bountylabhospitality.com Open in urlscan Pro
192.185.56.204  Public Scan

Form analysis
0 forms found in the DOM

Text Content

 * Home
 * The Big Idea
 * Services
 * Our Works
 * Advocacy
 * About us
 * Location
 * Contact

The Global Provider of Benchmark Hospitality Business Solutions. We are
passionate about Ideas, Technology, Strategy, Results and what it can do for
you!




STRATEGY


ORIVARU RESORT & SPA

MALDIVES


HR & RECRUITMENT


MOVENPICK

SAUDI ARABIA




WEB DEVELOPMENT


MYOWN TRAVEL & TOURS

SRI LANKA




BRANDING


LUXURY TRAVEL GROUP

SRI LANKA




CONCEPT & FEASIBILITY


AYAMA COLLECTIONS

MALDIVES




FOOD & BEVERAGE


COCOROCO

SRI LANKA




HOTEL PRE-OPENING


LURO HOTELS

SRI LANKA




HOSPITALITY ADVISORY


DOUBLE B

SRI LANKA




MARKETING CONSULTANCY


BEVERAGE ACADEMY

SRI LANKA




WEBSITE+MARKETING


GREEN FOREST NUWARA ELIYA

SRI LANKA




SALES TECHNOLOGY


LUXE CONCIERGE

SRI LANKA




SPA CONSULTANCY


AYAMA SPA

MALDIVES



 * The Big Idea




THE BIG HOSPITALITY IDEA

All our big ideas as featured articles. Real stories to power more big ideas.


HOSPITALITY INJECTION FOR MALDIVIAN HOTELS

Praised as paradise, the Maldives that is home for striking luxury resorts,
spectacular beach bungalows, pristine beaches, amazing aquamarine world, vivid
underwater flora and fauna in the reefs, ... Read more

Praised as paradise, the Maldives that is home for striking luxury resorts,
spectacular beach bungalows, pristine beaches, amazing aquamarine world, vivid
underwater flora and fauna in the reefs, glorious golden sunsets and sunrises,
and numerous breathtaking recreational activities, is considered as one of the
most mesmeric tropical tourist destinations in the world. Bountylab Hospitality,
the specialized Travel and Tourism Business Solutions provider in the Maldives
has started to work closer with many brands in the Maldivian Tourism industry to
uplift the industry's current affairs to the next level.

The range of hospitality industry related services that are injected from
Bountylab Hospitality to the hotels and resorts in the Maldives include Creative
Services, Digital Services, Media Planning Services, Communication Services, and
Networking Services. Each and every service that we deliver will maintain high
standard of professionalism and aim our clients' fullest satisfaction.

Our Creative Services for the Travel, Tourism and Hospitality industry players
in the Maldives include a wide range of services that are innovative, attention
grabbing and pave the path for our clients to portray their brands as
specialized and proficient within their industries. Our range of Creative
Services include branding and logo designing, banner designing, graphic
designing, UI designing, flash development, landing page designing, E-mail
template designing, 3D productions, and micro-site designing.

Another most sought after service that we inject for the hotels in the Maldives
is the Digital Services combined with Media Planning and Marketing Communication
Services. The global tourism industry is uncompromisingly skewing towards the
Internet Marketing practices and channels. The main cause for the drastic shift
from booking hotels and resorts through travel agents and getting reviews and
information from friends and relatives, to depending internet for everything is
the lifestyle changes and the gigantic developments that the modern technology
has gone through. Hence the industry players are forced to make their presence
felt by their target audiences online and become easily accessible via internet.

We as a leading hospitality business solution providers in the Maldives, offer
an integrated Marketing Communication and Media Planning services mainly
focusing the Internet Marketing oriented aspects such as Search Engine
Optimization, Pay Per Click Campaigns, Social Media Marketing, Web Designing and
Developing, Web Application Development, Mobile Application Development and many
more.

We at Bountylab Hospitality also provide Networking Services that aim to deliver
the benefits of collaboration and synergy. We as a passionate travel, tourism
and hospitality consultants and business solution providers, have established a
fruitful network with the industry operators. Our strategy is representing the
Maldives as an idol in the global tourism industry which is backed by a strong
network and alliance of various luxury resorts, luxury hotels, beach bungalows,
water villas, tourism services providers and many more. This will help the
Maldives as a whole to exploit the benefit of synergy.

Our team comprises of Hospitality industry Experts, eMarketing Pros, Marketing
Consultants and IT Professionals who combine and mingle their expertise to guide
our clients in the path of success. As we identify, next to the natural
attractions the hospitality services provided by the Hotels in the Maldives
attract large number of tourists into the country, we work as an integral part
of their operations to enhance their business excellences.

×





WHY SRI LANKA IS NOT YET A LUXURY TOURISM DESTINATION

The teardrop shaped isle of gem that is located in the Indian Ocean always has
been a vibrant country that attracted the attention of the world for several
reasons. Premium Ceylon tea, tropical holiday hotspots, ... Read more

The teardrop shaped isle of gem that is located in the Indian Ocean always has
been a vibrant country that attracted the attention of the world for several
reasons. Premium Ceylon tea, tropical holiday hotspots, garments with no guilt,
precious gems, world famous cricket, esthetical culture and arts are the few
unique features of Sri Lanka. Though the country has been blessed with numerous
tourists' attractions and lush elements, still the country has not been
positioned as a luxury tourism destination in the global tourism arena, says
Israth Ismail, Director of Bountylab Hospitality, one of a leading UK
Hospitality Consultancy firm that is operating in Sri Lanka and the Maldives.

It is prevalent that compared to the counterparts in the region, especially the
Maldives; Sri Lanka is mainly attracting middle income earning tourists who are
looking for budget tour packages. The main reason for high-end holiday makers to
overlook Sri Lanka is the lack in innovative holiday concepts, branding, service
quality, value adding amenities and the packages offered in Sri Lanka. Compared
to the standard of the services that are offered in the Maldives and some parts
of India, Sri Lanka is staying behind and there is a huge gap exists in the
industry in terms of several tourism related features, he emphasized."I would
categorize the shortcomings in Sri Lankan tourism into two categories, one is
the lack in the "tourism product differentiation" and the other one is the lack
in the "strategic marketing thinking".

What is understood as the lack in tourism product differentiation is the diverse
tourism attractions in Sri Lanka are not yet properly bundled and offered to the
tourists as a luxury tour packages. He further added, "for example the high-end
tourists expect not only natural relaxations, but also some value added packages
such as luxury spa retreat, Ayurveda treatments, excursions such as hot air
balloon trips, bird watching, wildlife tours, trekking, cycling, water sports
such as diving, snorkeling, surfing etc., cultural tours, cuisine tours and new
concepts such as eco-tourism. The important aspect that should be integral to
attract the high-end market is the real value addition and innovation in
offering the tourism products".

He emphasized "this is the point where Sri Lanka lacks, and we prospect to enter
the scene. We aim to serve the hospitality industry players in terms of
developing innovative concepts, Hospitality Advisory, Spa Consultancy,
Hospitality Marketing Consultancy, and Internet based Solutions". The industry
should be able to serve the high-end travellers with exceptionally trained
hospitality workforce, which is in Sri Lankan context has more potential to
expand. Mainly, except for the five star properties and boutique hotels, the
rest of the accommodations and travel companies in Sri Lanka need more
development, he expressed.

"The other aspect that lacks in the Sri Lankan tourism industry is the lack in
the targeted marketing activities that reach the high spending holiday makers in
Europe, American continents, Southeast Asia and Middle East markets. The diverse
attractions and the value added packages available in Sri Lanka should be
promoted perfectly with highly focused long term strategic marketing plans" says
Israth.

"We aim in performing precise segmentation and targeting to position our clients
with exceptional branding strategies and marketing strategies. We help our
clients to identify the potential target markets, the profiles of the target
market, the most effective channels to reach them and the promotional content
that appeal and convince them" he added.

He believes that overcoming these barriers would definitely help Sri Lankan
tourism to uplift and position the country as a perfect luxury tourism
destination in the region."This is the main goal of ours at Bountylab
Hospitality and we work hard with our clients to attract the niche global
markets through integrated marketing communication strategies" he explained.

×





THE FUTURE OF MALDIVES TRAVEL AND TOURISM

The future of the global tourism market is clearly foreseeable and it is growing
in a steady and promising trend. According to the latest World Tourism Barometer
published by UNWTO, the international... Read more

The future of the global tourism market is clearly foreseeable and it is growing
in a steady and promising trend. According to the latest World Tourism Barometer
published by UNWTO, the international tourist arrival was grown by 4% in 2012
which is 1.035 billion in number. Further as per the records it is revealed that
Asia Pacific region has recorded 7% and specifically South Asia has reached 9%.
This is an indication about the significant role that South Asia plays in the
global tourism market. Further UNWTO also has predicted that the international
tourist arrivals will increase by 3% to 4% in 2013 and it is forecasted that the
Asia Pacific region to record robust growth of 5% to 6%. The Maldives as one of
the prime tourists' destination in the South Asian region has contributed
significantly to the growth recorded during the past years.

However the potentials lying in the global trend could be exploited more only if
the Maldivian tourism industry initiates more awareness creating initiatives and
networking ventures. In par with the industry trends and drifts it is important
the overall brand of the Maldivian tourism is renowned in the international
arena. The global trend in the tourism phenomenon has started profoundly to
shift from offline model where the travel agent's role was considered as
significance to online model where the role of fully fledged and integrated
online portals have started to gain the importance.

The influence of Digital Marketing and the related extensions such as Online
Branding, Online Reputation Management and E-commerce elements could be
witnessed not only by developed countries' tourism industry but also significant
for developing countries like the Maldives. Since the tourism industry cannot be
seen as a closed system that is owned by each and every country and the openness
that the Internet marketing showing, the Maldives also forced to enter the ever
evolving internet phenomenon to exploit the opportunities newly arising.

Moreover unlike ever before the needs of networking among the stakeholders is
terrifically influencing the success of the tourism industries of every single
country. Since the overall global tourism industry is moving towards its
maturity period of its lifecycle, a common trend could be seen is that
pertaining only natural attractions or excellent hospitality services will not
make a country successful in tourism. The current trend in the tourism industry
is demanding to combine everything to satisfy the dynamic needs of the
international tourists. The Maldivian market is also not exceptional from the
merger to fulfil the evolving needs of the international tourists. To sustain
the growth in the future, the travel and tourism industry of the Maldives should
enrich its online presence, online branding, sustainable business models that
are trending across the globe and networking.

Any single travel and tourism related entity cannot operate individually in the
future as per the current drifts in the industry. The future of the travel and
tourism industries of the Maldives lies with the successful modulations of new
sustainable business models that encompasses many travel and tourism related
bodies such as hotels and resorts in the Maldives, travel suppliers in the
Maldives, the Maldivian governmental bodies and many other related stakeholders
in the industry.

×





EXPLORING NEW MIXTURE OF ATTRACTIONS IN SRI LANKAN TOURISM

The small miracle of Asia, Sri Lanka has started to unleash its potentials in
tourism subsequent to the conclusion of the civil unrest that existed more than
3 decades... Read more

The small miracle of Asia, Sri Lanka has started to unleash its potentials in
tourism subsequent to the conclusion of the civil unrest that existed more than
3 decades. However the country is still depending on sightseeing types of
activities to a greater extend and the natural and heritage attractions in Sri
Lanka are not being innovatively exploited to attract more high spending
foreigners and excitement savvy holiday-makers. Proper mixture of tourism
activities and focused marketing campaigns should go hand-in-hand to uplift the
country's tourism industry and become a significant part in catering the rapidly
growing demand for tropical tourism spots, said Israth Ismail, the Director of
Bountylab Hospitality.

The important feature that should be encouraged in Sri Lankan tourism industry
is "Innovative value addition", he emphasized. Inventing innovative avenues to
attract and entertain tourists is the only source to sustain and grow in long
run, he further added. The global tourism industry is booming at a rapid phase
where the role played by the South Asian tropical destinations like Sri Lanka,
the Maldives, Seychelles and Mauritius is immense. Alongside the growth in the
region, the competition among these countries also becoming fierce and this
requires tourism solutions that exactly satisfy the core reasons for which the
Western country tourists are visiting the tropical countries for vacation, he
notifies.

"We are expecting to direct our clients towards such innovative tourism
solutions and promoting them to the right niche in the global arena through our
Hospitality Consultancy and other related services" says Israth.

He also insists few innovative suggestions to make the Sri Lankan tourism
industry more attractive. The suggestions include, activities that combine the
"thrill and the natural attractions of the country", "pleasure and luxury
hospitality of the country", "amusements and the heritage attractions", and
"entertainment and the wide selection for shopping". Unlike many countries, Sri
Lanka is bombarded with various diverse types of attractions. The aspect that
lacks in promoting such attractions, is the "innovative value addition" proposed
Israth.

"That is why I have added phrases like, thrill, pleasure, amusements and
entertainment along with the specialties that we have in our country", states
Israth. The tropical countries are preferred for holidays not only for
relaxation, but also for various adventurous excursions. Hence the tour
operators here in Sri Lanka should focus more on water sports activities such as
surfing, snorkeling, and diving. The immense marine life diversity of Sri Lanka
should be exploited thoroughly by establishing centers in the coastal areas for
water sports. Also a new concept in tourism, Rain Tourism which is offered in
Kerala, India and Vietnam, Sri Lanka also should make use of the Monsoon seasons
innovatively. Especially this type of tourism product attracts Middle Easterners
who rarely experience rain falls. Further the diverse geographical attractions
such as the misty mountains and virgin rain forests of Sri Lanka could be
exploited by rail tours, hiking, trekking, mountain cycling, and camping. Though
these activities are offered by several tour companies in Sri Lanka, there are
concerns raised with regard to the quality and the security.

The another aspect that could be focused by the Sri Lankan tourism industry is
pleasure rooted luxury hospitality that does not only offer accommodation but
also value added services and packages to the tourists. In Sri Lanka only a
small segment of resorts, hotels and villas are providing a complete value added
services. Rest of the industry players are only providing accommodation. However
in the international context, almost all the luxury hotels in the premium
tourism destinations are providing exceptional services, amenities, and packages
for the guests. This concept should be applied in Sri Lankan context and more
emphasis should be given for full range of value added packages.

Plenty of Sri Lankan heritage sites are portraying brilliant engineering,
artistic and cultural excellences. However these are not promoted strategically
to attract more traffic into the country. The latest marketing techniques such
as Internet Marketing could be abundantly used to reach the target tourists with
numerous information about the rich culture and traditions that we have
preserved for more than 30,000 years in Sri Lanka.

Finally the country is a perfect destination for shopping, cuisine and
entertainment. It is believed that the Blue Sapphire that is mounted in the
royal ring worn by Princess Diana and later by Kate Middleton is from Sri Lanka.
Such Sri Lankan treasures are not yet aptly promoted among the niche tourists.
The precious shopping in Sri Lanka also includes many valuable ornaments made
out of ivory, gems, and precious metals. Next the authentic Sri Lankan cuisine
which has the power to tempt any foreigner and this has been proven in the
international arena for many times. However it has not been yet popularized by
the local marketing efforts effectively. To promote the Sri Lankan cuisine, food
festivals and spice festivals could be launched time to time by the resorts and
hotels.
All that could bring the image of compact tourism destination to Sri Lanka is
the investments in value added tourism that innovatively involve in product
differentiation and strategic marketing campaigns, concludes Israth.

×





WHY MALDIVES HOSPITALITY IS NOT WORKING WELL THESE DAYS

Being the most prosperous and record breaking era of the global tourism, in 2012
the global tourists arrival reached to 1 billion as per World Tourism
Organization. Read more

Being the most prosperous and record breaking era of the global tourism, in 2012
the global tourists arrival reached to 1 billion as per World Tourism
Organization. In the previous year, the total global tourists' arrival was 980
million and reached a 4.4% of growth in 2012. This clearly indicates the
potentials and the opportunities that the global travel, tourism and hospitality
industries have. In term of the Maldives, it reached the milestone of 931, 333
in the year 2011 as per the records published by Department of Immigration and
Emigrations, the Maldives which is a 17.6% of growth record compared to the
previous year 2010. In 2012, the record of 2011 was outperformed by reaching the
landmark of 958,027 tourists' arrival which is a 2.9% growth from the previous
year tourists' arrival.

The Maldives, one of world's high-end tourism attraction and glorious honeymoon
destination is well known for its many enthralling features that are unique. The
ever thriving crystal clear water around the islands, powder like white sand on
the seashores, constantly embracing breeze, brighten golden sun, multi-colored
corals and fish in the reefs all around the sea space and the greenish sceneries
in the heart of the islands are unique for the Maldives and attracts nearly a
million of tourists annually to the country.

Though the Maldives is renowned for its various tourism attractions and
hospitality offerings, currently there are few issues that could be identified
in the tourism industry of the Maldives. In parallel to the global tourism, the
Maldives too shows an upward trend. However compared to the achievements of the
overall tourism industry of the world and specifically the Asia Pacific region's
trends, there are some untapped potentials that the Maldives could exploit. In
2011, the total tourists' arrival to Asia Pacific region has been recorded as
216 million where the Maldives was only able to attract few thousands less than
a million. The main reason for the slow growth is lack of awareness created by
the Maldivian tourism industry in the context of global arena. Especially in
terms in online awareness, which is turning out to be the primary source of
attracting and bringing tourists to home, the Maldivian players in the travel,
tourism and hospitality industry should focus more.

In terms of Online Marketing, the Maldivian players have just stepped in where
other premium tourism destinations have already started to harness the ultimate
benefits from internet. Numerous statistics have revealed that there are
greatest potential for hotels, resorts and other tourism related entities
arising from internet sources. According to a survey conducted by British
Airways, more than three quarters, approximately 76% of the European voyager
book their holidays online. This notifies the importance of being there online
to get the attention of the travellers. As a results Digital Services such as
Search Engine Optimization, Search Engine Marketing, Video Marketing, Social
Media Marketing, and many more should be given priority by the Maldivian
operators.

In particular, nowadays the usage of mobile devices to either book an
accommodation or search for travel information is tremendously increasing. As
per a reporting done by the Travel Daily New in January 2013, 38% of leisure
holidaymaker and 57% of the business traveller use mobile devices such as smart
phones and tablets to search for travel information in 2012. Whereas, in 2009,
the percentage of using mobile devices were lower by 30% and 32% by leisure
trekker and business travellers respectively. This is also an exact indication
of the importance of the high-tech Digital Services and Online Marketing
intelligence for the Maldivian travel, tourism and hospitality operators to
achieve a better growth and fit into the bigger picture of the global tourism
industry. Mobile Website Development, Web Application Developments, Shopping
Cart facilities, embedding Online Payment Gateways etc. is becoming more and
more significant for a travel and tourism related entity to survive in this
modern era.

Moreover, there should be a healthy network that coordinates and collaborates
with the travel and tourism operators of the Maldives should be established.
Unlike ever before now none of the entity can operate in isolation. As a country
if the tourism industry should be developed, all these entities should form a
network among them to cater the increasing tourists' demands. For example, if a
guest books a luxury lounge in a luxury resort in the Maldives and that resort
is unable to accommodate such guests, the resort should be in a position to
refer another similar luxury lounge from another luxury resort for the guests
instead of leaving the guests unattended. This helps to bring such guest into
the country.

In order to establish such Digital Media Marketing, Networking, and other
cutting-edge hospitality industry related services, a prominent hospitality
Consulting and Marketing services should be established in the Maldives.

×





SOCIAL ENTREPRENEURSHIP AND ECONOMIC DEVELOPMENT IN MALDIVES

Social entrepreneurship is becoming an independent force that has started to
propel many developing nations' economic development where not only the
financial aspects of the citizens are being developed Read more

Social entrepreneurship is becoming an independent force that has started to
propel many developing nations' economic development where not only the
financial aspects of the citizens are being developed, the social, environmental
and cultural phenomenon is also being enhanced by Social Entrepreneurship. In
case of the Maldives also, being a developing country it is important that the
concept of Social Entrepreneurship is followed by the locals to enhance their
living conditions instead of expecting the government or the private sector to
create job opportunities for them. Being a country that is predominantly
prospers by the travel and tourism industry, there are many opportunities
available for the locals to venture into various new ventures in the travel,
tourism, hospitality, shopping and support services industries. The important
fact about the tourism industry that should be highlighted is, it does not
operate as an isolated industry. When a country's tourism industry is booming
there are chances that it nurtures many connected industries such as handicraft,
support services like event organization and management, clothing, gifting and
packaging, photography, videography, art and music, food and beverages, and many
other.

Due to the fact that the country as a whole depends on fishing, it is always
ideal for the Maldivians to enter the value added fishing ventures that attract
the tourists. Unlike the conventional fishing industry, the new venture should
focus more in processing the raw fish caught, value adding the normal fish for
better utilization etc. For example the Maldivian dried fish are well renowned
all around the world. However there are no much ventures found in the Maldives
that is into branded dry fish processing business. Moreover the packaging should
be given high prominence due to the nature of the product. The dried fish should
be processed and packaged according to the international standards to attract
the tourists. Moreover the branded and well packed dried fish could be promoted
to the tourists as a unique take home item from the Maldives which also could be
gifted to their friends and relatives during their return to their countries.

Another important enterprise, that attracts numerous tourists is handcrafting
and producing goods that are originated and reflects the own culture of the
Maldives. Keepsakes, monuments, accessories, local clothing, leather handbags
and utilities could be produced according to the local customs and methods and
packed and branded to attract tourists during their shopping.

Another vital service that could be targeted at the tourists is the support
services. Many of the tourists get married in the exotic islands of the Maldives
to celebrate their love in a unique way. Hence arranging and doing all necessary
arrangements to take a wedding is a new business idea in the Maldives. Moreover
engaging in event management, personal assistant services, tour guide services
etc. also could be potential new business ideas in the Maldives.

Portrait Artists services is another peculiar service that could be targeted at
the tourists. Hence most of the tourists visiting the Maldives look for pleasure
and lifelong memories, a real-time portrait of them that was drawn just in front
of them would definitely attract them. Especially couples or individual could be
targeted where they have to spend only few artistic minutes to get the artists
to draw their portraits. Even this service could be value added with high
quality fiber glass or plastic framing. An advantage of this venture is no big
investments are required. Even for framing readymade frames could be obtained
and stored for instant delivery. The team should consist of capable artists who
can bring the liveliness into their portraits as well. If the team could travel
along the islands it is more targeted to reach the tourists accommodated in
resort islands.

These ventures will help to achieve the maximum utility of the local resources,
development in the standard of living of the locals and there by bringing down a
new channel of income for the overall economy and economic development.

However there are few aspects that should be considered importantly when
venturing into new social entrepreneurships like these. The quality and the
standards of the products and the services should match the international
standards. Since these ventures are mainly going to target the tourist from many
developed countries, it is important that the offerings match with their
expectations. For example the branding, marketing, packaging, and advertising
aspects should be given highest prominence. The value addition to the core
product or service should be carefully designed and developed to attract and
appeal the tourists market.

Bountylab Hospitality which is a Business Consultancy company in the Maldives
that mainly focuses assisting the entities and new ventures in the hospitality
industry can be helpful for these Social Entrepreneurs to overcome the lack that
they face in several areas. These ventures could be assisted in terms of value
added services that include Creative Services, Digital Services, Branding,
Marketing and other related Consultancy services.


×





TRANSFORMING SRI LANKAN TOURISM TO THE NEXT LEVEL

Lavishing land of Lanka in the Indian Ocean has undergone numerous
transformations in terms of its economy, trade, governance system, law, culture,
social life and many more. The history of Sri Lanka is believed to be started
more than 30,000 years ago Read more

Lavishing land of Lanka in the Indian Ocean has undergone numerous
transformations in terms of its economy, trade, governance system, law, culture,
social life and many more. The history of Sri Lanka is believed to be started
more than 30,000 years ago. Later it was ruled by kings who were belonged to the
Buddhists Monarchy. During this era Sri Lanka was renowned as one of the
important hub in the Silk Route which linked ancient trade routes of
Afro-Eurasian destinations. Afterwards since 16th century the country was
gradually invaded by the Portuguese, Dutch and British which directed the
country towards a drastic transformation of many aspects. Later in 19th century
Sri Lanka became a sovereign state and came to the point which we experience
right at this moment. Tourism in Sri Lanka is also one of the important aspects
which have started to progress and transform from one level to another.

Though such transformation is not radical similar to other aspects, there are
various positive signs could be witnessed in the recent couple of years. Sri
Lanka which has been positioned as a budget tourism destination has started to
uplift its image and started to attract high-end holiday makers. However such
trend is not growing in a faster phase to exploit all the opportunities arising
in the global tourism industry.

One of the noticeable transformations that could be seen in Sri Lankan tourism
is various international players, especially luxury hotel chains have started to
invest in Sri Lanka. Many of their luxury tourism properties such as five star
hotels, resorts, spas etc. targeting the affluent holiday makers have been
established in various parts of the island including the capital city of
Colombo. One of the latest arrivals to Sri Lankan hospitality market is entering
the market with an investment worth of $80 million. In addition to this
particular brand, in Sri Lanka there are already property developments projects
have been initiated by several international hotel brands. Most of these hotels
will be ready for occupation by later part of 2013 or early 2014. These luxury
hotels are believed to include presidential suites and other themed luxury
suites as well to attract the niche holiday makers and business travellers to
the country. In addition to this, another remarkable aspect in Sri Lankan
hospitality industry is one of an international hotel brand which owns several
properties in Sri Lanka has re-branded its few properties to attract more
high-end tourists from various western countries.

Apart from the global hospitality players in Sri Lanka, the local private sector
and the Sri Lankan government also have initiated many endeavouring project to
captivate the emerging opportunities for tourism in Sri Lanka. However the
important aspect that lacks is, the focused initiatives to uplift the Sri Lankan
tourism industry as a luxury tourism destination that offers value added
hospitality services to the guests. The result driven campaigns should
reposition the country as a holiday destination that offers the real value and
pleasure for the guests and does not merely depend on the exotic natural
attractions and treasured heritage sites. This will definitely help the
country's tourism industry to get transformed to the next level.

Bountylab Hospitality which is a Hospitality Consultancy firm in UK with
operations in Sri Lanka and the Maldives has sincerely committed in uplifting
the country's tourism industry. The pool of local as well as international
hospitality industry experts at Bountylab Hospitality anticipates a very
favourable transformation in the tourism industry. However it states that to
achieve such up liftmen in the tourism industry, strategically projected plans
and campaigns should be initiated by the private and government sectors. Further
it adds that the global trends in the hospitality marketing should be widely
used in the Sri Lankan hospitality industry as well to ripe the fullest benefits
of affluent holiday making in Sri Lanka.

×





A TRAVEL AND TOURISM PROPOSAL TO THE GOVERNMENT OF MALDIVES

As per past records from various sources travel and tourism industries'
importance to the global context has continued to grow in 2012 as well. The
total contribution of these industries comprised 9% of the global Read more

As per past records from various sources travel and tourism industries'
importance to the global context has continued to grow in 2012 as well. The
total contribution of these industries comprised 9% of the global GDP (US $6.6
trillion) and generated over 260 million jobs which is 1 in 11 of the world's
total job opportunities. As per the World Travel & Tourism Council (WTTC), the
travel and tourism industries outperformed the entire wider economy in 2012
while growing faster than any other prominent global industries such as
manufacturing, financial services and retail. The same scenario is applicable in
terms of the Maldivian context as well. In terms of the direct contribution of
travel and tourism to the Maldivian GDP was MVR7,774.7 mn which is 22.4% of
total GDP in 2012, and as per the forecasts by WTTC, it is expected to rise by
2.6% in 2013. Between years 2013 to 2023 it is expected to further rise by 5.2%
per annum. The country's total GDP contribution from these industries records as
MVR16, 876.5 mn which is 48.7% of GDP in 2012. This is also forecasted to rise
by 3.9% in 2013 and by 5.2% per annum between years 2013 to 2023. Not only in
terms of these industries' contribution to the Maldivian GDP, in terms of the
job opportunities created also there is a noteworthy growth could be noticed.
The direct employment opportunities created by the travel and tourism industries
of the Maldives are 28,500 which is 20.8% of the total employment of the country
and the total employment opportunities created were 62,000 which is 44.8% of the
total employment. The industries are forecasted to grow as the employment
opportunity creator of the country by averagely 2% per annum between years 2013
to 2023.

This is a strong indication that the Maldivian government should focus more in
the travel and tourism industries to further strengthen the predicted growths.
However though a positive outlook is predicted by WTTC based on the current
facts and figures, there are some significant competition arising in the region
which may in long run hinder the Maldivian tourism sectors. Especially Sri Lanka
is emerging as a sensational tourism destination in the past couple of years
while recording a growth above 30%. Moreover Sri Lanka is also stepping into the
luxury holiday making arena which was the lacking aspect of Sri Lankan tourism
compared to the Maldives.

Hence it is important for the Maldivian government and the other sector
operators to focus in the latest trending travel and tourism developments to
invest more to sustain the growth predicted for the next decade. For example the
Maldivian government should focus more on ICT developments and Digital Marketing
aspects to promote the country as a whole to the global tourism market. The
country's tourists attractions should be digitalized to reach the wider scope in
the international arena and the government should enter into the new sphere of
doing business. The latest trend of doing tourism business is collaborating with
the counter parts in the country, region and industry and benefiting through the
synergy.

The Maldivian government is expected to encourage investments not only in the
accommodation, transportation, entertainment and enhancing the natural
attractions of the Maldives. The investment should be made in Digital Services,
Branding, Image Building, and other marketing related services. Currently the
travel and tourism investment in 2012 was MVR2, 683.9 mn which is 29.3% of total
investment where a 1.9% rise in 2013 and 4.1% annual growth over next decade is
predicted by WTTC. Out of these investments a significant amount should be
allocated for the developments in the intellectual properties related to
marketing like country branding, digitalizing the tourism industry to attract
more tourists into the country, to establish a collaborative business model that
influences the mutual growth of the stakeholders and latest technologies in
media planning and communication strategies.

This was the summary article developed from the report published by Bountylab
Hospitality, which is an ultra-tech travel, tourism and hospitality consultancy
firm in the Maldives. Bountylab Hospitality involves in Creative Services,
Digital Services, Media Planning Services, Communication Services, and
Networking Services for the stakeholders of the tourism industry of the
Maldives.






×



 * Previous
 * The Big Idea


OUR SERVICES

WORLD CLASSS HOSPITALITY SOLUTIONS WITH RESULTS


OUR PASSION FOR EXCELLENCE, CREATIVE STRATEGIES, CUTTING EDGE TECHNIQUES AND
TECHNOLOGY, INNOVATIVE APPROACH TOWARDS MARKETING AND DEDICATION FOR CLIENTS'
SUCCESS ARE EXPRESSED VIA OUR RANGE OF TRAVEL, TOURISM AND HOSPITALITY
INDUSTRIES RELATED TO CONSULTANCY SERVICES.

--------------------------------------------------------------------------------

 * The Creative Services
 * The Digital Services
 * The Media Planning Services
 * The Communication Services
 * The Networking Services / Representation Services

 * Our creative hospitality marketing consultancy and all other services are
   developed based on an active element which is CREATIVITY. It is prevalent
   that creative solutions always tend to grab the interest of the target
   audiences. Our Creative Services include;
   
           Brand identity development Visual architecture for brand portfolios
   Corporate identity roll out Full spectrum of marketing collateral development
   Copywriting Publication design Advertising creative

 * This ever-rising digital world is inevitably encourages businesses to be
   digitalized and make their presence felt online. Our digital services include
   the most sophisticated, hi-tech and user friendly interfaces that help our
   client brands to exploit the vast opportunities scattered in the digital
   media space. Our Digital Services include;
   
           Website development - promotional sites, e-commerce platforms,
   primary site and micro sites, booking engines and API's Web for mobile
   platforms Web integration with blogs, Twitter, Facebook and other social
   media Search Engine Optimization Search Engine Marketing Online Reputation
   Management Motion video presentations Digital meeting planners for hotel and
   standalone MICE facilities Music composition

 * It is an accepted norm in marketing and advertising that the marketing
   message should be communicated in a way where the weightage for the channels
   or the medias should be given appropriately so as to ensure that the
   integrated marketing communication technique prevails throughout the
   campaigns. We also ensure and maintain the right mix of the media to create
   the highly influential marketing campaigns for our clients. Our Media
   Planning Services include;
   
           Integrated media campaigns Campaign concept development Traditional
   and online advertising Media planning and buying Third-party brand
   partnerships Campaign collateral development Facebook content creation and
   management Twitter content creation and management YouTube content creation
   and management Flickr content creation and management Foursquare and other
   location-based site management Blogger outreach PPC and Search engine
   marketing management Viral game creation and distribution

   
 * The big name of our clients' business, THE BRAND should be unveiled to their
   target audience around the globe attractively so that it will be always
   recalled and reputed. The right way of communicating any fact would reach the
   intended objective of such communication. Understanding the minute power of
   the effective communication we plan our communication services from a 360
   degree point of view. Our Communication Services include;
   
          
   
   
   PR SERVICES
   
       Media relations Press office function Media training Media missions and
   editorial meetings Press trip organisation Proactive and reactive media
   inquires Brand partnerships and sponsorship Press kit creation Press release
   writing and distribution Event management Exhibition support Celebrity
   endorsement Article syndication and advertorials Newsletters        
   
   
   CRISIS MANAGEMENT SERVICES
   
       Crisis Management Planning Liaison with media Liaison with International
   Offices & Stake Holders Liaison with other key bodies Media training Consumer
   helpline handling Lobbying services                    

   
 * A successful business is not always a single entity. It is a network of
   various entities and stakeholders. None of a single entity can achieve its
   objectives being an individual unit. Understanding this fact we build
   networks and represent our clients globally, to ensure that their target
   audiences and stakeholders are reached effectively. Our Networking Services
   include;
   
          
   
   
   TRADE RELATIONS SERVICES
   
       Tour operator liaison Airline liaison Road shows Exhibition support and
   organisation Educational / Familiarisation trips Training services Storage
   and fulfilment Co-op partnerships        
   
   
   MICE SERVICES
   
       Developing business leads Orientation programmes Sales calls and
   face-to-face appointments with key buyers Events and workshops Representation
   at industry events E-marketing across A-list / B-list and total MICE database
   MICE targeted marketing campaigns Targeting MICE online and print
   publications Regular reporting on all activities            
   
   
   CONSUMER MARKETING SERVICES
   
       Sales and marketing, including telesales Media buying Specialist hotel
   and golf marketing Attractions marketing Consumer newsletters Consumer
   enquiries Brand partnerships Promotions        

 * Previous
 * The Big Idea


OUR WORKS

All our big ideas as featured articles. Real stories to power more big ideas.

--------------------------------------------------------------------------------


STRATEGY

ORIVARU RESORT & SPA

MALDIVES


HR & RECRUITMENT

MOVENPICK HOTEL & RESORTS

SAUDI ARABIA


WEB DEVELOPMENT

MYOWN TRAVEL & TOURS

SRI LANKA


BRANDING

LUXURY TRAVEL GROUP

SRI LANKA


CONCEPT & FEASIBILITY

AYAMA COLLECTIONS

MALDIVES


FOOD & BEVERAGE

COCOROCO

SRI LANKA


HOTEL PRE-OPENING

LURO HOTELS

SRI LANKA


HOSPITALITY ADVISORY

DOUBLE B

SRI LANKA


MARKETING CONSULTANCY

BEVERAGE ACADEMY

SRI LANKA


WEBSITE+MARKETING

GREEN FOREST NUWARA ELIYA

SRI LANKA


SALES TECHNOLOGY

LUXE CONCIERGE

SRI LANKA


SPA CONSULTANCY

AYAMA SPA

MALDIVES

 * 
 * 


BOUNTYLAB HOSPITALITY ADVOCACY

All our big ideas as featured articles. Real stories to power more big ideas.

--------------------------------------------------------------------------------

We as a part of network of Travel, Tourism and Hospitality industries always
ensure that there is a systematic approach which is assumed in the consultancy
process. Our clients whom we represent in the global network are always well
understood by our team, evaluated empirically as to what is their core values,
practices, past and current performances, strengths and weaknesses etc. and
accordingly supported towards achieving the high-end position in the industry.
Each and every approach that we assume are developed based on our ethical
practices and with utmost professional due care.

 * 
 * 


ABOUT BOUNTYLAB HOSPITALITY

Somthing Aboout us.


GLOBAL EXPERTS WITH DEEP UNDERSTANDING OF THE WORLD' S DESTINATIONS, SOURCE
MARKETS AND MARKET SEGMENTS.

--------------------------------------------------------------------------------

Bountylab Hospitality is a multi-faceted and vibrant Travel, Tourism and
Hospitality industries related to consultancy venture that primarily focuses in
deriving clients' brands to the top-end arena in these industries, achieving
revenue growth via identifying new revenue streams and developing the existing
channels and becoming an inseparable part of our clients' strategic journeys to
assure their successes.

We as the stepping stone for our clients in the Travel, Tourism and Hospitality
industries ensure that they deliver the most exciting services to their clients,
use the state-of-the-art technology and techniques to establish their business
excellence and reach the milestones achievements for their international
marketing campaigns.

Our team with global experience and expertise in the trade and property
development of Hotels, Resorts and Villas etc., ICT Solutions development,
Marketing and Business Consultancy, Recruitment, and many other areas arises as
the ultimate solution provider which can handle any type of Travel, Tourism and
Hospitality industry related grievances, shortcomings and inefficiencies of our
clients.

The team comprises of experts who are equally qualified and experienced to build
a hospitality brand from the scratch and uplift it as the industry giant within
a shorter period by achieving maximum utilization of the resources, extensive
application of latest techniques and innovative approaches in conducting
businesses. Each and every member of the Management team is connected to world
leading hotel operators, brands and supply chains while working with industry
leaders, investors and potential experienced people in the Travel, Tourism and
Hospitality industries

Apart from the Hospitality Consultancy services, we also create avenues for our
clients to merge their respective brands with the peer brands in the industry to
achieve gigantic success via synergy.



 * 
 * 


LOCATION

All our big ideas as featured articles. Real stories to power more big ideas.

--------------------------------------------------------------------------------



 * 
 * 


CONTACT

All our big ideas as featured articles. Real stories to power more big ideas.

--------------------------------------------------------------------------------

Headquarters: 710 A, London Road, North Cheam,
Sutton, SM3 9BY, Surrey, United Kingdom.
  Tel : +44 (0) 203 289 3732/3
Fax : +44 (0) 208 043 2733
E-mail: info[at]bountylabhospitality.com   Regional Office - South Asia:

375, 2nd Floor,
R.A De Mel Mawatha, Kolpity,
Colombo 03, Sri Lanka.

  Tel : +94 (0) 777 54 64 74 / +94 (0) 112 575 130
Fax : +94 115 288 888
E-mail : info.south[at]bountylabhospitality.com




 * 

Bountylab Hospitality - UK © 2013 All Rights Reserved.

Twitter Facebook linkdin google Plus youtube
 * Follow us on
 * 
 * Contact us