAACAAAAAGRjeh5yYXcAAAAAPVZHwIAfyME6jYIqz6iU">
<input type="hidden" name="audibleASIN" value="163841016X">
<input type="hidden" name="ctaType" value="POST">
<input type="hidden" name="buttonType" value="primary">
<input type="hidden" name="actionCode" value="AMN30DFT1BkWS04241490DW">
<input type="hidden" name="isGooglePlayApp" value="false">
<div class="a-section"> <span class="a-button a-button-span12 a-button-primary" id="a-autoid-11"><span class="a-button-inner"><input class="a-button-input" type="submit" aria-labelledby="a-autoid-11-announce"><span class="a-button-text"
aria-hidden="true" id="a-autoid-11-announce"> £0.00 Start your free trial </span></span></span> </div>
</form>POST /hz/audible/checkout?ref=adbl_dp_dt_csn_bb
<form method="post" action="/hz/audible/checkout?ref=adbl_dp_dt_csn_bb" class="a-spacing-none"> <input type="hidden" name="buyingOptionId"
value="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">
<input type="hidden" name="apCheck" value="0">
<input type="hidden" name="surfaceType" value="Desktop">
<input type="hidden" name="HMAC" value="gh9YnFrCpgO6qyiuSoGATCsIsHZacvEIPBtF+RoAAAACAAAAAGRjeh5yYXcAAAAAPVZHwIAfyME6jYIqz6iU">
<input type="hidden" name="lmsStringId" value="aud_dp_bb_v2_cash_button_text">
<input type="hidden" name="ASIN" value="B099BNM3TJ">
<input type="hidden" name="purchaseType" value="cash">
<input type="hidden" name="buyingOptionType" value="COMPETITIVE_PRICE">
<input type="hidden" name="HMAC2" value="gh9YnFrCpgO6qyiuSoGATCsIsHZacvEIPBtF+RoAAAACAAAAAGRjeh5yYXcAAAAAPVZHwIAfyME6jYIqz6iU">
<input type="hidden" name="audibleASIN" value="163841016X">
<input type="hidden" name="ctaType" value="POST">
<input type="hidden" name="buttonType" value="oneclick">
<input type="hidden" name="actionCode" value="AMN30DFT1BkWS04241490E5">
<input type="hidden" name="isGooglePlayApp" value="false">
<div class="a-section"> <span class="a-button a-button-span12 a-button-oneclick a-button-icon" id="a-autoid-12"><span class="a-button-inner"><i class="a-icon a-icon-1click"></i><input class="a-button-input" type="submit"
aria-labelledby="a-autoid-12-announce"><span class="a-button-text" aria-hidden="true" id="a-autoid-12-announce"> Buy now with 1-Click </span></span></span> </div>
</form>POST /gp/product/handle-buy-box/ref=dp_start-bbf_1_glance
<form method="post" id="addToCart" action="/gp/product/handle-buy-box/ref=dp_start-bbf_1_glance" class="a-content" autocomplete="off">
<input type="hidden" name="CSRF" value="g5hLou2LgH0LwUsytKibNKGIgoS5S8cwaZFdzC58vHN0AAAADAAAAABkY3ofcmF3AAAAABVX8CwXqz4nuL9RKX///w=="> <input type="hidden" id="anti-csrftoken-a2z" name="anti-csrftoken-a2z" value="">
<input type="hidden" id="offerListingID" name="offerListingID" value="">
<input type="hidden" id="session-id" name="session-id" value="">
<input type="hidden" id="ASIN" name="ASIN" value="">
<input type="hidden" id="isMerchantExclusive" name="isMerchantExclusive" value="0">
<input type="hidden" id="merchantID" name="merchantID" value="">
<input type="hidden" id="isAddon" name="isAddon" value="0">
<input type="hidden" id="nodeID" name="nodeID" value="">
<input type="hidden" id="sellingCustomerID" name="sellingCustomerID" value="">
<input type="hidden" id="qid" name="qid" value="">
<input type="hidden" id="sr" name="sr" value="">
<input type="hidden" id="storeID" name="storeID" value="">
<input type="hidden" id="tagActionCode" name="tagActionCode" value="">
<input type="hidden" id="viewID" name="viewID" value="">
<input type="hidden" id="rebateId" name="rebateId" value="">
<input type="hidden" id="ctaDeviceType" name="ctaDeviceType" value="desktop">
<input type="hidden" id="ctaPageType" name="ctaPageType" value="detail">
<input type="hidden" id="usePrimeHandler" name="usePrimeHandler" value="0">
<input type="hidden" id="rsid" name="rsid" value="">
<input type="hidden" id="sourceCustomerOrgListID" name="sourceCustomerOrgListID" value="">
<input type="hidden" id="sourceCustomerOrgListItemID" name="sourceCustomerOrgListItemID" value="">
<input type="hidden" name="wlPopCommand" value="">
<hr aria-hidden="true" class="a-spacing-base a-divider-normal">
<script>
function atwlEarlyClick(e) {
e.preventDefault();
if (window.atwlLoaded) {
return; //if JS is loaded then we can ignore the early click case
}
var ADD_TO_LIST_FROM_DETAIL_PAGE_VENDOR_ID = "website.wishlist.detail.add.earlyclick";
var paramMap = {
"asin": "B099BNM3TJ",
"vendorId": ADD_TO_LIST_FROM_DETAIL_PAGE_VENDOR_ID,
"isAjax": "false"
}
var url = "/hz/wishlist/additemtolist?ie=UTF8";
for (var param in paramMap) {
url += "&" + param + "=" + paramMap[param];
}
var xhr = new XMLHttpRequest();
xhr.open("POST", url, false);
xhr.setRequestHeader("anti-csrftoken-a2z", "g5Wl3s6dEEqFuTtPmFgiIn+pcFDaOuthdvpErTSjY6vqAAAAAQAAAABkY3oecmF3AAAAAHuL9oHQYR32uqP6iUf8kQ==");
xhr.onload = function() {
window.location = xhr.responseURL; //Needed to force a redirect; not supported on IE!
}
xhr.send();
}
</script>
<div id="wishlistButtonStack" class="a-button-stack">
<script>
'use strict';
P.when('A').execute(function(A) {
A.declarative('atwlDropdownClickDeclarative', 'click', function(e) {
window.wlArrowEv = e;
e.$event.preventDefault();
(function() {
if (window.P && window.atwlLoaded) {
window.P.when('A').execute(function(A) {
A.trigger('wl-drop-down', window.wlArrowEv);
})
return;
}
window.atwlEc = true;
var b = document.getElementById('add-to-wishlist-button-group');
var s = document.getElementById('atwl-dd-spinner-holder');
if (!(s && b)) {
return;
}
s.classList.remove('a-hidden');
s.style.position = 'absolute';
s.style.width = b.clientWidth + 'px';
s.style.zIndex = 1;
return;
})();
return false;
});
});
</script>
<div id="add-to-wishlist-button-group" data-csa-c-func-deps="aui-da-a-button-group" data-csa-c-type="widget" data-csa-interaction-events="click" data-hover="<!-- If PartialItemStateWeblab is true then, showing different Add-to-wish-list tool-tip message which is consistent with Add-to-Cart tool tip message. -->
To Add to List, choose from options to the left" class="a-button-group a-declarative a-spacing-none" data-action="a-button-group" role="radiogroup" data-csa-c-id="wel9dm-bo1pj3-ckc6qg-yidzij"> <span id="wishListMainButton"
class="a-button a-button-groupfirst a-spacing-none a-button-base a-declarative" role="radio" data-action="add-wishlist-declarative" aria-posinset="1" aria-setsize="1"><span class="a-button-inner"><a href="https://www.amazon.co.uk/ap/signin?openid.return_to=https%3A%2F%2Fwww.amazon.co.uk%2Fgp%2Faw%2Fd%2FB099BNM3TJ&openid.identity=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&openid.assoc_handle=gbamazon&openid.mode=checkid_setup&openid.claimed_id=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0&" name="submit.add-to-registry.wishlist.unrecognized" title="Add to List" data-hover="<!-- If PartialItemStateWeblab is true then, showing different Add-to-wish-list tool-tip message which is consistent with Add-to-Cart tool tip message. -->
To Add to List, choose from options to the left" class="a-button-text a-text-left"> Add to List </a></span></span> </div>
<div id="atwl-inline-spinner" class="a-section a-hidden">
<div class="a-spinner-wrapper"><span class="a-spinner a-spinner-medium"></span></div>
</div>
<div id="atwl-inline" class="a-section a-spacing-none a-hidden">
<div class="a-row a-text-ellipsis">
<div id="atwl-inline-sucess-msg" class="a-box a-alert-inline a-alert-inline-success" aria-live="polite" aria-atomic="true">
<div class="a-box-inner a-alert-container"><i class="a-icon a-icon-alert"></i>
<div class="a-alert-content"> <span class="a-size-base" role="alert"> Added to </span> </div>
</div>
</div> <a id="atwl-inline-link" class="a-link-normal" href="/gp/registry/wishlist/"> <span id="atwl-inline-link-text" class="a-size-base" role="alert"> </span> </a>
</div>
</div>
<div id="atwl-inline-error" class="a-section a-hidden">
<div class="a-box a-alert-inline a-alert-inline-error" role="alert">
<div class="a-box-inner a-alert-container"><i class="a-icon a-icon-alert"></i>
<div class="a-alert-content"> <span id="atwl-inline-error-msg" class="a-size-base" role="alert"> Unable to add item to List. Please try again. </span> </div>
</div>
</div>
</div>
<div id="atwl-dd-spinner-holder" class="a-section a-hidden">
<div class="a-row a-dropdown">
<div class="a-section a-popover-wrapper">
<div class="a-section a-text-center a-popover-inner">
<div class="a-box a-popover-loading">
<div class="a-box-inner"> </div>
</div>
</div>
</div>
</div>
</div>
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The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement
by Understanding What Motivates Us (Audio Download): Joe Federer, Alex Knox,
McGraw Hill-Ascent Audio: Amazon.co.uk: Books
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THE HIDDEN PSYCHOLOGY OF SOCIAL NETWORKS: HOW BRANDS CREATE AUTHENTIC ENGAGEMENT
BY UNDERSTANDING WHAT MOTIVATES US AUDIBLE AUDIOBOOK – UNABRIDGED
Joe Federer (Author), Alex Knox (Narrator), McGraw Hill-Ascent Audio (Publisher)
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4.8 4.8 out of 5 stars 42 ratings
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Leading marketing practitioner and thought leader Joe Federer draws on
evolutionary biology, anthropology, neuroanatomy, and psychology, as well as
more than a decade of hands-on experience, to explain why people act so
differently in various online spaces and what they are seeking from
participating in each one. With a framework based on Freud's Id, Ego, and
Superego model of the human psyche, he demonstrates how the internet is a
digital reflection of the collective human psyche and how different social
networks correspond to different mindsets: platforms like Reddit to the
unfiltered Id, Facebook and Twitter to the managed Ego, and Instagram to the
ideal Superego.
In the same way you behave differently when you're home alone, out with friends,
communicating with family, or interacting with coworkers, people act and express
themselves differently in these various online spaces. Context matters.
Understanding this will enable you to develop and execute effective engagement
strategies to reach your target audiences on each social network. Learn: how to
create content that drives sharing and word of mouth; how brands can fit
natively into different types of social channels; how to balance branded social
presences across different networks; and why authenticity will only grow in
importance to consumers.
Read more
©2020 Joe Federer (P)2021 McGraw Hill
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Previous page
1. Listening Length
9 hours and 14 minutes
2. Author
Joe Federer
3. Narrator
Alex Knox
4. Audible release date
14 July 2021
5. Language
English
6. Publisher
McGraw Hill-Ascent Audio
7. ASIN
B099BNM3TJ
8. Version
Unabridged
9. Program Type
Audiobook
10. See all details
Next page
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PRODUCT DETAILS
Listening Length 9 hours and 14 minutes Author Joe Federer Narrator Alex Knox
Whispersync for Voice Ready Audible.co.uk Release Date 14 July 2021 Publisher
McGraw Hill-Ascent Audio Program Type Audiobook Version Unabridged Language
English ASIN B099BNM3TJ Best Sellers Rank 156,369 in Audible Books & Originals
(See Top 100 in Audible Books & Originals)
137 in Customer Service (Audible Books & Originals)
344 in E-Commerce (Audible Books & Originals)
878 in Customer Services
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