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A SPECTACULAR YEAR FOR LARGE FORMAT PRINTER SALES PROJECTED, AM.CO.ZA PRINTERS
TAKE THE LEAD
23 Dec 2021 | Email | Print | PDF
Issued by: PRNEWS.OU
A leading printing industry market research company has projected a strong year
for total large-format printer sales in the South African market, despite the
continued pressure on the economy from higher inflation figures, weaker exchange
rates and the ongoing uncertainty surrounding the global Covid-19 pandemic.
The actual final figures for the 2021 year large-format printer market will only
be published in the middle of the first quarter of 2022, however, the
projections give a reasonably accurate overview of the market standing and how
the year will plot. For the sake of clarity, large-format encompasses all sizes
of printer over 64-inches or 150cm in width.
There are currently 24 companies active in the supply of large-format printers
in the South African marketplace and the projections look at the volumes of
sales from all of these companies based on the actual installation of models on
a monthly basis and then extrapolates those figures until the end of the year.
One company stands clear of all other suppliers with an expected lead of more
than 25 units over its nearest competitor. Local large-format printer brand
AM.CO.ZA is expected to lead the race with a total of 153 printers installed in
the local market by the end of the year, out of the total expected installed
base of 683.
As is to be expected, many of the printers have been supplied and installed by
the large international printer manufacturers. However, when looking at the
overall number of sales, it is apparent that an increasing number of companies
are looking for suppliers who fall outside the big five manufacturers. The main
reason for this is cost. Availability is another big factor resulting directly
from erratic supply chains as a result of the global restriction on travel and
transport. However, customers also demand industrial level productivity,
operational ease-of-use and affordability.
While cost and availability are obviously important factors, they are not the
only things which local customers base their purchasing decisions on. Other
factors include readily available technical support and assistance, a steady
supply of consumables and added-value after sales support. These are areas where
AM.CO.ZA excels. Operational training of staff is a standard in the industry,
however, very often additional training is required as this is usually a
billable items with most suppliers. AM.CO.ZA offers all its clients access to
simple, easy-to-use and access training videos which expand on the initial
training and extend through to tips and tricks on how to maximise the use of the
machine once operators have achieved a higher level of expertise.
As an added-value extra, customers who buy the printers are given one year of
free access to a complete library of designs which they can use to start
generating income while they are gaining in experience and expertise in the use
of the printers they have purchased.
Another service provided by AM.CO.ZA is access to free upgrades for both
software and hardware as they become available. This ensures that clients
constantly achieve the highest levels of productivity and therefore,
profitability when using the devices they buy from the company.
Once such example of this came in the form of an upgrade which was released this
year allowing the printers to be switched from standard inks to premium UV
hybrid inks which were developed and manufactured in the local market with a
leading ink manufacturer. This offers customers the ability to expand their
product offering using a single set of inks which can be used for both flexible
substrates and rigid substrates.
The inks are designed to offer the best of both worlds, flexibility with
wear-resistance on flexible substrates as well as durability and increased
adhesion on rigid substrates. In addition, the new range of inks do not require
any pre-treatment or primer on most substrates, thereby offering the customer
production cost-savings which can be used to increase the profitability of every
job or to reduce the price making these inks more cost-effective and attractive
to end customers.
These inks are an example of how AM.CO.ZA enhances the capabilities of its
customers to ensure that they become and remain profitable using the printers
they have purchased from the company. It is this unique approach to assisting
customers which has been so instrumental in AM.CO.ZA becoming the leading brand
in the large-format print market with the result that many customers have
purchased their second or even third units.
Eric Yin, managing director and founder of Advanced Machinery, the company for
AM.CO.ZA brand said he is encouraged by the reputation the printers have
achieved in the local market. He added, ‘Our philosophy of supporting our
customers and giving them additional services has helped them to become
profitable companies employing many people and this has ensured that they come
back to us when they need to increase their production capabilities.’
ABOUT FASTCOLOUR LARGE FORMAT PRINTER:
AM.CO.ZA brand has been in the large format printer market since 2015. The New
FastCOLOUR ONE printer has been in the SA market from October, 2019. The
FastCOLOUR One printer is a hybrid printer that has multiple functions. It does
both roll to roll printing and flatbed printing. For more information about
FastCOLOUR Large Format printers, visit http://LargeFormatPrinter.co.za/.
ABOUT ADVANCED MACHINERY (PTY) LTD:
The core company of the AM.CO.ZA brand, which is a leading supplier of CNC
cutting and large-format printing solutions aimed primarily at industrial
applications with a view to maximising our customer’s productivity, efficiency
and profitability. Our products are designed to provide the highest levels of
production capability to meet the needs of a range of customers from the small
office home office market right through to industrial applications which require
large-scale continuous production. We believe in providing complete solutions.
This means that all ancillary equipment is supplied as part of a comprehensive
solution ensuring that our customers know what they are getting and how much
they will be paying. Please visit https://am.co.za/ for more products we sell.
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