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RUTH GONZÁLEZ
UX RESEARCHER

Linkedin Medium

> “Don’t be too proud of this technological terror you’ve constructed unless you
> have tested it with people.”

Welcome to UserNotLuser, my online portfolio. I am a person with a deep passion
for understanding how products impact people’s behavior and influences their
habits.

I have led companies and teams through a wide range of design and product
development initiatives in projects of diverse nature.

Also in my baggage


BALANCED RESEARCHER

Qualitative and quantitative research practitioner • Data driven researcher •
Interviews • IA testing • Usability studies • A/B testing • Surveys • Analytics.


EXPERIENCED MANAGER

UX evangelist • User-centered culture promoter • Team mentor and supporter •
Strategic vision • Roadmap and deliverable timeline planner.


FAIL FAST MINDSET

Lean UX practitioner • Experiment & Guerrilla • Rapid iterative testing • Agile
prototyping and wireframing • Certified Professional Scrum with User Experience.


TECHNICAL BACKGROUND

Former web developer • Engineering shared language • Technical constraints
awareness • SQL experienced.

This is some of the work I’ve been involved with


ENALQUILER: END-TO-END REDESIGN



enAlquiler is the leading real estate website for main residence rentals in
Spain. This high traffic real estate portal is the meeting point between owners
and tenants. UX Reseach • Surveys • Data Analysis • Personas • Prototyping •
Usability Testing.

Continue Reading enAlquiler: end-to-end redesign


UXLAB: ITERATIVE SERVICE DESIGN FROM THE INSIDE OUT.



Barcelona Activa is Barcelona’s local development agency to encourage the
creation of small businesses as a foundation for generating jobs. UX
Evangelization • Service Design • Service implementation.

Continue Reading UXLab: Iterative Service Design from the inside out.


HEURA: UNDERSTAND EXISTING CONSUMERS AND ATTRACT NEW ONES.



Foods for Tomorrow claims to be the 21st century butcher. The company has
developed Heura, a line of clean-label vegan plant-based meat products. UX
Strategic Roadmap • BLA interviews • Focus group.

Continue Reading Heura: Understand existing consumers and attract new ones.

See MORE case studies


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