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Policies, Guidelines and Statements


PRIVACY STATEMENT

This Privacy Statement was last updated on June 30, 2023.



Privacy Statement Introduction
1. Sources of Personal Data
2. Types of Personal Data We Collect
3. How We Use Personal Data
4. How We Disclose Personal Data
5. Cookies and Other Tracking Technologies
6. Data Security and Data Retention
7. Children’s Privacy
8. External Links
9. Terms of Use
10. Contact Information
11. Supplemental U.S. State Privacy Disclosures


Privacy Statement Introduction

1. Sources of Personal Data

2. Types of Personal Data We Collect

3. How We Use Personal Data

4. How We Disclose Personal Data

5. Cookies and Other Tracking Technologies

6. Data Security and Data Retention

7. Children’s Privacy

8. External Links

9. Terms of Use

10. Contact Information

11. Supplemental U.S. State Privacy Disclosures

Important Note

The Site is offered in the USA only, is directed at US residents only and is
governed by laws in the United States only. By accessing or using this Site, you
agree without restriction to be bound by the most recent version of this Privacy
Statement. If you do not agree to follow and be bound by this Privacy Statement,
you may not access or use this Site or share your personal data with BD directly
or through a BD partner. By visiting the Site and sharing your personal data,
you agree that we may use your personal data as described in this Privacy
Statement.

If you are a California resident, please click here for more information about
your specific privacy rights.

Privacy Statement Introduction

Becton, Dickinson, and Company, together with its subsidiaries and affiliates
(collectively, “BD,” “Company,” “us,” “we,” or “our”), is committed to
protecting the privacy of Personal Data (i.e., information reasonably related to
a specific person). This Privacy Notice (“Notice”) informs you of our practices
concerning the processing of Personal Data collected through our websites,
social media accounts, online advertising, email, and mobile applications
(collectively, our “Digital Properties”) and through other online and offline
interactions, such as when you attend our events or educational programs.
Whenever you interact with us on behalf of another individual or entity, such as
if you refer a friend to us, you must obtain their consent (or have the legal
authority without consent) to share their Personal Data with us.

Scope: This Privacy Notice does not apply to:

 * Data that is subject to the Health Insurance Portability and Accountability
   Act (“HIPAA”).  Such data will instead be subject to:  (a) our Notice of
   Privacy Practices when we handle such data as a Covered Entity or (b)
   contractual requirements with our business customers when we act as a
   Business Associate (in which case you should direct questions about how such
   information is handled to that customer because we do  not control and are
   not responsible for their privacy and data processing practices).
 * Data about our own employees, contractors, agents and job applicants.



Changes: We may update this Privacy Notice from time to time. Any updated
Privacy Notice will be effective when posted. Please check this Privacy Notice
periodically for updates. If required by law, we will contact you directly to
provide you with an updated Privacy Notice.

Quick links
 * Terms of Use
 * Cookies Policy

1. Sources of Personal Data

We collect Personal Data about you from the following sources:

A. Directly from you. We may collect Personal Data you provide to us directly,
such as when you contact us through our Digital Properties, interact with us in
person, sign up for offers, newsletters or webinars/webcasts, communicate with
us, place or customize orders, or sign up for an account or other services.

B. Data collected automatically and through tracking technologies. We may
automatically collect information or inferences about you, such as through
cookies and other tracking technologies, when you interact with our Digital
Properties as described in our Cookies Policy.

C. From third parties. We may collect Personal Data from third parties, such as
service and content providers, our affiliated companies and subsidiaries,
business partners (such as in connection with joint marketing arrangements),
health care providers, family members, data brokers, tradeshows and conferences,
and social media companies. This includes third parties that we partner with to
provide our services, such as via mobile applications.

D. From publicly available sources. We may collect Personal Data about you from
publicly available sources, such as public profiles and websites.

We may combine information that we receive from the various sources described in
this Notice, including third-party sources. We may also use or disclose the
combined information and inferences for the purposes identified below.

2. Types of Personal Data We Collect

We may collect the following types of Personal Data about you:

A. Identifiers, such as your name, email address, physical address, telephone
number, business contact information, and device identifiers (e.g., cookie IDs
and IP address).

B. Records About You, such as signatures; your physical characteristics or a
description of you; the content, timing and method of communications you have
with us, such as online chats, calls, and emails; marketing preferences;
information you may provide to enable us to determine your eligibility for our
patient-specific programs, such as patient-support programs; and other
information entered into or shared with one of our mobile applications.

C. Protected class and demographic information, such as age (including
birthdates) and gender.

D. Commercial information, such as purchase or subscription information,
information about products you order or are interested in, payment details,
delivery details, and other commercial or financial information; and legal
information relating to your transactions, such as fraud checks or flags raised
about your transactions, payment card refusals, complaints and information
related to their resolution, and legal requests and communications.

E. Internet or other electronic network activity information, such as your
browsing history, search history, preference information (including online
marketing preferences), account settings (including any default preferences),
and other information regarding your interactions with and use of the Digital
Properties described in our Cookies Policy.

F. Non-precise geolocation data, such as your location as derived from your IP
address.

G. Audio, electronic, visual, or other sensory information, such as photographs
(including ones taken at conferences or events) and audio/video recordings
(including recordings of webinars and training programs).

H. Professional or employment-related information, such as job title,
organization, professional licenses, credentials, professional specialty,
professional affiliations, and other professional information.

I. Education information.

J. Inferences drawn from any of the information we collect to create a profile
about you reflecting your preferences and characteristics. For example, we may
assess the level of interest in our products and services based on frequency of
visits and contact and determine your preferred frequency for receiving offers.

K. Sensitive Personal Data, including the following:

 1.  Account log-in information.
 2.  Precise geolocation.
 3.  Content of mail, email, and text messages where we are not the intended
    recipient (such as messages that we host as a Controller but are not sent to
    us).
 4.  Information about your health, including physical or mental disability; and
    diagnostic test results, medications taken, and reactions to medication if
    you provide it through one of our mobile applications or provide it to us in
    the context of participating in one of our patient-support or other
    patient-specific programs.
 5. Medical or health insurance information, including insurance policy number.

3. How We Use Personal Data

We may use Personal Data for the following purposes:

A. To provide you or your company with products and services, such as providing
and delivering you the goods and services you request; providing customer
service; processing or fulfilling orders and transactions and fulfilling our
contracts; verifying customer information; processing payments; communicating
with you about your product, service, inquiry, or subscription; hosting
informational webinars; verifying eligibility for certain programs or benefits;
responding to requests, complaints, and inquiries; and providing similar
services or otherwise facilitating your relationship with us.

B. For our internal business purposes, such as maintaining or servicing
accounts; operating our Digital Properties and customizing the content;
maintaining internal business records; enforcing our policies and rules;
organizational analysis; management reporting; managing Company assets and our
global workforce; project management; auditing; maintaining records on business
activities, such as accounting, commercial, procurement, document management and
other similar activities; budgeting; real estate management; IT administration
of our network, intranet, and other technologies; and IT security management and
tasks.

C. For our internal research and product improvement purposes, such as verifying
or maintaining the quality or safety of our products or services; improving our
products or services; designing new products and services; evaluating the
effectiveness of our advertising or marketing efforts; and debugging and
repairing errors with our systems, networks, and equipment.

D. For legal, safety or security reasons, such as complying with legal,
reporting, and similar requirements (including mandatory reporting obligations
to public health authorities if applicable); investigating and responding to
claims against the Company, its personnel, and its customers; for the
establishment, exercise or defense of legal claims; protecting our, your, our
customers’, and other third parties’ safety, property or rights; detecting,
preventing, and responding to security incidents; and protecting against
malicious, deceptive, fraudulent, or illegal activity.

E. In connection with a corporate transaction, such as if we acquire, merge,
spinoff, divest, or some or all of our assets are acquired by another entity,
including through a sale in connection with bankruptcy and other forms of
corporate change.

F. For marketing and targeted advertising, such as marketing our products or
services or those of our affiliates, business partners, or other third parties.
For example, we may use Personal Data we collect to personalize advertising to
you on our Digital Properties, to analyze interactions with our email
communications or website areas viewed, to develop product, brand or services
audiences (including by identifying you across devices/sites) to better target
our advertising to you, or to send you newsletters, surveys, questionnaires,
promotions, or information about events or webinars. You can unsubscribe from
our email marketing via the link in the email or by contacting us using the
information in the Contact Information section below.

We may use anonymized, de-identified, or aggregated information for any purpose
permitted by law.

4. How We Disclose Personal Data

We may disclose Personal Data to the categories of recipients described below:

A. Affiliates and subsidiaries, including parent entities, corporate affiliates,
subsidiaries, business units, and other companies that share common ownership.

B. Service providers that work on our behalf to provide the products and
services you request or support our relationship with you, such as IT providers,
internet service providers, web hosting providers, data analytics providers, and
companies that provide business support services, financial administration, or
event organization.

C. Professional consultants, such as accountants, lawyers, financial advisors,
and audit firms.

D. Vendors necessary to complete transactions you request, such as shipping
companies and logistics providers.

E. Law enforcement, government agencies, and other recipients for legal,
security, or safety purposes, such as when we share information to comply with
law or legal requirements, to enforce or apply our Terms of Use and other
agreements or policies, and to protect ours, our customers’, or third parties’
safety, property, or rights.

F. Other entities in connection with a corporate transaction, such as if we, or
some or all of our assets, are acquired by another entity, including through a
sale in connection with bankruptcy or other forms of corporate change.

G. Business partners that may use Personal Data for their own purposes, such as
companies that operate cookies and other tracking technologies, social media
companies, data brokers, and other business partners for their own marketing,
research, or analytics purposes. For example, if you input Personal Data on a
co-branded registration page, relating, for example, to a contest co-sponsored
by both BD and a partner company or while using a mobile application hosted by a
BD Partner, then your Personal Data will be available both to BD and to such
partner company. We are not responsible for the privacy practices or Personal
Data processing policies of such partners. You should consult the privacy
notices of those third-party services for details on their practices.

H. Entities to which you have consented to the disclosure.

We may disclose anonymized, de-identified, or aggregated information for any
purpose permitted by law.

5. Cookies and Other Tracking Technologies

Our Digital Properties (and authorized third parties) use cookies and other
tracking technologies to collect information about you, your device, and how you
interact with our Digital Properties over time and across websites as described
in our Cookies Policy. Some browsers have incorporated Do Not Track (“DNT”)
preferences. At this time, we do not honor Do Not Track signals.

6. Data Security and Data Retention


We maintain reasonable security procedures and technical and organizational
measures to protect your Personal Data against accidental or unlawful
destruction, loss, disclosure or use. Unless otherwise stated on the relevant
page of the website or through a BD or BD partner mobile application, BD uses
general security standards but has not taken additional action to secure data
provided to its Digital Properties or from its applications or from a BD partner
mobile application, and such transmissions are subject to normal Internet
security risks. As noted, no Internet or e-mail transmission is ever fully
secure or error free. In particular, e-mails sent to or from this website may
not be secure, and you should therefore take special care in deciding what
information you send to us or to BD partners. Please keep this in mind when
disclosing any Personal Data to BD or to any other party via the Internet.
Moreover, when you use passwords, ID numbers, or other special access features
on this website, it is your responsibility to safeguard them.

Your Personal Data will be retained as long as necessary to fulfill the purposes
we have outlined above or as required under applicable law. This includes
retaining your Personal Data to provide you with the products or services you
have requested and interact with you; maintain our business relationship with
you or your company; improve our business over time; ensure the ongoing
legality, safety, and security of our services and relationships; or otherwise
in accordance with our internal retention procedures. Once you have terminated
your relationship with us, we may retain your Personal Data in our systems and
records in order to ensure adequate fulfillment of surviving provisions in
terminated contracts or for other legitimate business purposes, such as to
enable easier future user onboarding, demonstrate our business practices and
contractual obligations, or provide you with information about our products and
services in case of interest. Personal Data that is no longer required to
fulfill the identified purposes will be destroyed, erased or de-identified. If
we de-identify data, they no longer qualify as personal data and can no longer
be attributed to you, in which case we may use such data without further notice
to you.

7. Children’s Privacy

We do not knowingly collect or use any Personal Data from children under 18 or
knowingly allow children under 18 to order or use our products, to communicate
with us, or to use any of our online services. If you are a parent and become
aware that your child has provided us with information, please contact us using
one of the methods specified below, and we will work with you to address this
issue.

The BD Veritor™ At-Home COVID-19 Test and accompanying mobile application
collects data only from minors once their parent(s) or legal guardian(s) has set
up an account to allow the creation of a minor profile. All data related to
minors under 14 is collected from a parent or guardian of that minor who
consents to the use of the BD Veritor™ At-Home COVID-19 Test on that minor.

8. External Links

Our Digital Properties may contain links to external sites or other online
services that we do not control, including those embedded in third-party
advertisements or sponsor information. We are not responsible for the privacy
practices or data collection policies of such third-party services. You should
consult the privacy notices of those third-party services for details on their
practices.

9. Terms of Use

Use of the Digital Properties and our services is governed by and subject to
Terms of Use. By using or accessing the Digital Properties or our other
services, you agree to be bound by our Terms of Use.

10. Contact Information

If you have questions regarding this Privacy Notice, please contact us at:

Becton, Dickinson and Company
1 Becton Drive
Franklin Lakes, New Jersey 07417-1880
Attention: Privacy Officer for the Americas
NA_Privacy@bd.com

11. Supplemental U.S. State Privacy Disclosures

A. Data Subject Rights

If you live in California, Colorado, or certain other states that have adopted
generally applicable privacy laws, you may have certain rights, subject to legal
limitations, regarding Personal Data, such as:

 * Right to Know.  You may have the right to request information about the
   categories of Personal Data we have collected about you, the categories of
   sources from which we collected the Personal Data, the purposes for
   collecting, selling, or sharing the Personal Data, and to whom we have
   disclosed your Personal Data and why.  You may also request the specific
   pieces of Personal Data we have collected about you.
 * Right to Delete.  You may have the right to request that we delete Personal
   Data that we have collected from you.
 * Right to Correct.  You may have the right to request that we correct
   inaccurate Personal Data that we maintain about you.
 * Right to Opt-Out of Sale/Sharing for Targeted Advertising.  You may have the
   right to opt out of the sale or sharing of your Personal Data for targeted
   advertising.
 * Right to Opt-Out of Profiling.  You may have the right to opt out of certain
   automated processing activities that are used to evaluate characteristics
   about you.

You may exercise any of the rights available to you via our - Your Privacy
Rights webform, by emailing us at NA_Privacy@bd.com, or by calling us at (800)
490-2177.

In order to fully exercise the Right to Opt-Out of Sale or Sharing for Targeted
Advertising, you must undertake both of the following steps:

 1. Submit an Opt-Out of Sale/Sharing for Targeted Advertising request through
    on our Your Privacy Rights webform.
 2. Disable the use of advertising cookies and other tracking technologies in
    the preference center by going to the Cookie Preferences at the footer of
    the webpage. You must complete this step on each of our websites from each
    browser and on each device that you use.  These steps are necessary so that
    we can place a first-party cookie signaling that you have opted out on each
    browser and each device you use.  Please note:

 

a.

If you block cookies, we will be unable to comply with your request to opt out
of sale/sharing for targeted advertising with respect to device data that we
automatically collect and disclose to third parties online using cookies,
pixels, and other tracking technologies.

 

b.

If you clear cookies, you will need to disable the use of all advertising
cookies and tracking technologies in the preference center again on each browser
on each device where you have cleared cookies.

To the extent required by law, we will honor opt-out preference signals sent in
a format commonly used and recognized by businesses, such as an HTTP header
field or JavaScript object. We will process opt-out preference signals at the
browser level.

We will not discriminate against you for exercising your privacy rights.

Verification: In order to process rights requests, we may need to obtain
information to locate you in our records or verify your identity depending on
the nature of the request. In most cases, we will collect some or all of the
following data elements: first and last name, email address, and telephone
number. In some cases, we may request different or additional information,
including a signed declaration that you are who you say you are, and we will
inform you if we need such information.

Authorized Agents: Authorized agents may exercise rights on behalf of you by
submitting a request via email address at privacy@BD.com and indicating that
they are submitting the request as an agent. We may require the agent to
demonstrate authority to act on behalf of you by providing signed permission
from you. We may also require you to verify your own identity directly with us
or to directly confirm with us that you provided the authorized agent permission
to submit the request.

Appeal: If we deny your rights request, you may have the right to appeal. To
submit an appeal, contact us at NA_Privacy@bd.com. We will inform you in writing
our response to your appeal.

Right to Removal of Posted Information—California Minors: If you are under 18
years of age, reside in California, and have provided us with information, you
have the right to request removal of unwanted information that you publicly post
on the Digital Properties. To request removal of such information, you can
contact us as provided in the Contact Information section above. Upon receiving
such a request, we will make sure that the information is not publicly available
on the Digital Properties, but the information may not be completely or
comprehensively removed from our systems and databases.

B. Additional Data Processing Disclosures Although we have not “sold” Personal
Data for money in the past 12 months, we engage in routine practices with our
Digital Properties involving third parties that could be considered a “sale” or
“sharing” (i.e., for targeted advertising). We do not knowingly sell or share
any Personal Data of minors under the age of 16.

We only use and disclose Sensitive Personal Data for the following purposes: (i)
performing services or providing goods reasonably expected by an average
consumer; (ii) detecting security incidents; (iii) resisting malicious,
deceptive, or illegal actions; (iv) ensuring the physical safety of individuals;
(v) for short-term, transient use, including non-personalized advertising; (vi)
performing or providing internal business services; (vii) verifying or
maintaining the quality or safety of a service or device; or (viii) for purposes
that do not infer characteristics about you.

In addition to the disclosures above, this section provides supplemental
information about how we process Personal Data.

Categories of Personal Data We Collect

Categories of Third Parties With Whom We Disclose Personal Data for a Business
Purpose

Categories of Third Parties to Whom Personal Data is Sold or Shared

 * Identifiers (Section 2.A)

 * Affiliates and subsidiaries
 * Service providers
 * Professional consultants
 * Vendors necessary to complete transactions you request
 * Law enforcement, government, agencies, and other recipients for legal,
   security, or safety purposes
 * In connection with a corporate transaction
 * Entities to which you have consented to the disclosure

 * Advertisers, ad platforms and networks, and social media platforms
 * Third parties whose cookies and tracking tools we use as described in our
   Cookies Policy
 * Commercial data partners to whom we make information available for their own
   marketing purposes
 * Partners who work with us on promotional or sponsorship opportunities,
   including co-branded products and services

Personal information described in the California Customer Records Act (Section
2.B)

 * Affiliates and subsidiaries
 * Service providers
 * Professional consultants
 * Vendors necessary to complete transactions you request
 * Law enforcement, government, agencies, and other recipients for legal,
   security, or safety purposes
 * In connection with a corporate transaction
 * Entities to which you have consented to the disclosure

 * Advertisers, ad platforms and networks, and social media platforms
 * Third parties whose cookies and tracking tools we use as described in our
   Cookies Policy
 * Commercial data partners to whom we make information available for their own
   marketing purposes
 * Partners who work with us on promotional or sponsorship opportunities,
   including co-branded products and services

Characteristics of protected classifications under California or federal law
(Section 2.C)

 * Affiliates and subsidiaries
 * Service providers
 * Professional consultants
 * Vendors necessary to complete transactions you request
 * Law enforcement, government, agencies, and other recipients for legal,
   security, or safety purposes
 * In connection with a corporate transaction
 * Entities to which you have consented to the disclosure

 * Not Sold or Shared

Commercial information (Section 2.D)

 * Affiliates and subsidiaries
 * Service providers
 * Professional consultants
 * Vendors necessary to complete transactions you request
 * Law enforcement, government, agencies, and other recipients for legal,
   security, or safety purposes
 * In connection with a corporate transaction
 * Entities to which you have consented to the disclosure

 * Advertisers, ad platforms and networks, and social media platforms
 * Third parties whose cookies and tracking tools we use as described in our
   Cookies Policy
 * Commercial data partners to whom we make information available for their own
   marketing purposes
 * Partners who work with us on promotional or sponsorship opportunities,
   including co-branded products and services

Internet or other electronic network activity (Section 2.E)

 * Affiliates and subsidiaries
 * Service providers
 * Professional consultants
 * Vendors necessary to complete transactions you request
 * Law enforcement, government, agencies, and other recipients for legal,
   security, or safety purposes
 * In connection with a corporate transaction
 * Entities to which you have consented to the disclosure

 * Advertisers, ad platforms and networks, and social media platforms
 * Third parties whose cookies and tracking tools we use as described in our
   Cookies Policy
 * Commercial data partners to whom we make information available for their own
   marketing purposes
 * Partners who work with us on promotional or sponsorship opportunities,
   including co-branded products and services

Geolocation data (Section 2.F)

 * Affiliates and subsidiaries
 * Service providers
 * Professional consultants
 * Vendors necessary to complete transactions you request
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