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PMA ROUND TABLE RECAP

April 14, 2022 by linkconnector Posted in Technology Tagged merchant strategy,
thought leadership Leave a comment


ARE AFFILIATE TOOLBARS AND BROWSER EXTENSIONS HELPING OR HURTING YOUR CAUSE?

Whether you love or loathe them, it’s clear that toolbars and browser extensions
are here to stay, and as affiliates discover new and innovative ways to
capitalize on this evolving technology, affiliate marketing managers and
networks will continue to evaluate the best ways to effectively utilize and
incorporate them into their programs. Read More

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TWO DAYS, TWO AMAZING PERFORMANCE MARKETING EVENTS

April 4, 2022 by linkconnector Posted in Conference Tagged lc news Leave a
comment


LINKCONNECTOR IS HEADING BACK TO THE BIG APPLE

This month, the LinkConnector team returns to New York City for a fantastic pair
of events hosted by our friends at PerformanceIN.

Since 2019, LinkConnector has thoroughly enjoyed our experiences attending
PerformanceIN’s flagship performance marketing conferences in London. So, you
can imagine our delight when PerformanceIN announced a set of events here on our
side of the pond, at the New World Stages performing arts complex in the heart
of New York City’s Theatre District. Read More

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SHOPTALK 2022 – WILL YOU BE THERE?

March 8, 2022 by linkconnector Posted in Conference Tagged lc news Leave a
comment


LET’S CONNECT AT SHOPTALK 2022

The countdown is on for LinkConnector to mingle with thousands of changemakers
in the retail industry at Shoptalk 2022. Over 10,000 attendees and a lineup of
250+ industry leaders sharing inspiring innovation and insights make this a
must-attend event! Read More

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AFFILIATEINSIDER SUMMIT – SESSION TAKEAWAYS

January 31, 2022 by linkconnector Posted in Conference Tagged lc news, merchant
strategy, thought leadership Leave a comment


HOW ARE LOYALTY AND CASHBACK AFFILIATES DELIVERING VALUE IN 2022? THIS AND OTHER
INDUSTRY INSIGHTS.

This month, LinkConnector Co-Founder Choots Humphries participated in a panel
discussion, alongside other industry experts, in the 2022 AffiliateINSIDER
Summit – a much anticipated virtual conference hosted by AffiliateINSIDER
Founder Lee-Ann Johnstone and featuring presentations on a broad range of timely
affiliate marketing topics. Read More

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OVER A DECADE OF CONTINUOUS RECOGNITION

January 20, 2022 by linkconnector Posted in Performance Marketing News Tagged lc
news, survey results Leave a comment


OVER A DECADE OF CONTINUOUS RECOGNITION

The wait is over. mThink has released the results of their 2022 Global 20 Best
Cost-Per-Sale Affiliate Network survey and LinkConnector is excited to announce
that we have once again been named a Top 10 Network. In fact, 2022 marks over 10
years of continuous recognition for LinkConnector on this esteemed list. Read
More

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REMOVING BARRIERS FOR INFLUENCERS AND CONTENT CREATORS

December 14, 2021 by linkconnector Posted in Technology Tagged affiliate
strategy Leave a comment

This post from LinkConnector was originally published on mThink.com.

Whether the platform is Instagram, TikTok, Facebook, YouTube, a podcast, or a
blog; influencers and content creators are at the top of affiliate recruitment
wish lists of almost all merchants. Stats shared by Shopify this year underscore
the value of influencers for eCommerce brands — 61% of consumers trust
recommendations from influencers more than the 38% that trust branded social
media content. Read More

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THE AFFILIATE MARKETING PODCAST: LISTEN AND LEARN

December 6, 2021 by linkconnector Posted in Performance Marketing News Tagged
thought leadership Leave a comment


THE AFFILIATE MARKETING PODCAST: LISTEN AND LEARN

Attention affiliate marketing managers, if you’re on the hunt for insights from
professionals in the know, grab your headphones and step right this way. The
Affiliate Marketing Podcast, presented by AffiliateINSIDER founder Lee-Ann
Johnstone has hosted a vast array of industry insiders from every corner of the
affiliate marketing universe and has been informing listeners on timely,
cutting-edge topics and the latest affiliate marketing trends for the past 5
seasons. If you’re new to this podcast, then it’s time to start digging through
the archives. Read More

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RETHINKING ATTRIBUTION AT AFFILIATE SUMMIT WEST

November 10, 2021 by linkconnector Posted in Conference Tagged merchant strategy
Leave a comment


RETHINKING ATTRIBUTION AT AFFILIATE SUMMIT WEST

The LinkConnector (LC) Team was on hand in Las Vegas last week for Affiliate
Summit West (ASW) – the premier U.S. affiliate and partnership marketing event
of the year. LinkConnector’s own Choots Humphries took the stage to give a
presentation on one of performance marketing’s most important and timely topics:
attribution. Read More

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LINKCONNECTOR IS HEADING BACK TO AFFILIATE SUMMIT WEST

October 22, 2021 by linkconnector Posted in Conference Tagged thought leadership
Leave a comment


NEXT STOP, LAS VEGAS

LinkConnector is gearing up for our final conference stop of the year and it’s
sure to be an amazing experience. From November 2-4, our team will be on hand at
Caesars Palace in Las Vegas for Affiliate Summit West to celebrate all things
performance marketing. Read More

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PI LIVE HERE WE COME | LINKCONNECTOR IS LONDON BOUND

October 4, 2021 by linkconnector Posted in Conference Tagged lc news Leave a
comment


MEET LINKCONNECTOR AT STAND 22

This month, LinkConnector (LC) will be taking our 2021 conference tour overseas,
with a stop in London for the 2021 PI Live Conference, happening October 19-20.
This marks our first trip back to the UK since 2019; we can’t wait to meet and
mingle in-person with current and new partners from around the globe. Read More

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THE MOST CRUCIAL TIME OF THE YEAR: ARE YOU PREPARED FOR Q4?

October 1, 2021 by linkconnector Posted in Performance Marketing News Tagged
merchant strategy Leave a comment


THE MOST CRUCIAL TIME OF THE YEAR: ARE YOU PREPARED FOR Q4?

With its plethora of holidays and consumer spending events, the 4th quarter is a
make-or-break season and the most crucial time of the year for eCommerce
merchants in a wide variety of verticals.

In contrast to 2020, when the locked down COVID-19 environment led to
unprecedented digital acceleration and unpredictable spending behavior, more
consumers have now adapted to the climate, becoming much more trusting and
savvier in their online discovery and buying of products in 2021. This makes
performance marketing relationships more important than ever to help merchants
and retailers of all sizes stand out to consumers. Read More

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LINKCONNECTOR NEEDS YOUR VOTE!

September 20, 2021 by linkconnector Posted in Performance Marketing News Tagged
lc news, thought leadership Leave a comment


VOTE LINKCONNECTOR YOUR TOP CPS/AFFILIATE NETWORK FOR 2022

Each year, mThink honors the Top 20 Cost-Per-Sale (CPS)/Affiliate Networks, as
chosen through a combination of weighted data, input from affiliate marketing
experts, and an industry-wide Blue Book Survey featuring feedback from you, our
affiliate, merchant, and agency partners. Read More

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RECENT POSTS

 * PMA Round Table Recap
 * Two Days, Two Amazing Performance Marketing Events
 * Shoptalk 2022 – Will You Be There?
 * AffiliateINSIDER Summit – Session Takeaways
 * Over a Decade of Continuous Recognition


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