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SMILEDIRECTCLUB MARKETING CLAIMS


ALIGNERS

“60% less than braces”

 * “60% less than braces” based on Single Pay vs. avg. fees (incl. diagnostics
   and exams) for braces treatment, as reported in a nat’l survey of
   orthodontists. Comparison does not include added costs, such as retainers,
   and is limited to mild-to-moderate teeth correction, as braces may treat
   additional issues.

“60% less than Invisalign”

 * “60% less than Invisalign” claim is based on Single Pay vs. average fees
   (including diagnostics and in-person exams) for treatment of mild-to-moderate
   malocclusion with Invisalign as reported in a national survey of practicing
   dentists and orthodontists. Price comparison does not include additional
   costs, such as retainers. As treatment is highly individualized, results may
   not be the same.

“8x markup of braces”

 * “8x markup” claim is based on the average cost of traditional braces charged
   to the orthodontist by the manufacturer, as compared to the average total
   fees (including diagnostics and in-person exams) charged to the consumer by
   the orthodontist for treatment of mild-to-moderate malocclusion with
   traditional braces, as reported in a national survey of practicing
   orthodontists. Results may vary.

“3x markup of Invisalign”

 * “3x markup” claim is based on the average cost of Invisalign aligners charged
   to the dentist or orthodontist by Align Technology, Inc., as compared to the
   average total fees (including diagnostics and in-person exams) charged to the
   consumer by the dentist or orthodontist for treatment of mild-to-moderate
   malocclusion with Invisalign, as reported in a 2021 national survey of
   practicing dentists and orthodontists. Results may vary.

“$5600 average cost of braces”

 * “$5600 average cost of braces” claim is based on average total fees
   (including diagnostics and in-person exams) for treatment of mild-to-moderate
   malocclusion with braces as reported in a national survey of practicing
   orthodontists.

“$5200 average cost of Invisalign”

 * “$5200 average cost of Invisalign” claim is based on average total fees
   (including diagnostics and in-person exams) for treatment of mild-to-moderate
   malocclusion with Invisalign as reported in a 2021 national survey of
   practicing dentists and orthodontists.

“Straighten your teeth in less than 6 months”

 * “Less than 6 months” claim is based on the number of 22 hour wear customer
   orders (approx. 95%) with treatment plans that are 6 months or less. 

“Straighten your teeth in as little as 4 months”

 * “As little as 4 months” claim is based on the number of 22 hour wear customer
   orders (approx. 65%) with treatment plans that are 4 months or less.

“Straighten your teeth in 4-6 months”

 * “4-6 months” claim is based on the number of 22 hour wear customer orders
   (approx. 95%) with treatment plans that are 4, 5, or 6 months.

"Start seeing results in as few as 90 days"

 * “As few as 90 days” claim is based on survey results with customers who were
   in treatment with SmileDirectClub 22 hour wear clear aligners where 98% said
   they saw movement within the first 90 days.

"Start seeing results in as little as 60 days"

 * “As little as 60 days” claim is based on survey results with customers who
   were in treatment with SmileDirectClub 22 hour wear clear aligners where 80%
   said they saw movement within the first 60 days.

"Many customers see results in as little as 30 days"

 * “As little as 30 days” claim is based on survey results with customers who
   were in treatment with SmileDirectClub 22 hour wear clear aligners where 50%
   reported seeing movement in first 30 days.

"Typical Nighttime Aligners™ treatment takes 8-10 months with 10 hours of
continuous nighttime wear"

 * “8-10 months with 10 hours of continuous nighttime wear” claim is based on
   the number of 10-hour Nighttime Aligners™ customer orders (approx. 80%) with
   treatment plans that are 8-10 months. Results may vary.


SMILEPAY™

"Less than $89/month"

 * “Less than $89/month” claim is based on SmilePay™. SmilePay is $89/month for
   26 months with $250 deposit ($2564). APR varies. See
   SmileDirectClub.com/Pricing/APR-Financing for financing details for your
   state.

"Less than $3/day"

 * “Less than $3/day” claim is based on SmilePay™ monthly payments divided by 30
   days. SmilePay is $89/month for 26 months with $250 deposit ($2564). APR
   varies. See SmileDirectClub.com/Pricing/APR-Financing for financing details
   for your state.


LIFETIME SMILE GUARANTEE™

"Guaranteed for life"

 * “Guaranteed for life” claim is based on our Lifetime Smile Guarantee™. Terms
   and conditions apply. See SmileDirectClub.com/guarantee for details.


WHITENING

"Up to 9 shades whiter in 1 week"

 * "9 shades whiter" claim is based on average results after 1 week when used as
   directed. Results may vary. Based on internal study, data on file.

"Up to 5 shades whiter in just 3 days"

 * "5 shades whiter" claim is based on average results after 3 consecutive days
   when used as directed. Results may vary. Based on internal study, data on
   file.

 "Results that last up to 6 months"

 * "Up to 6 months" claim is based on one full week treatment when used as
   directed. Results may vary. Based on internal study, data on file.

"Starts whitening after just 1 use"

 * "After just 1 use" claim is based on average results when used as directed.
   Based on internal study, data on file.

"Same enamel-safe whitening agent used by dentists, for a fraction of the cost"

 * “Same enamel-safe whitening agent used by dentists” claim is based on a
   professional in-office treatment using hydrogen peroxide-based gel. Source on
   file.

 * "For a fraction of the cost" claim is based on prices compared to a
   professional in-office dentist treatment, starting at $500 per session.
   Source on file.

"ProActivate whitening accelerator preps your teeth to increase brightness 50%"

 * "To increase brightness 50%" claim is based on whitening with ProActivate™
   and bright on® as directed versus whitening with bright on® alone. Based on
   internal study, data on file.


TOOTHBRUSH

“Cleans 50% better than a manual toothbrush"

 * “Cleans 50% better” claim is based on a comparison to a standard round
   filament brush. Results from independent study, data on file.


WATERFLOSSER

“Removes 99% of plaque between teeth and below the gumline.”

 * “Removes 99% of plaque” claim is based on an efficacy comparison against
   string floss after a single use. Results from independent study, data on
   file.

"50% more effective than string floss"

 * "50% more effective” claim is based on a comparison against string floss
   after 14 days where water flossing was found to be 50% more effective for
   improving gum health (reduction in gingival bleeding). Results from
   independent study, data on file.

“Space Saver Countertop Flosser water tank lasts 33% longer than the leading
model for up to 120 seconds of flossing.”

 * “Lasts 33% longer” claim is based on a comparison against Waterpik Ultra
   Water Flosser’s tank capacity of 90 seconds.

“Space Saver Countertop Flosser takes up 50% less space.”

 * “50% less space” claim is based on a comparison against Waterpik Ultra Water
   Flosser dimensions when fully assembled on a counter.



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